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The Illuminate Project Podcast
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The Illuminate Project Podcast

Author: Switch Idea Co.

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Welcome to The Illuminate Project Podcast! Our casual conversations shed light on creative minds who defy the status quo in the meetings industry and will inspire you to embrace change, switch your mindset, and learn from stories of failure and triumph. TIPP is curated from 3 major Canadian cities, with 3 unique perspectives but just 1 mission, to inspire you to do things differently. Created, written, and produced by: Marie-France Watson, Tim Whalen & Ryan Young. www.switchidea.co | @illumin8proj
33 Episodes
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Join us as we talk to Jennifer McAndrew, an industry professional and entrepreneur for over 20 years. Having been hard-hit during the pandemic, like other small business, she was inspired to run as the conservative MP in the Kanata-Carleton district in the last (2021) Federal election. See how she applied her creative problem solving to her business, family life and campaignMeet Jen : https://www.linkedin.com/search/results/all/?keywords=jennifer%20mcandrew%20mba%20ced%20des&origin=RICH_QUERY_SUGGESTION&position=0&searchId=60abc399-4e03-42e5-b9ba-cfe641581953&sid=QyfMore info: Mastermind Rentals: https://mmecanada.com/https://jennifermcandrew.ca/Prefer to watch your favourite TIPP episodes? Check us out wherever on YouTubewww.switchidea.co Follow TIPP @illumin8proj Linkedin - https://www.linkedin.com/company/34595729/admin/ Instagram - https://www.instagram.com/illumin8proj/ Facebook - https://www.facebook.com/illumin8proj Twitter - https://twitter.com/illumin8proj?s=11   
Join us as we talk to longtime #eventprofs Jennifer Beatty from Tourism Calgary and Brent Beatty from Encore Global who not only share the same industry but the same household as a married couple. See how the pandemic not only impacted their professional but also personal realms over the last year and how they came out stronger for it. Meet the Beattys:Jennifer: https://www.linkedin.com/in/jenbeatty12/Brent : https://www.linkedin.com/in/brentabeatty/More info: https://www.encoreglobal.com/https://www.visitcalgary.com/meetings Thanks to our sponsor : Meeting and Conventions - Tourism CalgaryPrefer to watch your favourite TIPP episodes? Check us out wherever on YouTubewww.switchidea.co Follow TIPP @illumin8proj Linkedin - https://www.linkedin.com/company/34595729/admin/ Instagram - https://www.instagram.com/illumin8proj/ Facebook - https://www.facebook.com/illumin8proj Twitter - https://twitter.com/illumin8proj?s=11  
Join us as we talk Sheila Wong from BBW International and how she managed the twist and turns with her best asset - her team.  With over 20 years in the industry, she knows like so many other disruptions over the years its all about adapting and staying nimble.  Meet Sheila : https://www.linkedin.com/in/sheila-wong-cem-des-68b22920/More info: https://www.bbwinternational.com/ Paul Rulkens, TIPP S1 E19Thanks to our sponsor : Meeting and Conventions - Tourism CalgaryPrefer to watch your favourite TIPP episodes? Check us out wherever on YouTubewww.switchidea.co Follow TIPP @illumin8proj Linkedin - https://www.linkedin.com/company/34595729/admin/ Instagram - https://www.instagram.com/illumin8proj/ Facebook - https://www.facebook.com/illumin8proj Twitter - https://twitter.com/illumin8proj?s=11 
Join us as we talk to Chris Heeter, a wilderness guide since 1984 who has taken what it means to be WILD to workplace.  Always looking for ways to give back and bring out people's most authentic selves, she started a fund to take healthcare front-line workers on nature canoe trips as a way to help healers heal through the rejuvenating power of nature.   Meet Chris: https://www.linkedin.com/in/marie-chantal-mc-thibault-99562511/More info: https://thewildinstitute.com/https://www.gofundme.com/f/healing-healers-canoe-day-for-healthcare-workersPrefer to watch your favourite TIPP episodes? Check us out on YouTube.www.switchidea.coFollow TIPP @illumin8projLinkedin - https://www.linkedin.com/company/34595729/admin/Instagram - https://www.instagram.com/illumin8proj/Facebook - https://www.facebook.com/illumin8projTwitter - https://twitter.com/illumin8proj?s=11 
Join us as we talk to Mark Dosman as he shares career journey from its beginnings to site selection and the challenges and opportunities faced managing his team this pandemic year. A leader and entrepreneur in his field let's see the lessons learned in self-care and our first guest to beat Buzzword Bingo. Meet our Mark:  https://www.linkedin.com/in/mark-dosman/ More info: https://www.strategicsiteselection.com/https://thestudenttravels.com/https://www.nhl.com/mapleleafsPrefer to watch your favourite TIPP episodes? Check us out on YouTube.www.switchidea.coFollow TIPP @illumin8projLinkedin - https://www.linkedin.com/company/34595729/admin/Instagram - https://www.instagram.com/illumin8proj/Facebook - https://www.facebook.com/illumin8projTwitter - https://twitter.com/illumin8proj?s=11
Join us as we talk to the Event Design Collective Co-founders Ruud and Roel about change, events and making things happen.Meet our guests: Ruud https://www.linkedin.com/in/ruudwjanssen/Roel https://www.linkedin.com/in/roelfrissen/ More info: https://edco.global/https://shop.edco.global/shop/books/book-bundle/Prefer to watch your favourite TIPP episodes? Check us out on YouTube.www.switchidea.coFollow TIPP @illumin8projLinkedin - https://www.linkedin.com/company/34595729/admin/Instagram - https://www.instagram.com/illumin8proj/Facebook - https://www.facebook.com/illumin8projTwitter - https://twitter.com/illumin8proj?s=11
Let's kick off Season 2  with the Co-Chairs of the EVENT : Sandra Moniz, Steven Lacelle and Lisa Lipowski. the EVENT was first held in Ottawa in 2018, then in Montréal in 2019, and took a pause in 2020 due to the pandemic. This year it was back Stronger, Wiser and Safer, AND virtually.the EVENT is close to our hearts as the fellow Co-Founders - join us to discuss how these passionate volunteers and leaders persisted and put together and amazing virtual edition in 2021. Meet our guests: Sandra : https://www.linkedin.com/in/sandra-moniz-des/Steven : https://www.linkedin.com/in/steven-lacelle-893494126/Lisa: https://www.linkedin.com/in/llipowski/ More info: https://www.the-event.ca/https://www.mpi.org/chapters/torontohttps://www.mpi.org/chapters/ottawahttps://www.mpi.org/chapters/montreal-quebec
Join us as we welcome Paul Rulkens - a high performance consultant based in Europe, as we close the year with our last episode of Season 1. As a high-performance consultant, he shares wonderful tips and tricks on how you can increase your outputs and his objective insights into our industry and its current situation.Meet Paul: https://www.linkedin.com/in/paulwprulkens/https://paulrulkens.com/@PaulWPRulkensArnold Schwarzenegger http://www.schwarzenegger.com/Event Design Collective - Mastermind https://edco.global/mastermind/The Netherlands https://www.holland.com/global/tourism.htmMost Honest Advice about Succeeding in Life https://youtu.be/SNhCjsv4nrUStrategic Quitting https://youtu.be/QLuqXctU_IQ
Join us as we welcome 5-time Juno Award winner, author, artist and  Founder of Reimagine AI: David Usher. We might have started out as fans of his music, but have come to appreciate all of his creative pursuits including this published book on creativity and work in AI among many.  We talk about creative success and how language plays a role in being able to switch verticals... and of course Einstein makes a guest appearance!Meet David : @davidusherhttps://www.linkedin.com/in/davidusher/https://www.davidusher.com/Moist https://moistonline.com/Let the Elephants Run https://houseofanansi.com/products/let-the-elephants-runReimagine AI https://www.reimagine.ai/Juno Awards https://junoawards.ca/Albert Einstein https://en.wikipedia.org/wiki/Albert_EinsteinSeth Godin https://seths.blog/Justin Trudeau https://pm.gc.ca/en/prime-minister-justin-trudeauLeonard Cohen https://www.leonardcohen.com/Bangkok, Thailand https://www.tourismthailand.org/Destinations/Provinces/Bangkok/219I (heart) Montreal https://www.mtl.org/en
Join us as we take an unexpected view at one of the more traditional industries: insurance. We all need it, we all have it - particularly for events - why not talk about it? As a TRIO who preaches everything risk-taking in their podcast, what better than to talk to the "DUUO" team to make sure we are also covered?  Proudly Canadian, they share with us tricks of the trade and more as they too had to transform their way of working due to recent times. Get a glimpse on of of the lesser talked about but crucial element in every planner's tool belt.Meet the DUUO team: Jeff He :  https://www.linkedin.com/in/jeff-he-b42ba3b/Rachel Devitt : https://www.linkedin.com/in/racheldevitt/Devon Campbell: https://www.linkedin.com/in/devc725/DUUO https://duuo.ca/2020 Event Report https://duuo.ca/wp-content/uploads/2020/09/Duuo-2020-Event-Report-1.pdfGig Economy https://www.flexjobs.com/blog/post/what-is-the-gig-economy-v2/
Join us as we welcome Jesse Gainer and relatively new player to the industry but working for and event industry giant : C2 Montreal as Head of Corporate Experiences. We talk about the transformation to virtual and how much further we have to go to making digital events a truly unique experience. Meet Jesse: https://ca.linkedin.com/in/jessegainer@SRS_BzNzC2 Montreal https://www.c2montreal.com/#/Bucket List Music Reviews https://www.bucketlistmusicreviews.com/author/jesse-gainer/Vice https://www.vice.com/enFull of Hell (band) https://fullofhell.bandcamp.com/album/foh-noise-vol-5Dana Pake https://www.linkedin.com/in/danapakeThe EVENT https://www.the-event.ca/Duuo InsuranceDigital insurance brand who makes insurance the easiest thing to cross off any event to-do list.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Join us as we take a behind the the curtain look at one of the industry's rising stars in the MPI ranks in the event's industry. Having embarked on her own entrepreneurial journey recently, Courtney shares the highs and lows that come with taking a shot of going it on your own. See how we share some similarities as well with some insights into her own podcast : DARE TO INTERRUPT.Meet Courtney: www.courtney-stanley.comhttps://www.linkedin.com/in/courtneystanley/@courtneyonstageMeetings Today Podcast: Dare to Interrupt: https://podcasts.apple.com/us/podcast/dare-to-interrupt/id1497039840World Education Congress (WEC) http://wec.mpiweb.org/events/wec-grapevine/event-summary-baa585d4178443e383611e83429edcdf.aspxMeetings Professional International https://www.mpi.org/IBOD https://www.mpi.org/membership/global-volunteer-center/ibod-slatePaul Van Deventer https://www.linkedin.com/in/paulvandeventer/Sarah Soliman, Soliman Productions https://www.solimanproductions.com/Enneagram Personality Test https://www.truity.com/test/enneagram-personality-testANTM - Tyra Banks http://www.vh1.com/shows/americas-next-top-modelElote Corn https://www.simplyrecipes.com/recipes/grilled_mexican_street_corn_elotes/We dare you to share your story of getting fired and how you turned it into your next success. #successstories 
Join us as we speak to Glenn Duncan who leads the charge with Ottawa Tourism and is redefining what is means to be "Canada's City". His experience extends beyond local, however, as he takes a global approach to what our cities are facing today with his involvement on International Toursim Boards. He believes in the next gen will lead the charge and that sometimes be best way to lead, is to get out of the way.Meet Glenn: https://www.linkedin.com/in/capitalgd/@CapitalGDOttawa Tourism https://ottawatourism.ca/enDestination Marketing Organisation (DMO) https://yktourism.ca/sites/default/files/canadian_destination_marketing.pdfInternational Congress & Convention Association (ICCA) https://www.iccaworld.org/Sporting Events Industry https://www.ibisworld.com/canada/market-research-reports/spectator-sports-industry/Future Cities https://futurecitiescanada.ca/Tell us how you imagine you city from its citizens, attractions and visitors. #futurecities
Join us as we talk to the 2020 Chair of Meetings Mean Business Canada about the state of the industry: where we are vs where we want to be. Clark tells us like it is as the meetings industry is facing its biggest challenge yet. The road ahead will be a challenging and long one.  Hear about the power of advocacy and what each of us can do to affect change. #wemakeeventsMeet our guest : https://www.linkedin.com/in/clark-grue-32b0657/Check out the key players representing the meetings industry in Canada: Meetings Mean Business Canada: https://www.meetingsmeanbusiness.ca/MMBC Rally for Recovery : https://www.meetingsmeanbusiness.ca/post/rally-for-recovery-of-the-business-events-sectorMMBC GMID Goes Virtual : https://gmidgoesvirtual.com/MMBC presentation to the House of Commons - August 10, 2020: https://vimeo.com/447225145Travel Industry Association Canada (TIAC): https://tiac-aitc.ca/Destination Canada Business Events : https://www.businesseventscanada.ca/Do you want to get engaged and participate with your local government? Be part of the democratic process and find out how you can create or sign a petition for our industry : https://www.ourcommons.ca/en/participate
Join us as we welcome Anh, a self-proclaimed fan of our pod and its guests. More importantly, she is a well-known instigator and voice in our industry's social media. Using #GMIDgoesvirtual as the example, she talks to us about the power of community and how they can create waves of change and the importance of surrounding yourself with the right people to initiate it. IMPORTANT:  When making this episode we did not understand the true meaning and historical significance of the word "Tribe".  Based on what we know now it was not the best choice of word.  Please take a quick read of our LinkedIn post to learn more as we hope others can learn from our error.https://www.linkedin.com/posts/illumin8proj_why-you-might-want-to-rethink-using-the-word-activity-6714911429960564736-MGARMeet our guest : @atnguyenwww.linkedin.com/in/anh-nguyen-cmp/Noteworthy individual mentions:Shawn Cheng, Miguel Neves, Amber Mac,May Lou, Leanne Calderwood, Rachel Stephan, Kenisha Williams, Clark GrueCheck out: #GMIDgoesVirtual#Eventprofsbreakshitwww.mpiweb.orgMeetings Mean Business CanadaSnoball MarketingArise Event CollectiveProshow AudiovisualHero’s journeyTell us what online software you recently 'broke' via twitter and tag @atnguyen & @illumin8proj
Join us for a special episode as we are joined with 3 event industry peers who partook in the inaugural season of Community Keynotes Speaker Series produced by Melissa Majors and Amandi Roberts. A series that coaches non-professionals speakers to share their story in a keynote address. Community Keynotes shares the WHAT, we take a backstage look at the HOW. Meet our guests: Stu Greenoff : https://www.linkedin.com/in/stu-greenoff-3b479770/Alice Parnis : https://www.linkedin.com/in/alice-parnis-2235b8140/Shameeka Jennings: https://www.linkedin.com/in/shamekajennings/Meet the front of stage: @Comm_Keynoteshttps://communitykeynotes.com/See the CK sponsored charities for out guests' keynotes: U-turn Recovery Project : https://www.uturnrecovery.org/Future Possibilities for Kids: https://www.fpcanada.org/ Tell us about your experience with public speaking tag @Comm_keynotes and @illumin8proj !
As we hit double digits, we take a look back at our past 8 guests and what we have learned so far in this project. Get to know the hosts a bit more, learn of some behind the scenes insights and share some funny moments as we recap the journey thus far.KAREN NORRISTAMMY BRADLEYSEBASTIEN SASSEVILLE  SHAWN KANUNGODEBBIE VAN DER BEEKZAMAN ISHAADANTHONY VADE DR. MICHELLE ROZEN
Join as we meet Dr. Michelle Rozen for the first time on this episode and talk about how one can find opportunities to grow by pushing through the discomforts that life throws at us. Backed by her academic degree and her own personal journey, she makes a living helping others navigate their "ship" and be the change-makers in their own right. Contact Dr. RozenInstragramTwitterLinkedINWebsite
Join us as we talk to Zaman, an up-and-comer in the events industry, who's enthusiasm reminds us of the unlimited potential we all embody. From an early start, he's mastered the trick of rising up by taking chances and giving back. A reminder that one's beginnings are just as important as where we end up. Connect with ZamanTwitterInstagramLinkedIn
Join us as we discuss Anthony's career journey in the audio-visual world from event production to creating experiences which, surprisingly, might be a more linear journey than coming from Down Under to his new home in Canada. We explore how the Experience Economy, the Event Design Collective and the College of Extraordinary Experiences influenced his mindset and how he is now spreading the word to others.Follow Anthony:LinkedInTwitter
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