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Success Stories with Marshall Atkinson
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Success Stories with Marshall Atkinson

Author: Marshall Atkinson

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Success Stories is a podcast that is focused on the decorated apparel and promotional marketing industry. We highlight successful companies and people in these industries. What are they doing? How can you learn from them? Hearing their stories of success, you can apply those same ideas to your business situation and have success too.
90 Episodes
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One of the things that I've always enjoyed is talking about art with our other artists.  On today's Success Stories podcast, we'll wade forehead deep into some tasty art ways with my friend Jon Anderson with XLNT 3D Art. Jon has been designing amazing t-shirts for years and now, he applies his craft to something completely different: courtroom graphics for trials. So, t-shirts, courtroom exhibits, it's all a design project for Jon!It's gonna be a great show as we'll discuss design, inspiration, and more than likely some artificial intelligence stuff too!
It's rock star day at the Success Stories Podcast!Today, you will be lucky enough to hear all about Johanna Gottlieb, the powerhouse sales force, who lives in the windy city of Chicago. She has been a staple in the promotional products industry for a long time, and is a force multiplier for any organization she touches. On today's show, we'll learn about Joe's journey, her thoughts on education, selling and maybe even how to do things differently to stand out. So buckle up buttercup, it's time to learn how a sales legend thinks about sales!
If you've read any business books in the past few years, you'll know that a lot of them advise you to do things differently. Well, our guest today on the Success Stories podcast not only does things his own way, he authored a book to outline what he believes in, and why it should resonate with you, too. Of course, I'm talking about Ryan Schraffenberger with Promotions Guy! On today's show, we'll find out what it's like to be in a sales nomad. Focus on sustainability first, and take a Jerry Maguire moment and write a book called Retail Responsibly. If you need more sales, then this is the episode you should be paying attention to right now!
On today's Success Stories podcast, we'll chat with Joe Ortinau now with Ortinau Art in Pemberville, Ohio. Joe has a unique spin on running a t-shirt shop. From wearing flip-flops daily to his viewpoint on creativity. He has built a great business in his corner of Ohio. So how does he think about creating someone's new favorite shirt? You'll learn about that and more on today's show. So grab some coffee, get a pen and some paper and kick back as we dig into what makes Joe's shop a success.
On today's Success Stories podcast, the guest is none other than Nashville's own Adam Tanaka. Adam is a thought leader, consultant, and merch specialist and he's also an entrepreneur with several businesses to his name. On today's show, we'll chat with Adam about his origins, building companies, and you're gonna want to know this to future of merch. This is one you don't want to miss!
You're in for a real treat on today's Success Stories podcast! Cole Lundstrom with LA-based ShirtAgency -- is on the show! Cole has been the driving force behind the success of this business since its inception in 2012. Want to know how great a shop Cole has? Well, brands like Bella + Canvas and NextLevel film their marketing videos in his shop;  so you could say the team at ShirtAgency does things the right way and you'd be correct. This episode will talk to Cole about his origins, evolving his sales efforts, podcasting, and how he is looking to make a better future by upselling. So grab a cup of coffee, kick back, and get ready to take some furious notes!
Let's talk sales. And if you want to truly talk sales, let's chat with one of the best in the industry, Tim Gibson, Tim has held major sales roles and some of the top apparel companies in the industry. So what makes a great salesperson? Where do leads come from? How do you keep customers coming back for more? We'll get into all that and more with Tim's unique journey through the industry on today's podcast. So get ready to take some killer notes!
What is it like to design and print for the big boys? On today's Success Stories podcast, we'll speak with Kim Cartano, who has worked with Team Edition apparel, also known as Footlocker for over two decades. Kim will share her story, some process ideas, and what she's excited about in the future of apparel decorating. This is going to be a good one so get ready!
One art term used for decades in the decorated apparel industry is simulated process. This technique separates an image into spot colors to build the correct colors and simulate the usual four-color separation process. On today's Success Stories podcast, we'll speak with Dave Gardner, who invented and perfected that technique. We'll go to art school today and chat about other ideas too!
On today's Success Stories podcast, I'm delighted to have the one and only Scott Fresener on the show!Scott was instrumental in bringing DTG technology to the industry. He wrote the book "How to Print T-shirts for Fun and Profit!" And is an expert in separating art for printing. So buckle up campers, we'll have a fun episode today!
