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Heather de Kok and her Dad, Skip Kerr discuss the flower industry from 2 totally different points of view. Dad was in the industry from 1990-2000 and Heather from 1997- current. Dad is now back and has a lot to say about how it has changed and what he sees. Heather will TRY to defend it.
9 Episodes
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Want to know how to make more money? Listen on... This is our last episode of Season 1, we will be back soon!
Today's discussion entails where florist can and are making their money. There are only a few areas in which a florist can bring in orders. Heather and her Dad, Skip, discuss the ins and outs of the problems that florists have.
Welcome to my typical dinner! As always, Dad and I are discussing the flower industry but this time we welcome my Mom Caren and my husband Eric. Mom ran a flower shop before retirement and Eric.... well.... he is a fabulous truck driver. Want a laugh! Listen and welcome to my life!
Heather is talking with her Dad VERY candidly about the situation of post-harvest care. Dad thinks that florists have stopped caring. Heather is not sure how to defend this topic. Have a listen and let us hear your thoughts!
Dad and Heather discuss an untapped market....the senior market. Listen while Heather's Dad explains his side of the story!
Dad and I discuss marketing....but not as you know it now!
Heather and her Dad discuss what they saw during the huge rush of Mother's Day, How they feel about price gouging and what they think the industry could do.
Dad and I discuss Covid, the mother's day situation, and his thoughts and what florists can do in the meantime.
Heather and her Dad, Skip, talk candidly about the floral industry. Well, Heather tries to talk......Her dad has a lot to say!!
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