How to Market Your DTC Brand

At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand. Today’s guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru. In this episode we will discuss: How a team picks the best SKU’s to market How Kuru has defined themselves as a brand The most effective ways to use and organize customer data --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the buying journey is on the website and yet, not all websites are helpful. What are the principles that make a great website? We dig into those details in today’s episode! Today’s guest is Shaun Brandt, Co-founder of Oddit whose mission is to offer simple solutions for direct-to-consumer brands looking to boost conversion & strengthen brand loyalty. In this episode we will discuss: The most important elements on a DTC website Ways to optimize your brand’s mobile experience What makes a DTC brand’s website great --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands.   In this episode, we discuss:  - What are the most common misconceptions about UGC  - What makes up a great UGC video  - Frameworks for UGC videos that are most effective  - What are common mistakes brands make with UGC, and how do you avoid them   Link to the show notes is here: https://goodostudios.com/podcast-episodes/sheridan-holland  This show is brought to you by Goodo Studios  #influencermarketing #DTC --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands. In this episode, we discuss:  How a brand can develop their personal voice and persona  Tips to keep in mind while creating your brand’s newsletter  How brands should start to approach PR  How you can use PR to help from your brand   Link to the show notes is here: https://goodostudios.com/podcast-episodes/natalie-sportelli  This show is brought to you by Goodo Studios   #influencermarketing #DTC --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand. In this episode, we discuss: Common misconceptions of influencer marketing How to start and scale your influencer program How to track the effectiveness of your influencer marketing Link to the show notes is here: https://goodostudios.com/podcast-episodes/brad-hoos This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Amanda Natividad, Marketing Architect at Sparktoro. In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and media outlets How to use blogs and SEO as a brand Link to the show notes is here: www.goodostudios.com/podcast-episodes/amanda-natividad This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Kristen Jones, the director of marketing at SuitShop as well as a UGC editor for The Quality Edit. In this episode, we discuss: SuitShop’s winning ads and what makes them convert How to use blogs and SEO as a brand How SuitShop successfully rebranded The link to the show notes is here. This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

SMS marketing is the breakout channel of 2021, but there is a lot of unknowns on how to navigate this channel. Most brands don’t even have an SMS channel. Is it the same as email? There are so many questions to SMS but not a lot of answers until today. Today’s guest is Stephanie Griffith, an email and SMS marketer who works with many brands, founder of emailpreview.io, and is the host of the podcast, Conversational Commerce. In this episode, we discuss: The differences between SMS and email How to succeed at SMS Understanding conversational commerce and best practices This link to the show notes is here: https://goodostudios.com/podcast-episodes/stephanie-griffith This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Jason Starr, Founder and Managing Director of CompanyFirst. CompanyFirst invests in and focuses on the exciting market of innovative, emerging consumer brands with high growth potential. In this episode, we discuss: A framework to establish your brand How to succeed in retailers, grocery stores, and Amazon Best practices with hiring a team The link to show notes is here: https://goodostudios.com/podcast-episodes/jason-starr This episode is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Erin Fasano, The Co-Founder of Starryside Company, VP of Strategy and Innovation at CORE FOODS, as well as Managing Editor of Startup CPG. In this episode, we discuss: How to craft your brand story How to get market research from customers Best practices with marketing for products in retailers This show is brought to you by Goodo Studios! Link to the show notes is here: https://goodostudios.com/podcast-episodes/erin-fasano --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space. In this episode, we discuss: How marketing was a driving factor for Kuju Coffee How Kuju Coffee created a new category successfully The importance of story to build an audience Click here to check out the show notes. This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Casey Armstrong, Chief Marketing Officer of ShipBob. ShipBob is an eCommerce Fulfillment Service for DTC Businesses and Casey works with many brands every day to show the power of how shipping and logistics can drastically change the business for the better. In this episode, we discuss: The evolution of shipping over the last few decades How shipping can affect buyer behavior Common mistakes brands make and how to overcome those challenges The link to the show notes is here: https://goodostudios.com/podcast-episodes/casey-armstrong This show is brought to you by Goodo Studios. #dtc #shipping #ecommerce  --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

