UNMET NEED

Jeff Smith discussed the concept of an AI healthcare app called Bid, which aims to connect high value target customers with vendors offering a product or service of equally high value and use to the customer. 

Jeff Smith discussed a new app idea on his podcast. He touched on the subject of a big data play called "Big Easy," explaining how combining prior tech waves with the latest developments, such as AI, could create a powerful compounding effect. He also mentioned the potential of big data in the field of medicine and highlighted the ability of big data to provide unbiased insights, unlike the scientific method which often starts with a hypothesis. 

Jeff Smith discussed the development of an AI healthcare-related app called "Rudy Sales Assistant". The app, designed to eliminate the need for a Customer Relationship Manager (CRM), is intended to make note-taking and data entry easier for salespeople. Despite the CRM's deep rootedness in the enterprise, the app is expected to streamline the sales process by tracking salespeople's activities and suggesting a weekly schedule. The Rudy App utilizes data created by the salesperson's mobile phone usage to provide reports on their activities, including driving routes, phone usage, and health data. The ultimate goal is to create an application that can suggest a weekly schedule for the salesperson. The host expressed their enthusiasm for the app and their vision for it to foster idea exchange and credibility in the field of healthcare and AI enterprise software.

Jeff Smith discussed the development of a new AI healthcare app called "President's Club" for sales compensation planning for sales professionals. The speaker also emphasized the importance and evolution of AI and robotics, with a particular focus on language learning models. The discussion revolved around the shift towards large language models, which are increasingly used by tech companies like Microsoft, Meta, and Amazon. The potential for these applications to attract marketers was also discussed.

The LiteratureJeff Smith introduced a potential healthcare AI application idea, inviting physician entrepreneurs and non-physicians to collaborate if interested. The application, named "The Literature", aims to assist in accessing and understanding clinical papers, addressing the challenge of poorly understood literature in the healthcare sector.  Jeff highlighted the potential of generative AI and its ability to process large amounts of information. The idea is to build an app on a chat platform, allowing users to ask for relevant literature on a specific topic. 

Edward LiouChief Operating OfficerEd Liou has worked with Providence for over 14 years. He is a highly regarded serial entrepreneur and engineer with experience in all aspects of medical device design, development, manufacturing, regulatory compliance and commercialization. Ed began his career as a co-founder of Alter-G. He then went on to hold various technical and leadership roles at Speck Design and Thayer, as well as co-founding NovaMed Systems, Prospect Health, Kolum, and Greenlight Medical. At Providence, Ed plans and directs all aspects of the R&D, Operations, Compliance, Quality and Regulatory organizations.Throughout his career, Ed has devoted his talents to improving the human condition by developing elegant solutions to complex health problems. He is a named inventor on over 20 issued patents, including several proprietary technologies that have been incorporated into Providence products. Ed received a BS in Mechanical Engineering from California Polytechnic State University.

As we transition to the new norm, the power of social media strengthens. In his episode, Samuel Adeyinka continues to discuss the opportunities in using social media as an avenue for promoting services and products. And in this episode, he shares how choosing a specific audience and focused content can jumpstart your following and enable you to take your message to the general audience. Whether your goal is to get into a medical sales role or improve performance, tune in to find out how you can Evolve Your Success and take your career to the next level. 

Businesses learned to adjust to the changes when the pandemic happened. And selling on social media has been the way to instantly reach your target audience. Join Jeff Smith as he dives deep into a conversation with Samuel Adeyinka about healthcare's emerging commercial model through social selling. Samuel is the host of The Medical Sales Podcast, and he helps professionals utilize social media to their advantage to grow, connect, and provide value to people. In this episode, he explains how he got interested in the business side of medicine. He discusses how you can build solutions through platforms and enable technology that gets exponentially better over time. It's time to take your professional career to the next level of personal development. Tune in to learn how to conquer your life and make things happen despite setbacks!

There is currently a problem with access in the healthcare and MedTech space. It is getting harder to get products in front of the main customers—the physicians. The solution? Content creation. In this episode, Jeff Smith explains content marketing and why it’s the model that works and will work for years. With historical examples and parallels to different industries, Jeff illustrates why switching to creating content is necessary to reach your target market as physician entrepreneurs. There are a lot of valuable insights in this episode so tune in to learn all about them. 

 In this episode, Jeff Smith discusses the importance of the co-founder and deciding whether to have one or even more. He talks about some of the successful patterns in cofounding and the expectations you need to set. Join Jeff as he provides great insights to physician entrepreneurs out there.

How regulatory approval with the FDA proceed when it comes to medical devices? Jeff Smith devotes this whole episode to explain. In a clear and on-point discussion, we get valuable information on the different regulations that cover the different classes of medical devices. Jeff also discusses estimates on how long it takes before a product of a certain class becomes FDA-approved. Most importantly, he explains why investing in pre-market approval (PMA) products makes sense.  Stay tuned and learn more!

As a physician entrepreneur, passion is very important to have. The word passion is easy to throw around these days, but we’re talking about a passion to be motivated. The passion to solve a big med-tech problem. A problem that keeps you awake at night and you can’t sleep until you find a solution. Join Jeff Smith as he talks more about finding that passion as a physician entrepreneur.

Convertible debt, also known as convertible notes, is a loan or debt obligation from an investor paid with equity or stocks in a company. It allows businesses to get that starting capital needed based on a company's future success. Join Jeff Smith in this episode to learn how you can use convertible debt as a great way to get started and raise that first round of capital from friends and family.

How do you market your business to promote growth in revenue? In this episode, Jeff Smith breaks down the two principles of growth marketing: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). He shares concrete examples with easy formulas to help you digest the concepts better. Tune in to get business advice that could be key to taking your business to the next level in terms of revenue and growth!

What makes the physician entrepreneur such a valuable person to be a founder is, by virtue of their education and training, and then helping patients, they have developed a prepared mind. They’ve seen patterns in patient problems and the delivery of care. Because of this experience, they are most equipped to identify the existing solutions where they work and where unmet needs remain. Today, host Jeff Smith focuses on how the physician entrepreneur can identify problems and develop therapeutic solutions to help their patients and improve healthcare.

Osteal Therapeutics is a privately-held, clinical-stage pharmaceutical company developing novel musculoskeletal therapeutics to treat orthopedic infections and their consequences.David Thompson has served at Osteal Therapeutics President and CEO since August 2020. He brings over 20 years of experience in medical technology, most recently acting as Interim CEO of Gravitas Medical where he was a member of the Board of Directors since July 2018. Previously, David was based in London as Global Vice President of Strategic Development for Smith & Nephew where he oversaw company-wide strategic planning, business development and business intelligence. Prior to Smith & Nephew David held senior commercial leadership roles at Barrx Medical (Covidien) and Kyphon (Medtronic). David received an MBA from the Haas School of Business atUC Berkeley and a BA in International Relations from UCLA.

Matt SteereManaging Director & Co-Head Healthcare Investment Banking, Medical Technologies & DiagnosticsMatt has extensive experience in public and private financings, buy-side and sell-side transactions and fairness opinions in the Healthcare sector. Before joining Canaccord in 2007, he worked in First Albany's Healthcare Investment Banking Group. Matt was instrumental in building their Healthcare franchise into one of the most active boutique investment banks focused on the Life Sciences sector and was head of their West Coast Investment Banking efforts. Before this, he worked in the mergers and acquisitions group at Robertson Stephens, focusing on the Life Sciences practice and also worked at PaineWebber. Matt graduated with a Master of Business Administration from the University of Virginia and earned a BA from St. Lawrence University.Contact:msteere@cgf.com+1 415 229 0640

Michael Ragan is the Executive Director at Morgan Stanley. This  episode was recorded live as part of Morgan Stanley's 19th Annual Global Healthcare Conference. Michael interviews Unmet Need's host, Jeff Smith, who is the Co-founder & CEO of Providence Medical Technology. Their discussion is centered around the unmet need Providence is addressing for high-risk cervical patients. Providence Medical TechnologyFUSE Study

Nick Desai is an accomplished and visionary entrepreneur who has started and led four venture funded start-ups over the last 18 years. Nick is the Co-Founder and former CEO of Heal, an on-demand doctor house call app available in Los Angeles, Orange County, San Francisco and San Diego. For Nick, Heal is more than a company – it’s a mission to fix the broken $3 trillion healthcare system.Nick’s previous start-ups have been innovative leaders in technology-enabled fitness and weight loss, social media and mobile applications, and the web’s first self-updating address book.Nick earned his BS in Electrical and Computer Engineering from UC Irvine, where he is in the Engineering Hall of Fame, and an MS in Electrical Engineering from UCLA. Nick is on the board of the UC Irvine Alumni Association and the Los Angeles Chapter of the American Heart Association.

The response from "Episode #10 Winning The Patent Wars w/ David Shaw" was incredible. It was clear from the messages we received the Unmet Need community has more questions about IP litigation. David was kind enough to deliver an encore and on Episode #11 shares his 4 key concepts for litigation strategy. David Shaw was Intuitive Surgical's Vice President, Legal Affairs and Chief Patent & Corporate Counsel (1999-2003) during the nascent stage of robotic surgery. His expertise in patent strategy, prosecution, and litigation helped Intuitive overcome early IP missteps to become the market leader with a present market capitalization of $80 billion. David played a similar role at Kyphon (2003-2007) as Vice President, Legal Affairs General Counsel & Secretary where he helped the company defend the balloon kyphoplasty market it created and ultimately be acquired by Medtronic for $4 billion.David received his B.S. in Chemical Engineering from North Carolina State University, earned his J.D. from Duke University School of Law, and served two years as a Law Clerk to Federal Judge Raymond C. Clevenger, III on the U.S. Court of Appeals For The Federal Circuit. David currently consults with private medical device companies on patent strategy and helps entrepreneurs patent and defend the breakthrough innovations transforming the practice of medicine.David Shawdshaw@montereyadvisors.com408-390-8329