The Startup CPG Podcast

Join Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger shows like Expo West.From buyer prep and negotiation tactics to booth management and cost-saving strategies, Daniel and Samuel offer valuable insights for optimizing trade show participation. Whether you're a vendor seeking to drive business growth or a buyer looking for new products, this episode provides essential tips.Tune in now!Listen in to hear about:Purpose of Distributor ShowsStrategies for Success at Distributor ShowsCost-Saving TipsBuyer BehaviorBooth Management and PresentationInteractions at Trade ShowsUnderstanding Buyer DynamicsTrade Spend GuidelinesDeal Negotiation and Logistics  During Trade ShowsPreparation and Booth SetupNetworking and OpportunitiesDeal Structures and Show StrategiesMarketing Option and Negotiation TacticsFollow-up and Inventory PlanningEpisode Links:HOP WTR’s WebsiteHOP WTR’s  InstagramSamuel Jacobson’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she speaks with Jia Liao, the founder of Hotpot Queen, to explore her remarkable journey in the CPG industry. Discover how Jia’s brand brings the authentic, bold flavors of Sichuan cuisine to life with high-quality ingredients like wild mushrooms and fermented sauces. Hot Pot Queen’s products are not only bursting with the distinctive taste of málà but are also gluten-free, vegan, and MSG-free, making them a hit among spicy food enthusiasts.Learn about the legacy behind the brand name, inspired by Jia’s family’s rich history in Chinese hot pot restaurants, and how her mother’s innovative spirit has influenced her mission to popularize her regional cuisine worldwide. Jia shares her experiences overcoming challenges in product packaging and manufacturing, emphasizing the crucial role of community support and strategic focus on specific sales channels for success.Ready to spice up your culinary experience? Tune in now!Listen in as they share about:Origin of the Name "Hotpot Queen"Launch at Expo WestRetail Strategy and GrowthChallenges and ResilienceProduct DifferentiationMarketing and Growth StrategiesFunding and Business StructureFuture Plans and ChallengesAdvice for Aspiring FoundersEpisode Links:Hotpot Queen’s WebsiteJia Liao’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and alignment with Fresh Thyme's values.They explore recent industry events like Expo West and the first large-scale CPG Shabbat, discussing the importance of human connections amidst industry buzz. Kenny also draws on his diverse experience, including managing Natural/Organic/Specialty Foods at Foodland Hawaii, and provides insights into managing categories like bulk foods and addressing supply chain logistics challenges.Learn about brand partnerships at Fresh Thyme, including innovative marketing campaigns integrated with social media influence and initiatives supporting regenerative agriculture.Tune in now!Listen in as Kenny shares about:Focus on Natural and Organic FoodsTransition to Fresh Thyme MarketWorking at Foodland in HawaiiAdvice for SuppliersPersonal ExperiencesProduct Categories and Selection ProcessTrends in Natural LivingBrand Partnerships and MarketingOpportunities for Brands to partner with Fresh ThymeCategory Reviews and Reset TimelinesEpisode Links:Fresh Thyme WebsiteKenny’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she interviews JoLynn Henke and Peter Clarkson, the co-founders of Protéger. From personal experiences to a commitment to full-body skin health, discover how JoLynn's mother's ALS diagnosis fueled their passion for safeguarding the skin and loved ones.Explore Protéger's innovative dermal serum, a full-body product that caters to a wide variety of needs from hydrating pregnant bellies to preserving tattoos. Learn how they challenge traditional beauty norms by promoting inclusivity and authenticity in marketing, emphasizing the unisex nature of their products and clean ingredients without added fragrances.Protéger's journey has not been without challenges. Hear how Protéger tackled damaged inventory issues with "rescue bottles," sold at a discount for charity, showcasing their resilience and creativity in problem-solving while benefiting animal rescue organizations.Discover how Protéger's emphasis on personal connections with retailers facilitated their expansion into retail locations such as Figgy Co. Through storytelling and community engagement, they strive to redefine beauty standards, prioritizing skin health over traditional gender-specific norms.Ready to redefine your skincare routine? Tune in now!Listen in as they share about:Origin Story of ProtégerProduct Concept and VersatilityMarketing StrategiesDiverse Distribution ChannelsCustomer FeedbackUnisex Nature of ProductsApproach to Retail PartnershipsChallenges with Damaged InventoryAdvice for FoundersWhere to Find Protéger DailyEpisode Links:Protéger WebsiteJoLynn Henke’s LinkedInPeter