Claim OwnershipThe Jake Mix Marketing Podcast
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A nitty-gritty marketing podcast that features Jake Mix interviewing local, Utah CMO's and Marketing Directors to get a taste of their career, insights, and proven ideas within the marketing industry. You'll learn tips, tricks, and best solutions to level up your marketing game and progress fast in your career. You'll also learn the mindset/habits required to overcome failure, create new ideas, and set yourself apart in any marketing position.
19 Episodes
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In today’s episode, I sit down with Levi Lindsay, the current CMO of Shyft Global. Levi has been someone that I’ve followed on LinkedIn for years now and has gained a solid reputation in the Utah marketing scene. He’s worked for startups such as Kizik, Neighbor, and now is changing the game over at Shyft. Levi is not only a smart marketer when it comes to gaining attention, building brands, and forging communities, but he’s also a HUGE advocate for mental health. In this episode, we talk organic social media marketing, paid media, marketing career advice, and mental health within the business world.
In this episode, I sit down with John Dye, VP of Marketing at the Radiant Foundation. John has an impressive background working on fundamental social media and influencer marketing campaigns for Bonneville Communications. These campaigns include the famous “I’m a Mormon” campaign and the “Light the World” campaign which has impacted millions across the globe.You’ll learn about the work it took to build a successful campaign, how to get people to advocate for your brand, and other great information that will elevate the way you think about influencer marketing in today’s generation. Hope you enjoy!
In this episode, I sit down with Logan Mallory, the VP of Marketing at Motivosity. Logan is not only extremely talented at demand-gen and brand awareness, but his personality on LinkedIn and IRL makes him a popular marketer who has helped many companies and individuals.You’ll learn about his career and how he has continuously helped companies and individuals grow to their fullest potential. You’ll also learn several strategies that you can use today to take full control of your career and marketing destiny. Hope you enjoy!
In this episode, I sit down with Travis Tidball, the EVP of Marketing at Filevine and 2021 Marketing Professional of the Year Recipient by Utah Business. Travis is a talented marketer who has helped in the massive growth stages of several companies. Now located in Utah, Travis continues to display his marketing expertise by helping another company (one with over 400 employees) grow to its full potential in the legal space.You’ll learn principles to attract and keep more customers. You’ll learn why marketing can’t be successful without empathy and authenticity. You’ll learn several key practices to becoming the best marketer in your company. Travis gives incredible and golden advice. Enjoy!
In this episode, I interview professor and entrepreneur, David Przybyla. David was a favorite professor of mine at Utah Valley University not only because of his teaching style but because of his mind for both marketing and business. You'll learn about some of the biggest problems young marketing people face today and how to overcome those problems so you can excel in your career. If you want to stand out in your professional life, you don't want to miss this.
In this podcast episode, I sit down with Michael Roberts, the Head of Marketing Automation at CloudApp. If you want to network and establish a solid career for yourself, you don’t want to miss this one. Michael is not only skilled in several areas across marketing automation, but he’s also skilled in personal branding. For the past year, he has posted almost every day on LinkedIn. In this conversation, you’ll learn his strategies, best practices, and impressive results he’s achieved with making the commitment to post frequently.
In this episode, I interview Braden Cousin who is the Senior Marketing Manager at Canopy. Braden is known for his strategic skills and customer-centric marketing style. In this interview, he not only shares some of the skills and lessons he’s learned with strategy and consumer behavior, but he also shares his greatest tips for marketers to shine within their role, no matter their level of position.You’ll learn things like, how to position your product effectively, how to dive into the customer’s perspective, how to enjoy your journey as a marketer, and much more. Hope you enjoy!Canopy is a cloud-based accounting practice management software located in Draper, Utah. To learn more, visit their website here: https://www.getcanopy.com/
In this episode, I interview Jake Goeckeritz who is the new VP of Marketing at Fishbowl Inventory. Jake G. shares marketing principles that you should never, ever forget. These principles will allow you to always increase revenue within a company, succeed in all of your efforts, and create job security for the rest of your life. Fishbowl is a company located right in the heart of Utah Valley and one of the top inventory management systems in the industry. To learn more, visit their website here: https://www.fishbowlinventory.com/
In this episode, I interview Jeff Crabb who is the current Vice President of Marketing at ZYTO, a biocommunications company focused on helping people make better wellness decisions. Jeff shares his journey going from a marketing student in high school to now a position that requires passion, grit, and a determination to succeed at the highest level. You’ll learn marketing tactics, insights into career growth, and much more that will help you stay positive as you pursue your marketing career.If you’d like to learn more about Jeff and ZYTO, you can visit his LinkedIn profile here: https://www.linkedin.com/in/jeffcrabb/
In this week’s episode, I interview Kyle Bringhurst, a young entrepreneur who is ambitious to make it big in this world and help others along the way. Kyle shares his failures, successes, and ultimate lessons he’s learned along his journey, including some valuable information he has gathered from interviewing big entrepreneurs all over Utah with his successful podcast.
In this episode, I sit down with Scott Paul, an entrepreneur with a HUGE amount of experience including exits with 3 different companies he’s built and over 45 angel investment deals. Scott is now the CEO and Founder of Wooly—a company dedicated to helping brands leverage customer advocacy and word-of-mouth marketing.You’ll learn more about customer advocacy and how the best brands in the world are using their most loyal customers to market their product in an efficient way. Scott will also share the good times, bad times, and the downright ugly times that he has gone through to get to where he is today. This episode is real, raw, and extremely authentic. Enjoy!
In this episode, I sit down with Edee Burton who is the founder and CEO of Engaged Media. You will learn THE tactics and strategy that Edee has used to help her clients scale their social media following, create communities of engagement, and ultimately sell more products and services. We dive deep into Instagram, Pinterest, and much more to give you the secrets to brand growth and social strategy. You will also learn several fundamentals that Edee considers to be staples in her career success.Edee didn’t plan on starting a marketing agency, but through several experiences, learned that she had the skills necessary to help brands grow their business. One year later, Engaged Media now has more than 10 clients and continues to help companies take their strategy and engagement to the next level. To learn more, visit: EngagedMedia.coThanks for listening and if you haven't, make sure you follow/subscribe to the podcast today for more episodes just like this one!
In this episode, I sit down with Bradford Priest and David Bird, who have created the successful eCommerce marketing agency, Noyze. You will learn the exact fundamentals they use every day to help eCommerce companies break through competitive barriers and shine in a variety of markets. You will also learn several strategies to grow your marketing skills, build a team of marketing professionals, and much more that will be beneficial to your career moving forward.Bradford and David joined forces several years ago to start an agency focused on helping brands grow. They use a unique strategy and a team of experts to cultivate an amazing experience for their clients. To learn more, visit: https://makingnoyze.com/Thanks for listening and if you haven't, make sure you follow/subscribe to the podcast today for more episodes just like this one!
In this episode, I sit down with Scott Greer, who started his entrepreneurship and marketing journey selling video game controllers. Since then, he has started 4 other businesses and now is the Director of Marketing at DoTerra International. Scott has created wild success for himself by diving in deep and understanding the needs of his customers at a level that most marketers don’t. You will learn Scott’s techniques and strategies to unfold customers' needs, emotions, internal wants, and other critical information that will make your marketing easier and more effective. Scott will unveil how he uses consumer behavior to drive all actions within the DoTerra marketing department, and how you can too in your organization. This episode will set a foundation for every marketing position you’ll face in your career.Thanks for listening and if you haven't, make sure you follow/subscribe to the podcast today for more episodes just like this one!
In this episode, I sit down with James Kemp, who has created a wildly successful career in business operations, working for big companies such as Ominiture, Adobe, and now his own company, The OCEO (theoceo.com). James has a tremendous amount of marketing experience, most of which comes from his 10 years as the Senior Director, Worldwide Business Operations and Chief of Staff for the Adobe Digital Experience business.You will learn THE business model that took Adobe from $300M to $3B in annual revenue. This model can be used in your career, but also in your everyday life. James explains the full process, including the important role of marketing. He also expands on some fundamental advice you can apply in your marketing career going forward. Listen in and hope you enjoy!Thanks for listening and if you haven't, make sure you follow/subscribe to the podcast today for more episodes just like this one!
In this episode, you will learn several marketing ideas that Ryan Smith, Forbes 30 Under 30 Award Winner, has used to build a thriving recycling business from nothing. You will learn tactics that will create brand awareness, build community, and allow your marketing to go viral without spending a dime.Ryan Smith is the founder of Recyclops. Ryan will not only share his story about building the company but will also share his most recent experience making his way onto the Forbes 30 Under 30 List for Social Entrepreneurship[.If you need marketing ideas that are low-budget but will make a massive impact in your organization, listen to Ryan.
If there is one idea, one concept, or one skill that Matt Frisbie knows best… it’s storytelling.From his experience at Disney to running his own marketing agency, to now the Chief Marketing Officer of Little Giant Ladders, Matt knows the fundamentals and the core principles of a driving brand story forward. And that matters more than ever.In this episode, you’ll not only learn some of the those principles and fundamentals, but you’ll also learn why stories are SO important to your career, your motivation, and your company’s success. Matt will also expand on some of his biggest failures in his journey, which have ultimately lead him to where he is today.
In this interview, you’ll learn strategies, frameworks, and ideas that will make your marketing job easier. Marta DeBellis will provide ideas to start any marketing position strong. She’ll provide tips to grow your career fast. And lastly, she’ll help you understand certain things that she’s done with her time at Instructure that you can also apply to your organization, no matter how high or low of position you hold. Marta DeBellis is the Global Chief Marketing Officer at Instructure. If you’ve never heard of Instructure, you might know their famous Learning Management Platform, Canvas, which is widely used by many colleges throughout the nation. They design learning platforms that help students and employees all over the world. And with an employee count of over 1200, it’s safe to say that Marta holds an important position within the organization.If anyone is qualified for such a position, Marta certainly is with her diverse and strong marketing experience working for companies such as Intel, Adobe, and many more.Thanks for listening and hope you enjoy :)
Do you want to become the most valuable employee at your company AND boost your marketing career forward at a rapid pace? On this episode, Jake sits down with Joe Staples, Chief Marketing Officer of Motivosity, to discuss the best strategies to make an impact in your organization and progress fast in your career. Joe also discusses branding strategies, personal career successes/failures, and fundamental ideas in the marketing world.Joe has been a CMO for over 18 years with experience in brand building, product marketing, revenue growth, marketing strategy, and much more. He has worked in several industries that fuel employee engagement and customer service. To learn more, visit his LinkedIn profile here: https://www.linkedin.com/in/joestaples21/Motivosity is an Employee Recognition Software that helps companies engage their employees more and get recognized for the good work they put in. To learn more about them, visit their website here: https://www.motivosity.com/This episode was filmed at the Motivosity headquarters in Lehi, Utah.
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