The Rothman PPC Podcast: Google Ads and Your Business

Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity.Join Jason for a journey into the heart of Google Ads' responsive search ads, where he'll explore the delicate dance between advertiser controlled headline and description placement versus the unpinned machine-tailored configurations (aka responsiveness). We'll cover the one time where it can make sense to  use pinning and why most of the time it's so critical to let go, allowing machine learning to conjure up the most compelling ad combinations for the search user. This deep dive isn't just about pinning—it's about understanding how to maximize the powerful tools at your disposal in Google Ads for the most effective ad performance. Stay tuned, and by the end of this episode, you'll understand how a PPC expert makes informed decisions about pinning and you'll be that much closer to wielding the full potential of responsive search ads to captivate and convert your audience.To Pin, Or Not To Pin? - https://rothmanppc.substack.com/p/to-pin-or-not-to-pinFollow Jason - https://twitter.com/rothmanppcContact Jason - https://rothmanppc.com/contact/

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions.Thanks for listening and sharing the show.Contact Jason - https://rothmanppc.com/contact/

11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsive ads Balance human and machineThe data (whole account)Work with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc

My easy formula for amazing Google Ads ad copy that generates leads and sales:1. Catch their attention2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offerWork with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc

The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period.Contact Jason - https://rothmanppc.com/contact/Follow Jason on Twitter - https://twitter.com/rothmanppc

Updated phrase match is a really big deal.Why the anger?The decision you have to make.Did you forget who the boss is?About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719Contact Jason - https://rothmanppc.com/Newsletter - https://rothmanppc.substack.com/LinkedIn - https://www.linkedin.com/in/rothmanppc/Twitter - https://twitter.com/rothmanppcFacebook - https://www.facebook.com/rothmanppc/Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPfromf

Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.Thanks for listening and enjoy the episode!About keyword matching options - https://support.google.com/google-ads/answer/7478529Contact Jason - https://rothmanppc.com/

In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish.Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

Here are some ways to handle losing some of the search terms data we're all used to. No need to cry.Thanks for listening.Say hi - https://twitter.com/rothmanppc

Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions.Thanks for listening, please share and leave us a rating and review.Follow Jason on Twitter - https://twitter.com/rothmanppcDo you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase.No ads shown for 'Google Ads Agency' keywords anymore - https://support.google.com/google-ads/thread/65248999Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/Follow Jason - https://twitter.com/rothmanppc

The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment button helps him solve.Thanks for listening! Please leave the show a rating or review because it helps grow the show.Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/Follow Jason - https://twitter.com/rothmanppc

This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn.Thanks for listening, we hope this episode improves your PPC knowledge. Please share the show with friends and colleagues. Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/Follow Jason on Twitter - https://twitter.com/rothmanppc

When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening! Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

Remarketing to callers is a cool new feature from Google Ads. Moving companies should use it. Also, this is the last Corona Clicks episode.About remarketing to callers - https://support.google.com/google-ads/answer/9800279Follow me on Twitter - twitter.com/rothmanppc

It's great to know your conversion threshold when you make Google Ads decisions. This helps you decide when to improve a conversion producing part of Google Ads, or when to give up on it. Also, big news tomorrow.Follow me on Twitter - https://twitter.com/rothmanppc