Clarkson’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.Discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.Don’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.Tune in now!Listen in as Sara shares about:Qualitative Research vs Quantitative ResearchChoosing the Right MethodologySample Size and Statistical SignificanceQualitative Research Design and Objective SettingDifferent Qualitative MethodologiesChallenges of Focus GroupsCost-effective RecruitmentAided vs. Unaided QuestionsConsumer Insights and Brand StrategyCost and CollaborationEpisode Links:Schor Insights & Strategy’s WebsiteSara’s LinkedInSara’s Email: sara@schorinsights.comDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she delves into the flavorful world of House of Kajaana, a pioneering plant-based Indian food brand owned by Sabah Ashraf. Sabah unravels the remarkable transition from investment banking to culinary entrepreneurship, and discover how House of Kajana is redefining frozen meals, prioritizing taste and inclusivity by crafting gluten-free, dairy-free, soy-free, and nut-free dishes like roasted cauliflower tikka masala and coconut Malabar curry.Explore their strategic approach to product selection, rooted in building strong consumer connections through familiar flavor profiles. Delve into their expansion strategies, including partnerships with renowned retailers like Fresh Direct and an upcoming launch in Whole Foods stores nationwide.Gain insights into House of Kajana's commitment to engaging consumers through in-store demos and digital platforms like Instagram and Aisle. Learn about their vision for the future, centered on providing convenient access to healthier meal options across the country.Tune in to this mouthwatering conversation and join the plant-based revolution with House of Kajana!Listen in as Sabah shares about:House of Kajaana Mission and IdentityEarly Influences and Love for Indian FoodProduct DevelopmentLaunch Strategy and Retail ExpansionPreparation for Nationwide PresenceNavigating Distribution and Finding Great PartnersChallenges of Being a FounderAdvice for Other FoundersFuture Plans for the House of KajaanaEpisode Links:House of Kajaana’s WebsiteSaba’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards.From Christine's journey in fashion e-commerce to Jason's extensive grocery retail experience, discover how their expertise shapes Thrive Market's offerings.Hear about how they work with brands, and top-selling products like electrolyte powders and wellness items. Dive into product highlights and marketing programs that drive Thrive Market's success, and gain insights into their collaborative approach with merchandising teams.Tune in now to discover a healthier way of living with Thrive Market!Listen in as Christine and Jason share about:Thrive Market's Elevated StandardsAffordability and AccessibilityProduct Standards and SourcingConsumer Trends and PreferencesAcquisition Strategy and Distribution OptionsBrand DiscoveryFavorite ProductsMarketing and PromotionsEpisode Links:Thrive Market’s WebsiteChristine LinkedInJason LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve into the complexities of UPC (Universal Product Code) code management. Discover the pivotal decisions behind altering UPC codes, influenced by factors such as pricing strategy, market competitiveness, and cost efficiency. Hear firsthand accounts of how Jake and Alex approached UPC modifications to meet distribution demands and navigate retailer approvals. From adjusting net weight to strategic inventory planning, learn the intricacies of UPC management and the importance of sales forecasting in ensuring smooth transitions. Gain invaluable advice from founders on starting small to gather consumer feedback, assessing velocity metrics for store performance, and engaging effectively with distributors and retailers.Plus, explore how adapting product sizes can positively impact buyer behavior and discover proactive measures like promotions and discounts to manage UPC changes effectively. Don't miss out on the latest strategies for success in the CPG industry - Tune in now!Listen in as Jake and Alex share about:Cost Consideration of Changing UPC CodesChallenges of Not Changing UPC CodesAmazon ComplicationsUpdating Product Records and GS1 Data HubManaging Changeovers and Mitigating RisksRefills and Negotiations with RetailersAdvice for FoundersProduct Promotion and SalesBrand PromotionEpisode Links:Blank Slate Kitchen WebsiteAlex Sorenson’s LinkedInFila Manila WebsiteJake Deleon LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial kitchens for small food businesses, emphasizing regulatory compliance, control, and flexibility in manufacturing.From product development challenges to staffing solutions, they explore various aspects of operating in a commercial kitchen, illuminating seamless transitions between spaces and the importance of community interactions.Drawing parallels between music production and food formulation, they discuss the significance of clear communication, feedback, and decision-making in the development process, while also addressing challenges like perfectionism. They also discussed the industry trends, touching on the potential decline of ghost kitchens and the rise of delivery-optimized food halls.Ready to take your food business to the next level? Tune in now!Listen in as Mott shares about:The Need and Ideal Customer for Commercial KitchensBenefits of Commercial Kitchens vs. ComansExamples and Case StudiesFacilities and Offerings of Commercial KitchensEquipment Needs for Different Types of Food ProductsConsultation, Expertise, and Cost ConsiderationsCommunity and NetworkingCertifications and LicensingIn-Person vs. Online InteractionServices Provided by Amped KitchensRelationship Between Food and MusicFuture Plans and Expansion of Amped KitchenGhost Kitchens and Food HallsEpisode Links:Amped Kitchens WebsiteMott Smith’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Join Grace Kennedy as she delves into the world of healthy vegetarian delights with Aman Blana, the founder of Growee Foods, in this bonus episode of the Startup CPG Podcast. Aman shares the journey behind Growee Foods, inspired by his Indian heritage and a quest for fresh, plant-based options in the US. From battling the challenges of working with co-packers to navigating distribution channels, Aman reveals how mentor communities like Startup CPG have been pivotal in guiding his path.Discover Aman's innovative marketing strategies, including engaging farmers market demos and strategic brand collaborations. Learn how Growee Foods leverages email marketing and region-focused ads to drive sales growth on a bootstrap budget, all while prioritizing quality and taste above everything else.What’s more, get a sneak peek into upcoming spicy flavors and product lines that will leave you salivating.Tune in now and embark on a flavorful adventure with Growee Foods!Listen in as Aman shares about:Founder StoryChallenges in Starting UpMarketing Strategies Employed by Growee FoodsDistribution and Growth StrategyChallenges as a FounderPost-Expo West Follow-UpGrowee Foods Product DevelopmentMotivation and Community SupportAdvice for New EntrepreneursGrowee Foods AvailabilityEpisode Links:Growee Foods WebsiteAman Blana’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.comThis episode was sponsored by Simply Depo. Go to www.simplydepo.comIn this episode of the Startup CPG Podcast, join Daniel Scharff as he dives into the world of foodservice with Lizz Ingrassia and Allie Cotter of Fresh Time Market. Delving into their journey from restaurant dining to packaged retail meals, Liz and Allie share their expertise on the importance of flavor, customer-centricity, and understanding consumer needs in product selection. With foodservice comprising a significant portion of store sales, they discuss the role of branded and non branded items and much more.Discover the challenges and triumphs of launching new products smoothly, working with suppliers, distribution strategies, and balancing labor issues with innovation. Learn valuable collaboration tips, including understanding store operations and delivering proposals aligned with customer expectations.Tune in to gain actionable strategies for enhancing brand credibility, fostering successful partnerships, and creating memorable experiences for consumers!Listen in as Lizz and Allie share about:Vendor Relationship and NegotiationProduct Testing and Quality AssuranceInventory and Distribution PlanningMarketing and PromotionMonitoring and FeedbackSupport and Promotions for BrandsSampling Tool and Distribution StrategiesSuccessful Brand ExamplesContractual Issues and Operational EfficiencyFirst-to-Market AdvantageConsumer Shopping Behavior, Recalls, and Product IssuesThanks to our episode sponsor, SimplyDepo (simplydepo.com). SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by the technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. Get in touch at info@simplydepo.com or visit simplydepo.com and make sure to mention hearing this message on the Startup CPG PodcastEpisode Links:Fresh Thyme WebsiteAllie’s LinkedInLizz’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Hummingbirds Link:to find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit hummingbirds.com/startupCPG Simply Depo Link:Improve your sales reps' efficiency for solid management support to scale your business, email info@simplydepo.com or visit simplydepo.com

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.comJoin Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of accurate data entry to prevent financial losses and share invaluable insights on leveraging Inventory Management Systems (IMS) to streamline processes efficiently.Discover practical strategies for reconciling orders with available inventory, optimizing payment terms, and managing cash flow challenges. Learn from real-world experiences and gain actionable advice on implementing efficient inventory management systems like Cin7 Core.Cin7 is the market leader in Inventory Management for emerging brands. We have a Startup CPG EXCLUSIVE DISCOUNT! 50% off the first 3 months of Cin7!To register for a demo or start your free trial:http://www.cin7.com/startupcpgDon't miss out on this episode packed with expert advice and industry insights! Tune in now and take your inventory management to the next level!Listen in as Cory and Jamie share about:Initial Challenges Faced by StartupsExcel Limitations for Inventory ManagementProducts Compliance and SafetyAdvantages of Using IMS (Inventory Management Software)Starting a Business and IMS SubscriptionUser Experience and Critical Features of IMSOrder-to-Cash ProcessThe Difference between IMS and ERP (Enterprise Resource Planning)Challenges and Limitations of ERPOutsourcing Operations and Operational ChallengesInventory Management Tipsget.cin7.comInventory Management Software | Cin7Cin7 is trusted by thousands of businesses to get their products to more customers, in more places, faster than ever before. Try our inventory management software today.Episode Links:Website: Cin7LinkedIn: Cory H.Website: Catapult Commercialization ServicesLinkedIn: Jamie Valenti-JordanDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Simply Depo Link:Improve your sales reps' efficiency for solid management support to scale your business, email info@simplydepo.com or visit simplydepo.com

In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise.Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively.Learn how personalized messages can sway investors and why educating your audience is key to long-term success. Plus, find out how crowdfunding can be a game-changer for underrepresented founders and new investors alike.They'll also demystify Wefunder's fees, advertising tactics, and how to maximize your exposure as you hit funding milestones. Ready to embark on a crowdfunding journey? Tune in now!Startup CPG Community Members get a discount on Wefunder fees by using this link: http://wefunder.com/startupCPG/raiseListen in as James and Jonny share about:What is a Community RoundTypes of investorsMinimum Check Size and Investment VolumeWefunder's MissionInvestor-Founder ConnectionChanges in Startup Valuation TrendsSetting Fundraising GoalsAdvantages and Disadvantages of Crowdfunding.Concerns about Financial Disclosure and Due Diligence.Legal Requirements, Timeline, and Investment Structures.Campaign Strategy, including ‘Pre-Launch Preparation and Momentum-Building.Marketing Tactics used During the Campaign.Diversity and Inclusion in Fundraisingwefunder.comLet your community invest | Wefunder, Home of the Community RoundRaise $50K to $5M+ from hundreds of customers, fans, and friends—all in one line on your cap table.Episode Links:Wefunder’s Website James’s LinkedInJonny’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation.Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights.Tune in now!Listen in as Rich shares about:Trends Noticed at Expo WestStrategies for Brands to Attract Retailers' Attention at ExposKeys to Rising Through the Ranks in the Grocery IndustryDescription of Gelson's Stores and Market PositioningDecision-Making for Product AssortmentChallenges with Limited Shelf SpaceBrand Outreach and the Role of Sampling in SalesConsumer Buying BehaviorLocal Brands and California LifestyleDecision-Making and Gut InstinctInvolvement in Industry OrganizationsInfluence on Tastes and PreferencesGelson's Future PlansEpisode Links:Gelson’s WebsiteRich’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a coveted booth at Expo West 2025. Gain valuable insights about finding the right partners and overcoming obstacles in the competitive CPG industry as Lauryn navigated the challenges of product development, distribution, and fundraising as a solo founder. She also dives into the importance of community, feedback, and perseverance in building a successful brand.Tune in now!Listen in as Lauryn shares about:Origins of S’noods and its conceptChallenges in product developmentDistribution strategies and future growthFunding and investor relationsWhere to buy S’noods and stay updatedMarket validation and adjustments made based on consumer responsesThe importance of community and advice for aspiring foundersEpisode Links:S’noods WebsiteLauryn’s InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings.Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfort foods appealing to a wide consumer base. Delve into the evolving diet choices in the US, with Asian Americans leading trends in veganism and vegetarianism, and how Sobo Foods emphasizes a balanced approach to meat consumption, drawing from cultural differences.Additionally, discover their plans for expansion through local retail partnerships in the Bay Area, focusing on community support and navigating logistical challenges. Learn about their commitment to sustainability, utilizing plant-based ingredients and eco-friendly packaging materials throughout their supply chain.Adam and Eric also share valuable insights on effective product development and scaling production processes, emphasizing the importance of thorough vetting of product developers and staying well-capitalized regardless of funding challenges.Tune in now!Listen in as Eric and Adam share about:The Origins of Sobo FoodsMeeting at KitchentownSobo Foods Branding and NameFood Culture and their Podcast ThemeLearning from Past ExperiencesFunding Options for StartupsFundraising and Venture CapitalProduct Development and BrandingMarketing and Social Media StrategyThe Positive Reception of Sobo Foods Within Their Families and CommunitiesEpisode Links:Sobo Foods Website Eric’s LinkedInAdam’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection.  Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish American Women's Scholarship program.From influencer collaborations to strategic social media strategies and distribution partnerships, Vanessa offers valuable lessons for navigating the competitive CPG landscape.Hungry for more insights? Tune in now!Listen in as Vanessa shares about:The Secret Sauce for Going Viral of Vanesa's Pierogi  VideosCompetition and Market PositioningOrigin Story of Jaju PierogiSocial Media and BrandingProduct Demos and Customer AssociationsRetailer Relationships and Product PlacementTransition from Handmade to ManufacturingThe Importance of Personal Branding and Business IdentityDealing with online haters and trollsBalancing authenticity with marketing goalsEpisode Links:Website Jaju PierogiVanessa’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning company values, culture, and compensation for sustainable growth.Uncover the secrets of DIY recruiting for startups, including strategic decision-making points, behavioral-based interview questions, and negotiation strategies. Discover the significance of pay transparency and intentional sourcing to foster diversity in hiring. Peggy guides leaders in creating an inclusive workplace culture, offering tips on fostering belonging, recognition, and empathy.Whether you're a startup enthusiast or in the natural products industry, this podcast provides actionable strategies for building powerful teams. Tune in now!Listen in as Peggy shares about:DIY Recruiting Elements for StartupsChallenges with Traditional RecruitingCreative Alignments' ModelFactors in Attracting TalentCreating an Inclusive Workplace and Diversity in HiringNegotiation Strategies and Pay TransparencyBehavioral-Based Interview QuestionsTransparency in LeadershipEquity in CompensationExperience vs. Soft Skills in HiringReferences and Backdoor ReferencesEpisode Links:Creative Alignments WebsitePeggy’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market.Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From mushrooms making their mark in various products to the art of swag selection, they leave no stone unturned in their exploration of Expo West highlights.But it's not just about the products—They also reflect on their personal preparations for the event, discuss the importance of networking and brand camaraderie, and share valuable insights for future trade show participation.Whether you're a seasoned industry professional or an aspiring entrepreneur, this podcast offers a treasure trove of knowledge and inspiration. Tune in now!Listen in as Grace, Kiki, and Patricia share about:Trends at Expo West 2024Standout BrandsProduct Choices and TrendsAlley Rally Party and Brand DemosTrendy Topics and Product PreferencesFuture Plans and Opportunities for Future EventsFavorite Moments and Experiences from Expo WestPersonal Preparedness and Tips for handling the intensity of Expo WestEpisode Links:Grace’s LinkedInKiki’s LinkedInPatricia’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode –  How to Make and Scale Your Product.In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production runs to quality assurance, they unravel the complexities and challenges inherent in the CPG production landscape. Discover valuable insights on building relationships, fostering transparency, and navigating the dynamics between brands and manufacturers. Whether you're a seasoned entrepreneur or a budding CPG enthusiast, this podcast equips you with actionable strategies and expert advice to thrive in the competitive world of consumer goods. Tune in now!Listen in as Jamie shares about:Choosing/Finding Contract Manufacturers (Coman)First Production RunMaintaining a Good Relationship with the ComanQuality Control and Sensory EvaluationChallenges in ManufacturingLogistics and Supply Chain ManagementOperational Best PracticesStrategic Planning and ForecastingConsulting Services Offered by CatapultEpisode Links:Catapult Commercialization Services WebsiteJamie’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics