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The Small Business School

Author: Craig Staley

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Craig Staley, a 20-year retail veteran and eCommerce practitioner interviews successful small business owners from a variety of industries with one objective, to find out what makes them successful. Whether you have owned a small business for decades or are a budding entrepreneur you will discover ideas and learning lessons that others have implemented to grow their business.As small business owners a lot of the time it feels like we are just figuring stuff out and while there is a lot of truth to that, it doesn’t have to be this way. The Small Business School will help you find answers to questions like – How do I attract more customers? How do I pick the best location for my business? Should I start an online only business? How do I make it through the tough times? How do I use social media effectively? How do I scale my business from 1 person to 100? All of these are questions that are currently rattling around my brain when it comes to my business so I will be learning right along with you.The best way to learn is through experience and these business owners have experienced many challenges, successes and failures that have shaped them and their businesses. Sit back, grab a notepad and pen, maybe a glass of wine or whiskey (not if you’re driving) and let’s learn from these teachers that are gracious enough to open up and tell their stories and help us to grow.
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My guest today is Tia Berens. She is a passionate service-driven entrepreneur, travel junkie, new mom, and active community member involved on several non-profit boards in the Black Hills. In 2019, she founded the Barn at Aspen Acres; a large, modern wedding and events center with its roots in the wide-open spaces of Spearfish, South Dakota. We have talked about the beginnings, best moments, and challenges of the Barn at Aspen Acres. She also shares how to manage client's expectations and how did she tackle the planning and building of her beautiful premier wedding venue.Today's GuestTia BerensTia Berens is a passionate service-driven entrepreneur, travel junkie, new mom, and active community member involved on several non-profit boards in the Black Hills. In 2019, she founded the Barn at Aspen Acres; a large, modern wedding and events center with its roots in the wide-open spaces of Spearfish, South Dakota. Tia thrives in the dynamic social environment of her business and finds her true passions ignited when she is able to help others celebrate the biggest moments of their lives. Tia enjoys sharing her entrepreneurial spirit and life’s everyday adventures Website:www.blackhillsbarn.comSocial Media:Instagram: @thebarnfounder and @blackhillsbarnFacebook: @tiaberens and @blackhillsbarnLinkedIn: @blackhillsbarn
My guest today is Mickie Kennedy. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. We have talked about the beginnings, best moments, and challenges of the eReleases. He also shares how press releases work, some tips for writing a winning press release, some reasons why press releases fail, and how local businesses could use a press release to get local media coverage.Today's GuestMickie KennedyMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.Website:https://www.ereleases.comSocial Media:Instagram: @ereleasesprFacebook: @ereleases.press.release.distributionLinkedIn: @lavender-menakayaTwitter: @ereleasesYouTube: ereleases
My guest today is Lavender Menakaya. She is a Nigerian American born in Texas and grew up in Silverspring MD. She is currently based in Alexandria Virginia. She has a bachelor's degree in Business Administration, and high-end professional organizer and is committed to providing you with an opulent home through her de-cluttering and organizing services. We have talked about the reason why she started Lavender Organizes, the best moments and challenges of her business. She also shares the effects of an organized space to her clients and her ways of finding new clients.Today's GuestLavender MenakayaLavender Menakaya is a Nigerian American born in Texas and grew up in Silverspring MD. She is currently based in Alexandria Virginia. She has a bachelor's degree in Business Administration, and high-end professional organizer and is committed to providing you with an opulent home through her de-cluttering and organizing services. She found her calling at a young age, and she started Lavender Organizes in 2018 to share her talents with others. She brings years of experience and attention to detail to her work to provide her clients with individualized results. She’ll organize any room in your home and donate your unwanted items, leaving you with an inviting, pleasant, and balanced space. Remember, your space affects your mood and energy levels, so a room that is organized can be both inviting and inspiring. She is also the author of “Mangoes in the Rain”.  Website:·        www.lavenderorganizes.com Social Media:·        Instagram: @lavenderorganizes·        Facebook: @lavenderorganizes·        LinkedIn: @lavender-menakaya·        Snapchat: @chinemecherie·        YouTube: Lavender Menakaya Links and Resources:Lavender Organizes PodcastMangoes in the Rain 
My guest today is James Patrick. He is an award-winning photographer, best-selling author, entrepreneur coach, podcast host, and public speaker based in Phoenix, AZ. He is the founder of FITposium, an annual conference guiding fitness entrepreneurs to grow their careers. We have talked about the beginnings, best moments, and challenges of the FITposium. He also shares the secret on how to grow a brand in the fitness industry and his advice to a new entrepreneur that is looking at everything he does but does not know where to start.Today's GuestJames PatrickJames Patrick is an award-winning photographer, best-selling author, entrepreneur coach, podcast host, and public speaker based in Phoenix, AZ. He is the founder of FITposium, an annual conference guiding fitness entrepreneurs to grow their careers. James has received a bevy of awards for his work as a photographer, marketer, and entrepreneur. Leveraging his diverse experience, James has presented on stages coast-to-coast in the United States and has been interviewed for numerous TV, radio, magazine, newspaper, and podcast features. James Patrick’s mission is to create art and opportunity for others. Website:https://www.jamespatrick.comSocial Media:Instagram: @jpatrickphotoFacebook: @JamesPatrickPhotographyLinks and Resources:Beyond the Image Podcast
My guest today is Luci Dumas. She is an award-winning PPA Master Craftsman Photographer, business coach, and podcaster. She has enjoyed a successful, profitable, and creatively satisfying full-time career for over 38 years. Her first 12 years were as a high-end wedding photographer. Luci switched to portraits and is the “ baby whisperer" photographing Children, and Families in San Diego. We have talked about the beginnings, best moments, and challenges of The Profitable Photographer. She has shared some of her photography packages, her marketing strategy to target her ideal customers, and her business' sales process.Today's GuestLuci DumasLuci Dumas is an award-winning PPA Master Craftsman Photographer, business coach, and podcaster. She has enjoyed a successful, profitable, and creatively satisfying full-time career for over 38 years. Her first 12 years were as a high-end wedding photographer. Luci switched to portraits and is the “ baby whisperer" photographing Children, and Families n San Diego. Her “superpower” is selling 3 to 8 wall portraits and albums to almost every client. A teacher at heart, she also loves coaching supporting other talented photographers and creatives who are passionate about creating the business of their dreams or just want to make a great business even more successful. The Profitable Photographer Podcast is her new addition to her career which has had listeners in over 73 countries so far.Website:lucidumascoaching.comSocial Media:Facebook:@LuciDumasCoachingInstagram: @theprofitablephotographer_podLinkedIn: @lucidumasTwitter: @acclinton1 Links and Resources:The Profitable Photographer Podcast 
My guest today is Anita “AC” Clinton. She is a speaker, purpose strategist, author, and the go-to person for all aspects of purpose. She is passionate about helping Purpose-Seekers connect to their purpose, and transition to Game-Changers. Anita is the Founder and President of Anita Clinton Enterprises, LLC, and Be Great Global. She is also the host of the Be Great Global Podcast and the author of “Destiny Starter: How to Discover What You Are Called to Do and Do It!” She recently presented her first TEDx talk in April 2021 entitled, Ignite Your Zone of Greatness. We have talked about the beginnings, challenges, best moments, and the inspiration behind Be Great Global. She also shared more about figuring out someone's zone of greatness and provided helpful tips for aspiring speakers.Today's GuestAnita "AC" ClintonWith almost two decades of creative design, brand development, marketing, editorial, and business development experience, Anita “AC” Clinton is the go-to person for all aspects of purpose. Her passion resides in helping Purpose-Seekers connect to their purpose, and transition to Game-Changers. Despite setbacks, roadblocks, and wrong turns along the way, she is living proof that anything can be accomplished with tenacity, determination, and perseverance. She is the Founder and President of Anita Clinton Enterprises, LLC, and Be Great Global, where she creates the Be Great Global Podcast, books, and training programs to help intrapreneurs and entrepreneurs find happiness, fulfillment, and money doing work they actually love. She recently presented her first TEDx talk in April 2021 entitled, Ignite Your Zone of Greatness. In addition, she is the author of “Destiny Starter: How to Discover What You Are Called to Do and Do It!” Website:https://www.anitaclinton.com/  Social Media:Facebook: @ACEnterprises1Instagram: @acclinton1LinkedIn: @acclinton1Twitter: @acclinton1 Links and Resources:Be Great Global PodcastDestiny Starter: How to Discover What You Are Called to Do and Do It!
My guest today is Arjun, a New York City-based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own. We have talked about the foundation, challenges, and the future of Hello Woofy. He explained why Hello Woofy is the Tesla Model 3 for Digital Marketing for Underdog Small Business Owners. We have talked more about what improves engagement on Facebook, Instagram, and LinkedIn, the sweet spot for how often we should be posting per week, and the biggest mistake Small Business owners make when posting on social media.Today's GuestArjun RaiArjun is a New York City-based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own. Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen. After interning at a PR and ad agency in the summer of 2012, Arjun quickly saw the need for yet another startup within the tech space and raised a seed investment round to build it out. That startup became Wrkbench.io which was a virtual collaboration space designed for creative and visual people (we liked to say we make visual conversations). After spending a few years and learning the ins and outs of running a venture-backed startup, Rai set out to modernize another industry related to his former passion of social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium-sized businesses with digital marketing. Website:https://hellowoofy.com/ Social Media:Facebook: @arjunraime Instagram: @arjunraimeLinkedIn: @arjunraiTwitter: @arjunraimeTikTok: @arjunraime 
My guest today is Kris Ward is the leading authority in building your business by building your team. Kris is the founder of the Win The Hour, Win the Day philosophy. She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive! She shared about the foundation, challenges, and philosophy behind your book Win the Hour Win the Day. We have also talked about the time is right to start building a team, the most common mistakes people make when building their team, and what should business owners implement tomorrow to reduce the reliance of their business on them.Today’s GuestKris WardKris Ward is the leading authority in building your business by building your team. Kris is the founder of the Win The Hour, Win the Day philosophy. She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!  After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was thankful to see that her business had not only survived her absence but was thriving. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire – James Malinchak. She has been featured on award-winning podcasts, radio, and TV shows. You can hear Kris on her own podcast – Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!Website:https://www.winthehourwintheday.com/ Social Media:Facebook: @krisward.caInstagram: @kriswardliveLinkedIn: @kriswardbuildyourteamTwitter: @kriswardLinks and Resources:Win the Hour Win the Day BookWin The Hour Win The Day PodcastWin The Hour Win The Day Free Masterclass
My guest today is Ryann Dowdy. Ryann helps 7 and 8 figure CEOs generate daily sales on demand WITHOUT more of their time, by building and training high-performing sales teams. Ryann is passionate about helping successful business owners take back control of the revenue in their business, their time, and their freedom by building a profitable sales team. She shared information about the difference between social selling and traditional sales. She also talked about hiring a sales team; from the process to develop high-performing sales teams, things you should avoid when hiring a sales team, what makes a great salesperson, and the most important thing you do to set a new salesperson up for success.Today's GuestRyann DowdySales Expert, Ryann Dowdy, helps 7 and 8 figure CEOs generate daily sales on demand WITHOUT more of their time, by building + training high-performing sales teams. Ryann is passionate about helping successful business owners take back control of the revenue in their business, their time, and their freedom by building a profitable sales team. With her business partner, Kelly Roach, they are on a mission to free CEO’s from the role of the salesperson in their business. Before starting her own business, Ryann spent 15 years in the corporate world building multi-million dollar sales organizations for start-ups in the digital marketing and advertising space. From the sales rep to individual contributor to Director of Sales - Ryann has mentored, managed, and trained thousands of sales reps. Ryann’s first crack at entrepreneurship was Uncensored Consulting, where she helped hundreds of women get their first clients, leave their day jobs, and take back control of their lives. By teaching tried and true sales strategies that aren't dependent on social media or trendy tactics, Ryann focuses on the art of building relationships and human-to-human connections. Now, building her second business, she’s on a mission to change the lives of CEOs - by giving them back their time, financial peace, and the ability to multiply their revenue through a high-performing, empowered sales team. Website:https://dailysalesondemandforceos.com/ Social Media:Facebook:@socialsellersacademyInstagram: @socialsellersacademyLinkedIn: @ryanndowdyYouTube: Daily Sales on Demand for CEOs
My guest today is Steven Goodman. Steven Goodman has provided insightful solutions to the challenges of business succession, wealth preservation, and charitable planning, focusing on the needs of owners of closely-held businesses and high-net-worth individuals. He currently serves over 200 clients. He shared more about succession planning, life insurance, will or trust, and wealth preservation. We have also discussed his business background, the biggest challenges he had to face, how he overcome those challenges, and the best moments of his business. Today's GuestSteven Goodman For more than 30 years, Steven Goodman has provided insightful solutions to the challenges of business succession, wealth preservation, and charitable planning, focusing on the needs of owners of closely-held businesses and high net worth individuals. He currently serves over 200 clients. Steven Goodman has authored numerous trade articles for leading trade journals, and has paired with some of the most respected names in banking and finance-among them, JP Morgan Chase - to sponsor some 150 seminars about business succession and wealth preservation. His accomplishments have brought the attention of such publications as the New York Times. Steven Goodman is a CPA who was vice president of the Trust and Investment Division of JP Morgan Chase and a supervisor for KPMG Peat Marwick. He holds an MBA from Fordham University. Website:https://www.shgplanning.com/ Social Media:Facebook: @steven.h.goodmanLinkedIn: @stevegoodmanshg
My guest today is Maureen Mwangi. She is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. She shared more about her consulting business; its early stage and the clients she serves. We have also discussed more the strategies she learned working with big brands. We have also tackled the giant leap of e-commerce over the last year, as well as why eCommerce is the right channel for her product and business, and the most important marketing and sales strategies for each phase of a product-based business life cycle.Today's GuestMaureen MwangiMaureen Mwangi is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.Website:https://www.startwardconsulting.com/Social Media:Facebook: @mauryn.mwangiInstagram: @maureenmwangiofficialLinkedIn: @maureenmwangi
My guest today is Shanynn Lee. She is the Win Without Pitching Director of Coaching. She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. We have discussed why pitching your services bad and what is the best alternative. She also shared the advantages of specializing when it comes to winning new business. We have also talked more about the Win Without Pitching book and the author Blair Enns. Lastly, she also shared the challenges she faced as the Director of Coaching of Win Without Pitching.Today's GuestShanynn LeeShannyn Lee is the Win Without Pitching Director of Coaching. She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and sizes, building and leading their business development programs. Her time on the front lines of agency business development coupled with many informative years on the client side has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing in order to compete and win. Shannyn’s empathetic and encouraging coaching skills have helped her clients translate the lofty Win Without Pitching ideas into real behavioral change with lasting results. Website:https://www.winwithoutpitching.com/ Social Media:LinkedIn: @shanynnleeYouTube: Win Without PitchingLinks and Resources:The Win Without Pitching Manifesto 
My guest today is John Lefebvre. He is an author, musician, environmental and social activist, and philanthropist. He is also retired from practicing law. He came to public attention when his company landed the big one on the dot com wheel of fortune with NETeller, an online money transfer platform for the internet gambling industry, which did an IPO in 2003 and achieved a market cap of $2 billion. In 2007, he was arrested in America for dealings with that business. We have discussed the history of his business, his lowest point and the highest point in life, and his happiness. it was a really fun conversation with John and I think you are going to enjoy it!Today's GuestJohn LefebvreJohn Lefebvre is an author, musician, environmental and social activist, and philanthropist. He is also retired from practicing law. He came to public attention when his company landed the big one on the dot com wheel of fortune with NETeller, an online money transfer platform for the internet gambling industry, which did an IPO in 2003 and achieved a market cap of $2 billion. In 2007, they were arrested in America for that business. That does make a fascinating story, but now, he is mostly interested in our future. Although he came to public attention for winning the DotCom run for the roses, it was generosity that really caught peoples’ attention and kept it. Lots of people get rich, but sadly few pass it around. His focus is the responsibilities of freedom, including the responsibilities of wealth, and the principles that we might adopt to fulfill our promise as a thoughtful species. Website:https://www.johnlefebvre.comSocial Media:Instagram: @thoughtfulspeciesFacebook: @thoughtfulspeciesLinks and Resources:The Music of John LefebvreWriting By John Lefebvre
My Guest today is Seth Donlin he is the founder and principal strategist of Awen Coaching and we talk about a variety of different topics. We start off with imposter syndrome and we've talked about this on the show before, but I feel like each person has a little bit different take on it and Seth had some interesting facts that I found really surprising I think you're gonna find interesting as well. And then we talk about other things on the marketing side of things. We also talk about how to tell your story, whether it's through your website or social media or print ads or whatever it is, but how important it is to tell a story and and how you could do that. So all that and more today with my guest Seth Donlin.Today's GuestSeth DonlinSeth Donlin is the Founder and Principal Strategist of Awen Coaching, a leadership and communications coaching practice specializing in helping service-based businesses and sport & fitness professionals build their authority, expand the reach of their message, and grow their business and income. A serial entrepreneur, Seth became a partner in his first business while still in undergrad, helping to build the alt-weekly into the largest weekly newspaper in the city. Awen Coaching is his third business, working closely with its sister agency, Awen A/F, a strategic marketing firm serving solopreneurs, startups, and small businesses. Together, both arms of the Awen brand are a result of their founder's undying passion for communications, entrepreneurship, and fitness. Seth is a long-time student of mixed martial arts and traditional Japanese combat arts, an avid trail runner and Obstacle Course Racing competitor, a budding mezcal connoisseur, and a rabid fan of the Boston Red Sox. A New Englander at heart, Seth now resides in beautiful Sonoma, California with his two foundling cats, the family dog, his awesome wife, and his amazing young daughter, who he is raising to one day become either president of the United States or owner of a Michelin-starred Irish pub.Website:https://www.awencoaching.com/Social Media:Instagram: @sethmdonlinFacebook: @sethdonlinLinkedIn: @sethdonlinTwitter: @SethDonlinTiktok: @sethdonlin
My guest today is Mark Ritter. He is the CEO of MBFS and Nu Direction Lending and an expert in all things credit union and small business lending. We discuss the stages of his business; the early years, the biggest challenges, the best moments, and the mistakes and lessons he learned. We also discussed the process of small business loans, the advantages of approaching a credit union for a loan versus a traditional bank, the biggest mistake he sees small businesses make when looking for financing for their business, and his advice for someone who is just starting out and wanted to get a small business loan. Today’s GuestMark RitterMark Ritter is the CEO of MBFS and Nu Direction Lending. He is an expert in all things credit union and small business lending. Both organized are owned by credit unions and designed to help credit unions fund more loans to real estate investors and small business owners in their communities. In 2002, Mark started Members 1st Federal Credit Union’s business lending program as “one person and a desk” with no policies, products, staff, systems, or business members. That program grew to be one of the top ten in the nation in the number of loans, balances outstanding, and loan participation for federal credit unions. After ten years at Members 1st, he took on the challenge of being the CEO of a business lending credit union service organization (CUSO). Mark was the fifth CEO in five years for the organization, which lost money every month of its existence. In the past eight years at MBFS, Mark increased the number of credit unions the company services by over 8x, grew the revenue by 15x, and ensured positive cash flow every full year he’s been at the CUSO. More importantly, MBFS has helped countless credit union members gain the financing they need for small business and real estate investment needs.Website:https://www.mbfs.orgSocial Media:LinkedIn: @markrittermbfs
My today's guest is Rachel Eubanks she is a Copywriter and the founder of Inspire To Engage. I pick Rachel's brain about all things, copywriting and she gives some great information about fear a small business owner and you're just starting out and trying to develop your style and tone of the copy that you want from your brand. What are some steps you can take to do that. And then if you're to a point where you want to outsource that copywriting to someone like Rachel, what can you do to set that person up for success, how do you best communicate the style and tone that you're looking forward to your copywriter. She also gives helpful tips to structure social media post to improve engagement. All that and a lot more with Rachel Eubanks.Today's GuestRachel EubanksRachel Eubanks is a copywriter that sees the writing potential in every small business owner. After all, who knows their businesses better than the people who live and breathe them every day? Rachel's also a mom, wife, daughter, podcast host and former public school teacher who realizes that an educator is the ultimate marketer. She drinks too much caffeine (a problem she's working on) and loves fresh flowers in her house. You can learn more about Rachel, her copywriting services and podcast at her site - inspiretoengage.com. Website:https://www.inspiretoengage.com/Social Media:Instagram: @inspiretoengageFacebook: @inspiretoengageLinkedIn: @racheleubanksLinks and Resources:Podcast: Inspire to Engage
My Guest today is Ciara Stockeland she is a Serial Entrepreneur and Profit First Certified Coach. She has so much experience in scaling businesses about some of the things you can do to scale a business, and we also talk about if your goal is to sell your business, how do you even go about doing that, what are some things you can do to prepare the business, to put it up for sale.  She love helping inventory based businesses understand their numbers while helping them build strategies for growth and also helping to make more sales without extra overhead, crazy spending, added stress, or complicated tech. So all of that and a lot more with Ciara Stockeland.Today's GuestCiara StockelandCiara Stockeland, has owned and operated businesses since her early teens. As a serial entrepreneur, her business mindset and tenacity led her to opening her first store, Mama Mia, a high-end maternity store located in Fargo, ND in 2006. Shortly after, she developed and opened MODE a designer outlet store located next to Mama Mia. In 2008, Ciara chose to merge her two concepts into MODE and developed the concept into a franchise. Her vast experience in both retail and wholesale industries led her to launch the first to market wholesale subscription box for boutique retailers, which she built and sold within 18 months. Most recently Ciara has launched the Boutique Workshop, a coaching program for retailers. Ciara has been recognized as a Small Business Champion through SCORE and most recently was awarded the Outstanding Franchise Small Business Award. She is active with SCORE, an organization that is the largest network of expert business mentors across the nation. Additionally, Ciara has been an active member of the International Franchise Association and an advocate for small businesses with her seat on the United States Chamber of Commerce Small Business Council. She has twice had the opportunity to testify before two U.S. Senate Committees regarding the “joint employer” standard for businesses and its effect on small businesses and franchises. Additionally, in 2015 she represented small businesses at a White House Summit on Worker Voice and again in 2018 for a Summit on Economics. Through her coaching program, the Boutique Workshop, Ciara strives to motivate boutique owners to dream big and build simply. She was recognized by Prairie Business Magazine in 2015 as a recipient of the 40 under 40 for her leadership in business and its 2016 40 Under 40 Women in Business. She currently resides in Grand Forks, ND with her husband Jim, their two amazing children Harrison and Isabella and her Great Pyrenees Bentley.Website:https://ciarastockeland.com/https://www.theboutiqueworkshop.com/Social Media:Instagram1: @ciarastockeland,Instagram2: @joinboutiqueworkshopFacebook: @ciarastockelandLinkedIn: @ciarastockelandLinks and Resources:Free: Inventory Genius Masterclass
