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Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!
194 Episodes
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Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! Request Free Email Marketing Audit! Did you enjoy this...
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here!You’ll LearnHow to tie your products with your email marketing strategyOne segmenting strategy you should implement before Mother’s DayThe differences between marketing Mother’s Day in the UK, the ...
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.Watch the full episode!You’ll LearnThe story behind Flowium’s brand nameThe first thing to consider when picking a name for your businessDomain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why ...
191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!Watch the full episode here! You’ll LearnAll about the HiTide processHow HiTide collects zero-party dataHiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it worksExamples of automation...
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.Watch the full episode here! You’ll LearnHow Disco helps you boost your AOVDisco’s pricing model and its advantages to users How Disco helps you navigate competitionThe backstage of Disco’s data collection processHow you can leverage Disco to grow your email listResources Mentioned in ...
189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.Watch the full in-person episode here! Interview QuestionsWhat is charity: water about and what are your values?What technology do you use to manage projects at charity: water?How big is your retention team?Is the concept of retention different for NGOs?Are there marketing channels where you put more resources than others?How do yo...
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.Watch the full in-person episode here! You’ll LearnThe reason Andriy is doing it now, after 7 years in eCommerceAndriy’s top advice for choosing a nicheBuilding from scratch vs. buying an existing business: pros and consGetting started: research tips and key considerationsOur co-host Vira’s top tips for market research and ana...
187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.Watch the full in-person episode here! You’ll LearnThe key spending category in the UKThe role of Amazon for the UK consumersMessenger...
186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.Watch the full video here! Resources Mentioned in This EpisodeSmart Passive Income Podcast with Pat FlynnMacy's Thanksgiving Day Parade 2023Intelligent Change - Tools to Positively Change Your LifeThe Five Minute ...
185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.Resources Mentioned in This EpisodeYouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTRProven Strategies for Valentine’s Day SuccessJones Road Beauty - Clean No-Makeup MakeupChubbies Shorts - Proper Length Men's ShortsDignitasFeastableG...
184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.Watch the full episode here! You’ll LearnThe low-hanging-fruit strategy you can’t afford to pass onCreative Valentine’s Day-themed discount strategies What you can do to stand outHow to leverage gamification for bett...
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.You’ll LearnThe most organic strategy to keep your customers coming back for moreUnleash the power of exclusive access: memberships done rightDecoding top brands’ retention success: discover and apply their strategies for your brandHow to optimize your subscription program: proven strategies for success Resou...
182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll LearnUnderstanding GIFs: pros, cons, and strategic moves for successful email marketingIncrease clicks: how to craft compelling emails with GIFsGIFs that pass spam filters: Ensure deliverability without losing ...
181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.Watch all design examples here!You’ll LearnQ1 monthly themes and how to leverage them for strategic campaign planningInnovative approaches to elevate Valentine’s Day campaignsThings to keep in mind to help you optimize send times during Q1New angles for crafting New Year’s Resolutions campaignsNational an...
180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing.Watch the full episode here! You’ll LearnSocial commerce: everything you need to knowHow to leverage AI to help personalize and grow your brandHow NOT to do omnichannel marketingExamples of omnichannel marketing done rightResources Mentioned in This EpisodeNotion...
179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp. You'll LearnHow to assess your lead generation strategiesYour website’s role in conversion optimizationHow to assess your entire customer processWhat assessments to perform on a...
178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.You’ll LearnThe top factor hurting your deliverability and hindering your reachThe must-have flows you can’t afford to overlookThe silent threat affecting your campaign tracking numbers The one seemingly insignificant detai...
177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.Watch the full episode here! You’ll LearnDiscount vs. No discount in the hero image One vs. two CTA buttons in opt-in formsShort- vs. long-form campaignsDark vs. light mode for CTRLifestyle vs. product images in the hero imageAn image of a model vs. the image of the brand’s CEO in an opt-in formThe secret tool we’re testing at Flowium for A/B testingResources Ment...
176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.Watch the full episode here! You’ll LearnA critical December 2023 deliverability update that will affect email deliverability if not addressedThree inbox protection updates announced by Gmail and YahooSPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting...
175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You’ll LearnEffective product launch strategiesWhy it’s important to understand customer resolutionsHow to capture your customers’ attention and generate excitement after the holidaysPopular eCommerce brands that you can learn from Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive salesThe power...
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