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Course Creation Bites

Author: Sam Winch

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Weekly bite sized lessons for busy business owners creating, launching and selling their own online course. Each lesson has one clear focus and an action task for you to go away and complete. It's time to create, launch and sell your online course. Hosted by Sam Winch.
96 Episodes
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In this week's episode of Course Creation Bites, Sam Winch talks about why asking "What's the best course platform?" isn't a great question to ask, and how you can approach finding a platform that's the best fit for you. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
In this episode Sam Winch share her strategies for getting started when a task just feels like too much. If "create an online course" has been sitting on your to do list forever, then this is the perfect episode for you. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
In today's episode we dig in to 4 common mistakes that people make when building their online course, and what you can do instead. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
In this weeks episodes we're talking all about layering learning, the importance of relevance and context, and how to allow time for action taking. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
In this episode I share with you some of the behind the scenes of being a course creator, and the things that I struggle with when it comes to creating courses (as well as my techniques for getting past those problems). Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
This week we have a guest! Jono is the co founder and director of Fitness Education Online one of the largest online course providers in Australia for Personal Trainers. He sells over $1,000,000 worth of online courses every year and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community.FB Group: https://www.facebook.com/groups/coursecreatorscommunity1Podcast: https://coursecreatorcommunitypodcast.buzzsprout.comFind out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
This week we're talking all about change management. If you truly want students to take on board what they've learnt, to implement new things, and to make changes in their life, then we need to consider how the process of change impacts your course creation. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
4.10 The Rule of 7

4.10 The Rule of 7

2023-01-2410:45

In this episode we're talking all about the Rule of 7, and why you're not promoting your course enough, or spending enough time on repetition of course content. (And if you're an introvert like me, this will feel mighty uncomfortable,  but it's still incredibly important). Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
Often the hardest part of creating your own course is getting started. Feel overwhelmed by the whole process? Follow the 4 question prompts in this weeks episode of Course Creation Bites to get the ball rolling. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
In the last episode we spoke about single payment options (including lifetime access and fixed term access), but what if you want to make your program a recurring fee?In this episode of Course Creation Bites we talk all about recurring  fees and membership models, what you need to consider when designing your program. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
"Lifetime access" is a term that's often thrown around on sales pages, but what does it actually mean, what are the downsides, and should you offer it?We'll discuss all of this and more in this episode of the Course Creation Bites podcast. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
I often talk to people who worry their not ready to work with a course creator, or are simply nervous because they don't know what to expect. In today's episode I'll take you through what the process of working with a course creator might look like, and tips for things you might want to look out for. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
Most creators barrel headfirst into creating a live program full of videos and pdfs, without ever really stopping to think if it's the right format for their audience. In this episode of course creation bites we're talking all about the questions you should think about before you jump into building. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
4.4 You are the expert

4.4 You are the expert

2022-10-2409:27

It's taken me a long time to get used to calling myself the expert (and spoiler alert, I still don't love it), but demonstrating you are an expert in your field is a vital part of selling your course. In this episode we talk all about how you can position yourself as the expert. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
In this episode I share my top 3 tips for building a huge, signature program, to save you getting lost in the overwhelm. Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
Today we talk all about digging out an old project an getting started again. If you started writing your course forever ago, but it's been sitting stagnant for a while... or "write a course" as been on your to do list for forever, but isn't getting done, then today is for you :) Find out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
Show Notes:New years often mean new goals - goals like "create an online course".But it's such a big task, how do you get started and give yourself the best chance for success?Today we are going to talk about how to best approach your goal and take steps to achieve it. Set a date for the goal.    If you have a task without a deadline it gets pushed to the bottom the list over and over.   Work out if you are motivated by internal or external deadlines. Make time.  Unless you physically make time for your course, it won’t happen. Set a really clear objective.  “By the end of your course, students will be able to……”Start to map your course out.   Start to think about how content will go into a program.  Action Steps: The best thing you can do is set a date and block the time out so that you have a dedicated time to make it happen. Connect with Sam Winch About Your Online Course:Content Into Courses Facebook GroupInstagramFind out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
What's happening in the world of online courses next year? In this episode I'll share with you what I think you can expect to see in 2022 and how it will impact you as a course creator. This is the last episode of season 3 of course creation bites. At the end of this episode I'll also give you a sneak peek into what's coming in next season and how you can get involved. Connect with Sam Winch About Your Online Course:Content Into Courses Facebook GroupInstagramFind out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
Show Notes:Today I want to talk about some of the things I worked on, some things I have seen working and what you can take from this to help with your course and program. The year that was: I have worked with 34 different clients this year across 7 different platforms.     This is important and why I never recommend one particular platform to use – it is important to use the platform that works best for you and your course, and each person’s needs are different.I’ve also done dozens and dozens of course mapping sessions with clients.   We have worked with clients doing 3 different launches this year:   Waitlist launches, live launches and lots of smaller evergreen launches.   Again – there isn’t one right option for every client.    Anyone who is telling you that there is only one correct way is lying – there are lots of right ways. There are 3 takeaways I think are important:Working with a warm audience list.   You will get a far better response if you have a warm list. Offer supported outcomes.   More and more I’m seeing students and clients wanting to be supported on their way through and into the outcome they are hoping to achieve. The ability to pivot quickly.  You have to take action and sometimes it is fast.  If there has been a shift and there is a change in people’s need – that’s when people are going to be searching for an answer. Action Steps:One of the biggest things I think you should take from today is to build a warm list.  Build your audience and offer them solutions now.Connect with Sam Winch About Your Online Course:Content Into Courses Facebook GroupInstagramFind out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
Show Notes:If you are a small business or personal brand and you are the figurehead of your business, its important to understand that people are buying YOU.   There are ways that you can leverage the understanding that they want You. Trust.  When someone is purchasing a course, they want the answers to the problem and they need to trust that YOU know those answers and are the right person to teach them.  Learn from YOU.  If they have purchased a course, they want you to teach them.  The REAL you.  When it comes to video, they still want to learn from YOU, so show up as you.   Time with YOU.  As a general rule, they still expect time with you.  They expect you to be the person facilitating the group calls or the coaching program.  They expect you to show up in the Facebook groups. So, what does that mean for you?  It means that you need to make sure you are allocating time for the delivery and facilitation of the program, not just the sales process. Action Steps:I really want you to think about how you are showing up as part of your program.   If you have been putting off video for a while, think about how you would show up for a zoom meeting or a Facebook live and just do that for your video.  That is the you they expect.  Outside of video, think about how you are showing up in your course.  How much access do they get to you?  Are you giving too much or not enough?   Also, really think about that first stage coming in with the trust process.  Do they already know you, like you and trust you before they come to your sales page or are they coming from cold traffic – and if they are coming from cold traffic, how can you work on that trust process and why you are who you are from your sales page?That’s it for this time, but really go away and think about how you can put you into your program.  Connect with Sam Winch About Your Online Course:Content Into Courses Facebook GroupInstagramFind out more at samwinch.com.auOr connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.
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