Time For A Reset Marketing Podcast: Insights from Global Brand Leaders

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO.“The changes that have been made by Google and Apple are both challenging and beneficial. They're challenging because they make it harder to understand what's happening in your marketing, but they're beneficial because they force us to get better.” Ben CarterIn this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practice Lead at CvE Consultancy, connects with Ben Carter, Global Chief Customer and Marketing Officer at Carwow, a leading retailer of new and used cars.Join them as they discuss:Ben’s marketing reset: The importance of cross-channel measurement in marketing in the face of the cookies' demiseScaling challenges for startups and small companies and the importance of a granular view of marketing performanceThe impact of changes made by Google and Apple on marketing strategiesData-driven decisions and understanding the full funnel effect of marketing channelsMeasuring Marketing performance with attribution models and customer surveysThe importance of content marketing and the use of social media channelsThe role of AI in marketingA look at the toolkit of tomorrow’s CMOAt Carwow, Ben is tasked with revolutionising how consumers buy and sell cars. Prior to joining Carwow in October 2022, he worked in executive marketing roles for several of the UK’s biggest digital businesses, including Purplebricks, Just Eat, and Betfair, to drive growth, build their brands, and accelerate their digital transformation. He is also Chair of the Lily Foundation, a charity dedicated to raising awareness and finding a cure for mitochondrial disease, and the Director of Women in Football.Support the show

Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK.  shares her views on:Caroline’s marketing reset: Simplify marketing jargon for more effective communicationPivoting marketing from a cost centre to a revenue enginePrioritising tasks for greater efficiency and effectivenessThe relationship between performance and brand marketingThe role of measurement and attribution in driving informed decisionsRight housing: The fine balance between in-house and outsourced marketing activitiesPeople who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that tangible and measurable results underpin digital performance. Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline’s 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK. The full transcript is available here.You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy,  connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Aparna’s marketing reset wish: Aligning purpose and profit in marketingThe need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.The role of marketing technology and data in building e-commerce capabilitiesA shift in the buyer-seller relationship between CPGs and retailers and the role of retail mediaAn industry shift toward data-driven decision-makingConnecting upper and lower funnel activities to better understand data attributionAparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and  Lipton.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Nic’s marketing reset wish: A focus on measurementBuilding a robust measurement frameworkNic’s secret sauce for scaling and motivating online teamsThe intersection of brand and performance marketingThe evolving role of CMOsDriving personal growth with an endless loop of adaptability and staying curiousNic brings 20 years of experience across a broad spectrum of e-commerce areas, including marketing, data privacy, web design/development, UX, CRO, and analytics. He has a proven track record of delivering growth and works as Head of Digital Marketing at Lloyds Banking Group, the UK’s largest retail bank.His role includes managing an agency and client hybrid team and supporting the effective delivery of a substantial marketing budget. Nic is tasked with delivering a cross-channel, multi-year digital marketing transformation covering Measurement, Adtech, Martech, Data Consent / Privacy, and Channel Optimisation. His previous roles include Head of Digital at MBNA and User Experience Manager at Claire’s Accessories.The full transcript is available here. Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:The shift from revenue-centric focused marketing to one that enriches customers' livesBalancing profit and purpose: prioritising customer well-beingThe role of marketing in brand storytelling and community connectionThe importance of data-driven marketing in measuring impact and driving decision-makingThe importance of contextually relevant advertising: bringing product marketing mindset to retailEvolution of the CMO role toward data-driven decisions, managerial influence, and personal growth.Francisco Bram is Vice President of Marketing and Customer Insights for Albertsons Companies. Francisco believes marketing should play a role in leading the discussion internally around prioritising customer well-being and  leads  the development and launch of “Sincerely Health”, a digital platform which has already netted over one million customers. Francisco has over fifteen years of experience growing brands, products, and customers across tech, health, and retail. Throughout his career, more than $5B in topline revenue has been directly attributed to his marketing efforts.Francisco has been recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor. With a growth mindset that allows him to innovate, take risks, and push boundaries to achieve breakthrough results, Francisco believes that the only constant in life is change.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:HMD Global: Using innovative tech to bring Nokia back to lifeThe role of sustainability in product developmentIntegrating brand and performance marketing with measurement modelsAccelerating ideation and product development with AITomorrow’s multidisciplinary CMO: Skilled in AI and culturally awareYes, but is it relevant today? Questioning past practices in marketingLars Silberbauer is considered one of the world’s leading thought leaders for all things marketing, digital, and social. His CV is jam-packed with leading digital marketing roles at global and legacy brands. Currently, he is the Chief Marketing Officer at HMD Global and Nokia Phones.  Lars has also been the Global Head of Brand, Marketing, and Digital at the Olympics  (IOC), the Senior Vice President of Viacom, a digital studio branch of MTV, and the Senior Global Director of Digital at The LEGO Group.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios,  a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss the importance of storytelling in the digital market, and Jasmine shares her experiences and insights on customising content strategies for each audience segment and platform. She highlights how taking calculated and calibrated risks can yield unexpected wins that accelerate your career growth.  They further explore how BBC Studios has stayed relevant in the UK and US markets and explore the integration of marketing and content strategy. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Winning by customising content for the medium and audienceHow a legacy production company creates viral content on TikTok and SnapchatThe role of an open and inclusive culture in fostering innovation Aligning decision-making with data and creative instincts Advice for young professionals Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, is an award-winning digital specialist with over fifteen years of experience in London and New York, both in-house and agency side, working with blue chip brands such as The New York Times, Hulu, and BT. She has substantial experience driving digital transformation and developing brands' digital footprint, focusing on relevance, reach, and revenues. The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has operated as a force for good with the core objective of developing fair and sustainable relationship with all stakeholders, including customers, suppliers, and communities. The engaging discussion covers Tom's role in creating new data-led customer propositions and capabilities for the group's brands and the need to press the reset button to prioritise marketing and brand building in retail organisations. Tom also highlights the importance of data and technology in personalisation efforts and how it can simplify the marketers' job by automating routine tasks.  The conversation also covers privacy and data protection and the Partnership’s sustainability drive. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss: The role of marketing  and brand building at the the board level of retail companiesHow invested are  senior marketers with the technology stackUsing AI and ML-driven data science to deliver value exchangesWalking the thin line between personalisation and customer data privacyA beyond the horizon look into the role of retail media Overcoming the challenge of measuring the ROI of retail mediaSustainability  as a part of the Partnership’s DNAAdvice for young marketing professionals As Head of Personalisation and Retail Media at the Partnership, Tom’s role focuses on evolving and scaling the retail media services of the brand for the benefit of its customers, advertisers and the Partnership.  Prior to joining the Partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers around the world to design and build their retail media businesses. Tom is a passionate and energetic business leader with extensive experience in digital marketing and E-Commerce at Retail and FMCG brands. He is adept at dealing with complex and innovative data sources and using customer data science to understand and improve shopper experience.The full transcript is available here.Support the show

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know more about how marketing leaders are changing the game or how you can uplevel your marketing strategies, make sure to tune in!Featuring:Amy Weisenbach, Senior Vice President, Head of Marketing at The New York TimesSeb Bardin, the In-Store Experience Marketing Lead at Coca-ColaJordan Liebman, Vice President, Global Brand Marketing & Demand Generation at BlueJeans by VerizonLex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal, South Asia Pacific, Middle East & North Africa RegionAdam Wright, Head of Digital at BeiersdorfJack Hinchliffe, former Chief Marketing Officer at KFCJesh Sukhwani, Global In-Housing Media, Ad-Tech & Data COE Director at LenovoJason Carter, Global Transformation Director at ReckittOlya Dyachuk, Data-Driven Media Director at The HEINEKEN CompanyRory Sutherland, Industry legend and Vice Chairman at Ogilvy UKSupport the show

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy,  is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the importance of integrating media and creative teams with the brand at the core, the challenges of aligning vertical specialists with strategy formulators, and why marketing needs a seat at the board head of the table to drive true business growth and transformation. Jason also touches on Reckitt’s current views on marketing in-housing and the importance of a strategic plan which defines a hybrid model where agencies and partners play a key role.Join us as we discuss:The challenges of building an integrated marketing roadmapAligning brand strategy with vertical specialists Why marketing needs a seat at the head of the tableMarketing in-housing and the importance of a hybrid model Jason has over 30 years of leadership experience that stretches from agencies like Universal McCann and Zenith to global brands like Reckitt. He is an entrepreneurial and passionate media executive with a track record of launching and scaling digital capabilities across markets and building motivated and collaborative teams that deliver innovative digital marketing.  Jason is also the founder of cartR Advisory, a platform that helps advertisers, agencies, publishers, tech players, and investors design, develop, and deploy growth strategies. Enjoy this episode! The full transcript is available here.Support the show

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola.  Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience. Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant.Join us as we:Discuss the need to develop a business mindsetExamine the value of effective communication between teamsExamine the rise of DTC and the opportunities it presentsEvaluate the shift from specialisation to integration in marketingAssess the importance of a strong data strategySeb has over 16 years of digital marketing leadership experience at global brands like Shell, Sony, Unilever, and Coca-Cola. He is an expert in developing and executing digital, e-commerce, and media strategies. Seb prides himself on his ability to help businesses grow and to drive value for consumers using an integrated end-to-end marketing approach and digital transformation throughout the funnel. Enjoy listening to our #marketing podcast!Support the show

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we:Discuss aligning creativity with data to drive marketing resultsLook at how #ROI and a focus on KPIs elevate marketing to the boardroom at Heineken Examine the need to drive #sustainability and #diversity in media management Evaluate the impact of brand equity and positioning on business results Give advice for young marketing professionalsOlya has over 15 years of marketing leadership experience at global brands like Coca-Cola, McDonald's, Bacardi, and Heineken. She is an expert in Global Marketing, Digital, Data and Technology. Olya is a leader, creative thinker, change-maker, problem solver, and a passionate believer in inclusive and sustainable marketing. Olya is the winner of 'Media Leader 2023' in the Advertiser category.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean rooms and their potential benefits and challenges, including the need for interoperability and the high entry point for small businesses. He then moves the conversation to the world of AI and its impact on advertising and marketing.Join them as they:Discuss the challenges and impacts of TCF on the marketing industry Address privacy concerns and data sharing with clean rooms Explore the potential future development of clean rooms  Highlight the universal ID approach to replacing third-party cookiesExamine the implications of AI in the Advertising and Marketing industry Stuart Colman is the founder of Colman Media, Data and Technology, a technology consultancy. Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while being customer-centric. If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast,  Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and businesses need to embrace new technologies and ways of working to transform their operations. He further discusses the impact of recent changes in the digital advertising industry, the importance of first-party identity, and the role of publishers in the industry, and concludes by speculating on the factors that may influence Google's decision to remove third-party cookies. Join them as they:Discuss the transformation of third-party cookies in marketing over the yearsElaborate on the impact of cookie limitations on Apple productsHighlight the effect of third-party cookies' demise on publishers Find out how Google's decision to remove third-party cookies will affect the marketing sector Stuart Colman is the Founder of Colman Media, Data and Technology, a  technology consultancy.  Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while  being customer-centric. If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between advertising and content. Join them as they discuss:The approach and philosophy of digital marketing  The importance of understanding data collection and user privacy to future-proof the businessTactics to build customers' trust Transformation processes for marketingJesh Sukhwani, Global in-housing Media & COE Director at Lenovo, is a fifteen-year expert in the marketing and media space. He has a track record of company building and growth through excellence in strategy and execution. He also has significant experience in internal and external teams to "connect the dots" between clients, agencies, partners and platforms, across media, data, and technology in a highly fragmented and complex digital marketplace.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strategies in a headwind environment. Amy also touches on the hot topic of marketing’s role in ensuring identity and data privacy and offers valuable advice for young marketing professionals.  You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they:Discuss how marketing must use every touchpoint to build brand value and drive growthTalk about marketing strategies in a headwind business environmentExamine the intersection of marketing, technology, identity, and privacyThe importance of marketing internally within an organization Share valuable advice for upcoming marketing professionalsAmy Weisenbach is the SVP and Head of Marketing at The New York Times. Amy and her team are responsible for all consumer marketing, including campaigns for The New York Times News, Games, Cooking, Wirecutter, Audio, and the All Access bundle. Previously Amy led marketing for Wilson Sporting Goods, the world’s leading manufacturer of sports equipment and has also spent six years as a marketing leader at Unilever. She attended Harvard Business School and was previously voted in the top 50 CMOs in America by Campaign. The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing and teaching a test-and-learn culture in marketing organisations. Jordan also shares valuable tips for upcoming marketing professionals and shares his vision for the future of B2B marketing over the next five years. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they:Discuss the challenge of aligning the long-term benefits of brand marketing with short-term goalsExplain how to inculcate a test-and-learn cultureShare advice for marketing leaders of tomorrowDiscuss how marketing can be a growth engine for companies across industriesJordan Leibman is the VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon. He is a result-driven leader and creative problem-solver known for delivering strong financial results. Jordan is an articulate communicator with a high ability to collaborate and drive advocacy across enterprises, and he is talented at coaching teams to provide consistent strategic, business, and cultural impact. Jordan developed his passion for global brands early in his career. Following leadership roles at Grey and executive positions at Publicis and BBDO, he joined Verizon. He has led disruptive marketing innovation across the B2C and B2B verticals for over eight years.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to better understand not only what it implies, but increase and realign their sustainability spend to make both short-term and long-term impacts. He also touches on how companies can communicate their efforts and achievements more effectively to consumers. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they:Discuss why businesses need to focus on sustainabilityShed light on the definition of sustainabilityShare ideas on the roadmap of its implementation at companiesExamine the need for companies to communicate more effectively with the consumerGavin Sheppard, CEO at Pinwheel, is a twenty-year veteran in the marketing and sustainability space. He co-founded Pinwheel along with former UK home secretary Amber Rudd and ad entrepreneur Rupert Howell. He has over a decades worth of board-level experience across the full commercial and marketing mix. He has built and led high-performance teams that understand, reach and influence audiences. He also has significant experience in establishing or reengineering disruptive new businesses.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to explore and people to talk to when experiencing mental health issues.Join them as they:Discuss the importance of shedding the imposter syndrome  Share ideas on how true collaboration plays outLook at the dynamics of high performance in an enabling environmentExamine avenues that someone suffering from mental wellness issues can exploreYou can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Marc Caulfield is the Founder of Marc Caulfield Ltd, a consultancy that helps businesses look at employee performance through the lens of their mental well-being. He is passionate about bringing positive change to employee wellness and shows how it can improve staff well-being and have a measurable effect on the company’s bottom line. He is also the Ambassador for the Big Youth Group, an organisation empowering young people to succeed. If you enjoyed this episode, make sure to subscribe, rate, and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all business activities to their core purpose. Join them as they:Discuss the DNA makeup at mission-led companies Share how your product can narrate your brand storyExamine the need for coherent messaging to create awareness of the brand missionShed light on the profit vs purpose dichotomyYou can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Aidaly Sosa, the Head of Marketing U.S. at Tony’s Chocolonely, was born and raised in Curaçao with an innate curiosity and love for travel. Her adventurous spirit brought her to Amsterdam, where she studied and graduated with a degree in International Business. She has a 10-year career in the fashion industry, where she honed her product messaging and brand communication skills. Her passion for sustainability and social impact is tailor-made for her role at Tony’s, and  Aidaly has played a crucial role in launching Tony’s in big box retailers like Target. She has also created successful partnerships with beloved brands like Ben & Jerry’s and championed Tony’s civic engagement campaign, ‘Make Your Voice Heard’.Support the show