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© 2023 In the Name of Insight
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Two researchers set out to democratise the world of insights. Bringing expert voices to the table each month and discussing current topics relevant for the industry and society.
17 Episodes
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On this episode of In the Name of Insight I sit down with Amy Cashman, CEO of Kantar Insights Division to talk about her career, family life and the path to the C Suite.In a cadid conversation we discuss what the C Suite needs, what we can do to close the gender equality gap, how priorisation is a key component of success and how to search for where the energy is in your organisation.With this chat I close the series commemorating International Women's Day and I take away three key learnings with me: 1) Don't be afraid to ask for help, you will learn so much from others 2) Be true to yourself, embrace your uniqueness 3) Curiosity, kindness and openness will take you a long way. Thanks very much for listening, don’t forget to subscribe on Spotify or Apple Podcasts and get in touch via Twitter or Instagram @NameofInsight
En la segunda parte de Emprende en Insights con Vanessa Marcano continuamos explorando cómo transformó su comunidad online Pollito Inglés en lo que hoy es MomsData, una agencia de investigación de mercado enfocada en madres.En su camino de emprendedora Vanessa nos cuenta lo importante que es la curiosidad, la creatividad y estar abierta a la reinvención para continuar creciendo.No olviden en subscribirse en Spotify o Apple Podcasts y pueden contactarme via Twitter o Instagram @NameofInsight
En el primer episodio de In the Name of Insight en Español continúo la serie de episodios en el marco del Día Internacional de la Mujer. En este episodio de dos partes, hablo con Vanessa Marcano, fundadora y CEO de Pollito Inglés y MOMsData sobre su camino como emprendedora en la industria de la Investigación de Mercado que inició en Venezuela y continúa desarrollando en México. En una conversación llena de honestidad y humildad, hablamos sobre el poder de la autoconfianza, la importancia de escuchar tus instintos, el amor de madre y el balance trabajo y familia. No olviden en subscribirse en Spotify o Apple Podcasts y pueden contactarme via Twitter o Instagram @NameofInsight
On this episode of In the Name of Insight I sit down with Kristin Luck, founder of Scalehouse Consulting to talk about her career, WiRE, the path to equality and her run for ESOMAR Presidency.In this candid conversation we touch upon the importance of self confidence, trusting your gut and the power of team work for a more equal world. I hope you enjoy listening to this episode as much as I did recording it. Thanks Kristin for your time and for making such a positive impact in our industry.If you are an ESOMAR member and have not yet done so you have until Friday 12 March to cast your vote. I invite everyone to participate as it’s very important for the future of our industry.Don’t forget to subscribe on Spotify or Apple Podcasts and get in touch via Twitter or Instagram @NameofInsight
On this episode of In the Name of Insight I sit down with Bingqian Gao, Director of Analytics and Strategic Consulting Services at Aktana to chat about all things analytics. We discuss what it is, how it is used in organisations and its future. We also explore data science, AI, machine learning and even driverless cars, but above all we talk about the importance of delivering simple to understand and commercially sound recommendations to stakeholders.I hope you enjoy this episode as much as I did and if you like what you hear don't forget to subscribe on Spotify or Apple Podcasts.
On this episode of In the Name of Insights I sit down with Sebastian Syperek, Head of Customer Insights at Deutsche Bahn to talk about the power of customer communitiesWe dig into what they are, why they are important and how they can influence organisations. We also explore how he has built a research powerhouse within DB using communities and DIY research, all in the name of insight.I hope you enjoy this episode as much as I did and if you like what you hear don't forget to subscribe on Spotify or Apple Podcasts.Link to listen to Sebastian’s podcast: www.cxeinfachmachen.de
On this episode of In the Name of Insights I chat with Till Winkler, CEO of SKOPOS Nova about all things UX . We are going to dig into what UX is, why it is important and where it is headed. Beyond that, we explore the role of UX research within the context of the insights ecosystem (CX, US, research, analytics, etc). We talk about playing the lottery, spray tanning and even identity crises, so I invite everyone to tune in and find out more.I hope you enjoy this episode as much as I did and if you like what you hear don't forget to subscribe on Spotify or Apple Podcasts.
On the first episode of 2021 I sit down with Paula Herrera, Sr. UX Researched of GetYourGuide and talk about The Customer Insights League, an initiative she created to bring the customer closer to the organisation. Based on collaboration, empathy and a lot of hard work Paula and her colleagues have built a multidisciplinary team that join data sources and methodologies helping make more informed and robust decisions.Join me in this insightful conversation as we explore the CIL and the insights ecosystem, all In the Name of Insight.You can read more about the initiative here: https://inside.getyourguide.com/blog/how-to-build-the-ultimate-customer-insights-team.Don't forget to subscribe and keep in touch on Twitter and Instagram @NameOfInsight
I close the series of Insights as a Career with the last episode on 2020. I sit down with Estrella Lopez-Brea, Head of Insights for the Europe and Australian region at General Mills and explore her career so far and ideas of what an Insights Leader is. Join us as we pick her brain on what it is to work for some of the most famous brands in the world and the role that the Insights Team have to play within organisations. Don't forget to subscribe and keep in touch on Twitter and Instagram @NameOfInsight
Continuing our series of Insights as a Career I sit down with Isabel Hopkins and explore the world of freelancing in the Insights Industry. Join us as we pick her brain on what it is to work in the insights industry starting in fashion, moving onto social research and ending in freelancing (for now). Don't forget to subscribe and keep in touch on Twitter and Instagram @NameOfInsight
We talk to Danielle Todd, Insight Director at Relish, and London Lead for Women In Research about her career in the Insights Industry. We explore her experience working in both large and small agencies, doing 'extra-curricular activities', career purpose and crossfit.Don't forget to subscribe and follow us on Twitter and Instagram @NameOfInsight
We talk to Kas Nicholls, Director of Research at Natives/Student Hut, MRS Young Research of the Year 2019 and MediaTel's Rising Researcher 2020 on how to create your own space in the Insights Industry. We discuss her career progression and attitude towards work, delving into not being afraid of the unknown and facing challenges with a positive and open attitude.Don't forget to subscribe and follow us on Twitter and Instagram @NameOfInsight
We talk to Mark Adams, Senior Vice President and Head of Innovation at Vice Media, about how to build your brand and achieve growth, by harnessing the power of interconnected networks on the internet. Remember to subscribe and follow us on Twitter and Instagram @NameOfInsight
On this episode we talk to Howard Josephs, founder of See Research, about how qualitative research has been impacted by the COVID-19 new reality. We explore what is new, what has accelerated and what will be the future of qualitative research.29:40 onwards: we give a shout out to events that are happening in the industry:1. ESOMAR Community Circles: https://www.esomar.org/community/community-circles2. Quirk's Virtual event, 14-16 July 2020: https://www.thequirksevent.com/virtual/Remember to subscribe and follow us on Twitter and Instagram @NameOfInsight
On our second episode we interview Kerry Hecht, founder and CEO of Echo MR. We explore diversity, why it is important in research how to 'move past traditional demographics'.
We talk to Javier Maldonado, Director of Innovation at Ipsos Spain, & Oliver May, Co-founder & CCO at Streetbees, about the current COVID-19 pandemic and the developing consumer behaviours and emotions across the globe.
We explain the aim of the podcast and what you can expect to hear on a monthly basis. You can listen to In the Name of Insight on Spotify and Apple Podcasts, and don't forget to subscribe!
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