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Are you struggling with your sales? Is your marketing costing you more money than you’re making? Do you procrastinate or spin your wheels trying to move your business forward? If so, join best-selling author and award-winning sales expert, Allan Langer, as he interviews the best minds in the business and dives into everything sales and marketing, with a few life-hacks along the way. Always entertaining, often hilarious, and definitely helpful, grab your preferred beverage and meet your next favorite expert for a drink as you discuss Marketing and Sales, Over Cocktails!
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So everyone is telling you that video is where it's at today, when it comes to building your brand. Use video for all your content! Use video in your emails! Use video on your website! But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos? Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all ...
Sure, getting the latest and greatest tips on marketing and selling is great, but if you don't have your business set up to be PROFITABLE, nothing else matters. Let me introduce you to profit and business expert, ROCKY LALVANI, a disciple of the amazing book, "Profit First," the best-selling book by Mike Michalowicz. Rocky takes the principles and concept in Profit First, and helps businesses of all shapes and sizes, understand what it takes to be profitable. Putting your profits first in y...
Are you grateful for things you don't have yet? So asks entrepreneurial and success coach, LIZ WOLFE, in the next eye-opening episode of Marketing and Sales, Over Cocktails, which is milestone episode NUMBER 60! Wolfe, who's tagline reads: 𝗜 𝗵𝗲𝗹𝗽 𝗳𝗿𝗮𝘇𝘇𝗹𝗲𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗴𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. And what we think is abundant may not necessarily be true at all. Wolfe talks about her THREE KEYS to start building an abundant business an...
Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media? Or, here's the better question...does your copy convert? Well if not, pull up a chair for Episode 59 of Marketing and Sales, Over Cocktails, as business owner ALEYA HARRIS of Flourish Marketing takes us to school and how to wake up your marketing. A lively and fun episode that you won't want to miss, Aleya covers many topics you're going to want to hear. Among them, she speak...
Let's face it...social media marketing can be overwhelming. But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing, who joins me for episode 58 of Marketing and Sales, Over Cocktails. She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all. On a mission to take away this "overwhelm" for sma...
So you have a podcast, or are thinking about starting one. Have you thought about all the ins and outs, the details, the hosting platform, the editing, the design, all of it? But also, have you thought about making some money from it as well? Meet podcast monetization expert, HEATHER OSGOOD of True Native Media, an advertising agency that works with mid-level podcasters. After realizing that only the top 1-2% of podcasts had advertisers, Heather wanted to help folks in that middle range make...
How can a former CPA and someone who had to overcome a shopping addiction help us all to form lifelong, healthy habits? Meet JINLING YANG, an exceptional "fitness habit coach" that is here on episode 56 of Marketing and Sales, Over Cocktails to show us why you need healthy habits, how to start new them, and how to stick with them once you’ve started the journey towards a healthier life. Plus, we also talk about how to apply these principles to growing your business too. The life of th...
Are you ready for a socking good episode of Marketing and Sales, Over Cocktails? Then kick up those stocking feet as the "Sock Queen," Lisa Riggs, founder of the sock company, Spirit Sox USA, takes us on her entrepreneurial journey on how she took an idea from her daughter’s fundraiser and turned it into a company that sells amazing custom socks. Turning this idea into a thriving new business, Lisa shares some of her struggles, many of her successes, and the fun stories and things she’s lear...
Did you know that 85% of workers worldwide are disengaged from their work? And that 60% of workers are also more willing to trust a STRANGER than their own BOSS...it's true! Why is that, and how can we fix it? In steps the incomparable and amazing, DR. BRIAN HARMAN, the owner of BMH (Business Management Hallmark) and coach of executives who want to become better. Better leaders, better co-workers, better humans. Brian brings the goods in episode 55 of Marketing and Sales, Over...
Still think you need to pay for ads to get exposure or engagement? Still think the way to build your brand is through Google clicks or Facebook advertising? Well pull up a chair and have a listen to episode #53 with MANDY McEWEN of Mod Girl Marketing, who talks about building your personal brand organically, and what that actually means. Mandy gets into how important it is to grow and master your organic content before you even think about spending ad money. Tell a story about how you have...
You can't sell if you don't feel good, especially about yourself. So is the message from this week's awesome guest, Brian J. Hines, a mindset consultant and creator of the Manifestation Mastermind as well as The Ally Group, to help you get clear on your gifts, your vision, and the mindset skillsets necessary to manifest your vision. This week's episode is chock full of great eye-opening nuggets that will really get you thinking about what your real purpose is as a salesperson. Is it just to...
Have you built your website to look pretty, or to get customers? Does your website have amazing bells and whistles, but no one is clicking through and inquiring about your services or products? Isn't the real, ultimate reason for your website to attract your ideal client and get business? Well say hello to website guru from England, SAM DUNNING of Web Choice, who joined me on episode number 51 of Marketing and Sales, Over Cocktails, to go over some real nuts and bolts on how to optimize your...
Did you know that social media, and advertising, and networking, and all of those popular and easy exposure vehicles, could pale in comparison to an interview on a morning radio show? Or a quote in a widely-read publication? Say hello to nationally-known publicist, TRACY LAMOURIE, who joins me on milestone episode NUMBER FIFTY this week on Marketing and Sales, Over Cocktails! Tracy, author of Get Repped: Build Your Brand with Effective Public and Media Relations, and the owner of her ...
When surveyed by Hubspot a few years ago, over 1000 people said that they trust their barista more than they trust a sales person, or a marketing ad or company. Think about that for a second...so what's the problem here? Let's find out with this great episode of Marketing and Sales, Over Cocktails when marketing guru, GINA BALARIN talks about this and the many other relationships between sales and marketing, and your business and customers. As the founder of Verballistics and the author o...
Do you turn into a "salesperson" right before you meet your potential client? Are you still following sales scripts? Are you a solopreneurs or business professional passionate about your area of expertise, but don't know how to quite close the sales conversation, or take those appointments and turn them into customers? Then say hello to sales and business coach, Rachel Crocker, hot off the presses with episode 48 of Marketing and Sales, Over Cocktails! Rachel, who has been helping fo...
With one great tagline after another, business coach and all-around badass business owner, KATIE MCMANUS joins me this week on Marketing and Sales, Over Cocktails, and you will want to carve out some time for this one! Totally fun, slightly irreverent, and usually the smartest person in the room or on the Zoom, McManus tells us how she went from an online dating coach for men, into one of the more sought-after business coaches on LinkedIn. Her tagline, “Stop being a weenie and start your bus...
Straddling both sides of the sales and marketing worlds, the Senior Director of Marketing for First Orion (a company change since the podcast was first recorded), Sherri Schwartz took her experience as the number one sales rep in a male dominated industry, and turned it into a highly successful career in both sales and marketing. Get ready for a Marketing and Sales, Over Cocktails episode filled with high-end advice for both sides of the sales and marketing aisle. With experience in ...
If you think the contracting world is full of misfits and hacks just trying to take your money, you would be very wrong. Yes, those misfits and hacks do exist, unfortunately, but the majority are smart, competent, successful small business owners that know how to run teams and schedules and everything else you need to master to have a successful enterprise. And my latest guest on Marketing and Sales, Over Cocktails, TORLANDO HAKES, is a great example of the successful contractor we all could...
How do you solve problems? With force? With money? With conversation? Or, with better thinking? Meet critical thinking expert and author of the great book, "Thinking Better: Critical Thinking & Creativity Through Trusting Collaboration ," DAN MANNING, as he joins me in this fascinating and entertaining episode of Marketing and Sales, Over Cocktails. A former A10 fighter pilot for the Air Force and then a military diplomat who speaks fluent Russian, Manning will drop your chin with his s...
Is anxiety stopping you from the success you wish to attain? Or getting into the relationship you want to have? Or possibly even preventing you from chasing after that promotion you've always wanted? Well, you're not alone. Anxiety is everywhere, and ALL of us deal with it, or should I say, try to deal with it. In this fascinating episode of Marketing and Sales, Over Cocktails, Anxiety Coach, Bibinaz Onsori understands all of it. While in a previous high-pressure sales career, she dealt wi...
You’re at the point in your career where you know that you want a promotion, but the competition in your office is fierce. It’s completely normal to feel nervous or unsure about your success, but pull up a chair and listen to my next guest, Melissa Worrel-Johnson, who is going to help you step over your fears and walk into an amazing new position. On the next episode of Marketing and Sales, Over Cocktails, business and entrepreneur coach, Worrel-Johnson, with 18 years experience in the sales...
Buckle up MASOC fans for one of the most insightful and fascinating interviews yet, as this humble host was graced with having a conversation with a true pioneer of business. Sit back and get ready to geek out on a journey that takes us from Russia in 1970, to Artificial Intelligent travel concepts at the turn of the century. Meet TERRY JONES, known as a "Digital Disruptor," an author and a venture capitalist. And oh yes, he also started these two tiny little companies called Travelocity a...
So how do YOU use LinikedIn? As a place to find a job? As a platform to tell people how good you are? Or do you use it the proper way? To build a PERSONAL BRAND. Introducing AMY QUICK, Navy mom and wife, and Fortinet Account Manger extraordinaire, Amy has been in the sales world for 17 years, but was one of the original "brand builders" on LinkedIn, before brand building was a thing. Now, with close to 24 THOUSAND followers, she is one of the experts when it comes to using LinkedIn to hel...
Do you leverage humanity in your sales process? Do you have the core skills that not only impact your sales success, but your sales "happiness?" Pull up a chair and check out my latest episode of Marketing and Sales, Over Cocktails, as I sit down with JORDANA ZELFDIN, a sales expert and owner of Spriing Training, a coaching consultancy that helps seller and sales teams leverage their human-ness to become more effective sellers and build richer, more open relationships with their prospects. ...
We define ourselves by the things we choose to buy. Simple as that. Understanding that key concept can help you unlock marketing strategies that will help you cut through the noise and reach your target audience. Join me as I talk to the brilliant Michael Solomon, a premium expert of consumer behavior, prolific author, and a professor of marketing, on the latest episode of Marketing and Sales, Over Cocktails! Your primary motivation to buy one brand over another is about what the brand mean...
We all want to improve, right? We all want to get better at sales, at marketing, at running our own business...but are we willing to do what it takes? Did you know that 94% of people who buy self-help books or programs never follow through or finish them? For once, keep your New Year’s resolutions and make 2021 the year you make real progress towards your goals with high performance coach and author of The Morning Fire, Jeff Wickersham. In this awesome conversation, Jeff shares fant...
1If 2021 is the year you’re aiming for that promotion, then you need to know the skills that senior leaders are looking for. Should you really schmooze more with your boss, or is it really time to improve your communication skills? Are you a woman or minority looking to break through the status quo? Are you a college student trying to figure out how to get into a leadership position, or what to do during an interview? Take a seat and grab a whiskey as leadership and business coach, CAT...
Is customer service a main focus of your business, or is it reactionary? Do your employees know what real customer service is, and how to deliver it? Do they, or you, have a plan? Well if you've answered the wrong way on any of those questions, then pull up a chair and get ready to take notes as the king of customer service, Dr. KELLY HENRY joins me on the latest episode of Marketing and Sales, Over Cocktails. Did you know that many business owners treat their employees as liabilities inste...
How much fun can two people have in one interview? Well find out here as the “the Social Media Sherpa" herself, Shaily Hakimian digs in and let's lose (with a few shots of tequila to help along the way) as we get into all things social media, including a dive into my recent venture onto TikTok! One of the highest-energy people I know, fasten your seatbelt as Shaily takes you on a fast and hilarious journey into the hacks of the social media world. Since her MySpace days, Shaily h...
Why is your sales team closing just 28%? If you ask the marketing department, it's because they don't know how to close. If you ask sales, they will tell you the leads suck. The truth? The blame really lands at the feet of the upper management teams stuck in the past, still believing that quantity will always win out over quality, basing success on number metrics and nothing else. Drive as many leads as possible, and we will be successful. This however, no longer works, and produces...
Happy 2021, and get ready for some Rocket Fuel, with the first guest of the year, Mike "C-Roc" Ciorrocco. If want or need that small kick in your ass to get the year started, this is the episode for you! This past year has been such a stress test for people’s coping mechanisms. Some people curled up in a ball, and others had their best year ever. The difference? Everyone who seized the opportunities before them instead of playing the waiting game, or simply made their own. Get ready for some...
You’ve gotten some great engagement on your social media posts, but you can’t seem to figure out how to get clients. You're tempted to use the shiny new automated messaging system, but then wonder if anyone will ever trust you.Pull up a chair and get ready for some rock solid LinkedIn and sales advice to end 2020 by one of the most qualified experts around, Richard Moore. A true LinkedIn rockstar who also adds over 17 years of sales experience, Richard entertains and enlightens in this great ...
Can you simply follow the company sales process and be successful? Can you leave your personality at the curb and simply go through the company pitch and expect to close? Today's episode of Marketing and Sales, Over Cocktails shatters the myth that all extroverts and outgoing people are automatically good at sales, and that if you follow the corporate "process" exactly as trained, you will sell. Join me as I sit down with sales trainer extraordinaire, ENEIDA CANEV, as she breaks down what...
Covid has forced us to integrate our work life into our home life, whether we want to or not. There is no longer a "work-life balance," there is a "work-life integration." Join me and this week's guest, Executive Business Coach, David McGlennen, as he gets real with happiness at work and at home, and how to achieve both. And even though most of us are working virtually, company culture is still paramount to success. Take notes when he explores the problems of a bad company culture, an...
Did you know that average person swipes on their phone screen enough times every day to equal the height of the Statue of Liberty? Did you also know that the average life-span of a single post is less than an hour? So how are you going to get someone to STOP on YOUR post? Coming at you in my latest podcast with tips on how to do this, create entertaining video marketing, website copy, and so many more golden nuggets, is award-winning brand creator, wine lover, owner of Englund Studio and hos...
There’s a scale of knowledge that’s in the subtext of every sales conversation. You, the salesperson, knows every feature of the new product, and your customer only knows that they need something. Finding out what the underlying need a person has can be as easy as saying, “tell me about your story." On my latest podcast of marketing and Sales, Over Cocktails, let's take a small detour into the the strategy of a business conversation, how to be vulnerable, and how to "act as if" you know ...
“Does anyone have any questions?” might be the worst question ever asked by a presenter. After a deadly, dull presentation, the last thing anyone wants to do is drag it out by asking questions. Avoid becoming the poster-child for the world’s worst presentation when you laser down your focus with these amazing presentation, and proposal tips from renowned sales trainer and expert, Simon Hares. Joining me from Bath, England, Simon, who owns SerialTrainer7 and has been a sales trainer for ov...
With each social media platform having its own rules and demographics and algorithms, learning how to reach your customers can be confusing and time-consuming. Instagram expert Lauren V. Davis is going to demystify how to build your brand, find your people, and authentically sell to your customers. Making social media fun for you is going to help you bring energy to that platform, even if you’d rather hide out on Facebook. Lauren V. Davis is going to share her tips and tricks for under...
"Headless Body Found in Topless Bar!" You kept reading didn't you? Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails, as I interview long-time marketing guru and agency expert, LORRAINE BALL of Roundpeg, a digital marketing agency in Carmel, Indiana. After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee, and started Roundpeg close to 20 years ago. She's also the host of one of ...
So how do you start a sales conversation? With a pitch, or with connection? 🤔 Or, how do you deal with a prospect who's budget is lower than your product or service? Find out by tuning in to my latest MARKETING AND SALES, OVER COCKTAILS podcast episode, with the amazing and fun and entertaining and insightful, AmyK Hutchens. International keynote speaker, best-selling author, and all around brilliant pro, you may want to listen more than once as Amy just brings the gold. *** Flip the scri...
Are your marketing efforts authentic? Or do they come across as salesy? Do you sound like everyone else? Or are you original? Tune in to my latest podcast with marketing agency owner and small business entrepreneur, Kelli Maxwell as we pull back the curtain on what actually makes your social media marketing work. It's not gimmicks, it's not the latest trend...it's consistency, authenticity, and being true to the brand that you need to build. Show Notes: That hard sell that old-school m...
So are you a Sales Rep... .......or a Sales Professional? Better yet, how do your customers or prospects view you...as a Sales Rep, or a Sales Professional? The difference is enormous. Listen to my latest Marketing and Sales, Over Cocktails Podcast interview with author and sales expert, Larry Levine, as he distinguishes between the two, plus covers many other great topics centered around his popular book, "Selling From The Heart." Would you talk to your friends the same way you talk t...
Did you know that 90% of people surveyed hate talking to salespeople? Did you know that the figure is even higher when you ask salespeople themselves if they like talking with a salesperson? In a wonderfully poignant and honest podcast episode, entrepreneur and business owner, Dale Dupree, uncovers the truth about the sales world. The high turnover rate...salespeople who suffer from anxiety and depression...stress that effects their jobs and their personal lives. Companies that focus purely...
So can you double, or even triple your revenue, with one simple sales question Can you 3x your sales revenue by implementing a daily 5-minute system? The answers to these and so many other sales questions can be found in my latest podcast episode with best-selling author Alex Goldfayn. Alex Goldfayn’s newest book 5 Minute Selling System: The Proven, Simple System That Can Double Your Sales...Even When You Don’t Have TIme is designed to help you create a system that maximizes your time pitchi...
The polished marketing messages of yesteryear just don’t cut it on social media anymore. Consumers want real, honest, and vulnerable messages from the thought leaders, experts, and influencers they follow. That's where social media ghostwriter and all around amazing entrepreneur, AMY BLASCHKA comes in...don't have time to write your posts, your blogs, your content? Let Amy structure a plan and do it for you. In this enlightening and informative podcast episode, Amy breaks down what you ne...
Have you ever read a great book and wanted to not only meet the author, but pick their brain as well? Well, I consider myself one of the luckiest guys as I did exactly that and sat down with a writing hero of mine, NY Times Best-Selling sales author, JILL KONRATH for the latest episode of Marketing and Sales, Over Cocktails. Author of FOUR NY Times best-selling books: More Sales: Less Time Selling to Big Companies Agile Selling Snap Selling Agile Selling shows salespeople how to succeed...
You think a sales and marketing podcast could be a little stuffy, or just have the same old stuff being spit out week after week? Well if that's your take, be prepared to be converted as you better put on your head phones and hop on over to YouTube after you listen because today's podcast is way outside the box, and will be one of the most entertaining you will hear this year! In episode 16 of Marketing and Sales, Over Cocktails, I not only bring in Media Sales expert, Al Getler, to talk ab...
Are you selling like it's 2020, or 2006? Have you kept up with the wave of technologies that has transformed how sales operates, shifting the balance of power from the salesperson, to the buyer? Have you changed your mindset from selling, to helping? Pull up a roller coaster and get ready for a great ride as the always entertaining, Dan Tyre, VP of Sales at that little tiny company we all know as Hubspot, sits down with me and takes us through how sales and marketing has drastically changed...
In this lively, enlightening, and thoroughly entertaining podcast interview, listen to Brand Communications expert and former Hasbro marketing VP, Michael Verret, break down the one and only reason why you should be in business. And why that single reason is all you need to guide you in that business. So many business owners get caught up in what they think they are supposed to do to market their business, what the proper steps are. But along the way, they forget what made them start the bus...
Listen in as executive coach and fellow podcaster, Chiara Covone imparts her amazing wisdom in this cool podcast where we shared each other's show! I was on her show and she was on mine, simultaneously! In this episode, we discuss... How to stop being a second-rate salesperson and become amazing when you channel excitement about your life into your job. Chiara Covone wants to help you achieve your goals faster than you believed possible by completely changing your mindset. As a business an...
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