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Author: Two Trees PPC

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MarketPlay by Two Trees PPC shares the stories of hard working entrepreneurs and industry leaders, with a goal to inspire fellow business owners to keep on at their dreams and make their businesses better. We throw in a few fun games each week to quiz our guests on some of the latest news and developments in the marketing and branding world. We have guests from a wide variety of industries and backgrounds to share as many interesting stories as possible. You'll notice some common themes to success and hopefully pick up some useful tips to apply to your own business.
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Daniel Stafford and Robby Switzer are the founders of Shopanova, a modern growth media buying agency for eCommerce shops. Robby and his co-founder, Dan, grew up in Alaska, working as commerical fishermen and doing construction projects during the off-season when they weren't out at sea - until having their families and deciding to switch paths.Since getting into marketing and Facebook ads, they created Shopanova and have been able to develop processes and effective sales funnels to grow their client's revenues from 5 figures all the way to 7 figures and beyond.Support the show
Chris Pistorius is the founder of KickStart Dental Marketing which has consistently been listed as one of the top dental marketing companies in the country by UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista. Having over 15 years of experience in dental marketing, he has worked with countless dentists & orthodontists across multiple facets of marketing, consulting, and coaching. He shares his expertise by giving marketing seminars across the country and hosting a weekly dental marketing podcast.Before starting his dental marketing agency in 2009, Chris worked for online marketing giants AOL & MapQuest. He holds several online marketing certifications and is trained by Google on how dentists & other businesses can get the most out of their marketing efforts.  He’s also the author of "The Ultimate Guide to Internet Marketing for Dentists.”  Chris resides in the Denver, CO area with his wife Michele and two kids Kaitlyn & Brody. Support the show
Ken Ungar is the President & Founder of CHARGE, focused on unlockingthe power of sponsorships to enhance the brands and grow thebusinesses of the C-suite, sales workforce, and nonprofit space alike.Using one guiding principle—“Leave your clients better than you foundthem”—Ken’s clients and collaborators have included Honda, Acura, theLos Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam,Microsoft, Reebok, and fifty-plus professional athletes in the NFL,NASCAR, and IndyCar.In his own words, Ken has embarked on a “weirdly diverse” career,sticking to following his passions and taking opportunities when theypresent themselves—he’s been a lawyer, government official, andmarketer, as well as serving as a league representative, event promoter,and business leader at the highest levels of professional sports.Ken’s experience in sports business, personal branding, media training,sponsorships, and endorsements, as well as agents and legal issues,inspired him to pen his second book, Sponsorship Strategy: PracticalApproaches to Powerful Sponsorships, to help marketers, managers,and executives identify optimal audiences for sponsorship, solidifytheir sponsors’ brand image, and leverage B2B and corporatesocial responsibility.In addition to his sponsorship prowess and behind-the-velvet-ropeexperiences, Ken’s also a veteran of the airwaves; you can find hisinterviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, GoodMorning America, LA Times, New York Times, Chicago Tribune,Washington Post, Sports Business Journal, Sports Illustrated, USAToday, and World News Tonight.Support the show
Vikrant Shaurya is the CEO and Founder of BestsellingBook.com. He’s also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the National Academy of Bestselling Authors.A lifelong lover of books, this entrepreneurial bibliophile devoted years of his life not only to devouring the books of industry giants like Tony Robbins, Robert Kiyosaki, Brendon Burchard, Tim Ferriss and Eckhart Tolle, but also to mastering the art and science of precisely how they built their business empires.So in three years, Vikrant started his first company, The Books Factory, to help thought leaders become book authors to get the word out about their products and services. And it was indeed a factory, one that churned out book after book that gave these new authors the platform they needed to grow their business. But as it turned out, The Books Factory was more than just a factory. It was a premium, highly specialized, white-glove service that produced not just ordinary books, but #1 bestsellers. So in 4 years, Vikrant rebranded The Books Factory as BestsellingBook.com, because the books he and his team were producing consistently transformed their authors’ lives. They helped them win massively more clients; get invited to numerous TV shows, podcasts, and speaking gigs; and ultimately skyrocket their business like never before.Vikrant has already helped more than 500 aspiring authors become bestselling authors, and he continues to be a trailblazer in the book industry. With BestsellingBook.com, he provides a totally done-for-you, 100%-moneyback-guarantee service that includes ideating, writing, editing, publishing, and marketing books to become #1 bestsellers on the likes of Amazon, The Wallstreet Journal, and USA Today in just six months or less.Support the show
Adrienn Chang is the owner of Wow Wow Hawaiian Lemonade in El Dorado Hills, California.  Working in the insurance industry for almost 20 years, she got tired of the corporate world and wanted to pursue her passion in being a small business owner.  When she was first introduced to the Wow Wow Hawaiian Lemonade franchise by her close friend two years ago, the good vibes and the good eats instantly brought her back home to her roots in Maui.  Adrienn fell in love with the brand and the mission to inspire and uplift customers with a craft lemonade experience, by serving the tastiest fresh pressed lemonades, craft acai bowls, and healthy bites, while leaving a reduced environmental footprint for the next generation.  Everything she offers at the Lemonade Stand is what she would proudly serve to her own family and she is excited to bring the taste of the islands and the aloha spirit to her community. Support the show