My today's guest is Scott Schober he is a Cybersecurity and Wireless Technology expert. Scott talk about the target breach that happened years ago, that's when everybody started really pouring resources into Cybersecurity and making sure of their safety. We also talk about small business and what can small businesses do to keep themselves safe. I asked him on what we can do to help and protect some of the family members whether it's a Parents, Grandparents or other older generation for people that might be after their data. I was really amazed and surprised by Scott's answer and I think  you'll be surprised as well by a lot more great information.Today's GuestScott SchoberScott Schober is the President and CEO of Berkeley Varitronics Systems, a 49-years-old, New Jersey-based provider of advanced, world-class wireless test and security solutions. He is the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business, and Senior Cyber. Scott is a highly sought-after author and expert for live security events, media appearances, and commentary on the topics of ransomware, wireless threats, drone surveillance and hacking, cybersecurity for consumers, and small business. He is often seen on ABC News, Bloomberg TV, Al Jazeera America, CBS This Morning News, CNN, Fox Business, and many more networks. Scott also serves as the CSO and Chief Media Commentator for Cybersecurity Ventures and sits on several cyber advisory boards for various companies.Website:https://scottschober.comSocial Media:Instagram: @ScottBVSFacebook: @scottschoberLinkedIn: @scottschoberTwitter: @scottschoberYouTube: Scott SchoberLinks and Resources:Cybersecurity ProductsCybersecurity BooksHacked Again T-ShirtHacked Again BundleSenior Cyber: Best Security Practices 
My Guest today is Annie P. Ruggles a founder of the Non Sleazy Sales Academy. She has a great personality. We have a great conversation as she talk about how to best position your business, she also gives a lot of actionable tips on how to overcome sales avoidance and why it even happens to begin with. Annie is the daughter of an award-winning motivational speaker and an always-ahead-of-his-time business strategist, and the granddaughter of a legendary used-car salesman, a perspicacious wordsmith, a singing waiter, and a cafeteria caterer with a raving fan base. So definitely she was literally born for this. I also asked her about the “Know, Like, Trust” marketing method and how we can implement it in our sales system.Today's GuestAnnie P. RugglesFor almost a decade, Annie P. Ruggles has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the Founder & Dean of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.Website:http://www.anniepruggles.comSocial Media:Instagram: @annieprugglesFacebook: @annieprugglesLinkedIn: @annieprugglesYouTube: Annie P. Ruggles and the Non-Sleazy Sales AcademyLinks and Resources:Free MasterclassSales For Empaths 
My Guest today is Janis Isaman she is a movement specialist and the founder of My Body Couture. She talks about her transition from the corporate world and a job and career that had really nothing to do with health into the health profession and how that came about, along with different things and treatments. Janis run a business that dedicated on helping people feel better, move better and live better and also work with people who have pains. She crafted a business for a solution to a problem that she once had, and take a chance to help, a chance to learn and a chance to connect.Today's GuestJanis IsamanJanis Isaman, founder of My Body Couture, helps people feel better in their body. Like most business owners today, she sees clients online and in person, and her speciality is helping people rid themselves of pain. She’s highly certified in both fitness and nutrition modalities and has been quoted as a lifestyle expert in Reader’s Digest, Prevention and Woman’s Health. But she’s not just a textbook of knowledge with a wall full of certifications. She’s a very real person, who has lived through her own lifestyle and body challenges. In her one to one sessions, she therefore provides practical solutions for her clients, taking the time to get to know their lifestyle challenges and provide reasonable solutions with her lively personality and approachable manner. This is a woman you want to know! Website:https://www.mybodycouture.com/Social Media:Instagram: @mybodycoutureFacebook: @mybodycoutureLinkedIn: @mybodycoutureTwitter: @mybodycoutureYouTube: Janis IsamanLinks and Resources:My Body Couture Shop
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SheilaD Otis

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Nov 17th
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