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EntreGrowth with Lance Cook
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EntreGrowth with Lance Cook

Author: Lance Cook

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On the EntreGrowth Podcast your host, Lance Cook, shares all the best marketing and business growth strategies from his experience and the experience of other business leaders so that you can get the idea or inspiration you need to take your business to the next level. On the show, you will learn about proven sales and marketing strategies, entrepreneurship, business growth strategies, email marketing, video marketing, social media strategies, B2B and B2C sales strategies, and productivity tips from industry experts and business leaders so that you can reach your business goals. It’s a mix of interviews and solo shows from Lance that you are not going to want to miss. Make sure to subscribe, and get ready to grow your business, yourself, and your profits.
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In short, Douglas McClure is an entrepreneur, motivational speaker, and business consultant. But he makes it very clear that his passion is in business development and child development. Those are two things in which he has proven a great deal of success.This has been my longest podcast recording to date. And if I had 4 more hours, I would have continued the conversation. In this conversation, we discuss the principles that he learned and lived by to build successful businesses and raise a remarkable family. The premise is that we all start, grow, and exit. But Douglas lays out the things to live by if you want to do it successfully.Two of the many things he shares with us are:The McClure Core 4Master T.O.D.A.Y.Get out your notebook, and get ready to learn and grow.Links from the conversation:https://deshibeauty.com/ https://www.instagram.com/douglaswmcclure/***********************************************************This episode is brought to you by Profit Thrust. It's the revolutionary CRM designed to help local businesses capture, nurture, and close more leads and sales.Best of all it combines the power of 32+ digital marketing tools into ONE platform.Local Business Owners: Profit Thrust eliminates the need for multiple apps and platforms because we offer: A Funnel & Website Builder (inc. built-in templates) Surveys and Forms Pipeline & Lead Management Automated SMS/Email Campaigns Online Appointment Scheduling 2-Way Texting Collect Payments Social and Search Ad Reports And So Much More!12+ Software programs could cost $1400/mo or more. But with Profit Thrust it’s a fraction of the cost. Plus, I’ll give you a 14-day free trial. Go to https://profitthrust.com/ to learn more and watch the demo.
Shaun has a unique story. He had his first son at just 16 years of age and made the life-changing decision to raise him on his own. This choice both inspired and motivated him to become the successful man he is today.Shaun Buck has been a serial entrepreneur for over 15 years and currently owns and operates The Newsletter Pro, based out of Boise, Idaho. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into the nation’s largest custom print newsletter company, printing and mailing millions of newsletters annually for diverse industries spread across four countries.In 2015, Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list with a shocking growth rate of 2,975%, and reached No. 343 in 2016. He was awarded Marketer of the Year, and his company, The Newsletter Pro,  was voted Best Place to Work in Idaho in 2016, 2017, and again in 2018.Why newsletters? Because we believed in them, we were passionate about them, and more importantly, we knew how to make them successful.Learn more about Shaun and Newsletter Pro here:http://shaunbuck.com/https://newsletterpro.com/***********************************************************This episode is brought to you by Profit Thrust. It's the revolutionary CRM designed to help local businesses capture, nurture, and close more leads and sales.Best of all it combines the power of 32+ digital marketing tools into ONE platform.Local Business Owners: Profit Thrust eliminates the need for multiple apps and platforms because we offer: A Funnel & Website Builder (inc. built-in templates) Surveys and Forms Pipeline & Lead Management Automated SMS/Email Campaigns Online Appointment Scheduling 2-Way Texting Collect Payments Social and Search Ad Reports And So Much More!12+ Software programs could cost $1400/mo or more. But with Profit Thrust it’s a fraction of the cost. Plus, I’ll give you a 14-day free trial. Go to https://profitthrust.com/ to learn more and watch the demo.
When Keith Lee sold his business, American Retail Supply, in 2015 it was the largest retail supply company in the US. How did he do it? It was the systems he put in place, he spent all of my time on important things, not menial things. Starting with customer service.During the 25 years of owning the company, he taught his team the importance of customer service and creating systems that support it. The result was a customer base that chose to do business with them even if they weren't the cheapest... and often... they weren't. In this episode Keith shares some of the incredible gold nuggets of wisdom he has gained over the years. All of which can be found in his book "The Happy Customer Handbook."Then we take the conversation a step further by digging into the principles he implemented to grow his business even when he wasn't there. I would highly recommend learning more about Keith by visiting his website: https://keithlee.com/You can find his book "The Happy Customer Handbook" here: thehappycustomerhandbook.com***********************************************************This episode is brought to you by Profit Thrust. It's the revolutionary CRM designed to help local businesses capture, nurture, and close more leads and sales.Best of all it combines the power of 32+ digital marketing tools into ONE platform.Local Business Owners: Profit Thrust eliminates the need for multiple apps and platforms because we offer: A Funnel & Website Builder (inc. built-in templates) Surveys and Forms Pipeline & Lead Management Automated SMS/Email Campaigns Online Appointment Scheduling 2-Way Texting Collect Payments Social and Search Ad Reports And So Much More!12+ Software programs could cost $1400/mo or more. But with Profit Thrust it’s a fraction of the cost. Plus, I’ll give you a 14-day free trial. Go to https://profitthrust.com/ to learn more and watch the demo.
Kat Brown is the owner of Kat House Hair Studio in Navarre, FL. But she started in Small-Town Ohio, trained in Los Angeles, California, then eventually made her way to the panhandle of Florida. Before she left home she was told "I don't know if you're going to be able to make a living doing this" and then there's the stigma "it's not a real career" or "there's no money in this."Well, Kat has proved all that wrong. However, not without a few bumps along the way. Here's her story.Find out more about the Kat House Hair Studio:https://www.instagram.com/thekathousehairstudio/https://www.facebook.com/The-Kat-House-Hair-Studiohttp://www.thekathousehairstudio.com/***********************************************************This episode is brought to you by Profit Thrust. It's the revolutionary CRM designed to help local businesses capture, nurture, and close more leads and sales.Best of all it combines the power of 32+ digital marketing tools into ONE platform.Local Business Owners: Profit Thrust eliminates the need for multiple apps and platforms because we offer: A Funnel & Website Builder (inc. built-in templates) Surveys and Forms Pipeline & Lead Management Automated SMS/Email Campaigns Online Appointment Scheduling 2-Way Texting Collect Payments Social and Search Ad Reports And So Much More!12+ Software programs could cost $1400/mo or more. But with Profit Thrust it’s a fraction of the cost. Plus, I’ll give you a 14-day free trial. Go to https://profitthrust.com/ to learn more and watch the demo.
"Roofing is no ones first choice"But when you serve your customers well, and are persistent in learning and growing, you might find yourself in a similar position as Brian Ward. He started his business as many do - solo.  Fifteen years later he's got 140 employees and plans to grow Quality Roofing to locations throughout the state. Here are some links mentioned in the show. https://qualityroofingsolutions.com/https://www.facebook.com/QualityRoofingSolutionsPage***********************************************************This episode is brought to you by Profit Thrust. It's the revolutionary CRM designed to help local businesses capture, nurture, and close more leads and sales.Best of all it combines the power of 32+ digital marketing tools into ONE platform.Local Business Owners: Profit Thrust eliminates the need for multiple apps and platforms because we offer: A Funnel & Website Builder (inc. built-in templates) Surveys and Forms Pipeline & Lead Management Automated SMS/Email Campaigns Online Appointment Scheduling 2-Way Texting Collect Payments Social and Search Ad Reports And So Much More!12+ Software programs could cost $1400/mo or more. But with Profit Thrust it’s a fraction of the cost. Plus, I’ll give you a 14 day free trial. Go to https://profitthrust.com/ to learn more and watch the demo.
Health and fitness coach, Tiffany Hazewinkle, was handed the keys to Patriot Nutrition. A successful nutrition shake shop in Pace, FL. She was ready to take the reigns. Ready to continue to do great things. But that was in January of 2020. In March her creativity and ingenuity stepped up to the plate to help the business not only survive but thrive. Her enthusiastic attitude and continuous personal development are, in my opinion, the top two attributes that pulled, pushed, and drove her to the level of success that she is at today. This is her story.How to learn more about Tiffany and Patriot Nutrition.https://www.instagram.com/patriotofpace/https://www.facebook.com/PatriotPace/http://tiffanyhaze.goherbalife.com/***********************************************************This episode is brought to you by Profit Thrust. It's the revolutionary CRM designed to help local businesses capture, nurture, and close more leads and sales.Best of all it combines the power of 32+ digital marketing tools into ONE platform.Local Business Owners: Profit Thrust eliminates the need for multiple apps and platforms because we offer: A Funnel & Website Builder (inc. built-in templates) Surveys and Forms Pipeline & Lead Management Automated SMS/Email Campaigns Online Appointment Scheduling 2-Way Texting Collect Payments Social and Search Ad Reports And So Much More!12+ Software programs could cost $1400/mo or more. But with Profit Thrust it’s a fraction of the cost. Plus, I’ll give you a 14 day free trial. Go to https://profitthrust.com/ to learn more and watch the demo.
Have an idea for a business? Great! But as Michael Hobbs shares, there will be some big lessons learned. One of the great things about a conversation like this is that we, the listeners, get to learn from Michael's lessons. Good ones, and bad ones. Let's take pride, for instance. Michael says, "Sometimes you have to put your pride in your pocket." Our pride can cause us to make some terrible decisions. But on the flip side, he also says how his pride has kept him from giving up and quitting.We also talk about your team. You need to know who's in your corner. There are three areas that we talk about. Your spouse, your employees, and also business vendors and associates/partners.I hope you enjoy the conversation as much as I enjoyed having it. But more than that, I hope there's something in there that you can learn from and apply to your business. Links and info for Taste Buds:https://www.facebook.com/tastebudspacehttps://www.instagram.com/tastebudssnacks/Don't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
What does it take to be successful? Well, for Josh and Kenzie Presnell, they are an overnight success journey that is 12 years in the making. It started with "What are we going to do?" and is now a 150+ member community at their gym Fixed on Fitness.How did they get there? Simply put... passion for people, determination, and the willingness to consistently pursue personal and professional growth and development. If you want to hear how to achieve real-life success from a real-life entrepreneur, then this is the episode for you. Links and info for Fixed on Fitness:https://fixedonfitness.com/https://www.instagram.com/fixedonfitness/https://www.facebook.com/fixedonfitness.FOFDon't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
From starting and growing her photography business to buying and selling airplanes, Sharon Raub has learned how to leverage social media to drive a successful business. And on this episode, she shares with us her strategies for developing a business-centered personal brand that builds relationships with her target audience - aircraft buyers. Which, by the way, has a 12 to 18-month buying cycle. This conversation is full of strategies and tactics that you can use no matter what your industry is. So don't skip past this one. Links from the show:http://sharonashlie.com/https://lifestyleaviation.com/https://www.instagram.com/sharonraub/https://www.facebook.com/itssharonraubDon't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
Ever thought about how to make a lasting impact on your target audience? Advertising campaigns are more than a commercial ad that comes on during the news with a salesman yelling "buy this now!" Bruno Brasileiro shares how he creates meaningful campaigns that are simply unforgettable and cause the target audience to remember the brand at the time of the buying decision. He's an award-winning creative director and copywriter. Actually, he's been a part of the team that helped turn his agency into the most recognized Healthcare advertising agency in the world.We talk about creative storytelling in advertising, and of course, flying. Enjoy. Here are the links to learn more about Bruno:Website/Portfolio - http://www.brunobrasileiro.com/Instagram - https://www.instagram.com/fly_with_bruno/YouTube - https://www.youtube.com/c/FlyWithBrunoDon't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
 James Cox is known for making exceptional things come to life. He is also the CEO of Method Seven, which is how we crossed paths.  Method Seven makes the most amazing scientifically developed sunglasses I have ever used. Honestly. But let me warn you, don't call them sunglasses. Because they're so much more than that. James Cox dives into the origin of the glasses, but that's only the beginning. He truly is a serial entrepreneur who loves storytelling, problem-solving, and working with teams. James believes that the journey is the sweet spot - building the teams to make exceptional things comes to life. He is constantly exploring messaging - to bring curiosity, even joy to complex concepts, like “ocean acidification” - try to explain that one. As you will find in the conversation he is passionate about saving the world through pragmatic ecology and community-based (business) solutions, strategic grant-giving, and marketing support for Global NGOs. Links Mentioned in the Show:Method Seven Pilot Website: https://methodseven.com/pilot-overview/Method Seven on Instagram: https://www.instagram.com/methodsevenpilot/Follow James Cox on Instagram: https://www.instagram.com/my.friend.james/Don't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
Multi-Sensory learning uses the senses of touch, sight, hearing, and movement to help students unlock their learning capabilities. This method ensures students use more than one pathway in the brain, strengthening and solidifying information. Any student can benefit from this approach, but for the student who struggles to learn, it can be the difference between success and failure.Brainspring Learning Centers help students of all ages and skill levels become masters of learning with effective, fun, multisensory lessons.Our guest for this episode is Tim Crawford. The president of Brainspring. He has an amazing story of the origins of Brainspring, the learning success of the organization, and he shares some of the great lessons he's learned in the years of his role as president. Not to mention how Brainspring was already positioned for success before the effects of everything that took place in 2020.Extra bonus, Tim is a pilot too. So naturally, we talk about aviation. For more information about Brainspring, just visit their website: https://brainspring.com/And here's a link to their podcast: https://brainspring.com/the-orton-gillingham-podcast/Don't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
The flyGIRL mission is to encourage and inspire women and young girls to open their hearts and minds to their potential. We want every girl and woman to dream big, aim high, and fly!Natalie Kelley launched flyGIRL after she earned her pilot’s license. The experience of pushing her own boundaries, challenging herself, and succeeding as a woman in a male-dominated industry completely changed Natalie’s life. She gained confidence and a sense of independence that she had forgotten in adulthood. With her own money, Natalie launched flyGIRL and self-funded the first $5,000 flyGIRL Scholarship to finance a portion of the cost to send another woman to pilot training.Today, flyGIRL has helped dozens of young women explore their potential and change their lives through scholarships, a supportive network, motivational articles and speaking engagements. Contact flyGIRL to learn how to bring our mission to your organization, community, or school!More about Natalie Kelley, FlyGirl LLC, and the FlyGirl Foundation:Website: https://flygirlllc.com/Podcast: https://flygirlllc.com/the-podcast/ It can be found anywhere you listen to podcastsInstagram: https://www.instagram.com/flygirlkelley/Don't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
In the last 10 years, Brandon Spain has gone from making sure he had enough money to buy baby formula to now closing nearly $750 million in transactions. But the shift that took place in his mindset and was then translated to the business is what catapulted from "just making it" to the growth that he's experiencing today. This interview is a real treat. I've known Brandon since kindergarten, and we reunited a few years ago.In the interview, we also discuss how aviation played a major role in his personal growth that also attributed to his business growth. Essentially the two keys are: People First and Precision WorkEnjoy the show. More about Allure Title Company can be found at http://alluretitle.com/Don't forget, I have also added a great selection of my best resources for your business growth available at https://lancecook.us/freeresources/
Jeff J. Hunter is the Chief Growth Officer of BrandedMedia and creator of the C.O.R.E. Branding Method. He creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. He and the BrandMedia team build personal brands for CEO’s and founders of companies who are ready to leverage their business accomplishments to become an icon in their industry. They also execute proven “working now” brand strategy, re-brands, and makeovers for funded startups and businesses that have good cash flow, wide margins, and high potential.In a previous life, Jeff was a top-performing Fortune 500 Project Manager who specialized in building virtual teams and closing millions of dollars of monthly revenue.Jeff is an active contributor to Forbes and has been featured on CBS, ABC, NBC News, and Inc. He regularly travels locally and internationally speaking and teaching their branding and business building strategies for the remote work-force of the future. He has worked alongside iconic brands like Cox Communications, DOMO, Pluralsight, Mixpanel, the ASK Method by Ryan Levesque, and more.Links from the show.Savage Marketer Podcast with Jeff Hunter: https://podcasts.apple.com/us/podcast/savage-marketer-podcast/id1494896988Entrepreneur.com Article: https://www.entrepreneur.com/author/jeff-j-hunter VA Staffer: https://vastaffer.com/And Don't forget to grab my free guide "25 Things That Every Small Business Should Automate" at lancecook.us/automate
Tal Clark has been flying airplanes since he was 18 years old. He grew up around aircraft and worked in the summers with his dad’s crop-dusting business. But after years of flying, an admirable Marine Corps career, and launching several successful start-ups, he and his business partner, Eric Hill, decided to take on a new project. That project became the #1 and only solution to intelligent aircraft management and maintenance. In this episode, we talk about how Coflyt came to be, why every pilot needs it, and how it revolutionizes aircraft ownership. Links and mentions from the show:Coflyt - Intelligent Aircraft Ownership https://coflyt.com/Josh Flowers: Aviation 101 - https://www.aviation101.com/25 Things That Every Small Business Should Automate https://lancecook.us/automate
A boy’s dream, an aeronautical chart, and a bit of creative magic united in 2015 to create Chart it All.And you get to hear the story here on this podcast episode.​Trevor Simoneau, a 17-year-old pilot. In 2015, Trevor crafted a plan to finance his future education at Embry-Riddle Aeronautical University and the cost of AvGas with custom, one-of-a-kind shirts printed with aeronautical charts. Trevor just graduated as an IB Senior at DeLand High School and president of Aviation Explorers 747, a club dedicated to inspiring kids of all ages interested in all aspects of aviation. He also works as an aviation news reporter for Sun 'n Fun Radio.Today, his business offers over 60 different clothing and gifts with your choice of aeronautical sectional charts.Your purchase goes a long way to fuel his dream.​And speaking of purchases, he is offering the listeners of Entregrowth a 10% discount if you use promo code EGLANCE when you shop at https://www.chartitall.com/Learn more about his journey around the world at https://www.flyinfinitehorizons.org/Trevor's Social Media Channels:Instagram @chartitallInstagram @trevorsimoneau Facebook https://www.facebook.com/chartitall/Lastly, go grab my guide "25 Things That Every Small Business Should Automate" if you want to create more sales and profits in your business. https://lancecook.us/automate
Matt has been an active real estate investor for 17+ years throughout the Gulf Coast of Florida & Alabama.  His primary investment strategies include wholesaling, renovations for quick resell, as well as holding rental properties for passive income and appreciation.Matt has spoken to audiences of more than 2,000 people and has traveled throughout the Southeast United States teaching and speaking at seminars related to the real estate industry. His entertaining and energetic teaching style makes him an audience favorite wherever he goes.In 2013, Matt founded the Professional Investors Guild, a real estate investment education company that provides workshops, resources, and one-on-one mentoring to help both new and seasoned real estate investors achieve their financial goals. The charter club is one of the fastest-growing investor groups on the Gulf Coast, and additional chapters were launched in Destin, Florida (2015), Mobile, AL (2016), & Panama City (2017), as well as licensee locations in Orlando, San Antonio, and Denver.Links from the show:Professional Investors Guild https://professionalinvestorsguild.com/Make Money Flipping Houses FREE Course: https://professionalinvestorsguild.com/about/thankyougift/claim-your-free-gifts-today/25 Things That Every Small Business Should Automate https://lancecook.us/automate
Automation software encourages customers to buy and buy again - even if they forget to reorder, abandon a shopping cart or let a credit card expire.In this solo episode I share 3 points that will help your business gain more profit using automation. While they are geared toward eCommerce, you might also find them useful for a non-eCommerce business as well. Generate Repeat BusinessRemind a customer about an abandoned shopping cartStay on top of failed billing chargesThis and many more tips on how to use automation for your business is found here: https://lancecook.us/automate
Think of automation software as the project manager for your sales team. While software helps your team focus on the most important tasks ahead, it also keeps track of leads who aren’t yet ready to buy, ensuring progress at every stage of the sales journey. In this solo episode, I cover 4 areas that can be automated so that it helps you increase sales. I also catch you up on a couple of personal highlights that are simply wonderful.Links mentioned in the show:25 Things That Every Small Business Should Automate https://lancecook.us/automateMy first flying video https://youtu.be/P5qPz7Nl4FMIf you want to learn more about creating a profitable automation process like this for your business, click the link below to schedule a demo with me. I'd be happy to show you the ropes. https://www.scheduleyou.in/7btCBXTvBn
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