The Unified Brand - Branding Podcast

Is Price Really All That Matters?Think about it - how often do you buy something solely based on the price tag?The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising ways on the latest episode of The Unified Brand Podcast.Melina breaks down why focusing solely on price might be hurting your sales, and unveils the hidden factors that truly drive value. Want to unlock the secrets of strategic pricing and take your business to the next level?  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn your audience into superfans. Customers, who create even more customers.So, how do you do that? 👇Step in, Brittany Hodak. Having worked with the likes of Walmart, Unilever, Amazon, Katy Perry and even Dolly Parton. Brittany is no stranger to helping brand’s build legions of superfans.So, what’s her secret to turning customers into lifelong superfans? 🤔🎧 Well, if you want to learn Brittany’s secret you can listen to this episode of he The Unified Brand Podcast.---------------------------------------------------------------  Brittany's Links Buy the audiobook - Creating Superfans - Buy NowWebsite -  https://brittanyhodak.com Linkedin - https://www.linkedin.com/in/brittanyhodak/  Instagram - https://www.instagram.com/brittanyhodak/ Facebook - https://www.facebook.com/BrittanyHodak/ Twitter - https://twitter.com/brittanyhodak---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strategy can help you attract your dream audience and skyrocket your business! If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠  Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠  Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠  Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

In this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses. We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company. Our guest, Andrew Myles from Liven Creative, joins the conversation, shedding light on the importance of branding strategy and the need for businesses to invest in their brand identity. Throughout the episode, we unravel common misconceptions surrounding branding, such as equating it solely with a logo, and emphasize the multifaceted nature of good branding. Andrew underscores the necessity for businesses to understand how to measure and value their brand, highlighting the potential for brand evolution over time. As we navigate the complexities of branding, listeners are encouraged to tune in for insightful discussions on fostering brand growth and navigating the dynamic landscape of business identity. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠  Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠  Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠  Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠  Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠  Twitter - ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠  Website - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry.  Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights, and driving actionable recommendations. Discover the importance of exploring diverse perspectives, challenging assumptions, and embracing continuous learning. Whether you're a business leader, marketer, or simply curious about how research shapes decisions, this episode offers valuable insights you won't want to miss. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠  Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠  Twitter - ⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠  Website - ⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

Have you ever wondered how the biggest brands in the world become so successful? Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people.But what happens if you don't prioritize building a strong brand? Without a clear brand strategy, you risk blending into the background, failing to connect with your audience, and ultimately missing out on the opportunity to create loyal customers who love and promote your brand.Here are the seven essential traits that successful brands embody:1️⃣ They know their audience2️⃣ They know why they exist3️⃣ They are consistent4️⃣ They are different5️⃣ They cater to their audience6️⃣ They use storytelling7️⃣ They have a defined brand personalityBy focusing on these traits, you can build a brand that not only stands out but also connects deeply with your audience, turning them into raving fans who can't wait to share your brand with others.Ready to unlock the potential of your brand? Check out our latest podcast episode where we dive deep into these seven traits and learn how to apply them to your own brand. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠  Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠  Twitter - ⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠  Website - ⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

Struggling to forge lasting connections with your audience? Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author. From unraveling the mysteries of consumer psychology to crafting irresistible brand narratives, this episode is packed with insights to revolutionise your marketing strategy. Ready to build a following that only has eyes for you and to spark a love affair with your brand? Tune in now and discover how the biggest brands in the world use brand love to build authentic connections that drive brand growth. ------------------------------------------------------------  Dr Aaron's Links  Linkedin - ⁠⁠⁠⁠https://www.linkedin.com/in/aaronahuvia/ The things we love website -https://thethingswelove.com/ ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here - ⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠  ------------------------ Other Social Channels YouTube - ⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠  Instagram - ⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠ Facebook - ⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠  Twitter - ⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠  Website - ⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠ Free Brand Development Resources  How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠http://bit.ly/2Zw5dos

Branding vs Marketing, what's the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠  Instagram - ⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠  Twitter - ⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠  Website - ⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠http://bit.ly/2Zw5dos

Today we are joined by Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of consumer psychology and shares invaluable insights on how to craft winning marketing strategies. Ever wondered why simplicity is key in marketing? Nathan breaks it down for us, revealing how providing just enough information can bridge the gap for consumers. From the science behind consumer behavior to practical tips for leveraging it to your advantage, this episode is a goldmine of knowledge for marketers looking to level up their game. Ready to harness the power of consumer psychology in your marketing efforts? Hit play now and join us on a journey to unlock the secrets of success in today's competitive landscape. ------------------------------------------------------------  Nathan's Links  Linkedin - ⁠⁠https://www.linkedin.com/in/yeungnathan/ Find Your Audience Linkedin - https://www.linkedin.com/company/find-your-audience-online/ Find Your Audience Website - https://findyouraudience.online/ ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here - ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠https://bit.ly/2A8kpif⁠⁠  ------------------------ Other Social Channels YouTube - ⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠  Instagram - ⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠ Facebook - ⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠  Twitter - ⁠⁠https://twitter.com/ElementsBrand ⁠⁠  Website - ⁠⁠https://bit.ly/36BQX00⁠⁠ Free Brand Development Resources  How strong is your brand? Take our brand assessment and find out - ⁠⁠https://bit.ly/2VksUSj⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠http://spoti.fi/3sdg5nq ⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠http://bit.ly/2Zw5dos

Brand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos  ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠  Instagram - ⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠ Facebook - ⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠  Twitter - ⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠  Website - ⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠http://bit.ly/2Zw5dos

Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------  Gabriella's Links Linkedin - ⁠www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠https://bit.ly/2A8kpif⁠  ------------------------ Other Social Channels YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠  Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠ Facebook - ⁠https://www.facebook.com/ElementsBrandManagement/⁠  Twitter - ⁠https://twitter.com/ElementsBrand ⁠  Website - ⁠https://bit.ly/36BQX00⁠ Free Brand Development Resources  How strong is your brand? Take our brand assessment and find out - ⁠https://bit.ly/2VksUSj⁠  Unified Brand Podcast - Subscribe here - ⁠http://spoti.fi/3sdg5nq ⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠http://bit.ly/2Zw5dos

Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos  ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠www.brandpowerscore.co.uk⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠https://bit.ly/2A8kpif⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠  Instagram - ⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠ Facebook - ⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠  Twitter - ⁠⁠https://twitter.com/ElementsBrand ⁠⁠  Website - ⁠⁠https://bit.ly/36BQX00⁠⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠https://bit.ly/2VksUSj⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠http://spoti.fi/3sdg5nq ⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠http://bit.ly/2Zw5dos

Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cultivate influence for your personal brand.  ---------------------------------------------------------------  Emma's links  If you want a free strategy call to really improve your ability to deliver a cohesive, compelling brand presentation that will win the hearts and minds of your clients you can book that here:  ⁠https://calendly.com/speakingatwork/get-visible-call⁠  Website - ⁠https://speakingatwork.co.uk⁠  Linkedin - ⁠https://www.linkedin.com/in/emma-wainer-42259b182/⁠ Instagram - ⁠https://www.instagram.com/emmalwainer3/⁠  YouTube - ⁠https://www.youtube.com/channel/UCjuTawA39gmrFEaiS-LULoA/featured?view_as=public⁠  ------------------------------------------------------------  How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos  ---------------------------------------------------------------  BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠www.brandpowerscore.co.uk⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠https://bit.ly/2A8kpif⁠⁠  ------------------------ Other Social Channels  YouTube - ⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠ Instagram - ⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠ Facebook - ⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠  Twitter - ⁠⁠https://twitter.com/ElementsBrand ⁠⁠  Website - ⁠⁠https://bit.ly/36BQX00⁠⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠https://bit.ly/2VksUSj⁠⁠ Unified Brand Podcast - Subscribe here - ⁠⁠http://spoti.fi/3sdg5nq ⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠http://bit.ly/2Zw5dos

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠www.brandpowerscore.co.uk⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here -  ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠ ------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠https://bit.ly/2A8kpif⁠ ------------------------Other Social Channels YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠ Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠ Facebook - ⁠https://www.facebook.com/ElementsBrandManagement/⁠ Twitter - ⁠https://twitter.com/ElementsBrand ⁠ Website - ⁠https://bit.ly/36BQX00⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠https://bit.ly/2VksUSj⁠ Unified Brand Podcast - Subscribe here - ⁠http://spoti.fi/3sdg5nq ⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠http://bit.ly/2Zw5dos

It’s a fine balance building a brand that both you and your audience love… But, it’s doesn’t mean you have to sacrifice who you are in the process.  So, what can you do to bring your brand and your audience together? Well, in today’s episode Mark Drager will teach you his $1 million brand marketing strategy. As brand positioning expert, podcaster and storyteller with over 30k subscribers on YouTube. Mark has helped thousands of business owners like you to skyrocket their brands sales. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - ⁠Support the show⁠ here  GET YOUR BRAND POWER SCORE HERE - ⁠www.brandpowerscore.co.uk⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start?  Or are you looking to build upon and grow your existing brand to create more impact?   Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠  ------------------------  Other Social Channels YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠  Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠  Facebook - ⁠https://www.facebook.com/ElementsBrandManagement/⁠  Twitter - ⁠https://twitter.com/ElementsBrand ⁠  Website - ⁠https://bit.ly/36BQX00⁠ ⁠Support the show⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠https://bit.ly/2VksUSj⁠  Unified Brand Podcast - Subscribe here - ⁠http://spoti.fi/3sdg5nq ⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠http://bit.ly/2Zw5dos⁠

What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. ---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing. Deanna's Links Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/ Deanna's X - https://twitter.com/DeannaShimota GrowthMode Marketing - https://growthmodemarketing.com/ GrowthMode Marketing Linkedin - https://www.linkedin.com/company/growthmode-marketing/ GrowthMode Marketing YouTube - https://www.youtube.com/channel/UC6YCnQiGaieDdHPSjRKzrlg The Demand Gen Fix Podcast - https://open.spotify.com/show/0Ld9tv2TL1ZvJU6xxrvfqH?si=f8c97d66bd01401c If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show hereGET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos ------------------------------------------------------------------------ Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here -  http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business -  http://bit.ly/2Zw5dos

The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - ⁠Support the show⁠ here  GET YOUR BRAND POWER SCORE HERE - ⁠www.brandpowerscore.co.uk⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠  ------------------------  Other Social Channels  YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠  Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠ Facebook - ⁠https://www.facebook.com/ElementsBrandManagement/⁠  Twitter - ⁠https://twitter.com/ElementsBrand ⁠  Website - ⁠https://bit.ly/36BQX00⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠https://bit.ly/2VksUSj⁠ Unified Brand Podcast - Subscribe here - ⁠http://spoti.fi/3sdg5nq ⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠http://bit.ly/2Zw5dos

Today we are joined by Grant Baldwin founder and CEO of The Speaker Lab, Grant has helped thousands of people build successful and sustainable speaking businesses. He is also the author of the book ‘The Successful Speaker’ as well as host of the The Speaker Lab Podcast these have impacted thousands of speakers at all levels globally. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show hereGET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos