The REFINE Network

Retail Rundown: Profit Booster or Resource Drain? This episode of the Refine Network podcast tackles the controversial topic of how retail can significantly support and grow salon businesses. Despite the sarcasm about the relevance of selling products directly in salons, especially with readily available alternatives like Sephora or Ulta, the conversation dives deep into the reasons and benefits of incorporating retail into salon offerings. Evan and Christopher discuss real examples, emphasizing the importance of knowing your business numbers and how a structured retail strategy can contribute to a salon's profit margins and client satisfaction. They highlight the necessity of product support from brands, how to ensure customer uptake through recommendations rather than forceful sales, and the psychological approach to selling that has proven successful in boosting retail sales. Additionally, they touch on the importance of relationship building with suppliers and the transformative impact of targeted advertising on retail sales. By the end of the episode, the hosts underscore the value of retail in salons and invite listeners to reach out for further discussion and support. 00:00 Welcome and Controversial Topic Teaser00:36 The Surprising Benefits of Retail in Salons01:17 Deep Dive into Retail Strategies and Support10:11 The Importance of Product Recommendations and Client Education20:45 Innovative Retail Boosting Strategies and Personal Growth26:55 Concluding Thoughts and Contact Information

Discussing the importance of luxury customer service in the salon industry, emphasizing the impact of personalized care, culture, and awareness on the overall experience. It highlights the role of the right people and culture over material amenities in creating a luxury customer service experience.

In this episode of "The Refined Network Podcast," Evan and Christopher reflect on their recent experiences at the L’ANZA big event, where they launched the Refined Network. They discuss the unique approach of their coaching company, emphasizing their ability to tailor their services to the specific needs of salon owners without imposing a one-size-fits-all solution.   They also announce the launch of their Salon Leader Retreats and the Refined Artist Academy training program. Throughout the episode, they express gratitude for the support they've received and their commitment to helping salon owners succeed. www.therefinednetwork.com

Get ready for a great conversation as Evan and Erin dive into the exhilarating world of working with your spouse in a salon business. Join us as we spill the tea on starting the conversation with salon owners, share our heartfelt story of love and business, and reveal the secrets to maintaining a harmonious balance between personal and professional lives. Buckle up and get ready to laugh, learn, and be inspired!

In this episode of the podcast, Sally, a renowned educator and influencer in the hair salon industry, talks about her life journey including her time becoming an Instagram influencer and battling with breast cancer. She shares wisdom on setting personal and professional boundaries, utilizing social media beneficially according to personal goals, and surrounding oneself with people who can provide inspiration. The discussion provides insights into her upcoming shows where she hints at providing industry insights, business perspectives, and the importance of direct engagement with people.

In this episode, hosts Evan and Erin Silver discuss their experiences and lessons learned in 2023, specifically in their business. They touch on a variety of topics such as stepping away from behind the chair, building a new location, becoming certified in extensions, implementing strategies to enhance customer satisfaction and loyalty, creating a salon owner meetup, and personal development. They share insights, advice, and stories to inspire and motivate salon owners and entrepreneurs. Tune in to gain valuable ideas and perspectives for your own business journey.

Evan recently chatted with Michelle on Touch the Line podcast and heard her inspiring account of strengthening 40 Volume Salon's team to over 50 passionate individuals since the starting the salon. Not only did she discuss their success, but also shared how managing growth in such a close-knit environment posed its own unique set of challenges - which made for an amazing story!Part 2 focuses on the leadership of growing a fast growing company.

Evan recently chatted with Michelle on Touch the Line podcast and heard her inspiring account of strengthening 40 Volume Salon's team to over 50 passionate individuals since the starting the salon. Not only did she discuss their success, but also shared how managing growth in such a close-knit environment posed its own unique set of challenges - which made for an amazing story!

At Silver Salon, Haley is a stylist and assists with our education and interview process - no small feat. But beneath the surface of her success, she battled a raging storm in silence: depression. Recently sitting down to chat about it was empowering. Haley discussed steps taken to get help, what seeking assistance felt like and how life has changed since then. If you are battling depression or know someone who is, please reach out for help. Connect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube 

I sit down with my good friend Skip Anders to talk about his career change into the construction world. We find out what a great guest experience is and how to lead people in any industry.

I sat down with L’ANZA Educator Sarah Mac to talk about her story into the beauty world. She talked about the differences and mindset shift from working in a commission salon to going completely independent as a hair stylist. You can connect with Sarah at @sarahmacoriginal on Instagram.Connect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube 

Creating a culture of feedback can be hard if you don't know exactly on where to go. The culture of feedback they've created at Silver Salon has taken years and they are no where close to where they want to be. In this episode Evan talks about how to get started. Once you start getting constructive feedback watch the company develop and move forward faster than ever before.We all sit in a different seat in the company.To create a culture of Feedback you have to go first.Questions to ask your team:What’s it like to be on the other side of me?If you were in my position what are some things you would change?How can I provide greater value?

Evan sits down with Christopher Hartl while they were both attending the L’ANZA B.I.G. Event in Las Vegas. Evan grabbed his recording gear, sat down and pressed record. Christopher talks about his salon, working with his spouse and leadership mistakes he's done in the past.You can connect with Christopher on instagram at @christophercodyhartl and his salon @Anagen_11Connect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube 

Tish is a counselor at River’s Way Counseling and a guest of Silver Salon which Erin and Evan lead.We talk about anxiety, depression and how to lead others when going through it. Tish has helped so many people and so thankful to have her on the podcast.Difference between anxiety and depressionTrendy buzzwords around mental healthTips to help create an environment in the workplace that focuses on mental health growth.Connect with Tish at tish@riverswaycounseling.com or on social media at @riverswaycounselingConnect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube 

A short episode on being an enthusiastic leader and why it matters. Evan shares a story of Cody who made a positive impact as a waiter at a restaurant.Do people see you as a positive, impactful leader? Are people happy to see you or do you create anxiety when you walk in the door of your business or home?The great thing is YOU are in control of how you show up. Go be positive and lead.Connect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube 

A conversation with Rowena Yeager, Founder and Chief Creator of Opportunities at Studio Wish Inc.Rowena is so inspiring and this conversation will inspire you and others around you. This is a conversation that you will want to share!Seeking to understand vs seeking to be understoodHow she created a team atmosphere.The culture starts with USWe have "right now" tomorrow is gone and it is all we have.Join our clubhouse room with Evan and Rowena THE LEADERSHIFT CIRCLEConnect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube 

Erin sits down with Evan to discuss their recent price increase in the company. They went in without emotions and made decisions by being analytical. They talk about how they communicated to the guest, how they found how much they needed to increase the price by and how the staff reacted. 

In this episode we talk about 4 things that will improve your leadership. These 4 things are simple but are KEY when growing yourself as a leader. Find great books to readFind a mentorServe othersManage your timeConnect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube 

Kim Russell is an author and a former salon owner with an incredible story. She was abandoned just shy of her first birthday by her biological mother. She was in the foster care system and adopted. Being abandoned and going through trauma it affected her personally and the people she led. This is her story.  Kim tells her story and how trauma affected her leadershipWe talk about caring for her team and what she has learned about leadership recentlyWhat happens when people have trauma and don't seek help.Ways she built a great culture inside of her salonConnect with Kim https://linktr.ee/kimrussellpro

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas Baseball Team.His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine. The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year.  Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot. Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.  Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers. Click here to meet Jesse!Connect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube