Claim Ownership5 Minute Daily Food Marketing Podcast
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© 2022 Fresh Fuel Marketing
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Are you a food founder looking for actionable tips to grow your business? This is the show for you! The team at Fresh Fuel Marketing, a global, e-commerce, food marketing agency, share some of their favorite social media, web design, e-commerce, and productivity tips for growing food businesses. No episodes over 10 min - perfect for short attention spans!
107 Episodes
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Social media specialist Casey reviews some of her favorite food Instagram accounts and dissects what makes each account successful!Want to see the accounts for yourself? Check out our FB and IGTV versions (with visuals!)www.facebook.com/FreshFuelMarketingwww.instagram.com/FreshFuelMarketingFresh Fuel Website: www.freshfuelmarketing.com
Google Tag Manager is an awesome tool that you can use to track and measure actions taken on your website or install Google Analytics! Jacob talks about some of the useful things Tag Manager allows you to do and walks you through the process of setting it up on your Shopify or WordPress website.Fresh Fuel Website: www.freshfuelmarketing.com/
When a customer gives you their email address it’s like gold, because they’re giving you permission to contact them about your brand! Jacob shares 4 email automations you should set up to save time, keep your customers engaged, and make you money.
With the rise of remote work, it's important to make sure your team is staying organized and productive! Trevor shares his favorite tools for effective remote work including Pomotodo, Basecamp, Slack, and provides other helpful tips. Links: Pomotodo https://pomotodo.com/intl/en/ Slack: https://slack.com/Basecamp: https://basecamp.com/Fresh Fuel Website: www.freshfuelmarketing.com
Jacob shares Apple’s iconic 1984 commercial which was highly talked about at the time, and is still admired today! He discusses what made the commercial so successful and how we can implement that success in food businesses today. Fresh Fuel Website: www.freshfuelmarketing.com
Jacob describes the Facebook pixel and shares an example of a coffee roaster selling directly to consumers on Shopify to elaborate on how online food businesses can benefit from using the Facebook Pixel. Please don’t hesitate to contact us with any questions regarding today's episode or with anything else marketing related!Fresh Fuel website: http://www.freshfuelmarketing.com
Klaviyo is the #1 email marketing platform for food brands! It is designed for e-commerce, makes it easy to set up automations, has the ability to AB test subject lines and Klaviyo is not super expensive. Fresh Fuel Website: www.freshfuelmarketing.com
Taking creative and engaging photos of your food brand’s products captures your customer’s attention and helps them relate to your brand! Casey shares how to play with your lighting, fill your whole frame, and include photos with action in this episode of the 5 Minute Daily Food Marketing Podcast. Fresh Fuel Website: www.freshfuelmarketing.com/
Fresh Fuel founder Trevor Carlson fills in for Jacob and Casey today to talk about his favorite project management tool for food businesses and their agencies alike: Basecamp.Fresh Fuel website: http://www.freshfuelmarketing.com
The bold branding move of Planters to kill off Mr. Peanut got people talking which is what made it such an effective ad! Listen to learn why it might be a good idea for your food business to refresh its brand. #restinpeanut Fresh Fuel Website: www.freshfuelmarketing.com/
Jacob, Fresh Fuel's web designer, looks at Tofurky's website and identifies user experience best practices you can use to improve your food brand's website!Tofurky's website: www.tofurky.com/Review the show on Apple Podcasts (and leave a question!): https://podcasts.apple.com/us/podcast/5-minute-daily-marketing-podcast/id1511246428Fresh Fuel Website: www.freshfuelmarketing.com/
Fresh Fuel digital marketing specialist Jacob answers an important web design question: What is the best platform for a food business to sell online?Fresh Fuel Website: www.freshfuelmarketing.com
Hey all, thanks for continuing to tune in to the 5 Minute Daily Marketing Podcast. We're making a few changes internally (as outlined in this episode!), so although the show might look and feel a little different, we will be back with new and improved episodes next Monday :)We will be releasing all episodes in VIDEO FORM as well on Facebook, Instagram, and Linkedin under our agency name, Fresh Fuel Marketing. To follow along and check out video episodes, give us a follow on any of these social media platforms:Facebook: https://www.facebook.com/freshfuelmarketingInstagram: https://www.instagram.com/freshfuelmarketingLinkedin: https://www.linkedin.com/company/fresh-fuel-marketing/See you soon!
In this full-length 20 minute episode, Jacob talks with Zach Everman, founder of Pixel Labs. Zach shares his expertise on video marketing, the difference between low and high budget videos, and the scenarios that would lead a company to invest in one over the other. He also provides examples of how e-commerce food brands can use video marketing and discusses the importance of utilizing videos even for those who aren’t comfortable in front of the camera. Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn
In this episode, Zach Everman shares the scenarios in which businesses should choose to invest in high budget videos. He also provides examples of videos that production companies are able to create for e-commerce food brands.Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn
Low Budget doesn’t mean that you need to sacrifice the story! Zach shares the scenarios in which businesses should produce low budget videos over high budget videos. He gives video marketing tips to those who are uncomfortable in front of the camera and provides examples of how food brands can use low budget videos. Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedInFresh Fuel Website: www.freshfuelmarketing.com
What’s the point of creating a high-quality video for your company if no one will see it? In this episode, Zach Everman shares the importance of not only creating a good video but also making sure that it reaches the right audience. Zach explains why his company Pixel Labs evolved from a video production company to now also offering marketing services. He shares an example of how Pixel Labs increased a client’s sales by 30% through video marketing services.Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedInFresh Fuel Website: www.freshfuelmarketing.com
Capturing quality photos for your businesses’ social media pages can be a challenge, especially if you don’t have a photographer. Fortunately, Casey is here to share her expertise and help your business improve its pictures for social media. In this episode, she discusses what to keep in mind when setting up a photo, devices to use, and how to edit your pictures!Fresh Fuel Website: www.freshfuelmarketing.com
On today's full-length, 22-minute episode, Jacob sits down with Emily Carlson, founder of Zero Fox Creative, to chat about her agency's "Zero Fox" approach to content marketing, competitive analysis, creative strategy, and web design approach, while she shares tips that can help any small business stand out with their online presence.Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.Fresh Fuel Website: www.freshfuelmarketing.com
Some websites capture your attention immediately. Zero Fox Creative's website captured our attention immediately by being minimalist, focused, and ultimately, giving "zero fox." On today's episode, Jacob and founder Emily Carlson chat about simplicity, fluff, overdesigning, and the data-driven approach to web design.Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.0:41 What simplicity in web design mean, and why do you think it's so important?3:17 How do you define fluff in web design?5:36 If you could describe your approach to building websites in one word, what would it be?Hemingway app (for eliminating fluff!): http://www.hemingwayapp.com/Fresh Fuel Website: www.freshfuelmarketing.com
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