Move to Live®More

An interview with Malorie Polster, Physical Activity Advisor, and Katie Costello, ORISE Health Communications Fellow, at the U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion.We've generally found that the main messages of Move Your Way, really promoting the social components of being active. People really do want to get active with their friends, with their family, they don't like to do it alone. And helping people find ways to be active that are really enjoyable or fit well into their lifestyles really do resonate across all of those audiences.Malorie Polster and Katie CostelloMaking the Physical Activity Guidelines accessibleTranslating the evidence for different audiencesDetermining what resonates with different audiencesPositive framing to support consumer behavior changeCommunities using the campaign to help community members move their wayCommunity Playbook resources making an impactMaking the Community Playbook even more actionable and accessiblehttps://health.gov/our-work/nutrition-physical-activity/move-your-way-community-resourceshttps://www.movetolivemore.com/https://www.movetolivemore.com/bookhttps://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Emma Zwiebler, Interim CEO at the World Federation of the Sporting Goods Industry.  But one of the key things for our work, particularly around physical activity, is the partnerships that we have. We very much believe that particularly in the case of physical inactivity levels globally, which I'm sure we'll come on to, it's not something that can be resolved by the industry alone. It can't be resolved by governments alone or by policymakers or NGOs. We have to find a way in which we can work together if we are to transform behavior on a global level.Emma ZwieblerWorking together to transform physical activity behaviorConnecting the dots between strategic prioritiesGarnering attention for physical activityPhysical inactivity as an existential threat to the sporting goods industryPublic-private partnerships to increase global physical activity levelsReaching across siloshttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Kenneth Cooper, Founder of The Cooper Institute and Founder and Chairman at the Cooper Aerobics Center.I've had hundreds of letters from people telling me I wish I'd known 20 years ago how much better I could feel. But once I got in shape and followed your recommendations, I felt the best I've ever felt in my life. Do you want to enjoy that type of life you're now maximizing your feelings and feeling good, you're not depressed, you're enthusiastic.Dr. Kenneth CooperGetting the whole family movingDebunking fitness mythsTraining healthcare providers to talk to patients about movementCareer successesMoving to live longer, live better Healthy aging tipsDr. Cooper advocates the following aerobic-strength training balance:If you’re 40 years old or younger, devote 80 percent of your workout time to aerobic training and 20 percent to strength training.If you’re 41 to 50 years old, shift to 70 percent aerobic and 30 percent strength work.If you’re 51 to 60, do 60 percent aerobic exercise and 40 percent strength training.After you pass 60, divide your workout time more evenly between the two strategies – while still giving an edge to aerobic exercise, which provides the most health benefits: 55 percent aerobic work and 45 percent strength work.https://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Tyler Spencer, Founder and Executive Director at Grassroots Health.Yes, physical activity is an absolute core component of every single element of the curriculum. And you're exactly right, physical activity for many students is a hook to be, to want to be involved, to have fun, to engage with the curriculum. Physical activity, I think probably for the audience of this podcast, is also a method for helping students retain the information. It's also helpful for keeping students focused throughout the school day, being able to move their bodies.Dr. Tyler SpencerGrassroots Health origin storyPhysical activity as core to the curriculumIncorporating fun and gamesCollegiate athletes coaching middle school studentsTreating movement and health as a core topicA bottom-up and a top-down approachhttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Karlie Intlekofer, Co-Founder at Treo Wellness and Global Wellness Researcher at Matrix FitnessAnd I should mention for anyone who's interested in longevity, it's like people talk about the fountain of youth.  And it's like movement is so central to that you really can't live your best life in terms of well-being or brain function or any of the above in a body that is sedentary.Dr. Karlie IntlekoferInspiration for studying neuroscience and behaviorStudies linking exercise and brain healthMessaging the brain health benefits of movement https://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Tom Farrey, Founder and Executive Director of the Sports & Society Program at The Aspen Institute.And that led to me wanting to solve the problems that were identified in the book.  Specifically, how can we be the world's sports superpower while still only, we know, one out of every four or five kids are actually physically active enough. I mean, what was the disconnect with our system? So I had all of this knowledge, all of these insights around policies and sports structure and governance and parent matters, and physiology and on and on and on, and I was like, look, I got to do something with this, someone's got to build a better sport system.Tom FarreyWorking at the intersection of sport and the public interestTaking a child-first approachIdentifying the gaps and the opportunitiesDefining success in sports programmingExpanding the definition of sporthttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMorehttps://projectplay.org/parent-checklistshttps://projectplay.org/reports