On today's Success Stories podcast, we'll talk to Matt Reese with  Blk Ankr Originals about his career in Maryland: the self-proclaimed sailing capital of the world, and now he has established a foothold in the Annapolis area. Matt does things his way and has a unique spin on keeping local businesses loyal to him. And we're going to learn all about that and more. So stay tuned!
Are you a fan of sports apparel? Want to know the secrets behind building something for a brand? Well, you are in luck!As today on the Success Stories podcast, we'll be speaking to Mariellen Auer with Custom Apparel Stores about just that. Whether you're starting a brand growing a brand or working with sublimated apparel, Mariellen can help you. Let's find out how she got started her philosophy of working and more on this episode. So let's get ready to have fun, kick back and hear how this expert rocks the industry for her clients daily.
If you are in the print-on-demand game, today's guest will be someone you need to hear. Jed Siefert with stakes manufacturing in Eastlake, Ohio, joins us today to chat all about high-volume digital print-on-demand services. They have one of the largest print-on-demand shops in the United States so you are in for a real treat. But that's not all! They also are quite proud of their diversity and inclusion program with a large number of their employees having intellectual or developmental disabilities, including some of their top performers. We'll learn about those points and more on today's show. So buckle up and get ready for an amazing episode.
If you are a fan of great-looking t-shirts, especially those with a race car, then today’s episode of Success Stories will be built just for you.  Today on the show, we welcome Bruce Kittle, an industry vet since 1983.  He’s been designing for national sports teams, the music industry, labor unions, national parks, and the auto racing industry.Bruce is currently the owner and director of ScreenArt Studios, a graphic design studio that caters to the screen print and apparel industry by providing design, remote art department options, and remote production consulting.So, get out your sketchpad and get ready to take some notes, or maybe a doodle or two as we welcome Bruce Kittle to the Success Stories podcast.
We have a real treat for you on today's Success Stories podcast.  How do you go from working as a new hire in the screen room to working all the way up to running a massive production facility printing millions of shirts…to starting your own small print shop and beginning your own entrepreneurial journey?Today we’re talking with Nate Leber with Leber Design and Print about that subject, as he’s the one that did that.  Nate took a career’s worth of skill and understanding to build his own boutique shop in Grove City, Ohio. We’ll chat with Nate about the lessons he’s learned along the way and where he’s going now.  So get ready for an incredible discussion.
On today's Success Stories podcast, we'll talk to Ben Spurlock with SE Impressions in Lebanon, Tennessee just outside of Nashville. He's a second-generation t-shirt printer and has taken over the business from his parents. How has he taken his business to another level with increased sales, new processes, standards, and organization? We'll learn all about that and more. So buckle up and get ready for a fantastic episode.
Today’s guest on the Success Stories podcast is Erich Campbell, and we’ll focus on all things embroidery.  Erich is a prolific writer, content creator, and a fantastic teacher.You may have seen him at a trade show, on the 2 Regular Guys podcast, or on his own podcast, The Takeup.  But what do you actually know about Erich?  How did he get into this business?  What is he interested in?  We’ll dig into all that and more in this edition of the Success Stories podcast.  So buckle up and get ready for an amazing episode!
Since 2009, Corvallis Custom has been a mainstay in the Oregon region for custom-printed apparel, promotional items, and large-format print production. They have served in the collegiate market since day one, with a recent name, image likeness, or ni l movement they have been helping athletes was customized merchandise that reflects their unique personalities and viewpoints. Today we'll dig into how Corvallis custom has grown over the years and moved into the NFL market in a major way on this episode of Success Stories, get ready to have some fun.
If one person in the decorated apparel industry has been leading the charge on innovation, it is Michelle Moxley Hruby.  She always seems to be at the forefront of the next big thing.But where did all of that start?  On this episode of Success Stories, we’ll chat with Michelle about her roots and career journey and what she is excited about now.So, go grab a fresh cup of coffee and sit back and enjoy the show!
How do you grow from a germ of an idea into a partnership and a flourishing business? That’s the subject of today’s podcast with guest Marckendy Jean and Jabir Ducasse with Somerville Printing by Villeside Customs. They partnered up in 2018 and have been a leading apparel decoration shop in the Somerville, Massachusetts, area since. We’ll learn what it takes go get momentum and some partnership tips from two guys who have figured it out. Get a cup of coffee and be ready for a fun show! 
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