The Branding Brainstorm

Welcome back, and thank you for tuning in to another episode of The Branding Brainstorm. Today we have a special guest who needs no introduction in the world of podcasting, the one and only Dom Lehane! (And, with the way that we jump right into a chat, there isn't one... Clearly we were very excited to get talking 🤣) - After creating the most successful and well-known hairdressing podcast in the UK, his own online community of over 4500 members on Facebook, and has recently launched his weekly show The Hair Show Live where he brings amazing guests and value to his community week after week with new topics, discussion, and education! Dom has been a social media aficionado and early adopter since the days of MySpace, he has a sense for trends in the digital and marketing world, and has seen the way society has reacted to these platforms, and how they've created new communities and realities for people. We delve into the current state of social, with an open dialogue on Dom's perceptions of what social has become, and what it has created in our society today. Find all things Dom Lehane and How to Cut It at: https://howtocut.it/Join his community on Facebook at: https://www.facebook.com/groups/howtocutitcommunityand don't forget to check out everything The Branding Brainstorm at: http://thebrandingbrainstorm.com/

The voice of a community that has fallen on deaf ears for far too long is finally having a chance to be heard. Today, we discuss the insane trend of influencers and businesses using such a pivotal moment in history as a platform for their own gains, not to help a community they claim to love and support, but to boost their own brand awareness. We raise similarities akin to big brands during pride month, and how being an "ally" seems to be on-trend these days. Lisa has been extremely gracious and incredibly brave and shares with us her own personal experience of living as a woman of colour, and the trends she is noticing on social platforms as a strategist around the Black Lives Matters movement with the sudden uptick in posted support, especially by white influencers, which may not have much truth or value to it. A person's struggle is not for you to build your name on - an entire community needs a helping hand up, not a shout out. Share, support, donate, and educate yourself, but make sure to do it with a true heart. If you know you have internal work to do - do it. Read books, educate yourself on history outside of your own, donate to a cause that is making a difference - your journey is your own, and the path to growth we can only walk ourselves, and we commend those with the strength to start that journey... but please, please don't post a black square just to say you did if you aren't going to do anything different in your offline life. The world doesn't need more lip service. Take action, do what you can. Black lives are at risk, and they MATTER, and they will continue to be at risk until we do something different as a global community, but it starts with one person - ourselves. 

Have a bite-sized bit with Bits by Bell, where our Personality Specialist Georgia Bell brings you some of her top tips for how to get yourself feeling comfortable and confident on camera so you can put your best self forward when you're recording content for your brand. Get dressed up, feeling good, and never forget your favourite lippy! 

So... we're living through a pandemic. These crazy and uncertain times created the birth of The Branding Brainstorm, and immediately we were struck with the need to help people, and to hold their hand through building their brands and their businesses even when it feels like the world is ripping at the seams around us. During this discussion, Carver and Lisa from TBB discuss how to approach communications with your customers, both online and in-person, your imagery should's and should not's for the current social media climate, as well as planning team training on customer handling and care. Fresh off the proverbial presses streaming fresh into your ears, this... is The Branding Brainstorm.