Gabrielle can tell you a story or two. In fact, it was while working in senior leadership roles in Corporate Australia she realized the power of storytelling in effective business communication. She is now a highly sought-after international keynote speaker and educator. Her impressive client list includes VISA, EY, Amazon, Vodafone and the Obama Foundation, to name drop a few… and she got to meet Barack Obama while undertaking that work.Gabrielle holds a master’s degree in Management and Leadership and has studied at Harvard. She is the best-selling author of several books including Real Communication: How To Be You and Lead True, a finalist in the Australian Business Leadership Book Awards for 2019. Plus, Stories for Work: The Essential Guide to Business Storytelling (2017), which reached number one in Australia’s best-selling business books. Her latest book Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling is due to be published in March 2021.She is the founder of Jargon Free Fridays. (Don’t ever say the word ‘pivot’ to her unless you are talking about basketball.) In 2020, her dedication to the industry was recognised when she was awarded Communicator of the Year by IABC Asia Pacific.She lives in Melbourne, Australia with her husband, Steve, and two daughters, Alex and Jess.Support the show
The CEO and founder of Inspired Living, Keri Murphy is committed to empoweringpeople all over the world to “Dream it. Live it. BE it!” This international speaker, videomarketing expert, and business mentor honed her expertise in the entrepreneurialfield for more than 22 years and on-camera for over 3 decades. Her companyspecializes in teaching entrepreneurs how to stand out online, authentically showup on-camera and become an industry leader in their space.A veteran of television with appearances on MTV, E!, FOX and NBC (to name afew), Keri brings her hard-worn entrepreneurial knowledge and on-cameraexpertise to her clients through public speaking, coaching programs, and herInspired Living TV web series and podcast, helping entrepreneurs stayinspired and enlightened on what it takes to build a 7- figure brand.She was chosen to be a mentor for the Branson Centre of Entrepreneurs andhas helped hundreds of entrepreneurs from around the world share theirmessage, use video powerfully, and create an influential brand.Keri’s signature “IT Factor” training is the most sought out on-cameratraining for entrepreneurs in the US and had been featured on CNN, ABC,CBS, FOX, NBC, and many more. She’s a warm, honest, funny, andcaptivating teacher who can spot and cultivate the “IT Factor” in her clientsand students—and help them shine on-stage, on-camera, and in their livesand businesses.Support the show
Tim Keen, co-founder of Loop Club, is a LA-based marketer (originally from Melbourne, Australia, with a stint in Montreal) whose previous day job was in a touring rock band. He learned the ropes by dropshipping sex toys and bootleg Harry Potter merch, and leveraged that experience to get his first-ever full-time job at 28, running Google Ads at MuteSix. After scaling 3 clients by 10X in 6 months, he got back into the music industry with a stint at Roland, working on digital transformation on the Global Marketing Team. Then he accidentally co-founded a digital marketing agency and the rest is history. The agency has grown 10X in the last 2 quarters and is poised to replicate that success in 2021. 60% of clients have received funding or been acquired in the last year, and 90% have increased revenue by at least 100%. We work with high-growth eCommerce brands whose values we can get behind, and are deeply committed to diversity & inclusion within our own organization. Loop Club also dabbles in progressive politics: we ran paid media for the Nithya Raman For City Council campaign in Los Angeles, which got more votes than any city council campaign in Los Angeles history. Support the show
Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services and technology clients.Support the show
Sean Campbell has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. He has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you’ve heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm. Support the show
Joris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high- revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet).Support the show
 Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Support the show
Rebecca Ahn is an avid traveler, entrepreneur, writer, martial artist, and all around warrior woman currently living a multi-city life vagabonding between Los Angeles, the San Francisco Bay Area, and anywhere else that will take her. But if you ask her, she really considers the whole world her home.A creative multipotentialite and professional chameleon, Rebecca has had an unconventional career that's spanned wildland firefighting, theatre, tech, cryptocurrency, filmmaking, stunts, business consulting, and women's health. However diverse, every step has further forged her unfaltering mission to empower other womxn to embrace and embody their own inner warrior.Now with her latest Tough Cookie venture, Rebecca's quest continues with women's travel self defense, teaching womxn how to harness their unique mental and physical strengths against the beast that is gender-based violence to stay safer and stronger wherever they roam.On a lighter note, Rebecca also has an obsession with rollercoasters, a weird knack for accents, and a deep love for really cheesy puns. Support the show
Famously known in SEO circles as "SEO Steve," Steve Wiideman is a writer, scientist, professor, and practitioner of search optimization. Steve lives, breathes, and eats SEO, SEM, and inbound marketing. When he's not leading his team of SEO consultants for franchise, multi-location and ecommerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.Support the show
Rand Fishkin, cofounder and CEO of audience research startup SparkToro, may be best known for his popular blogs and regular Whiteboard Friday series on Moz, the company he co-created and grew to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. This series is watched by tens of thousands of marketers each week. He raised two rounds of funding for Moz, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the company 4 years later. Rand was also the co-founder of Inbound.org alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in his wife Geraldine DeRuiter's first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, Techstars Seattle and Backstage Capital.Rand is also a frequent keynote speaker at marketing conferences around the world, averaging (before the pandemic) ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, LinkedIn, Pocket, Facebook, and Instagram.Support the show
Episode 48: Paul Sockett

Episode 48: Paul Sockett

2021-06-0401:14:34

Today, our guest is Paul Sockett. He is a storyteller and creator; a professional actor and voice artist; a creative multipotentialite, and a wanderer of the world. He also helps people realigning with their story and how it impacts their spaces (and the things in it). Paul speaks a lot on uncovering and rediscovering our relationship with masculinity & femininity, and looks at all of us as energy and wants to help people consciously choose what they share their energy with. He also loves exploring words, lowering the stakes wherever possible, and enjoys really cheesy puns.Support the show
Lauren Yee is a cultivator of curiosity, a builder of communities, and a process-driven problem solver who has been managing people, projects, and clients since 2005. She helps individuals of all ages, improving upon ideas so they reach their fullest potential, and streamlining policies, processes, and procedures are the things that make me come alive. She believes that curiosity, consistency, and authentic connections are the greatest drivers of great things.Before venturing out on my own, she helped build the largest LEGO-inspired STEM company in the United States. Lauren has worked with the Golden State Warriors, Google, LinkedIn, Netflix, Southwest Airlines, and Workday helping them to build community, establish inclusivity, and create psychologically safe work environments where staff can thrive.Support the show
Caitlin Kolb is the founder and owner of Pilates Done Differently (formerly Studio 20) in San Francisco. Caitlin specializes in post-rehab care and is known citywide for her unique approach to Pilates and the results she can achieve with her clients. Driven by her passion to help people feel at home in their bodies and more fulfilled in their lives, her teaching is trauma-informed, comforting, and intuitive. With more patience, care, and generosity, she knows Pilates can be much more than what it is used for traditionally. Now Caitlin has her sights set on increasing accessibility to the therapeutic movement industry and has been running an outreach program for the last two years to serve that cause. Through grants awarded by a generous private foundation, Caitlin and her team collaborate with local rehabilitation centers to pair individuals from underserved communities with a PDD staff member. The clients in the program are able to work with PDD on a regular basis, move towards their body-based goals, and have their sessions covered in full. Caitlin is steps away from receiving non-profit status for this program and hopes to increase accessibility across the Bay Area mindful movement industry.Support the show
Ginger Elizabeth Hahn of Ginger Elizabeth Chocolates thinks the color of chocolate is sexy. Through her connections with the local agricultural community, her bon bons are now inspired by local organic farms and all the lush flora that grows throughout California. Listen to how Ginger grew her business to become the taste of California in our latest episode of MarketPlay.____Ginger Elizabeth of Ginger Elizabeth Chocolates, a Northern California chocolate boutique specializing in chocolate bonbons, macarons and ice cream. With a familial love of baking set in place at a young age, Ginger ended up working towards a certificate in Hotel, Restaurant and Culinary Management from  Santa Barbara City College, followed by a pastry study program at the CIA in Hyde Park and receiving the prestigious IACP scholastic scholarship for the culinary arts. She later did an externship with the Jacque Torres chocolate shop in NY, and worked at the Ritz Carlton in Chicago under the tutelage of En-Ming Hsu, where she developed her creativity and meticulous practices. She became pastry chef at Masque Ristorante in El Dorado Hills, and a few years later went out on her own to create her personal wholesale operation, with the renamed Ginger Elizabeth Chocolates emerging several years later as a retail store in Sacramento. She now has another location in San Francisco, teaches classes and is always refining her craft.Support the show
Anna Cantor is a Certified Life Coach and Dementia Care consultant. After her mother was diagnosed with early onset Alzheimers in 2010, Anna became her full time caregiver at only 26 years old. For over a decade Anna has managed her care & sought out how to help others deal with grief and loss and get the right support they need. Anna found that she lacked community and 1:1 help that was specific to her needs, alongside the needs of her mother. She believes firmly that you cannot care for others unless you care for yourself first. She became a certified life coach to mentor caregivers dealing with the daily challenges that come with a loved ones diagnosis with dementia. She helps people find value and meaning in their lives, and teaches them healthy perspectives through mindset shifts, emotional processing tools and communication strategies. Anna works alongside you to provide care consulting and resources for you as a caregiver as well as personal value and empowerment for you to grow as an individual.Support the show
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