Mastering Social Media for Schools

From the moment I looked at Downingtown Area School District's social media pages, I knew I needed to feature the brilliant people behind their social media storytelling! Today, you’ll meet Jenn and Allison.Learn how Jenn added a communications manager role to her district of 13,0000 students in 2022 so they could focus on the day-to-day stories happening in their 16 schools.How do you grow your Instagram followers? Allison will share her insight—and you must check out their Instagram page!There are a lot of different categories of content to share. Find out what the 8 A’s stand for and how Downingtown uses them to drive its social media strategy.SPECIAL GUESTJennifer ShealyDirector of CommunicationsDowningtown Area School District, PennsylvaniaEmail: jshealy@dasd.org Allison GanglCommunications ManagerDowningtown Area School District, PennsylvaniaEmail: agangl@dasd.org  Website: https://www.dasd.org Facebook: https://www.facebook.com/downingtownschools Instagram: @downingtown_area_sdUSEFUL INFORMATIONAll newsletter subscribers will be invited to the “2024 Best of Social Media Awards” Webinar coming up on May 10th. Sign up here if you aren’t already on my newsletter list!Post examples:Bullying awareness Black History Month - learning moment post!  Special Olympics PhotosAutism Acceptance and Awareness Month Video (turn on sound)Student-created Happy Diwali video - (turn on sound)Indian Heritage celebration - (turn on sound)Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Take your social media to the next level with student interns! Today, you’ll learn from the intern coordinator and one of the media associates at this career technical school in Pennsylvania.If you are diving into social media and using students to help, you may have fear holding you back. Learn how Jeanise tackled that.Emma discusses her job responsibilities of creating and promoting content on social media pages and offers some advice for other students who are helping with content creation.See how student storytelling has impacted MBIT - and how one video even went viral!SPECIAL GUESTSJeanise Dimitri Community Engagement & Public Relations Coordinator Middle Bucks Institute of Technology (MBIT), PennsylvaniaEmail: jdimitri@mbit.org Emma DanilowiczStudent InternMiddle Bucks Institute of Technology (MBIT), PennsylvaniaWebsite: https://www.mbit.org Facebook: @MiddleBucksInstituteTech Twitter: @middlebucksInstagram: @middle_bucks  TikTok: @midbuckstech LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/ YouTube: https://www.youtube.com/channel/UCb_DFtwI83phpYiqK2wW6kwUSEFUL INFORMATIONViral Back Pack contestEmma’s New Year’s Resolution postFrom the K12PRTip - 10 Ways to Start a Post📣 Let’s hear it for...🌟 Field trip alert! 🌟Spread the word! 💛💙Guess what our 6th graders have been up to???Help us congratulate... 👏👏👏🎉Our students had a blast...Check out...Way to #BeABobcat...What an awesome day for...👀Let’s take a peek in the classroom…Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Lesley’s experience with schools dates back to 2001, and she goes in-depth today on the US Department of Justice’s 575-page report on the Uvalde school shooting.Learn the key findings from the report and the steps you can take to help your school prepare.Grab Lesley’s free 8-page toolkit as a conversation starter at your school.Discover 3 critical social media tips to remember when navigating a crisis.SPECIAL GUESTLesley Bruinton, APRCEO & President at School Spirit PREmail: lesley@schoolspiritpr.com Twitter/X: @lesleybruintonWebsite: www.SchoolSpiritPR.com Twitter/X: @SchoolSpiritPRLinkedIn: https://www.linkedin.com/company/school-spirit-pr USEFUL INFORMATIONLesley’s toolkit - download here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers!Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors.Find out Elesban’s favorite project that she has worked on so far and the tools she used to make it.Do you need more content from staff? Tracy’s simple trick has skyrocketed her stories from classroom teachers!SPECIAL GUESTTracy McCownInstructional Technology SpecialistCentral Heights ISD, TexasElesban SanchezHigh School Student - JuniorCentral Heights ISD, TexasEmail: tracy.mccown@centralhts.net Twitter: @TracyMcCownWebsite: https://www.centralhts.org Facebook: https://www.facebook.com/CentralHeightsISD Instagram: @CentralHeightsISD  USEFUL INFORMATIONApply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.Elesban’s favorite video of their Christmas Decorating Contest- view it here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness - and today, we have a guest who is getting very vulnerable in sharing her journey!Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she got started, why she had to pivot along the way (like when school started and it got more challenging to squeeze in her workouts), and what has kept it going after nearly two years.The transformation that has happened has impacted her personal life and her professional career.Today is mostly about taking care of yourself, but of course, we’ll wrap up with a social media tip!SPECIAL GUESTKrystyna Baumgartner, APRPublic Relations SpecialistEmail: krystyna.baumgartner@gmail.com Instagram: @kmbaumgartner Twitter: @KmbaumgartnerUSEFUL INFORMATIONApply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

One campus, three schools, and 1,800 students - today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media.Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school.Giving your local community businesses some love can help skyrocket your reach. Find out why and how they got the “Where is Buddy the Elf?” feature going.Balancing content between three schools on one district platform isn’t easy. Sam will share her practical tips with you as we wrap up the interview.SPECIAL GUESTSamantha PedersonPublic Relations SpecialistSchool District of West Salem, WisconsinEmail: pederson.samantha@wsalem.k12.wi.us Website: https://www.wsalem.k12.wi.usFacebook: @SchoolDistrictofWestSalemInstagram: @schooldistrictofwestsalemTwitter: @WestSalemSDUSEFUL INFORMATIONSamantha’s examplesRead Across America - Would You Rather Teen Culture - Would You RatherFinish the LyricFavorite Buddy the Elf Basketball Post Apply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond.Making decisions on where to share different types of content can be challenging. Find out some tips that are working well for Mahtomedi Public Schools.If you’re struggling to get content, you’re not alone. Learn the 4 specific ways Alice has increased stories from her staff. She’ll even share an awesome Canva template below that you can admire and acquire!What is the best quote from this highly valuable conversation? “Good stories don’t expire!” Alice says to avoid the pressure of needing to post everything in the moment. The story will still be worth sharing tomorrow, next week, or even next month!SPECIAL GUESTAlice SeuffertDirector of CommunicationsMahtomedi Public Schools, MNEmail: alice.seuffert@isd832.net Website: https://www.mahtomedi.k12.mn.us/ Facebook: https://www.facebook.com/mahtomedipublicschools Instagram: https://www.instagram.com/mahtomedi832/ USEFUL INFORMATIONClick here for a ton of resources that Alice mentioned during her interview!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help!Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own lives, but they have never considered using it as a school or district. Jill shares two tips for training students.Competition can spark creativity. Learn more about the Content Generation Workshop that happens each fall. It’s not limited to Class Intercom customers, and there is a virtual option!SPECIAL GUESTDr. Jill JohnsonPresidentClass Intercom, NebraskaEmail: jill@classintercom.com Twitter: @drjilljohnsonWebsite: https://www.classintercom.com Facebook: https://www.facebook.com/classintercom Twitter: @classintercomInstagram: @classintercomLinkedIn: https://www.linkedin.com/company/classintercom/ USEFUL INFORMATIONLearn more about the Content Generation Workshop here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students.If you do not use social media on a personal level, you’re just like Doug! Despite not being engaged on social media in everyday life, he knew that it was an important tool. He’ll share the steps to get started, get inspired, and grow your presence.The Eastern Edge Podcast is a show created to highlight staff and students in the district. You’ll find out the equipment Doug needed to launch it and how it’s helping communicate and connect with staff and beyond.Social media takes time, but it is worth it! Learn how the extra effort is helping the district.SPECIAL GUESTDr. Doug EndersAssistant SuperintendentEastern York School District, PAEmail: denders@easternyork.net Website: https://www.easternyork.com Facebook: https://www.facebook.com/p/Eastern-York-School-District-100064025018399/ USEFUL INFORMATIONThe Eastern Edge PodcastOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers.Marketing is not just selling services - that’s sales. Marketing is about influencing and inspiring behavior! Learn what that means when it comes to schools.Strong storytelling is a requirement if you want to connect with your audience. You’ll discover how to look at your communication efforts to see if you are storytelling or simply sharing testimonials or facts.Do you have leaders who want to turn comments off on social media? Listen in as Miranda and Andrea share their perspective and advice for schools!SPECIAL GUESTMiranda GreenwoldChief Growth Officer for Marketing Matters by Miranda and University Lecturer in MarketingMarketing Matters by MirandaEmail: miranda.greenwold@gmail.com LinkedIn: https://www.linkedin.com/in/miranda-greenwold/ USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students.How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage.The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all students involved in sharing it.Sarah shares three key takeaways from this experience that every school communicator needs to hear. Make sure to listen to the end to note these key factors!SPECIAL GUESTSarah O’Donnell, MS IMCDirector of CommunicationsStevens Point Area Public School District, WisconsinEmail: sodonnel@pointschools.net Linked In: https://www.linkedin.com/in/sarahodonnellpr Website: https://www.pointschools.net Facebook: https://www.facebook.com/pointschools Instagram: @pointschoolsUSEFUL INFORMATIONOriginal Facebook post from the SPASH Panthers page (a high school page)Shared post on the district pageGood Morning America post and link to video clipOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

WooHoo! It’s time to celebrate the 200th episode of the Mastering Social Media for Schools podcast! Today, we have a special interview conducted by Bill Gribble, Andrea’s husband. Turning the page back to the beginning, Andrea shares how she got started and who her first mentors were early on.Schools still often struggle with social media. Learn the 3 keys that are most important when it comes to getting storytelling done right on platforms like Facebook and Instagram.What do the next 200 episodes look like? Find out by listening all the way to the end!Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Orders of 10 or more receive a quantity discount. Learn more on my website!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Do you use TV monitors to communicate in hallways, common areas, and more in your school? Then, you don’t want to miss this conversation with a school leader in digital signage!Many don’t realize the impact that digital signage can make. It can affect student involvement, school safety, and positive school culture!Some schools are doing a better job than others regarding their displays. Jennifer shares five key factors in making your digital display stand out!I know you are pressed for time. You’ll learn five ways to incorporate social media into the content you use for your display.SPECIAL GUESTJennifer JenningsGrowth Marketing ManagerRise VisionEmail: jennifer.jennings@risevision.comWebsite: https://www.risevision.com/ Facebook: https://www.facebook.com/risevision/ Twitter: @risevisionLinkedIn: https://www.linkedin.com/company/rise-vision/USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

What is your school’s plan for social media in 2024? Are you dropping Twitter/X? Adding TikTok? Focusing on Instagram? Today, you’ll find out how others responded as we share the results of #SocialSchool4EDU’s 2023 Communications Survey.We had 537 responses to our annual survey - thank you to everyone who responded!There were a few new survey questions this year, including a statement regarding proper social media setup through Meta Business Manager. You can compare where you are to more than 500 schools in North America.I believe student involvement is crucial to improving engagement. The survey respondents agreed, and you will find out how schools include them in their storytelling efforts.Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATIONLink to Blog - 2023 Communications Survey ResultsSign up for the free webinar happening on Wednesday, January 24 at noon EST, 11 am CST. Click here - How to Use Instagram for Schools in 2024.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Orders of 10 or more receive a quantity discount. Learn more on my website!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Managing six different social media profiles in a one-person shop sounds impossible. Find out how adding student interns made it possible for this CTE school in Pennsylvania.Developing the perfect tagline or hashtag can be challenging, but not when you get your students (and their parents) involved! Learn how #aMBITion was created and how they have incorporated it into every story they tell.Many school communicators struggle to get content from their staff. Find out the magic solution that transformed everything in a matter of days for MBIT.Is it worth it? Mark and Jeanise will share the impact their social media and storytelling efforts are making on interest, enrollment, and achievement!SPECIAL GUESTSJeanise DimitriCommunity Engagement & Public Relations Coordinator Middle Bucks Institute of Technology (MBIT), PennsylvaniaEmail: jdimitri@mbit.org Dr. Mark CovelleAdministrative DirectorMiddle Bucks Institute of Technology (MBIT), PennsylvaniaEmail: mcovelle@mbit.org Twitter: @mcovelleWebsite: https://www.mbit.org Facebook: @MiddleBucksInstituteTech Twitter: @middlebucksInstagram: @middle_bucks  TikTok: @midbuckstech LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/ YouTube: https://www.youtube.com/channel/UCb_DFtwI83phpYiqK2wW6kwUSEFUL INFORMATIONCheck out the photos of the 10-foot light-up hashtag sign that changes colors throughout the day!  Sign up for the free webinar happening on Wednesday, January 24 at noon EST, 11 am CST. Click here - How to Use Instagram for Schools in 2024.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Instagram, videos, staff recruitment - we talked about it all in today’s interview with Erin Woodiel!Your phone is all you need to create great video content. Learn the steps Erin followed to create her “Day in the Life” series. Andrea’s mind was absolutely BLOWN AWAY with takeaways on how to edit voiceover with video clips!!!You might have Instagram envy after looking at Lee’s Summit R-7 School District’s account, but don’t worry; Erin is going to share her strategy with you.SPECIAL GUESTErin WoodielCreative Services SpecialistLee's Summit R-7 School District, MissouriEmail: erin.woodiel@lsr7.netTwitter: @EEWoodiel Instagram: @erin.woodiel Website: https://www.lsr7.org Facebook: https://www.facebook.com/LSR7Schools/ Instagram: @leessummitr7 USEFUL INFORMATIONLink to Instagram Post - A Day In The Life - Ms. Lauren Millay, a First Grade TeacherLink to Facebook Reel with all of the comments and interactionOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

You can gain a lot of insight from those in their 90s. I share the one piece of advice a 99-year-old choir member gave when asked what his secret was…New Year’s Resolutions are hard to keep. But one word? This might just be the ticket to transforming your year and your life. I’ll share my 2023 word and how it has impacted my life.What is your one word for 2024? Share it with me - email me or send me a DM.Hear the story of one school communicator who achieved a $20,000 raise this year!!Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATIONFree action plan - https://getoneword.com/Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Orders of 10 or more receive a quantity discount. Learn more on my website!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

AI can be overwhelming to us all, but Rebecca will share various resources to help you get started!Using platforms like Chat GPT as a strategy and thought partner is key. You’ll learn dozens of prompt ideas you can use in your role as a school communicator.Ethics and AI - identify what you need to be aware of to keep you and your district in good standing with your stakeholders.SPECIAL GUESTRebecca BultsmaDirector of Communications & Generative AI ProWestwind School Division, Alberta, CanadaEmail: hello@rebeccabultsma.com   Twitter: @rebeccabultsmaWebsite: https://www.rebeccabultsma.com LinkedIn: https://www.linkedin.com/in/rebecca-bultsma/USEFUL INFORMATIONRebecca’s examples:Course - Generative AI for EveryoneCourse - Generative AI for BeginnersPodcast: The Marketing AI ShowPodcast: The AI BreakdownPrompt Guide (OpenAI)Ebook: The Woefully Incomplete Book of Generative AIWebsite: AI for School PRAI Newsletter: The NeuronVideo: Ethan Mollick's AI Series for Educators and StudentsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Managing social media for a school might seem like a very formal task, but today’s guest is going to urge you to have fun by leaning into the creation of engaging content.Should your school be on TikTok? You might be surprised by Kristen’s response!Here is one school you NEED to follow on social media - don’t miss out.SPECIAL GUESTKristen DoverspikeDirector of Marketing OperationsFinalsite, Headquartered in Glastonbury, ConnecticutEmail: kristen.doverspike@finalsite.com  LinkedIn: https://www.linkedin.com/in/doverspike/ Website: https://www.finalsite.com Facebook: https://www.facebook.com/finalsite Twitter: @finalsiteInstagram: @finalsite LinkedIn: https://www.linkedin.com/company/finalsite/  YouTube: https://www.youtube.com/user/finalsite USEFUL INFORMATIONDon’t miss your chance to respond to this year’s School Social Media Survey - click here.Make sure to follow this school - McCallie School on Instagram and TikTokWhat the heck is a UTM? Find out in this article from Finalsite, written by today’s guest! Managing Your School’s Digital Marketing | GA4 Campaign TrackingBonus resources!Free Course — Social Media for Schools: From AI to Gen Z and Everything in BetweenThe Complete Social Media Calendar for SchoolsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri.There are two keys to getting great content from your staff - and you’ll learn exactly how to use them in your school!Reaching over 30,000 different people per month on Facebook is possible. Lynn shares the type of content that her community loves to engage with!SPECIAL GUESTLynn GoehringAssistant Director of Communications and Community EngagementHickman Mills C-1 Schools, MissouriEmail: lynn.goehring@hickmanmills.org  Twitter: @lynn_goehringWebsite: https://www.hickmanmills.org Facebook: https://www.facebook.com/HMC1Proud Instagram: @HMC1ProudTwitter: @HMC1ProudYouTube: @HickmanMillsC1SchoolDistrict LinkedIn: https://www.linkedin.com/company/hmc1sd/USEFUL INFORMATIONJoin the free webinar on December 14th, “Live Q&A Discussion for School Social Media.”Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com