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It's In The Genes

Author: The Digital Gene

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Sharon & Declan are a mum & son team that run a digital agency together called The Digital Gene. In this podcast, they chat with other partnerships that run a business or work together, be it mum & son, husband & wife, best friends, or whatever other combination springs to mind. They ask guests what it's like working together, how they navigate the digital world & more!

Hosted on Acast. See acast.com/privacy for more information.

30 Episodes
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It's the best time of the year. Succession season 3 is back.  Once the chat about the best TV show ever is over Sharon & Declan go on to chat about Facebook's bad week, what they think of tech billionaires flying off to space, virtual GP visits & Sharon shares some e-commerce tips. There are also some more menopause chats as Sharon launches a new hashtag; #notpastmyexpirydate. Links that inspired our discussion...Facebook's bad week Tech billionaires leaving humanity behind Face-to-face GP visits down E-commerce tipsIt's Declan's turn for the business highlight section which features Mastadon. They're challenging the traditional social media platforms by giving 'social networking back to you'. Belly laugh quota: A few! Excitement about the return of Succession helped. Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
Another podcast, another crisis. There's fuel shortages everywhere! Sharon & Declan discuss how they're coping before chatting about who should be the new James Bond, Lord of the Rings marathons, the Netflix algorithm,  the EU vs phone chargers, 100-year-olds collaborating with H&M, Sir Clive Sinclair and more. In the business spotlight segment Sharon highlights snagtights.com who are an inclusive & sustainable clothing brand who believe everyone should be able to have clothes that fit. Links that inspired our discussion...EU wants all phone chargers to have the same 100 year old fashion icon's collaboration with H&MA homage to Sir Clive Sinclair Belly laugh quota: Not high. Not low. Somewhere in the middle.  Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
New season! After a summer break, Sharon & Declan are back to tell everyone what they've been up to. They then go on to discuss Abba's return, Leeds Digital Festival, why companies house refuse 100's of names, Scotland's trial of the 4-day week & supply chain issues leading to shortages everywhere! In a new business highlight section, Declan talks about how Airbnb are helping to house up to 20,000 Afghan refugees. Links that inspired our discussion...Abba reunion Scotland to trial 4-day week Companies house name rejections Leeds Digital Festival Belly laugh quota: Not that high. They're all in the bloopers for this episode that might get released...eventually.  Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan continue to apprehensively celebrate the lifting of restrictions. They also chat about how Twitter are saying goodbye to fleets, the billionaire space race, the global chip shortage, middle aged business owners, how Gen Z feel pressure for the perfect 'beach bod' and much more. This is the last episode before a bit of a summer break and it's a goodie! The podcast will be back in September. Links that inspired our discussion...Twitter fleets Billionaire space raceRemote rolls on the rise in the UKGlobal chip shortage Middle aged business owners Gen Z 'beach bod' pressureNorwegian women's handball teamBelly laugh quota: Very high! We finish the season with LOADS of laughs. Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan both have strong feelings towards 'Freedom Day' and the football although it's hard to hear their pre-final excitement about Euro 2020 now :( They then both go on to chat about the Succession season 3 trailer, Sharon's fall out with Instagram, the challenges of running an e-commerce business, older workers and how customers are fed up with the Covid excuse for bad service. Links that inspired our discussion...Running an e-commerce business isn't easy Challenging the perception of older workers Customers fed up with Covid excuse for bad service Belly laugh quota: Fairly high! Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan get candid about self doubt & body image. Sharon also, once again, devotes 5 minutes to a monologue about zombies. They then both go on to chat about how only 1% of LinkedIn users actually post, how the government plan on weighing primary school children and whether tech can help, the #FreeBritney movement & Dutch tulip farmers vs influencers. In the business bits section they talk about ethics in business and how you retain your values as your business grows. Is there businesses you'd refuse to work with? Do you look at sustainability? Listen for Sharon & Declan's answers. Links that inspired our discussion...Only 1% of LinkedIn users postWeighing primary school children #FreeBritney MovementDutch Farmers Vs InfluencersBelly laugh quota: The talk of 'bits' makes this episode quite highFollow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan continue to enjoy life getting a bit more 'back to normal'. They also chat about the major web outage that affected 100's of news websites, they pretend to be shocked about an Ofcom article detailing the UK's shift to online during the pandemic, the traffic light/holiday system and swearing. They also have thoughtful discussions on the pornification of society & more on gender after the previous episode. Links that inspired our discussion...Major web outagePandemic accelerated UK's shift to online, OfcomTraffic light system for holidaysAttitudes toward swearing Gender - a guide on how to tell parentsBelly laugh quota: Pretty low even with all the porn talk. DisappointingFollow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan  have a good chat about how life is starting to feel a lot more normal again after Declan's trip to London. They go on to chat about the Shell carbon emissions court ruling and what it might mean for business, Instagram letting users hide likes, Amazon buying the movie studio MGM, how Air BnB is taking on long term letting & Britain's youngest billionaire. There's no 'business bits' section as the episode was going on for too long. There is however a conversation about pronouns as both Instagram & LinkedIn introduce the profile feature. If you don't know what a parmo is, Google it! Links that inspired our discussion...Shell court ruling Instagram letting users hide likes Amazon buys Hollywood studio Air BnB CEO wants to replace landlords Youngest UK billionaire for Hopin Belly laugh quota: Middle of the roadFollow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan have different reactions to the comeback of hugs. They go on to chat about London centric industries, core web vitals, the NHS Covid app (again), Monzo's pregnancy loss policy & how women over 50 are having a moment.  They then recognise Mental Health Awareness week by discussing an article on teens, tech and the link with mental health as well as talking about it in the 'biz bits' section. They discuss their different approaches to mental health in the workplace, the importance of talking and what each of them do to improve their mental health. There's also a bit of a trigger warning with this episode as they mental health issues in some detail. If you need help & support please contact Samaritans. Links that inspired our discussion...London centric TV industry Core ranking web vitals Women aged 50 and over having a moment Teens, tech and mental health Monzo's pregnancy loss policy Belly laugh quota: Highish. It's get silly as Sharon says she 'gives good web'. Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode Sharon & Declan are feeling amazing after both having their hair, brows & nails done. They then go on to talk about the end of The Digital Gene's financial year, the war of the caterpillars including how Aldi are much better at reactive marketing than Marks & Spencer, how UX design is an 'in demand' skill, how data & AI can save our high streets and touch on the latest Apple conference. In the new 'business bits' section Sharon & Declan discuss networking and their respective relationships with it. What does it actually mean, how do you find your tribe and is it necessary to succeed?  There's also a couple of funny anecdotes. Links that inspired our discussion...War of the caterpillars UX Design is an 'in demand' skill How data & AI could save the high streetApple conferenceBelly laugh quota: Fairly high! Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan cover so much. They start with post-lockdown diets and then go on to chat about the death of Prince Phillip, the Oxford/AstraZeneca vaccine updates, Seaspiracy, The Circle, the Bet 365 boss and her huge salary & hybrid working. There's also a new section that Declan is calling, for now, 'business bits'. For this episode they discuss The Digital Gene's first hire and how to build a culture in a remote world. There is also probably one of the best examples of how they both digress in conversations as a chat about the Bet365 boss leads to a discussion on the best primary school songs. Links that inspired our discussion...SeapiracyBet 365 bossHybrid workingBelly laugh quota: Middle of the roadFollow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan start by celebrating their vaccinations! One step closer to normality. They go on to chat about Census 2021, the Caroline Flack documentary and how we can stop social media having such a detrimental affect on our mental health,  new trends in online shopping including the new valuation of Stripe and the Microsoft exchange email hack. They also touch on digital clothes again from the previous episode after Gucci released virtual trainers.There's also a bit of a trigger warning with this episode as they discuss suicide, depression and mental health in some detail. If you need help & support please contact Samaritans.  Links that inspired our discussion...Caroline Flack documentary New online shopping trendsStripe Valuation Exchange email hackBelly laugh quota: Quite high. Especially in the last few minutes! Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan start with a celebration as Sharon has been nominated for a Women in Digital  award.  They then go on to chat about the Meghan & Harry interview and how a royal scandal plays out in the digital age, digital clothes, the failure of the UK's Track & Trace system and zombies.  A discussion about Burger King's International Women's Day advert leads onto an insightful chat about women's rights, the patriarchal society we live in and how men can help change society. This episode was recorded before the Reclaim Our Streets movement picked up traction over the weekend.Links that inspired our discussion...Meghan & Harry Oprah interviewBurger King advert Digital ClothesTrack & Trace failureZombies Belly laugh quota: Middle of the road Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan feel very thankful for the lockdown roadmap and get excited for a better summer hopefully coming this year. They nearly didn't record as they felt they had nothing to talk about but the news kept on giving. They talk about the Facebook vs Australia news row and what it means for big tech, the court's Uber ruling, women on boards, the future of office space & spy emails.  Sharon also shares an anecdote on how she thinks she's related to Jesus.  Links that inspired our discussion...Facebook & Australia news outlet row Uber Ruling - FT article so many be behind a pay wallWomen on boardsHSBC's Office SpaceGoldman Sachs Office SpaceSpy emailsBelly laugh quota: Pretty low. Disappointing. Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan are both going through it with this 3rd lockdown just like everyone else. They chat about the death of Sir Captain Tom and what it means for the public mood of the country right now. They also discuss 'over 45's' wanting to up skill digitally, sexist coronavirus adverts and immunity passports/apps. There's also quite a few family anecdotes as well as them chatting about any zoom fails inspired by the now viral Handforth Parish Council meeting. You can refer to them both as Madonna & Brad Pitt from now on.  Links that inspired our discussion...Over-45's wanting to up skill digitallySir Captain Tom's deathSexist Covid-19 advertsImmunity passportsBelly laugh quota: Fairly high. We were in need for a cheer up! Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan have a profound conversation about the HIV epidemic having both watched the new Channel 4 show, It's A Sin. They also discuss the 'influencers in Dubai' debate, birdwatching on Twitter and the Clubhouse App. There's a bit of a follow up on the previous episode's chat about Primark's online strategy, too. Links that inspired our discussion...Dubai InfluencersTwitter, Birdwatching & misinformationPrimark’s online strategyClubhouse appBelly laugh quota: Middling. We're taking ourselves too seriously in this lockdown. Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan have lockdown boredom. They spend the first few minutes giving some TV recommendations to get you through lockdown 3.0 including RuPaul's Drag Race UK, Servant, Wandavision, Surviving Death, Discovery of Witches & more. Declan is also refusing to put anymore weight on in this lockdown. They also discuss Primark's refusal to embrace online, Donald Trump's permanent suspension from Twitter and what it means for social platforms, smart pillows & how Google's products can improve and adapt to lockdown life. Links that inspired our discussion...Primark’s refusal to embrace online - https://www.bbc.co.uk/news/business-55661741CES tech expo - Smart pillows - https://www.bbc.co.uk/news/av/technology-55667708Belly laugh quota: It gets really daft in the last few minutes! Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode, Sharon & Declan look back at 2020 and look forward to 2021 and make some predictions. A lot of the talk around 2020 is about the pandemic but they also discuss the Black Lives Matter movement, the US election & lots more. Looking forward, they discuss some tech & digital marketing predictions. Note: This episode was recorded before the Tier 4 Covid restrictions announcement Links that inspired our discussion...https://www.forbes.com/sites/bernardmarr/2020/09/14/the-5-biggest-technology-trends-in-2021-everyone-must-get-ready-for-now/?sh=34fd58ad1b8https://socialhospitality.com/2020/09/10-tech-predictions-for-2021/https://www.forbes.com/sites/henrydevries/2020/12/16/seven-digital-marketing-trends-for-2021/?sh=2dff1d616d56Belly laugh quota: Pretty low. They're both over 2020. Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode mum & son duo, Sharon & Declan Williams, have cabin fever! Lockdown is taking its toll. They discuss high street updates following the news about Arcadia group & Debenhams, all social media platforms becoming the same, lab grown meat, Chinese influencer schools, the monoliths cropping up around the globe and the future of cinemas. Links to the articles that inspired our discussions...High street updates - https://www.business-live.co.uk/retail-consumer/covid-19-really-killed-high-19383955Why are all socials the same? – Twitter Fleets - https://www.theguardian.com/technology/2020/nov/18/fleets-twitter-launches-disappearing-tweets-tool-worldwideLab grown meat - https://www.theguardian.com/environment/2020/dec/02/no-kill-lab-grown-meat-to-go-on-sale-for-first-timeChinese influencers schools – Inspired from a tweet – might not be true – https://twitter.com/UndergroundSilk/status/1333058356760768513Monolith – that thing in the desert - https://news.sky.com/story/third-monolith-found-on-california-mountain-following-utah-and-romania-discoveries-12149697The future of cinemas - https://www.bbc.co.uk/news/business-55180055Belly laugh quota: Cabin fever has set in. Lockdown is getting to them both. Fairly high!Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
In this episode mum & son duo, Sharon & Declan Williams,  cover all sorts of topics because it's the first episode in a while they're not joined with a guest. They discuss the cultural impact of the film, Over The Hedge (lol), how they've managed to remotely recreate the office environment and lockdown 2 life.  They also celebrate the US election results, talk about agesim in the digital sector and chat about why certain things 'take off' after the failure of the streaming platform, Quibi. It's also beginning to look a bit like Christmas as they chat about this year's John Lewis Advert. They also get a bit techy discussing future Amazon Alexa updates. Belly laugh quota:  There's quite a few good laughs in this. Follow Declan & Sharon on Twitter @declanwilliams_ & @BeforeEndDate. You can also follow their business @thedigitalgene.  The podcast now has it own socials, too! Follow @inthegenespod on Twitter and @itsinthegenespod on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials!  Hosted on Acast. See acast.com/privacy for more information.
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