DDB

On this episode, Tunde Leye talks about his journey and how SME's can adopt and implement technology to drive their business growth

In this episode, Fiyin Toyo (Marketing Manager: Sensodyne; East & West Africa)  outlines the important of product innovation in the nigerian market lanscape and how brands can quickly adapt and evolve to the chnaging nigeria socio-economic landscape.She shares her experience and gave valuable advice on how businesses can thrive in the Nigerian market with the key roadmap on how to lauch a product from the ideation stage to the final distribution an commercialisation of the product.

In this session, Zuberu Kadiri, a business engineer talks about the core of business model innovation involves. How to innovate and restructure your business for optimal performance. Listen as he shares his experience of advising a client to close down a bleeding business that had been operating for more than 18 years. And got the business back u after 3 months of restructuring for better performance and new product development. 

You must also understand that your audience has emotional needs that drive what they do and are longing to find expression and purpose for these needs. This ‘longing’ is a powerful force as you can use it to resonate with them on a much deeper level by telling stories that connect with those needs and answers their questions. This creates the ‘resonance effect’ where the customer is drawn to the brand as they feel they have the same shared values and emotional longings as the brand. The customer experiences an emotional reaction because they can ‘connect’ the brand’s personality hence see the brand as more human.

When you analyze data, you're basically looking for one thing, because analyzing data is one interpreting data is another thing. What you're looking for when you analyze data is basically insights. That is, when you break down, data, and you do your analysis, what you're looking to get are insights that will help you make business decisions. It is this information that you are able to extract from your analysis that puts your business ahead.

Media Relations about protecting your brand in the public domain, social media relations for brand reputation management is about ensuring, you're on top of what's been said about you online and dealing with it in a professional manner. The consequences of not dealing with what is said about you online can be very very serious. You have to monitor what is being said about you whether a positive or negative, and respond to it immediately with a well thought-out response.

Storytelling is great! But importantly, you understand the functional part of your product in order to ensure your brand promise is true and consistent with your story and service delivery.

DDB Podcast Intro

In the content creation process, you have to ensure you have a clear idea of your brand image. Not all content is good for your brand. To ensure consistency in your communication, you need to ascertain who your target audience is, the way, and how your audience speaks is also essential.It is this insight that fosters a greater emotional connection with your audience when done properly. You need to ensure that you put in proper work into ensuring that the content you create sits well with your target audience and is consumable by them.

In this episode, I explained the need to have an authentic story that sits well with your target audience. These days storytelling has become a critical skill for the survival of businesses in order to stand out from the competition and achieve a deeper connection with their audience.For your brand to rise above the noise, you must start with a clear vision of why you exist and your core essence. After this, you have to create your brand narrative around this clear insight and accompany it with clear a message that reflects ’YOU’. The most important thing to do in this process is to ensure that your story resonates with your audience, and that means that your core essence has to align with your audience.This is the point of convergence between the brand and the audience. This is where you build a connection with your audience. This is where you teach your audience to learn your voice and know your person. This is the point of relationship and longterm commitment.However, if at this convergence the audience gets the slightest inclination that what you've said doesn't align with who you are, they would slowly withdraw from you and look for brands that have values that align with theirs.

Design thinking is a great way to test ideas without committing a lot of resources. It is a great way to solve complex problems by focusing on user needs and the limitations of existing products and services. Using a design thinking approach is a great way to find world-changing innovations, and to focus on satisfying the needs of end-users and customers.

In this podcast, I examined the halo effect in marketing and how you can apply it in your busienss.The Halo effect is a term in psychology to explain human perception and bias. That is, people make decisions based on looks and feelings. For example, good-looking people, tend to be perceived as more intelligent and more successful. In marketing also, the application of the halo effect is the same. The Halo effect refers to consumer's bias toward a line of products due to positive experiences with other products by the same company.