An interview with Debbie Bellenger, Founder/CEO of DB Fitness and Wellness Solutions LLC.I think employees’ voice equals employee choice. And because employees are looking for some of the things that improve mental health, meditation, breathing, yoga, Pilates, walking in nature, forest bathing, hiking, cold plunge. These are all gaining a great deal of interest and momentum. A lot more interest in outdoor activity, hiking, biking, walking, very exciting times. So it I think we're going to see a lot of innovation in corporate wellness in these next several years. Because what we've done in the past will maybe not necessarily suit employees’ needs with this changed work environment and changed interests of our consumers which drive a lot of what it is that we need to provide.Debbie BellengerProviding customized wellness programsMeeting the needs of employeesCreating successful employee wellness programsThe success of walking programsEmployee wellness trendsIncentivizing return to workOpportunity for fitness professionalshttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Ashley Hunter, Founder and Executive Director at the Fit Kids Foundation.But all kids, all people need to move and have that physical literacy for their lives. And when you help young kids, young people, learn those movements, learn to love being active, learn that it feels really good on your body and your mind when you move your body. They grow into adults who feel the same way and continue those behaviors. It's sort of like learning a language.Ashley HunterFit Kids Foundation origin storyLearning the language of movementScaling the initiativeAddressing mental healthFitness, games and sports curriculumAddressing intimidation (and future gymtimidation)Active kids do betterReturn on investment in movementGovernor’s Council addressing mental health and well-beingCalifornia MovesFocusing time and resources on getting kids movingAddressing the fitness opportunity gaphttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Jonathan Bonnet, an Obesity and  Lifestyle Medicine Physician at the U.S. Department of Veteran Affairs  Another really important point with any of the anti-obesity drugs that we're talking about nowadays, within the package insert, it tells you it should only be prescribed along with diet and exercise or increased physical activity and reduced caloric consumption. So it makes it explicit that it's actually inappropriate to give them without those things.Dr. Jonathan BonnetDefining and prescribing lifestyle medicineLifestyle medicine toolsLifestyle medicine and anti-obesity medicationsFraming the health benefits of physical activityPrioritizing resistance trainingFinding health at the gymReimbursement for exercise servicesHealth & fitness industry opportunitySize of the health & fitness industry opportunityhttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Kathleen Tullie, CEO & Founder at Active Kids Active Minds.If you are a concerned mom, it is just in your DNA, you will fight to the end to make sure that your child gets what they need. And nobody understands that until they're a mom. And so I think people just started to see that their kids, their kids that had social issues or academic issues or couldn't sleep, that all of a sudden, little Johnny or Jennifer could go run around on the playground, and they were calmer at school and their anxiety was less and their teacher was reporting they could focus on a problem. And we have really engineered physical activity out of our lifestyles. But our brain doesn't know that. And our body doesn't know that. So, I feel like it's going to have to be parents, caregivers, moms and dads that bring back physical activity to kids.Kathleen TullieActive Kids Active Minds history and evolution Power of momsThe importance of a school championReebok and creating a culture of participantsCurriculum and skills developmentKids as future consumersMovement addressing learning lossFighting social media and inactivityActive Kids Active Minds futurehttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Renee Rogers, Senior Scientist, University of Kansas Medical Center.So I think a big, really important first step is to talk to the patient on the medication currently that you're working with to say, I want to know when something changes. If your dose changes, if you start to experience more side effects, I can't directly change any of that that you're going through, but I want you to be able to communicate those things with me because I have the ability to change your program to reflect that.Dr. Renee RogersBio-behavioral research focusPatient-centered approachAnti-obesity medications Reframing the health benefits of physical activity independent of weight lossPatients on anti-obesity medications and physical activityImpact on lean massTailoring exercise programs for individuals taking anti-obesity medicationsFitness professionals as trusted partners Sustainable behavior changehttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Brendan Sullivan, CEO & Founder at ZAMA HealthSo much of your ability to perform at a high level, whether you're in the fitness community or whether you're an athlete, really comes down to your ability to overcome mental challenges. And some of these are clinical in nature, they can be things from depression or anxiety, but a lot of them are more of like these life stressor events that, if not addressed, do become clinical issues, but still play a role in impacting kind of your ability to work out consistently and perform at this level. Brendan SullivanZAMA Health origin storyMental health needs in collegiate athletesPeer support systemSelf-guided modules on nutrition, sports, psychology, mental healthMatching peersBuilding online communitySupporting collegiate athletes’ mental healthSupporting fitness consumers' mental healthPerformance and consistency and mental healthMember engagement and retention and mental healthTraining fitness professionalsIntegrating healthcare and wellnessZAMA Health meaninghttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Clare McSweeney, CEO & Founder at Kuul PlayAnd when we talk about physical literacy development, really, there's no endpoint or no destination, there's no top score in it, which is quite different to most things in education. So your physical literacy journey is continued throughout life, it's over the life course and you can continually improve.Clare McSweeneyKuul Play origin storyAddressing decreasing PE minutesKuul Play platformInclusive, child-centered approachEducator supportBoots-on-the-ground perspective on youth physical activityPhysical literacy developmenthttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Katrina Piercy, Director of Prevention Science, U.S. Department of Health and Human Servicesm, and Rachel Fisher, Senior Advisor, President's Council on Sports, Fitness & Nutrition.“And so we see that as a big role to take kind of the science and take that translational piece so that Americans have that information, to be able to hopefully make a healthy life for themselves.Dr. Katrina PiercyThey really help give us advice at the federal government about how to reach these audiences, and to really meet them where they are, and to share messages that empower all Americans.Rachel FisherEmpowering Americans to be physically activeMaking the science actionableCatalyzing change in physical activityAddressing barriers to engineer physical activity back into daily livesLinking physical activity and other aspects of healthTaking a unified approach through partnerships and collaborationGetting kids movinghttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with John Engh, Executive Director of the National Alliance for Youth Sports.So that's kind of our job is to educate them. Let the parents understand who they're dealing with. Let the coach understand what the parents’ expectations are so that when you do start to coach you can actually do the coaching and have a, have a great experience. And of course make it the best that it possibly can for the kids. So I think that's what's so appealing about what we do.John EnghNational Alliance for Youth Sports historyTraining volunteer coachesSafety trainingPositive coachingRespecting players and officialsYouth sports and mental health trainingCoaches responsibility around mental healthAccess to free trainingshttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Peter Katzmarzyk, Professor at the Pennington Biomedical Research Center at Louisiana State University.In terms of the actual infrastructure for physical activity, we do fairly well when we're stacked up against other countries. However, where we kind of fall down is on the actual behaviors themselves. So when we actually measure physical activity in the children or sedentary behavior, active transportation, it becomes apparent that we're not taking advantage of that physical activity infrastructure. And we're not really maximizing those opportunities. Dr. Peter KatzmarzykReport card historyComparing the U.S. with other countriesActive transportationBehind the scenes perspectiveTen indicatorsTaking action on youth physical inactivitySedentary behaviorCOVID-19 pandemicChronic and infectious disease and physical activityActive play and family and peersMoving the dial on youth physical inactivityhttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Brad Roy, Executive Director of Logan Health Medical Fitness Center.So yes, we have that broad perspective that we feel as a medically integrated fitness center that's our role is to try to help people of all ages of all conditions, and to find strategies to reach out beyond our doors to people that are out there that would never join a facility or they can't. How can we get them moving?Dr. Brad RoyLogan Health Medical Fitness Center programming and servicesCommunity focusMeasuring the impact on community healthA health coaching approachJourney to Wellness programMeasuring health outcomesStories and statisticsMedically integrated fitness centers as lifestyle medicine centersHealth coaching approach to youth developmentYouth sports and skill developmentEHRs supporting physical activity assessment, prescription and referralhttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Grace McNamara, CEO of Exercise Intelligence.So again, hopefully adding trust and credibility for that end user who may or may not know what exercise has, is going to do for them and may or may not also trust the fitness and industry sector. So it's trying to build a trust in all angles, right, with healthcare professionals, with the fitness professional and with the person who's going to be the one accessing the support and being more physically active.Grace McNamaraExercise Intelligence definitionExercise Intelligence platformAddressing trust in healthcare integration Fitness professionals using the platformClosing the feedback loop with technologyWindow of opportunity for healthcare integrationhttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with David Flench, President and CEO of the Medical Fitness Association.One of the key aspects is tracking the outcomes for participants and for the program as a whole. Because really making sure that what you're doing is working for these people. That's important, not only for the individual themselves to be seeing those types of results and hearing those types of outcomes, but it's important for the physicians, the medical community who's referring into these programs to know what’s happening. David FlenchMedical fitness pathwayMedical and commercial fitness differencesMedical fitness strategic prioritiesMedical fitness staffingCollaborative care teamMFA certificationMedical fitness opportunitieshttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

An interview with Dr. Rachelle Reed, Chief Health and Science Officer for SweatHouzAnd so for me it required a quick mindset shift into how can I help use the science to either improve the product or service or to make the instructors more skilled and/or to help drive the sales process so that we can get more people in the door and keep them for longer? Because if we can keep them for longer, the business is more profitable and they're hopefully earning some of those health benefits that are associated with regular exercise.Dr. Rachelle ReedAcademia pathwayIndustry pathwayCommunicating science to impact business profitability and consumer behaviorFitness sector as the third spaceUsing data to drive programming and adherence decisionsTips for communicating science to consumersExamples of communicating science to consumersTips for communicating science to operatorshttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore