The Membership Mastery

Guys, I have loved the podcast but I am taking a break to focus on getting more guests and releasing in a seasonal fashion. 

This episode is important if you want to get more sales for your membership.Now, if there was a step by step method for writing emails that get you members and would you feel confident enough to send an email in the next 24 hours?Listen to this episode in full

Launch and nurture a community that works for you. That's the goal isn't it with our communities and memberships?This is why today's episode is going to be such a good one, I speak with Tat Fig on exactly how to do this. This episode is for course creators and membership site owners who want to build a thriving community. One they can be proud of & that keeps paying them month upon month. We cover: The business model - How we build something that gives value and fulfils the need of our members. Community experience - Onboard members so people feel welcomed into the community.How to highlight those shared interests between members. Creating one of a kind community experience and the process behind that.  How to drown out that feeling of imposter syndrome. How to attract the right members. Finding the right channels to get members. 

No matter what stage of membership we are at, we need to build an audience. That is a fact!Without an audience, you’ll never hit the goals you have.In this episode, I am going to break down 3 ways to build your audience & FastFacebook Ads & Conversational emailsTurn ads on and have email automationOther people’s audiencesMatchmakerApple AppEmail ListSparktoroYouTubeFacebook Group / LivesInstagram LivesLIVE video

Are you sick of overcomplicated goals & marketing?Want to get to where you want to get to without fluff?I’m going to break down my goals and plan for the year & why I have chosen to do it this way. The goal here is to inspire you and invite you along the journey with me.Why should you care about my goals?Great question, this podcast and the content I produce has one singular purpose to give youI need to point out a couple of things…I am focusing on simplifying my business becauseIf you add more complexity more can go wrongAlso, you have more to focus on - I want a simple businessI can focus on my weak points - Fixing these will make the biggest impactOften we change the plan not our behaviour then blame the plan, we say well I followed the plan - where’s my results? Change your behaviour the follow the plan.What are my goals then and how will I get there?FunKeep my work-life balanceGet more membersGrow the email listIncrease podcast downloadsUse Facebook group correctlyHow will I get there?FunKeep my work-life balanceGet more membersGrow the email listIncrease podcast downloadsUse Facebook group correctlyLet me know if you want to be on a Pod Party - Ryan@themembershipmastery.com 

The 2021 Year In Review 2021 is the year I'll never forget. Mainly due to the fact that I was standing in the labour ward and was handed a little bundle. My first child, Isla. What a crazy rollercoaster of a ride I wasn't prepared for! I am sure all parents reading and listening can relate to that moment when your world changed. I wanted to create this episode because it's the last one this year as I take a 2-week break to really go through the year. It's usually at this time of year people start looking back and planning for the new year, I am no different. The big thing for me this year has been levelling up, I have come into a new niche that I am experienced in. But I am competing for your attention, with some good marketers & some total fake guru's. It's been about how I can give you the most value I can bring. How I can put my personality, my values etc... into what I am building. In this episode I cover... What worked Talking to people as people Getting to know members Email marketing Bullet journal Podcast Getting deep into the customer What didn't work YouTube Challenge Had to up my game marketing-wise Several failed funnels Facebook group Focus on What're my ideas for the next year Ultra-clear on what I want The pathway for getting members Focus on what I am good at and what I love Grow the podcast - Pod parties/promotion I've had a GREAT 2021, yes it's had serious challenges but amongst that it's been a stellar year and I cannot wait to see what happens next. 

The magic of building an email list If you have an online business & want to make more money from it in 2022 this episode is for you.I chat with Caleb O'Dowd today on the podcast, where he shares the greatest list building strategy he has ever seen. If you don't know Caleb. He recently ran an email promotion for Ryan Leveque and won $100,000 for being the top affiliate. Safe to say he knows a thing or two about building email lists. If you have an online business and want to know: The best traffic source to make money Which methods don't work anymore Key secrets to making serious money with small email lists The EXACT step by step email list building strategy to use in 2022 You are going to want to listen to this episode 

George Byrant is a legend of the marketing world, he has the right values as well. In this podcast episode, we cover how you can create a killer offer by caring about your customers. George Byrant has a great history of saying 'Relationships beat algorithms It's a great way to view the world. In this podcast episode George Byrant and I cover: What an offer is People first No upsells How loving your customers will 20x your business The offer doesn’t matter it’s the relationship How to not sacrifice your soul How to tie what you are doing into your offer How to give the fastest shortest path to result https://themembershipmastery.com/

We all want more members right? We are trying everything every day to get them, what I will share with you in this episode shows how I had my highest grossing month & how I took what was going to be a one-off yearly deal and included it into my membership to repeat the success. Goals with the episode If I could show you how to have your greatest sales month ever would you listen all the way to the end? If I also show you how you can get a lot more members who are sticking around for the long term in the process would you listen till the end? Show you how I sent one email and it literally doubled my sales How I got members staying for 12 months - 2 months longer than my LTV How they stuck around after the deal ended Let’s do this then! Link to the post with the email --->> http://themembershipmastery.com/119-how-i-had-my-highest-grossing-month-with-a-black-friday-promo/

So you’ve finally decided that a podcast is happening for you in your membership! Now you feel totally overwhelmed….How the hell do you launch it?What do you talk about it?How do you edit it?What do you talk about it?How do I get people to listen to it?How can I build my list using a podcast?!I’ll also show you how you can use it to get people to join your membership from the podcast.If you listen to this I will give you a step by step guide on going from zero to a podcast, I’ll also discuss some ways to grow your podcast and get more downloads so it’s going to be a great episode whether you are thinking about a podcast for your membership or you already have one and want to grow it.I’ll give you everything even how to script it, how to find out where to get unlimited content ideas, how long to make your show everything!

If you have a podcast, downloads are the lifeblood of that show, without them you’ll never be able to get more people engaging with you, building your audience, getting sales for your membership. Your podcast will never get going, you’ll just stutter along with it and you’ll never get any momentum with it.Maybe you’ll start and not be consistent Think you know what makes a good episode There’s a lot to think about when starting and growing a podcast but I can guarantee you in this episode my guest is breaking it all down for you on how she took a podcast in a super niche topic to 100,000 downloads with zero ad spend. 

Have you ever gone into a launch or a sales sequence and either not pitched because you thought what’s the point there are not enough people interested? OR pitched and only sold 1 or none? This episode is for you! Let me set the scene for you, you’ve been playing your launch or next sales promotion of your membership You’ve got the plan. everything is ready. I know you’ve emailed the list. you’ve run the ads - even though you weren't sure what you were doing. You’ve warmed them up to you. Spent all day working HARD and I mean HARD on it, battled those demons that creep in those ones that are saying things like you can’t do this, you are going to FAILYou’ve journaled, you’ve used your phones calculator many times playing around with how many have signed up, how many you want to sell and every day you move the goal members lower….. Then it comes to the pitch and you either: 1) Don’t pitch 2) Sell 1 or none How do I know this? Because it’s been me too. It’s heartbreaking, I have to tell myself ‘Ryan, lets not have a pity party, what can we do about it?’ I tend to also take the day off after a launch too or sales sequence and get out - the peaks! This is why I created this episode to break down exactly what to do!

Spending your days dreaming about what it would be like if your membership was 10x bigger? If there’s ONE thing that separates getting a truckload of sales in your membership and not... it’s knowing how to create a KILLER offer. They type that makes it impossible to NOT buy your membership. How would that feel? To create this kind of offer a lot of membership site owners think: They think they need to be the worlds best salesperson To be the best copywriter To design the worlds best-looking website Have the most amazing content The truth is that none of that matters. It's not your fault that you think that though, it's what the fake gurus want you to believe. It's why they bombard you with those messages! You don't have to be the best copywriter. You don't need the best tech The best-looking website Because people want a solution to their problem how it comes they don’t care. What if I could show you how you could 10x your membership? What if I could show you the exact question to ask to get sellers in your membership in the next 1 hour? Then within the next 3 days, you could know the exact words to be used to get people to buy? Then getting sales in 15 days? Being able to then scale this up so that you can 10x your membership? The only thing standing between you and the new sales alerts is listening to this podcast 

I wanted to put together an episode to address the main questions I always get asked about memberships What tech do I need? I need to create all this content? I am not very good at marketing? I built it they didn’t come now what? Do I need to spend all day on social media? I planned this big launch it didn't work now what? People don’t know what my membership does?! 

This episode is about building a system for your business so you know whats happening and when and it keeps your business simple!! Firstly what the hell is this? Just as simple as a document Which I break into Stage 1 - Finding us Daily Weekly Monthly Resources Why would I create one? So you know how people find you What jobs are being down D/W/M Then you can see what you are doing and if its brining in money Also you have a top down view then of who’s doing what? Here's a link to see mine ---> Click Here

I speak with Jay Clouse today, who built a community so good that Pat Flynn bought it.... I mean if that doesn't get you attention then what will? We covered: What being a creator means and its not just about artists How he created the cost and benefit of a small mastermind How he covered his living costs using this model How that led to building out a community The process of Pat Flynn (SPI) buying it went What he did after? How he is now going about managing a HUGE community How you can run your own masterminds If you want to connect with Jay then you can below Jay's Podcast Jay's Twitter 

Why email is so important?Build relationship Create connection Sell your membership You own it How people actually get on your list? Download LM Buy something Opt in for challenge How you should be using it? Think about what the first step was for them and what’s the next one? Need to give people what they opted in for Then nurture them towards your product Then offer the product & actually offer it Then get feedback Then they enter the regular email broadcasts What should the regular emails be? Tell stories Invite to content pods etc… Deepen the relationship Tell about upcoming events 

Email marketing is the BEST! Today we talk through how you can generate 6 figures with your email marketing and give you some really easy to use frameworks. I interview Rob & Kennedy, if you want to connect with them here's how: The Email Marketing Show Podcast The Facebook Group 

In this episode I cover all of the do's and mainly the don'ts of what you need to do to make sure that your membership or online community runs as well as it should! www.themembershipmastery.com 

This episode is all about community, which is why I brought on Tom Ross the community guy. We cover: 750,000 community members - so lets start with that - remember how it felt when you started out before this huge number, what would be the one thing you would tell yourself?Whats the number one thing you think people misunderstand about building a community?You mentioned that people have an audience which is mainly content and then a community which is deeper level of connection. As the listeners are membership site owners many have an audience and then the membership community - one thing they struggle with is getting the Audience to know like and trust them to become members - what kind of things can we do tooGrow the audience & make that audience more of a community?How do we identify our most engaged? How do we reach out to get them into the membership?I've heard you say that 200 is the critical mass and a good idea is a waiting list so that you can get there quickly, what do you do if you've already launched?How do we adopt a one member community mindset?