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After working for 10 years as an engineer, Dan Lu realized he had a different calling—to help entrepreneurs build the business they dream of so they can experience life on their terms. He's obsessed with helping businesses/companies make their marketing simple, clear, and effective so they can impact more people with their products/services. Dan created this podcast to help you become a better marketer, build a more profitable and fulfilling business, and unlock the life of freedom and success you've always wanted.
33 Episodes
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In this episode, Dan Lu discusses when the right time is to request feedback from your customers as well as what questions you should ask so you get the best testimonials that help your business grow.
In this episode, Dan Lu discusses the potential drawbacks of disclosing your pricing on your website.The answer will vary from industry to industry but listen in as Dan talks about what questions you need to ask yourself when deciding to display your pricing or not.
In this episode, Dan Lu talks about the importance of naming your product or service.Does it really matter what you call it or does it really just come down to the actual product or service itself?
In this episode, Dan Lu talks about whether or not you need to have an exit strategy for your business.Is important to have a way out when you're starting any business or is that just a creating a backup in case you fail?What factors determine whether or not you need an exit strategy?Listen in to find out on today's episode!
In this episode, Dan Lu using pain and pleasure in your marketing to move your prospects and leads to making decisions.Which one is better and which one should you use to get the best results?Listen in to find out on today's episode!
In this episode, Dan Lu discusses the importance of whether or not you should be transparent in your marketing.Is it okay to mislead your prospects? Leave out information?Or is it better to be upfront and open about your intentions and your motives?Listen in to find out on today's episode!
In this episode, Dan Lu discusses the idea of being cute or clever in your marketing and how it can actually hurt your business if you're not careful. There's a time and a place to be cute and clever and Dan talks about the only time that you should be in this show.Many businesses think that in order to be successful, they have to be clever in every aspect of their marketing. But this is not this case.Tune in to when and where you can be cute and clever in your business and where not to be.
In this episode, Dan Lu discusses the importance and the value of having a brand when it comes to the success of your business.In a previous episode, Dan talked about branding versus direct response marketing so make sure to check out that episode if you haven't already.Learn what you truly need at the core of your business to be successful without having to build a brand.
In this episode, Dan Lu talks about using buzzwords in your marketing to help you get attention and convert more customers.In the previous episode, he talked about the importance of matching your message to the market.But knowing the right trigger words or hot buttons for your target audience is key no matter what the current environment is.Learn how using the right buzzwords will help you make your marketing more effective and grow your business.
In this episode, Dan Lu talks about the importance of matching your message to the market. In times like this with the COVID-19 pandemic, it's important to realize that what you say and when you say it has a major impact when it comes to connecting with your target audience and your potential customers.Learn how to match your message no matter what's going on in the market.
In this episode, Dan Lu talks about what the best lead magnets are for service providers in order to collect leads for their business and generate new clients.Service providers can be in any industry from real estate to marketing to accounting and so on.If you're a service provider and you want more clients, the most important thing you can do is to position yourself as the go-to solution in your industry.Learn how to create a high-value lead magnet for your service business.
In this episode, Dan Lu talks about whether you should focus your marketing efforts on branding or on direct response marketing.He dives into what each method is, why they're valuable, and which one you truly need in order to move the needle in your business.
In this episode, Dan Lu talks about success and the common misconceptions around its definition.Success in business. Success in your career. It's a common word used in the entrepreneurial world and just in life in general.Learn why you shouldn't base your success on what others think and learn how to truly define success in your own life and business.
In this episode, Dan Lu talks about graphic design and whether or not it's something you need to focus on in your business.Learn the impact graphic design has on your marketing and your results.Is it something that's overvalued or is it worth your time and/or money to invest in?
In this episode, Dan Lu talks about the top 5 marketing skills that you can build a career from or learn for your growing your own business.Marketing is and always will be a necessary field or skill. As long as there are products and services, there will always be a need for marketing. However, it's a broad term and there's a lot that you can do within the marketing world.Various skills may come easier for you or you may find certain ones to be more enjoyable.
In this episode, Dan Lu talks about what a value ladder and whether not your business needs one.Value ladders are your suite of products/services that you offer at various prices.Listen in as Dan discusses the reason for having or not having a value ladder in your business model.Click Here for Your Free Marketing ToolKit
In this episode, Dan Lu discusses the problems of charging too little for your online courses. He talks about the issues from the course creator standpoint as well as from the student's standpoint.Dan also dives into the reason that most course creators charge too little and don't get what they deserve.Click to Get Your Free Marketing ToolKit
In this episode, Dan Lu discusses whether or not you should build out your own sales funnel or if you should hire a funnel builder.Remember that it's not just the funnel that matters, it's the entire ecosystem of what happens before they see the funnel and then after they see the funnel.Click to Get Your Free Marketing ToolKit
In this episode, Dan Lu talks about the 3 main components that make up and determine the success of your sales funnels.Learn why and how to make sure everything works together to maximize your conversion rates and your sales.If you don't know what a sales funnel is, make sure to listen to the previous episode where I explain sales funnels and share examples to help you better understand how it may be right for your business.Click Here to Get Your Free Marketing ToolKit
In this episode, Dan Lu explains what a sales funnel is, how and why it's more effective than selling through traditional websites, and whether or not a sales funnel is right for your business.Dan shares examples of how sales funnels work and help you increase your revenue by strategically offering the right product/services at the right time.Click Here Get Your Free Marketing ToolKit
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