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Unconventional Success

Author: Tiffany Dawson

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Welcome to Unconventional Success where we are rewriting the rules for female solopreneurs.

I’m your host, Tiffany Dawson - a business and mindset coach. I help women who value freedom to earn the income they need to facilitate the lifestyle they want.

I’ll share interviews with successful female founders and my own tips on how to build a bulletproof mindset, make your own rules for your reality and think strategically about your business.

So you can earn free-flowing revenue while spending quality time with your family.

Remember, you CAN do life and business in a totally unconventional way AND be wildly successful at the same time. The only person you need permission from, is YOU.

121 Episodes
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>>> Overflow Collective is currently accepting new members! Join our uplifting and abundant community full of other entrepreneurs and mothers just like you. Click here to learn how to sign up in time for our next live call <<<Nicola Charlotte is a successful business and mindset coach, host of the Greater Freedom Podcast and the coach that I hired to mentor me for a good 6 months in 2023.In this episode, we discuss all the juicy details surrounding:what Nicola learned when she became financially successful but on the edge of burnoutreal life income figures from her business today plus how much she actually worked to achieve thathow to get off the social media posting hamster wheelpractical steps on how to create an effective social media strategy (that won't eat up all your precious time)achieving the fine balance between discipline and fluidity in your work... plus so much more!If you'd like to follow Nicola's work, you can find her on:Instagram: @nicolacharlottecoachingPodcast apps everywhere: Greater Freedom PodcastL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
I have a real issue with everyone telling us to "find your tribe". I'm not against networking - the complete opposite actually. But "finding your tribe" is a term that's really problematic and sends us the wrong signal when it comes to building a supportive community that's going to be there for you in the long run.Helpful links:Join Overflow CollectiveL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
Helen Walker is a visibility strategist helping female coaches and business owners to overcome their fear of showing up to sell with confidence.We talk aboutThe importance of mindset in salesPractical ways to show up with authenticityEmbracing imperfection in content creationHow to sell by shifting the spotlight to your audienceThe realities of being a business owner and motherHow and why Helen started her mastermind programme... plus SO MUCH MORE!Get in touch with Helen on InstagramAnd if you liked this episode, screenshot and tag us both in your Instagram stories!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> Overflow Collective is accepting new members! If you're wanting to join a warm and inspiring community full of entrepreneurs who are mothers, this is the place to be.Join Overflow Collective Now <<<I'm gonna go right ahead and say it - the amount of engagement you have on a social media post is not a good measure of how well your business is doing.So why do you focus so much time and energy into getting more likes?In this episode we explore why we've been unintentionally sucked into quick business wins, rather than creating a sustainable business model that suits your unique preferences so you have LONGEVITY in business.The benefits to crafting a sustainable business are endless - it feels easier, you give your strategies time to work, your brand and reputation is built over time and your customers get to know you so well, that when they're ready, they'll choose you.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
If you have a website or presence on social media, you've got a visual brand, whether you intended to or not. And if you are intentionally creating your visual identity - making a pretty logo and choosing the right brand colours might not be the best place to start.Amy Goodall has a wealth of brand design and strategy experience, with both product and service based businesses.Listen to this episode if you want to know what goes behind creating an influential, cohesive brand no matter what type of business you run.Connect with Amy on InstagramL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
If you're looking to start business on a high in 2024 and ensure your good January vibes and energy has longevity over the whole year, this episode is for you.***After listening to this episode, if you realise that the thing you need most in order to make 2024 a huge success is to connect with other women with the same zest for business, mindset and energetic work - come and join us at Overflow Collective*** This is an interactive episode meaning you may like to take out a pen and piece of paper and get VISIONING for the exciting year ahead.I did this as a live workshop with the Overflow Collective ladies at the end of 2023 and we had so many great reflections and such clarity for 2024, that I wanted to share this with you too.We spend a bit of time reflecting on 2023 so we know what to continue and what we don't want a repeat of. Then we'll dive right into the practicals of how to set clear intentions for 2024 - so that you stay on track with your true desires and have every opportunity to make them a reality.If you get stuck with any of the guided questions, feel free to DM me on Instagram.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
Christmas and end of year holiday season can be such an exciting time of connection, parties and family gatherings. For a lot of entrepreneurs, it can also bring up feelings of guilt, thoughts that they're not doing enough and not being able to relax.I'm a huge fan of developing personal awareness SO THAT you have the power to overcome this stuff. So today's episode is all about bringing awareness to potential energy leaks over the holiday season so you can put measures in place to manage them.If this episode sparks you to identify energy leaks that feel too overwhelming to handle on your own, send me a message on Instagram and I'll do what I can to help you out.Helpful links:Sign up to my newsletterJoin Overflow CollectiveL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
Here's my secret to not failing in business: Be more lazy as an entrepreneur.While everyone else is waking up at 5am, adding 5 people a day on LinkedIn, having a different content strategy for Instagram and LinkedIn... I'm here trying to make things as EASY and simple as possible.While these may be best practises - I just know that I don't want to spend my time that way and if I force myself to, I'll end up resenting showing up on social media and maybe even risking throwing in the towel in business all together.Playing the long game is the most important aspect of success in business that doesn't get talked about enough. So in being more lazy and doing things how I prefer to do them, I'm helping myself have longevity in entrepreneurship.Useful Links:Come to my "office Christmas Party"Join Overflow Collective todayL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
Life happens. As  I'm recording this, my son is ill and I'm battling a weird flu of my own. This often does something to my mindset which isn't pretty  - but it's totally out of my control. Luckily though, I have several structures in place in my life and business which means I don't even have to THINK about keeping everything up.No-think structures are the activities that are already integrated into my calendar that keeps me in that CEO mindset, no matter what’s happening in life. Removing mental load, makes running a business as easy as possible - especially during trying timesJoin Overflow Collective hereL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
You either love it or you hate it... What do YOU think of Black Friday?Some of us think it's a fun time to research deals and make huge savings. It might even symbolise abundance to you. Others may think it's a waste of energy and that it's negatively pressuring consumers to buy stuff they don't need.Either way, it's a huge opportunity for anyone selling products or services to take a slice of the pie.But this year it just didn't feel right to me - despite all my forward planning, I decided to pull my Black Friday offers this year after listening to what my audience really needed from me.Sign up to my newsletterEnrol in EXPLODE - a 1 week intensive Voxer coaching experienceJoin Overflow CollectiveOr DM me on Instagram for any questions about the topics in this episode.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
We are accepting new members into Overflow Collective - THE support circle for entrepreneurs who are mothers. Get all the details via the link below 👇 you won't want to miss out on being a part of this incredible, close-knit community of women.>>> Enrol Here<<<---This episode is for all my ladies hate being told what to do - even when the instruction comes from yourself!If you're craving more structure within your business, but feel like rules and proccesses are too restrictive. This is for you 🙌I want to show you how to create a strategy using your intuition so it no longer feels like all the fun has been taken out of business. It's through this form of intuitive structure that allows you to be spontaneous AND be consistent with other areas of your business at the same time.DM me on Insta if you've got any questions @tiffanydawson_And tag me on stories with your biggest takeaways from this episode.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> First 2 women to take up Strategy Luxe receive a bonus worth £275If you're a purpose-led entrepreneur wanting greater direction and clarity with your next launch, audience growth plan or to streamline your product suite: ✨ Strategy Luxe is the perfect combination of strategic action planning & implementation support.💌 DM me "Luxe" and I'll send over all the details---Lucy Squire is THE expert for all things Mindful Living. She's a veterinary surgeon turned university lecturer turned mindful living coach and we chat about:How to overcome overthinking with simple mindfulness techniquesWhy mindfulness doesn't mean being super optimistic all the timeToxic positivity - how to be aware of itOur obsessions with to do listsHow to make bigger bolder decisions without second guessingIf you enjoyed today's episode, screenshot and tag Lucy and I on Instagram:Lucy on Instagram: @the.mindful.living.academyL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> First 2 clients receive a bonus worth £275!In this episode I talk about new ways of working with me. 💌 Send me a DM to to find out if Strategy Luxe is a good coaching option for you and you'll receive a free month of Voxer support worth £275!I'm taking you BEHIND THE SCENES of what business strategy planning looks like for me in the final quarter of the year.I take you through the 4 steps I went through: Re-clarifying how I help my clientsAnalysing how my clients and audience like to interact with meWriting down challenges I've helped all my clients with this yearRevisiting and increasing my pricingFrom this I've been able to quickly revamp my whole product suite and easily come up with a brand new product I know for certain my audience will lap up.LMK on Instagram DMs if this has empowered you to plan for your Q4 too and if you'd like support on any of the topics discussed.Resources:Join Overflow Collective HereL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> The September intake for Overflow Collective closes tomorrow (Thurs 31st Aug) If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call.Feel free to DM me with any questions.<<<Helen Thacker is a sales and strategy coach with 20+ years experience in sales.Back when she was working for someone else, Helen was trained to use sales tactics that made her feel awful and inauthentic. So from that experience, she sought out ways to sell using gentle and sophisticated methods that felt right for her.In this episode we chat about:How you can learn to love sales by working on your sales mindset and holistic business strategyWhy CLARITY in your niche is the foundation to all your messagingSelling powerfully without the obvious sales push or bro-marketing techniquesThe trick that most internet marketers forget these days: relationship building... plus so much more!If you enjoyed today's episode, screenshot and tag Helen and I on Instagram:Helen Thacker on Instagram: @helenthackerL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> The September intake for Overflow Collective is now open! If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call.Feel free to DM me with any questions.<<<You've got grand ideas of having so much spare time in business, you laze around in the afternoons reading all the books you've wanted to get through. You set a goal to have so much freedom than you can go travelling at a moments notice.But the reality is, when you have a spare moment, you fill it with busy work. Or like me - you end up scrolling on Instagram.This episode is inspired by a question asked within Overflow Collective about having more spare time - more specfically, how to use the spare time we have effectively.Let me know if you're going to use the advice here by sending me a DM on insta!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> The September intake for Overflow Collective is now open! If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call. Feel free to DM me with any questions.<<<Anna Christiansen is a business, sales and marketing coach for mothers wanting to scale their side businesses and QUEEN of habits!Join us for this juicy discussion on:Why habits are the foundation to building a sustainably successful businessWhether it's possible for those who aren't self-disciplined to stick to habitsHow habits are there to support you to feel good, not beat you down for failing to follow themHow habit building can actually be made fun!The unexpected joys Anna experienced as she started her businessSend Anna a DM to say you listened in:Instagram @_annachristiansenLinkedInhttps://www.annachristiansen.co/L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> Join us in OVERFLOW COLLECTIVE👯‍♀️ It's the tailor made support circle for mothers who are entrepreneurs.⚡️ JOIN NOW to access live calls starting September.I can't wait to welcome you in<<<Hey lovely! I wanted to share with you the invaluable lessons I learned during my launch of Overflow Collective this week. Join me as I take you behind the scenes of my launch plan and how I managed my mindset and energetics over this period.Let me know if you're launching something right now that I can support on social media!Hit me up @tiffanydawson_L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> Claim your spot in OVERFLOW COLLECTIVE by Monday 7th August.👯‍♀️ It's the tailor made support circle for mothers who are entrepreneurs.⚡️ JOIN NOW so you don's miss the August live callsI can't wait to welcome you in<<<A DEEPLY personal story being served up in this episode. It's a little painful to relive but I wanted to do it so you know that:You're not alone in these challenges of motherhood and entrepreneurshipYou CAN overcome and GROW from these hardshipsThere is support no matter how alone you feel right now---For months after coming back from maternity leave, I’d made a total of $0 in my business and was relying solely on my husband’s wages and savings from government maternity allowance to get by. While I felt incredibly lucky we could afford to do that, I knew D-Day was coming:The date our savings would run dry and I’d need to give up the business in search for a “real job”.I didn't realise that being a business owner would make me feel like such a failure. I was a financial burden on my young family and felt overwhelmingly LONELY - I told myself that that came hand-in-hand with being a solopreneur and a mother.At this point, I only had one month of financial runway left in our savings to make it work before I’d have to quit and look for a “real job”. I needed some SERIOUS inspiration.But not from the super well-known, 6-figure month revenue earners (although this was certainly the future goal!). Their lives seemed so different and unattainable then.I sought out mothers like me - a few years into business, prioritising their freedom lifestyle goals and earning the money needed to make that a reality.I got to see that there were women out there who’d created the perfect balance of spending time on business and time to enjoy adventures with their children.I immersed myself in a support circle that didn’t see business as a competition. They never hesitated to share their knowledge because they truly cared about lifting other women up.And because they were willing to share their deepest darkest failures, their expansive business wins and their huge financial goals, it normalised it all for me so I believed I could do it too.​3 months later, not only had I dodged the need to give up my business - I had my highest income month since returning from maternity leave.---​Overflow Collective gives you all of these benefits without having to spend the time and energy finding those women yourself.If you feel this is the perfect space for you to make your business dreams a reality, within a circle of uplifting, inspirational women who get you - I encourage you to join and be a part of this movement.🔥 Join Overflow Collective💌 DM me any questionsL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
>>> LIMITED TIME OFFER: Join Overflow Collective now to receive 50% off your first 3 months + a bonus private coaching call <<<In the business world, there's lots of talk about optimal morning routine, best systems and strategies to get to 6 figures, top 10 apps to streamline your processes...What's NOT talked about is actually the easiest way to grow your income and that is:THE IMMERSION METHODThis method is usually used in the context of learning a language. The theory is that if you immerse yourself in the place that language is spoken, your ability to learn it is super quick. Compared with how I learned Japanese, in a classroom full of english speakers with and Australian teacher... (my Japanese was not good!)Same goes for businesses ownership. If you want to scale your revenue, work less hours, collaborate with businesses you admire - then immerse yourself in a community of entrepreneurs who want the same thing. Who are "speaking the  same language".Yes it can take time and effort to create those relationships but it is so worth it! But also if you don't have the energy - I've got you covered.Overflow Collective is a brand new community for mothers who are entrepreneurs wanting to scale their businesses whilst still having the freedom to live life they way they want. It officially launches on Thursday but I'm giving podcast listeners an early opportunity to join while earlybird offers are still on!Find out more and join Overflow Collective hereIf you have any questions, send me a DM on Insta: @tiffanydawson_L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
Today’s episode is inspired by the monumental shifts that have happened in my client’s life over the past few weeks. And I want to share with you the exact things she worked on to make it happen.This client first came to me feeling like life was hectic and overwhelming. She felt overworked and woke up one day with a huge realisation - she never actually wanted to work in a 9-5 job like this.Fast forward to now, while she’s still working in her full time role, she feels relaxed, has expansive visions of her future and is taking action towards her vision board life. In fact she already feels the way she wants to in future, despite not having obtained the things she thought she’d need in order to feel that way.While I helped to guide and focus her attention on the right things, she was the one who put in the necessary work to MAKE IT HAPPENHere's how she did it ⬇️✨ Worked on increasing her confidence> So she wasted less time second guessing herself and no longer worried when things didn't go to plan.✨ Made space for her own desires through boundary setting> She eliminated unnecessary meetings and learnt kind ways of saying “no” to make space for achieving her own goals and desires.✨ Stepped into her future successful self> She got crystal clear on the thoughts, feelings and behaviours her future self will hold and started acting like her TODAY.If you're tired of running on the treadmill of overwhelm and wish to create space and an expansive mindset to achieve your vision board goals, send me a DM on insta.Let me know you listened to this ep and I would love be your guide of making your dream lifestyle a reality right now.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
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