The Brand Theory Podcast

You know that business dream you just can't shake? Francie guides women as they grow their business from an idea, to proof of concept, to a thriving brand they’re proud of in her business, Founding Females.She's a 3X business owner with a master's in business, an author, and a speaker who helps deliver practical how-tos for accomplishing business goals. She recently published a book called, Dream, Build, Grow: A Female's Step-by-Step Guide for How to Start a Business which details the 'what,' 'how,' and 'why' for building a business.Join us for this in depth episode where we discuss Francie’s fool proof method for growing your brand beyond the startup phase.Connect with Francie:WebsiteInstagramBook2023 Founding Females EventConnect with Danielle:FALL SALE!Feeling a little lost and overwhelmed in where to take your brand and business next? Not sure which marketing strategies you should be focusing on to see the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code FALL22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

With over 15 years of publishing experience and an MFA in Creative Writing, Erin Ollila, SEO Website Copywriter and Coach, gets what it takes to ideate, create, and implement smart SEO website copy and strategic content campaigns.Join us for this episode as we dive into what it takes to coordinate website SEO and copy to attract your ideal audience and clients!Connect with Erin:WebsiteFacebookLinkedInInstagramConnect with Danielle:FALL SALE!Feeling a little lost and overwhelmed in where to take your brand and business next? Not sure which marketing strategies you should be focusing on to see the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code FALL22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Feel like you’re late to the “TikTok game?” Wondering if it’s even worth it to incorporate TikTok into your marketing strategy? I’m giving you my perspective on the platform and how I have seen creators and business owners find success. Connect with Danielle:FALL SALE!Feeling a little lost and overwhelmed in where to take your brand and business next? Not sure which marketing strategies you should be focusing on to see the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code FALL22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Tristan Thibodeau - “The Rebel Brand Strategist” -  is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for entrepreneurs who identify as “industry rebels.” In this in-depth episode, Tristian and Danielle dive into understanding your brand as a “living and breathing ecosystem” that must be nurtured and cared for by you as the business owner in order to continue developing lasting impressions and high-value relationships with your audiences ultimately, expanding your brand outreach and mission. This is one episode you definitely will not want to miss!Connect with Tristan:WebsiteLinkedInInstagramTikTokBuilt to Scale AssessmentConnect with Danielle:FALL SALE!Feeling a little lost and overwhelmed in where to take your brand and business next? Not sure which marketing strategies you should be focusing on to see the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code FALL22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

We are kicking off a brand new season of The Brand Theory Podcast by answering one of the most frequently asked questions I receive concerning branding and marketing; “How important is your brand strategy to your business?”The short answer…very! Join me for this short episode as I dive into a very simple way to take your brand and marketing strategy to the next level.Connect with Danielle:FALL SALE!Feeling a little lost and overwhelmed in where to take your brand and business next? Not sure which marketing strategies you should be focusing on to see the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code FALL22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Tara Reid has been a multi-passionate entrepreneur for over 16 years. She is currently a business and marketing coach who helps female entrepreneurs with organic marketing, content creation, and creating additional revenue streams. She is also the founder of Entrepreneur Templates and the host of the Introvertpreneur podcast for introverted business owners.Connect with Tara:Website: https://thetarareid.comFacebook: https://www.facebook.com/TheIntrovertCoachInstagram: https://www.instagram.com/introvertcoach/Pinterest: https://www.pinterest.com/introvertcoach/Connect with Danielle:SUMMER SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SUMMER22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems,  strengthen leadership skills and teams so that our clients and audiences can maximize profits and scale their impact. A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates. Join us for this in-depth conversation on what it takes to truly grow your brand and business.Connect with Beate: Website: https://beatechelette.comLinkedIn:https://www.linkedin.com/in/beatechelette/YouTube: https://www.youtube.com/c/GrowthArchitectInstagram: https://www.instagram.com/beatechelette/Twitter: https://twitter.com/beatecheletteAirtight Avatar is 45 min free training how to find your ideal client - https://AirtightAvatar.comConnect with Danielle:SUMMER SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SUMMER22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Feel “bleh” in your brand and business lately? Missing that excitement and passion you used to feel? This episode is for you! Join me for this solo episode as I share my recent experience with feeling “bleh” in my own brand/business and how to claim back the creativity and excitement! Just call me the Brand Doctor…Connect with Danielle:SUMMER SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SUMMER22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Sarah Thompson, is a fierce wedding photographer and educator who believes in giving a damn in both life and business. She’s served hundreds of clients through photography and wants to show the next generation of photographers and business owners how to serve their clients well while creating a sustainable business. Join us for this in depth conversation about business, life, what authenticity really is and why chasing social media is not where you should spend your time. Connect with Sarah Thompson:Website - https://sarahannephoto.comFacebook - https://www.facebook.com/SarahAnneWeddings/Instagram - https://www.instagram.com/sarah_anne_photo/Pinterest - https://www.pinterest.com/SarahAnnePhotography/_created/Connect with Danielle:SUMMER SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SUMMER22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Course creation can be overwhelming and confusing, Stephanie makes the process easy to understand and execute! Stephanie Obi is an award winning business coach and the founder of TrainQuarters, the first female owned tech platform which provides tech support to thought leaders so that they can overcome their fears around turning their expertise into profitable online courses. She is the creator of the Course Launched Delivered method, which helps female thought leaders to earn $100k and beyond from creating and selling premium priced online courses.She is also a recipient of the Beta Gamma Sigma 2021 Entrepreneurial Achievement Award, the Social Media for Social Good Award and was named one of the "100 Most Inspiring Women in Nigeria" in 2017 by Leading Ladies Africa.Connect with Stephanie: Website: https://www.stephanieobi.comLinkedIn: https://www.linkedin.com/in/stephanieobi/YouTube: https://www.youtube.com/channel/UCLVu3ordeMpMIKdFAQ6_i7AInstagram: https://www.instagram.com/stephobi/Connect with Danielle:SUMMER SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SUMMER22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

Full-time travel blogger and SEO coach roaming the world at whim, Isabel draws energy from being outdoors. An explorer at heart, the world is her playground. She helps aspiring bloggers and brands get the most out of their online presence and financial freedom by ranking on Google faster w SEO and expose millennial travelers to experiences beyond their imaginations.Connect With Isabel :WebsiteFacebookTwitterLinkedInYouTubeInstagramPinterestHow to target keywords to rank on search enginesEmail Outreach Template bundleOn-Page SEO ChecklistDownload her freebie!https://www.belaroundtheworld.com/sign-up-seo/Join her free community!https://www.facebook.com/groups/skyrocketblogtrafficConnect with Danielle:SPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn

Claire Gallagher, is a designer and digital strategist who focuses on helping solo, service based businesses (like coaches and creatives) to show up online and scale up their business. Showing up online is a great way to get clients, but actually doing it – is easier said than done.  As business owners Claire recognizes we have problem-solving, creative brains. When we step into the noisy online world, with all its potential, its advice and ideas, we get pulled in 25 different directions at a time! And often, we get pulled away from the work we set out to do in the first place. Claires approach to websites and digital marketing is to do less, better. The key is to focus on connecting with the people who need your services and make them think: “This is exactly what I’ve been looking for.”Connect with Claire:WebsiteLinkedInInstagramConnect with Danielle:SPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn

From Bali to Chicago, Ari Krzyzek, co-founder and chief creative officer of Chykalophia, helps women-led brands in FemTech & DTC transform their website into a platform that unlocks business opportunities. Join us for this episode as we dive into what makes a website standout and start doubling its conversion rate without coding!Connect with Ari:WebsiteFacebookLinkedInInstagramTwitterConnect with Danielle:SPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn

A mom of 5 and farmer's wife, BarbaraJo Hatch, more commonly known as BarbieJo, built a luxury home organizing business that was able to provide financial freedom for her family. Navigating life's twists and turns led her to also become a certified life coach and now, she is helping other women find their purpose in life and build a business doing what they love. Tune in for some great organization and business hacks!Connect with BarbieJo:WebsiteFacebookInstagramTikTokPinterestPassion to Profit PodcastConnect with DanielleSPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn

Jonny Holsten is located in Phoenix, AZ and started South Mountain Messaging to help brands figure out what their customers need to hear to buy and cut out unnecessary marketing language. He is a Storybrand certified guide and loves the Storybrand framework because it can help entrepreneurs & solopreneurs get off the ground and help bigger companies get more out of their marketing dollars. Connect With Jonny: WebsiteInstagramLinkedInConnect with DanielleSPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn

Branding is the DNA of our business; it's the physical features such as your colors, fonts, and logo, combined with the personality of your business. Together, these elements make up a well-rounded, unforgettable brand that creates loyalty among your audience members and potential clients. Join me for this episode where I talk about how to ensure your brand encompasses some of the key elements of a successful brand.SPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!Connect with me:InstagramTikTokBlogWebsiteLinkedIn

Dive into this episode where Danielle and Lindsay, online business coach, freelance digital marketer, and host of the Quit Your Job Sis podcast,  chat about the urge as business owners to pivot what they are offering and how to successfully follow this intuitive pull.About Lindsay:In 2018, Lindsay quit her accounting job just a year into her career in search of something more. In the depths of her quarter-life crisis, she knew she couldn't spend the next 40 years going to an unfulfilling job and punching numbers into a spreadsheet. She knew there had to be a life where she could make good money doing work she loved, while making a real impact on the world. So, she sought out to find it.Fast forward 3 years, today, she’s an online business coach, freelance digital marketer, and host of the Quit Your Job, Sis podcast. She’s helped dozens of women to leave their unfulfilling corporate jobs and turn their passions into authentic & impactful online businesses. Now, she’s here to share my journey and help women around the world to know that a 9-5 isn't the only path to success.Connect with Lindsay:PodcastInstagramTikTokPinterestLinkedInFacebookWebsiteCheck out the official sponsors of The Brand Theory Podcast! The ReelStyle Exchange is a beauty and lifestyle business that offers prosumer services and products to enhance your health lifestyle.Feeling like your business controls you right now instead of the other way around? Sounds like you may need a Brand Rescue! Learn more here. Use code "brandtheory10" for exclusive savings.

Lyndsay Phillips, a Content Marketing & Podcast expert, is the CEO of Smooth Sailing Business Growth and Smooth Business Podcasting. Growing a successful Content Marketing Agency, launching her own podcasts (and clients), she quickly learned the true power of podcasting. Skeptical at first and scared of putting herself out there, her ‘do it anyway attitude’ paid off and her business has grown 60% each year consistently. Join us as we dive into what it takes to both start and grow a successful podcast show!Lyndsay has been featured on MSN, NBC, Fox, published in Huffington Post, guesting on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ Best Podcast Ever, and has shared her expertise at events such as Dream Business Academy, Podfest (and included in the Guiness World Records!), and Service Business Edge (sharing the stage with Mike Michalowicz and Jay Abraham).She LOVES helping entrepreneurs build their authority and increase visibility through the power of podcasting with her full service podcasting and content marketing services.Connect with Lyndsay!FacebookInstagramLinkedInPodcast Launch ChecklistWebsiteLyndsay's PodcastBooking Directories How to Publish LinkedIn Newsletters 

Just like we get lost in the fictitious worlds created by our favorite TV shows, our brands have the ability to draw our audiences into our own type of binge-worthy universe! The difference is, as brands, we have the ability to extend these experiences to include our audience as an additional character by constantly giving them opportunities to engage! In this episode, we are covering some of the most common TV worlds and how to adopt attributes of these worlds into your brand, business, and marketing to create a universe your audience is obsessed with. The The Brand Rescue is now officially open for enrollment!Not sure what your brand "universe" is? Take the free quiz!Check out what our sponsors are up to! The ReelStyle ExchangeConnect with me on Instagram

Everyday we are captivated by  the stories that play out inside our favorite movies, TV shows, and books. Applying these storytelling principles to your own brand has the ability to create the same bing-worthy experience for your audience!Learn More about The Brand Rescue! Connect with me on InstagramThank you to our sponsors ReelStyle Exchange!