Marketing 101 - BIG steps for small businesses

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Meta’s new updatesTikTok’s pending US banX’s hidden like countMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s new maps featureThread’s in-app cameraTikTok/Universal DramaRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Meta's new app, ThreadsBritish Airways "Take Your Holiday Seriously" CampaignApple's new IOS updateMeme of the WeekBritish Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Goodbye to YouTube storiesInstagram’s algorithm hacksMeta Verified in the UKRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s Secret AppTwitter’s New Video FeedGIFS on InstagramYouTube AdsLongboi York’s Instagram: https://www.instagram.com/longboiyorkRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s latest featuresLemon89 - TikTok’ sister social networkMarketing 101’s Third BirthdayMeme of the WeekLinks mentioned in the podcast;All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/ Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcvUeZR Marketing 101 Competition post on Facebook: https://www.facebook.com/photo?fbid=671159595025287&set=a.479085897565992 Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7061747129395884032 Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsB64PAs2uA/ Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Bing’s AI-powered Search EngineOatley’s ‘fckoatley’ CampaignTwitter’s Verification ProblemsMeme of the weekLinks mentioned in the podcast;the blog; https://101blog.co.uk Fckoatley campaign: https://www.fckfckoatly.com/ Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/7223471218652024110  Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:TikTok’s Keyword Insights toolInstagram’s new ad placementsThe Canva Create EventMeme of the weekLinks mentioned in the podcast;the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Meta’s new AI softwareLinkedIn’s 20th BirthdayTikTok’s new Paywalled featureMeme of the weekLinks mentioned in the podcast;the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency LinkedIn’s 20th Birthday article: https://www.fastcompany.com/90849652/linkedin-20-oral-history-unlikely-champ Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry!This week’s episode entails updates from the world of marketing, including:MailChimp’s latest restrictionsMeta’s SubscriptionsThe future of TwitterMeme of the WeekLinks mentioned in the podcast;the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

We're back with an episode explaining the viral phenomenon #ChatGPT !!- what is ChatGPT?- who made ChatGPT?- who owns ChatGPT?- how does ChatGPT work?- what are ChatGPT's limitations?- what are the risks of using ChatGPT?- ways to use ChatGPT as an individual and in your businessLinks mentioned in the podcast;ChatGPT; https://openai.com/the podcast course; https://zerotopodcaster.comthe blog; https://101blog.co.ukthe 'bad advert'; https://www.linkedin.com/posts/alexryanuk_chatgtp-brightonbusiness-brightonandhove-activity-7032374858529263616-X5b-?utm_source=share&utm_medium=member_desktopAlex Ryan - Marketing Consultant; alexryanuk.comAlex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:New updates from Instagram, TikTok and GoogleSpotify Wrapped - Personalised MarketingASDA's Christmas Campaign as our Meme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business. You'll hear from a whole host of inspirational people, including the founder of the Sussex Business Show, Sonny Cutting, plus a real life DEATH EATER - actor Jon Campling. Featuring:Heather Barrie, Effective EntrepreneursMagdalena Duffy, Utility WarehouseSarah May, Mayday HRChristine Gillott, Care For VeteransKarl Elwood, Elwood WinesJenny Kelly, CmdShiftRPaul Bridges, Motion GraphicsMartin Whiskin, Voiceover ArtisteOliver Moore, Realms of Peril & GloryRoksana Anning, Apex MindsetJon Campling, Actor (Death Eater, Harry Potter movies)Jonathan Newman, Deep ResearchMartin Leppard, H2 ProductionsSonny Cutting, Sussex Business ShowAdam Francis, Whiskey SolutionsTerry Bower, Inside StoriesLyndsey Clay, Connected BrightonBruce Bignell, Evolve Pipedrive Consultants

In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo.Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101David Burgman - LinkedInRaptor London - Website | LinkedIn

It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England.  Learn all about Natalie's 6 step process to ensuring your brand is in the right place  to go to market, in particular, today, we dig into the first step of the process; 'Vision to Voice'. If you'd like to receive Natalie's 6 step checklist, you can contact her here;https://www.nataliemontagnani.com/ Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy!Find all the tools and websites mentioned below.Wordpress for building websitesHubspot CRM (free)Mailchimp - data capture & newsletters Google Analytics - website analyticsGoogle Drive - my 'filing cabinet' / collaborative workingPrezi & Prezi Video - alternative to Powerpoint and zoom video presentingCanva - basic graphic designAlternativeto.net - find alternatives to tools/apps/websites like Photoshop (often free alternatives!)Smmry.com - summarizes any article/blog etc. into 7 sentencesNaturalreaders.com - reads anything that you copy & paste into itHemingwayapp.com - critiques your writing for readability & gives tips to improveImportyeti.com - see what carriers/factories/shipper your competitors are usingSnapdrop.net - share files between any devices on the same wifi Dictation.io - dictation! Turns your voice into writingSlidescarnival.com - loads of slide templates that you can use on Powerpoint, Google Slides & CanvaRemove.bg - cuts backgrounds out of photos instantly I dont care about cookies - chrome extension that says ‘yes’ to all cookiesAnd finally, my new Gift Website for discovering non-mainstream gifts for any occasion; SecretSanta.GuruSponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101

Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash!Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible. Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101

Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's news feeds. In this episode we talk about how to beat the algorithm and give your posts the best chance of success. Making some simple tweaks and taking a few simple actions will step up your Linkedin game in no time - come on in and learn with Marketing 101!Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :)Topics covered in part 1 & part 2;why bother podcasting?conceptdeliverytechrecordingeditingpublishingpromotingmonetising how to do remote interviewshow  to do face-to-face interviewssupport forumsa few of our favourite podcastsClick here to listen to UNFILTERED on Spotify; Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :)Topics covered in part 1 & part 2;why bother podcasting?conceptdeliverytechrecordingeditingpublishingpromotingmonetising how to do remote interviewshow  to do face-to-face interviewssupport forumsa few of our favourite podcastsClick here to listen to UNFILTERED on Spotify; Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101