BCF ORG Podcast - The Business of Business

Your Vision Statement should be the core element of your organization.  It should stretch the imagination while providing guidance and clarity.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 15 discusses Financial Ratios to help you check your company’s financial health.  It reviews 5 sets of ratios, Quick and Current Ratio, Accounts Days Receivable and Days Payable, Return on Assets, Debt to Net Worth, and Working Capital. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial.  Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business.  Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

BCF ORG Podcast - The Business of Business, Episode 2: Vision, Strategic Plan, Business PlanSupport the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

BCF ORG Podcast - The Business of Business.  Podcase Series Introduction.  Topics are EBITA and GMSupport the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 93 discusses the power of teams along with Strategy, Transformation, and Growth with Jim Stevenson.Splitting his time between Los Angeles, California and London, England, Jim Stevenson is the founder and CEO of Bletchley Group, a renowned International Growth Consultancy with 23 years of expertise in strategy, transformation, and growth.  He established Bletchley Group with a fundamental belief that while technology is powerful, it should always serve a meaningful purpose.  Jim's unique value stems from his diverse background, having worked in numerous roles across a wide array of companies, enabling him to identify growth opportunities.  This experience has provided him with a valuable bird's-eye view of business operations, enabling him to identify common mistakes made by businesses. Some common oversights Jim has seen businesses make, include failing to see the bigger picture, lacking strategic alignment, and ineffective communication between departments.  The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 92 discusses Converting Visitors to Customers with David Gaz.Based out of Los Angeles, CA, David Gaz is the Founder/CEO for The Bureau of Small Projects.  A company that leverages their expertise and relationships to help small businesses who are making a difference converting visitors into customers.Some of The Smartest People in The World Work with The Bureau of Small Projects.  Literally rocket scientists and brain surgeons:  Bill Nye - The Science Guy, Stanford University, Blackrock Neurotech, the country Switzerland, AmyriAD who is bringing a revolutionary Alzheimer’s treatment to market, and many, many more. The Bureau of Small Projects leverages their branding, web development, and marketing experience with Fortune 500 companies and major Brands using all the “trade secrets” that they have developed over the years to help SMALL businesses, startups, and nonprofits make a BIG impact. David recently directed the critically acclaimed documentary, Kindness Is Contagious.  A film all about being nice and the benefits of being nice, narrated by Catherine Ryan Hyde, bestselling author of the book and movie, Pay It Forward. He has received numerous awards in advertising, photography, film, and has over 20 years of experience with major brands such as Levi’s, Sony, IBM, Kellogg's, Disney, as well as world class museums and cultural centers. He writes about branding for Forbes, Newsweek, and Fast Company.  His work has been featured in Communication Arts (Including Cover), Fast Company, Graphis, The Huffington Post, The San Francisco Examiner Sunday Magazine, The Chicago Tribune Sunday Magazine, NOTCOT, and numerous blogs. David has spoken at events all across the country. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 91 discusses Customer Retention and Architecting Growth with Ali Cudby.Based out of The Greater Boston Area, Ali Cudby, is the Founder and CEO of Alignmint Growth Strategies.  She is a dynamic force in transforming businesses through intentional customer experiences.  Ali's expertise lies in aligning strategy and implementation for uncontainable growth. As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies.  Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty. With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network.  Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies. Beyond her role as a business leader, Ali teaches Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds.  With Ali, customer experience isn't just a department—it's the essence of cross-functional, intentional efforts driving businesses to new heights.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 90 discusses Profit Comes First with Rocky Lalvani.Based out of Harrisburg, PA., Rocky Lalvani serves as Chief Profitability Adviser for business owners.  He teaches them how to ensure they get paid and make profit a priority!  As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System. He states, we change the accounting formula of Sales - Expenses = Profit, to Sales - Profit = Expenses.  This ensures Profit comes first!  And, it’s not about money at all costs, people come before money! Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40's.  It was his parents' second time starting over in life as they moved here to experience the American dream.  Despite a lot of struggles and his mom passing away when Rocky was 7, he has achieved financial and life success. Rocky loves to share his journey and inspire others to achieve their dreams even faster.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 89 discusses Mobile Services with Paul Ruppert.Based out of Gaithersburg, Maryland, Paul Ruppert serves as President for Global Point View LTD, a strategy consulting firm that provides insight to technology companies.Paul Ruppert is an experienced executive in the field of CPaaS and Mobile Services, with a background in strategy consulting and holding two patents in global text messaging.He has worked in both the private and public sectors, utilizing a variety of skills at the highest levels of both.  He has generated over $400 Million in Direct Sales, is a skilled negotiator, and has experience leading global commercial, product, and marketing teams.  He has also been involved in M&A deals in B2B SaaS Sales.Paul has a proven track record of success, including scaling startups to billion-dollar valuations, forming global partnerships, and managing $130 Million business P&L’s.His clients include Facebook, MasterCard, Western Union, and private equity firms looking to leverage mobile services in their digital plans for conversational commerce.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 88 discusses Burnout with Paula Davis.Based out of Milwaukee, WI, Paula Davis is the Founder and CEO of The Stress & Resilience Institute a training and consulting firm that helps build resilient teams, leaders, and organizations.Paula is a former practicing lawyer, speaker, consultant, media contributor, and a stress and resilience expert who has designed and taught resilience workshops to thousands of professionals around the world.  Her articles on stress, burnout prevention, resilience, and thriving at work are prominently featured on her blogs in Forbes, Fast Company, and Psychology Today.  She is the author of four e-books and is a contributing author to several other books. Her expertise has been featured in and on O, The Oprah Magazine, Redbook, Men’s Health, Time.com, Today.com, The Steve Harvey TV show, Huffington Post Live, and a variety of media outlets.  She has also been featured in and on the Lawyerist, Law360.com, various ABA webinars and publications, and the Women’s Law Journal. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 87 discusses Personal Transformation and what is holding you back from moving forward with Mark Scherer.Based out of Jacksonville, FL, Mark Scherer is the Founder and CEO of Encompass Life a company that empowers people with the art and science of personal transformation. Known as the coach for coaches, Mark Scherer, loves to spark major breakthroughs when the chips are on the table. The bigger the better, he says “Bring it on”. In 20 years of guiding others, he’s boosted the careers of executives, entrepreneurs, as well as coaches and leaders, enabling them, to navigate the most challenging personal chapters of their lives. Mark likes making things fast, fun, and easy.  He distilled his decades of coaching and 35 years of self-development work into a unique method for rapid transformation called the Quantum Leap Technique.  It’s a one-of-a-kind approach to find the root of the root of issues and flip them into huge gains in a matter of minutes.  Go-getters have been using his work to lift up their companies and clients, for years. Anything but your typical, slick guru influencer, Mark’s a playful, straight shooting Texas farm boy, and former construction company owner, who gets in the trenches and does whatever it takes to spur his clients to massive success.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 86 explores the importance of Data & Analytics Management with Lauren Maffeo.Based out of Washington DC, Lauren Maffeo is the Senior Service Designer at Steampunk Inc an IT Service and IT Consulting company.Lauren is an award-winning author, analyst, and designer of data systems for the U.S. Federal government.  Career highlights include leading service design for an agency database with 46 million+ unique data points and is the author of “Designing Data Governance from the Ground Up”.She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lauren has written for Harvard Data Science Review, Financial Times, and The Guardian. She has also presented her research on bias in AI at Princeton and Columbia Universities, Google DevFest DC, and Twitter’s San Francisco headquarters.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 85 discusses Finding the Holes in Your Sales Process with Lisa J. SmithBased out of Madison, WI, Lisa J. Smith is the CEO and founder of SMITH Co., a sales consulting firm focused on modern midsize B2B businesses.  A dynamic public speaker and natural trainer, she has presented for multiple audiences in various industries across three decades, most recently as a keynote speaker at the Twin Cities Startup Week.Having spent 30 years selling B2B services in every economic environment imaginable, Lisa has gained a multitude of diverse experiences and improved the financial situation of countless organizations.She is trained in design thinking, finance, business strategy, sales, advertising, and marketing.  These skills allow her to spot and reveal the blind spots most B2B companies encounter in their sales funnel.  Think of her as a sales sleuth, revealing, and removing the obstacles that hold businesses back from realizing higher revenue and growth.Lisa considers herself a “COVIDpreneur”. She launched SMITH Co in June of 2020, and despite the turbulent economic landscape she reached six figures in her first year.  She has maintained that for the last 2 years consecutively.  She deeply understands her client’s challenges; because she’s been there.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 84 discusses Executive Leadership with Jonathan Bennett with a perspective on the emotional side of leadership.Based out of Ontario Canada, Jonathan has been where his clients are now. He left an executive role at a large hospital to strike out on his own, founding a management consulting firm.  And, for 10 years, things were great.  The company grew–became a B Corp and served hundreds of organizations.  The problem was, he was unfulfilled. After a successful exit in which he went through a management buyout of his company, Jonathan founded his coaching practice so that he could fulfill his purpose to create an intimate space for leaders who need to be listened to deeply. Jonathan Bennett is an advisor and executive coach for founders, CEOs and C Suite leaders, who have a purpose in the world but need help solving their organization’s toughest obstacles. Jonathan takes his experience as a CEO, board member, and founder to his coaching.  Jonathan brings a progressive approach to his work so that clients always find a way out of even the most complex challenges. A published author, he’s written seven literary books.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 83 - Chaos to Clarity with Robin OsbornBased out of Orange County, California, Robin Osborn is an executive coach and business consultant who was recently given a second chance at life after undergoing emergency surgery to remove a baseball-sized tumor from her brain. Remarkably, the tumor was benign, but her recovery was no small feat– it took Robin a year to walk one mile.  The same tools she uses to inspire transformation in her clients helped her achieve miraculous results in her own recovery!  Robin’s passion for exceeding expectations has allowed her to help hundreds break through their personal and professional goals and, through this work, her own practice continues to develop.Robin has nearly a decade of experience championing companies from good to great, while giving leaders a simple, yet powerful tool to consistently transcend their goal: “The Frustration to Freedom Framework.”  This framework combines all of Robin’s financial, operational, and leadership expertise and it is with this that she leads C-Suite executives and their teams to excellence by helping them build confidence, conquer team issues, gain clarity, and deliver real results.Prior to coaching and consulting, Robin was at the helm of her family business for 33.  She took over for her father at the age of 21, managing over 40 employees, with an employee retention record of over 30 years. With big shoes to fill, and the company facing adversities, Robin found and implemented the operational tools that doubled the company’s revenue in only 18 months. This experience, gave Robin an intuitive understanding of both the employees’ and customers’ needs and catapulted her into the career she has today.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 82 discusses The Value Sale by using ROI (Return on Investment) and TCO (Total Cost of Ownership) with Ian Campbell.Ian Campbell is the author of Wall Street Journal Best Seller "The Value Sale"  As CEO of Nucleus Research he is responsible for the company’s investigative research approach, product set, and overall corporate direction.  He is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives. As an expert on technology value, he is a frequent speaker at industry and business events and has been quoted in major business publications including The New York Times, the Wall Street Journal, the Economist, and was the subject of a personal profile in The Financial Times. For over a decade, Ian has taught a course on assessing the value of technology at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University, the University of California at Berkley, Massachusetts Institute of Technology, Harvard University, and Boston College. In addition to his expertise in financial analysis he is noted for his research identifying the human barriers to successful technology deployment and the strategies that can be employed to maximize user acceptance of new technology. Prior to joining Nucleus Research, Ian was the Vice President at International Data Corporation where he managed a portfolio of research programs in the US and Europe.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial.  Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 81 focuses on having a Fractional CMO help with Marketing.  Our guest is Brooke Janousek.Based out of Fort Worth, Texas, Brooke Janousek is a Fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, ( https://www.thegrowcmo.co/ ) a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on The Grow,    ( https://brookeonthegrow.com/  )The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 80 discusses Buying and Selling a Business, what you should consider, our guest is Trever Acers. Based out of the San Diego Area, Trever Acers is the Founder and Managing Director, Investment Banking at Objective, Investment Banking & Valuation and concurrently operates as the Leader of the Consumer Practice.  He has 20+ years of investment banking, acquisition, and strategy experience advising middle market companies on transaction execution and strategy. Prior to founding Objective, Trever served as a Director at TGG Capital, where he led the firm’s financial and strategy consulting operations.  Previously, he was Director of The Oxford Investment Group’s Western U.S. private equity activities and Managing Partner at Passage Venture Capital Partners.  Earlier in his career, he managed the post-acquisition integration and continuing operations of three entities with total annual revenues of $29 million for EMC Corporation and led business performance improvement engagements for KPMG Consulting.Trever is very involved in the San Diego business community, and regularly appears as a panelist or speaker for multiple organizations including, CFO Leadership Council, Southern California Institute, and more.  He is a board member of San Diego Sports Innovators, and a member of many more organizations that foster business relationships and growth in the San Diego area.  He has also been recognized many times for his excellence in investment banking including being recognized as a Top Influential Business Leader in the SD 500 List by the San Diego Business Journal for the past 6 years.Trever has an MBA from the UCLA Anderson School of Management with a finance concentration and a bachelor’s degree with high honors in business administration from the University of San Diego.  He holds FINRA Series 79 and Series 63 licenses and is a Registered Representative of BA Securities LLC, Member FINRA SIPC.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 79 explores Customer Centric Selling with Dave ElsnerDave Elsner is a seasoned sales professional with over 35 years of experience in technical sales.  He has held positions in sales, management, Director, RVP, SVP, and EVP’s for 30 years with Dimension Data and A&T.  Dave’s passion for developing, enabling, mentoring, and coaching sales teams to greater success led him to establish “The Tech Sales Coach”. As the founder of The Tech Sales Coach, Dave has impacted over 50 Companies and thousands of sales representatives and sales engineers with his Social Selling and Sales Methodology workshops.  His coaching helps sales teams improve their Connections, Conversations, Relationships, Leads, Discovery, Qualifications, Deal Development, Negotiations, and Results. Dave’s expertise in sales methodology training is based on his belief in “Customer Centric Selling” methods, which hit every stage of sales.  He works with sales teams to implement a consistent, repeatable sales process that is customized with their solutions.   Dave’s passion for sales coaching and training has made him a sought-after speaker.  His expertise in sales methodology, sales coaching, sales training, sales enablement, B2B Sales, marketing, business management, and business development makes him a valuable resource for any organization looking to improve its sales performance.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Episode 78 explores Using AI in Marketing.   Out Guest is Kyle Stout.Based out of Tulsa, Oklahoma, Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle is an expert on using email marketing to maximize revenue, leveraging AI to scale content production, and all things retention marketing.  Kyle has more than a decade of experience in digital marketing, starting as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale specializing in email marketing for ecommerce businesses. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/