iOS 15 is here and it has completely changed how brands work with marketing and consumers. We are ushering in a new era of data privacy, where the consumers own their data, and brands have to earn the trust of consumers. Everything from email to Facebook Ads is changing but before you change your strategy, you need to understand what iOS 15 is, what’s different, and how these changes will change the different marketing channels. Today’s guest is Val Geisler who beyond being an email marketing extraordinaire, is the Customer Evangelist for Klavyio! In this episode: Val breaks down data privacy, iOS 14.5, and iOS 15 Learn how Klaviyo is helping brands with the iOS 15 change Val gives some email marketing 101 advice to help you excel Watch the video podcast on Youtube! You can get all of the show notes linked here. This show is brought to you by Good Studios. --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Welcome to How to Market Your DTC Brand, I am your host Matthew Gattozzi! If you noticed, we did a little rebranding. Our company name went from Gattozzi Collective to Goodo Studios, and our podcast show name went from How to Build an Audience to How to Market Your DTC Brand.  This is a show where we will interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. We will be publishing an episode every week! If you are new here, please hit that subscribe button, and we can't wait for you to hear the new episodes! Oh, and we now will be publishing this podcast as a VIDEO podcast so you can watch it over on Youtube. Follow us on Instagram, sign up for our weekly newsletter, Your Content Should Sell, and we will see you in the next episode! --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Chris McAlister has built a program to help leaders unblock the best of who you are while helping you focus, perform, and relate at the highest capacity of your potential. Chris is the founder of SightShift. SightShift has a few coaching programs which will guide you to figure out what’s NOW and what’s next in your self, mindset, leadership, parenting, management, and speaking skills. Chris has written four books and has a podcast, SightShift with Chris McAlister. Most recently, Chris started a new podcast series called the Polycontemplative Podcast. In this episode, we discuss: What inspired Chris to start leading and coaching others How Chris has built his business offline versus online How Chris has navigated adding new services and products to his business Understanding the importance of leadership in building an audience Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo Show notes: https://www.gattozzicollective.com/podcast-episodes/chris-mcalister --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Kevin Chemidlin went to Temple University in Philadelphia for Computer Science. Kevin was working as a software engineer when he started PhillyWho in 2018. PhillyWho is the podcast telling the stories of the doers, thinkers, and performers of Philadelphia. Immediately, the show took off, and he has now created a six-figure podcast. He started Cue9 Creative which is a podcast production company Clients include Comcast NBCUniversal, iHeartRadio, and Lululemon. Most recently, Kevin has launched Grow the Show. This is a podcast and program that Helps Podcasters Grow their Audience on Command and Monetize their Show Today while only spending 4 Hours Per Week on the podcast. In this episode, we discuss: How Kevin started and grew the PhillyWho podcast How to find your target audience How consistency is important but not the only element to building an audience Building a filter to critically analyze an episode Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo Show notes: https://www.gattozzicollective.com/podcast-episodes/kevin-chemidlin --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Alex is based in Philadelphia, and after leaving Drexel University early, he started building websites for businesses. As he was freelancing, he had a deep desire for a community as he worked. He teamed up with a few friends to start Indy Hall, one of the first coworking spaces in the US, in 2006. For reference, WeWork didn’t start until 2010. Indy Hall has become a staple in Philadelphia and has grown to hundreds of members. Alex teamed up with Amy Hoy to start Stacking the Bricks, which is a company that helps freelancers bootstrap and build effective businesses. Most recently, Alex published a book, The Tiny MBA. This book is not your typical business book. Each page has one thought that is a small prompt to make your think about something bigger in your life and business. There are 100 ideas that will help you evaluate and execute on your built-in advantages in your business. In this episode, we discuss: How Alex came to write The Tiny MBA How to find your audience The difference between good self-promotion and bad self-promotion How Alex started Indy Hall and built an in-person community GIVEAWAY We will be giving out one copy of The Tiny MBA to one person next episode! All you have to do is write a review on Apple Podcasts or your podcast listening app! You can use the discount code HOWTOSHOW for 20% off if you don't win.   Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo Show notes: https://www.gattozzicollective.com/podcast-episodes/alex-hillman --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Rand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board. In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World In this episode, we discuss: How Rand got into SEO How Rand built his blog How to find topics to create content about The similarities of building an audience for a service-based company vs. a software company How Rand has built a dedicated community around Moz Sign up for our free weekly newsletter, The Marketing Memo, here: https://www.gattozzicollective.com/the-marketing-memo Find the show notes here: https://www.gattozzicollective.com/podcast-episodes/rand-fishkin --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Jeremy Ross Miller is a 21-year old marketer, writer, and speaker who has worked on some impressive projects. He launched his own social media agency called InspiredBlueMedia that helped personal brands all over the US. He cofounded The STARTedUp Foundation which is an organization set out to empower and equip high-school entrepreneurs and innovators. He has consulted on many projects with organizations like NASA, been featured in publications like Forbes, and speaks regularly at different conferences. Jeremy is currently the VP of Marketing at Kennected which is a lead generation SAAS company. Jeremy is an inspiration to many, and overall a very positive person to be around. In this episode, we discuss: Jeremy’s story into entrepreneurship How Jeremy has built opportunities by serving others How mentors help Jeremy build his audience How uses content to exponentially grow opportunities to grow his audience Sign up for our free weekly newsletter, The Marketing Memo, here: https://www.gattozzicollective.com/the-marketing-memo The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/jeremy-ross-miller --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

On paper, Lakshmi’s resume will blow you away. With an undergrad from UChicago and an MBA from Havard Business School, she has worked with major companies as a business management consultant. She then went on to work with startups in Chicago at the largest startup incubator, 1871. Lakshmi moved to Tampa Bay in 2018 to start Embarc Collective where she is the CEO and is helping to create a space and program to help startups thrive in Tampa Bay. In this episode, we discuss: How Lakshmi got into the startup world How to talk with your audience to solve their problems and build businesses for them How storytelling is used to successfully obtain funding What Lakshmi is doing to put Tampa Bay on the map How a physical space can create a hub to build an audience and community in Tampa Bay and beyond The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/lakshmi-shenoy Sign up for our weekly newsletter, The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message