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Wisdom.MBA

Author: Gavin Jocius

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Business insights from MBA students, professors and alums. We look to share wisdom, focusing on the hard-lessons learned through different career, school and business endeavors and share insights into how you can put a business education to best use.
48 Episodes
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Michael Minter has had a very successful career as a creative marketer working with some of the world’s largest footwear brands.  Michael is currently the CMO of Reef, a 40-year-old legendary sandal brand that has recently seen an expansion in its product catalog and growth in eCommerce sales.  Prior to Reef, Michael was the Global Head of Marketing for DC Shoes, leading many of the company’s iconic collaborations with the likes of the Andy Warhol foundation and the Mandalorian. Michael and I discuss how his upbringing in the remote jungles of Papua New Guinea allowed him to approach brand marketing from a very unique perspective. We talk about his formal educational training first at SCAD followed by San Diego State University, and Michael provides his advice for anyone looking to become a CMO or creative director.This podcast was a lot of fun for me, because I also got to geek out on skate, snow, and surf culture, and we debate the topic of keeping aging sponsored pros on the payroll or not. Both of us disagree slightly on the topic, but it makes for some interesting takeaways for brands.If you are interested in creative, marketing, brand positioning, partnerships and collaborations, then you will enjoy this episode.  Discussion Topics:(1:34) Growing up in Papua New Guinea.(4:35) How an analog youth in a remote village led to a unique cultural perspective.(8:20) Brands that Michael admires.(12:19) The role good creative plays in marketing strategies.(22:48) Creative education.(26:28) Advice for trying to become a CMO at a major brand.(31:06) The importance of collaborations for brand growth.(43:51) Keeping legendary team riders on the payroll.(51:29) Working with Ken Block.(55:26) Growth potential for Reef.(58:40) Rapid fire. 
Bakari Akil is a visiting lecturer at Cornell Johnson Graduate School of Management teaching students how to buy a business. Bakari is also a successful search fund entrepreneur and independent sponsor. Bakari recently sourced the acquisition of a burlap bag manufacturer, secured equity financing, closed the deal, then recruited and hired the CEO to operate the business. Bakari shares his inspirational story about growing up extremely poor and discovering Entrepreneurship Through Acquisition to provide generational wealth. We talk about how ETA is a great path for anyone, particularly if you don’t have an MBA or went to business school.Bakari is currently traveling around the world as a digital nomad managing his numerous ventures remotely. He provides great advice for anyone looking to use entrepreneurship and a distributed support staff to live a dream lifestyle.This podcast is for anyone looking at Entrepreneurship Through Acquisition as a career choice or for anyone who loves a great entrepreneur story.Discussion Topics:(2:10) World travel and advice for remote entrepreneurs.(9:40) Not financial advice … the best financial advice.(18:32) Going into ETA or Private Equity.(26:05) The New York Times & Bakari’s entrepreneurship journey.(32:29) Learning ETA without going to business school.(40:22) Advice for searchers.(50:00) Bakari’s NYP search deal and investment thesis.(1:00:45) Rapid Fire.
Ryan Duey is the Co-Founder + Co-CEO of plunge.com. Plunge has seen fantastic growth with increases in demand for cold plunge and contrast therapy coming out of the pandemic. Ryan and I go deep into what caused the company’s parabolic rise and how he and his co-founder Michael Garrett were able to both help create and capitalize on the current cold plunge boom.We talk about getting free organic exposure from Lebron James. Plunge’s origin story during COVID lockdowns. His appearance on SharkTank, goals for the future and his honest advice for young entrepreneurs. A really fascinating insight is Ryan’s concept of the entourage effect. I had never heard of the concept before, but I think it is a genius and a big reason why the company and cold plunges in general took off so quickly in the United States.If you like health and wellness or a great founder story that involves taking risks and pivoting during adversity, then I think you will really like this episode.Discussion Topics:(1:17) Icebreaker: study abroad.(3:16) Lebron James, Tony Hawk, Andrew Huberman and more. (14:37) Why did cold plunge go parabolic in December 2022?(21:30) The entourage effect.(24:09) Which celebrity has the coolest house?(30:47) Plunge’s origin story - necessity is the mother of invention.(38:12) Sharktank … was it worthwhile?(43:00) Sauna launch.(51:29) Advice for young entrepreneurs.(53:33) Rapid fire.
Chris McKleroy is the founder and CEO of Nocs Provisions, a company which has reinvented binoculars. Chris is a successful entrepreneur with a proven track record of designing disruptive products and bringing them to market.Prior to Nocs, Chris was the Head of Product and Co-Founder of Boombotix, one of the original Bluetooth personal speaker brands to enter the market. Chris helped scale the business from $200k to over $13 million in annual revenue. We discuss the lessons learned from massive growth, raising venture capital and what it was like partnering with Wu-Tang.Chris and I discuss product development, prototyping and why product market fit is so critical. He shares his insights on how to bootstrap a business idea and talks about the importance of finding your MVB “Minimum Viable Business.” He shares his advice for overseas manufacturing and how to disrupt established markets with innovatively designed products.If you like product development, direct-to-consumer marketing and design then I am sure you will love this episode.Discussion Topics:(1:28) Working with Wu-Tang.(10:08) Business & design programs for Entrepreneurs.(17:12) Scaling Boombotix to a $13 million business.(24:12) Bootstrapping Nocs Provisions.(30:51) Advice for Entrepreneurs.(36:45) Product design process.(44:46) Manufacturing products in China during COVID.(58:10) Minimum Viable Business.(59:00) Rapid fire questions.
Bradley Harris is the principal and CEO of A-Frame - a venture studio built for sustainable growth.  Brad and I met on acquire.com, an online marketplace for buying and selling startups. I was looking to purchase the surf and board sports business that he had founded. I loved what he had built and his focus on being a socially minded entrepreneur. Brad ultimately sold the business to someone else, but we have stayed in-contact and have helped each other on our respective entrepreneurial journeys.Brad is a 3x founder and advisor with a deep understanding of go-to-market strategies, brand management and mobile technology. His super-power, however, is being able to position brands for social impact in ways that are authentic and resonate with consumers.We talk about how he positioned his surf eCommerce business Good Wave to meet an underserved portion of the market, namely surf parents. We geek out hard on surf culture and board sports and how brands can be better leaders of social impact.Brad is a great guy with a lot of wisdom to share.  I hope you enjoy.Discussion Topics:(1:14) Brand archetypes in action sports.(6:18) The best winter ever and finding your why post-exit.(11:42) Building a business for surfing parents and families.(28:32) Product development process.(37:40) Advice for selling on acquire.com.(52:17) Vision for A-Frame ventures.(54:40) Rapid fire.
Will McGuire is a seasoned entrepreneur with a passion for helping startup founders raise capital. Will and I take a deep dive into the JOBS act and how equity crowdfunding came to be in the United States. We talk about a bill that just passed in the house of representatives that would improve access to capital and how accredited investors are defined.We also talk about how his business Incolo.io is leading the charge for helping level the playing field for who gets funding. We discuss whether adding influencers to your cap table is a good idea or not and a step-by-step guide for raising money through equity crowdfunding and whether it is the right choice for your business.Discussion Topics:(2:40) Icebreaker Multipotentiality(7:42) The Jumpstart Our Business Startups (JOBS) Act(16:10) The growth of equity crowdfunding.(17:20) Incolo’s origin story.(25:29) Traits that make founders investible. (28:36) Step-by-step guide to raising investment crowdfunding.(35:52) To use influencers or not on your cap table.(42:30) Building the best outdoor music venue in the southeast.(46:13) Rapid fire questions.
Mike Fata is a true pioneer in the health food sector and a passionate advocate for wellness. Mike's story is as inspiring as it is unconventional. His career began not in the boardroom, but in a personal battle with weight loss and the pursuit of a healthier lifestyle. This journey led him to discover the nutritional potential of a plant that was largely overlooked.In 1998, Mike co-founded Manitoba Harvest Hemp Foods, transforming it into the world's largest hemp food manufacturer, and in the process, changing our understanding of hemp as a health food ingredient. In 2019, the company sold to Tilray for $419mm. Like his passion for the hemp industry, Mike now devotes his time, energy and capital to helping founders in the natural products industry grow and thrive. Mike has a proven track record of success. As the Chairman of the Board for Sol Cuisine, the company was acquired by Plant Plus Foods in January 2022 for $125mm.  Many of Mike’s portfolio brands like Mid-Day Squares and Love Good Fats have experienced incredible growth thanks in part to his mentorship and guidance.While very busy, Mike still provides wisdom and guidance to entrepreneurs through his podcast Founder to Mentor and his new book GROW 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur.Mike and I talk about the early stages of launching a startup in a nascent industry, health and wellness and launching consumer products online and in retail.  Mike’s story is a fascinating journey of personal transformation and overcoming adversity with a great deal of wisdom that I think many people can relate to.Discussion Topics:(1:48) Icebreakers: How Mike is currently using AI tools and 80s TV.(6:33) Early days of hemp in Canada.(14:52) Financing/bootstrapping a hemp business.(19:56) The health & wellness boom.(25:56) Investing in founders and natural products startups.(29:02) Do you launch in eCommerce first then retail?(30:50) Can the Mid-Day Squares playbook be replicated?(34:14) Breaking into the US market from Canada.(35:53) Advice from Mike’s book GROW.(41:06) How nutrition and health benefit entrepreneurs.(45:13) Best lessons for entrepreneurs that you will not learn in business school.(50: 52) Rapid fire questions.(51:59) Shoutout to The Weakerthans “One Great City”
Jen “JB” Braly is a hands-on transformation executive with a proven track record of driving large-scale change. Most recently, she was the Vice President, Program Office for Moderna during the COVID-19 pandemic. Reporting directly to the Chief Digital and Technology Officer, JB helped the company grow from a pre-commercial research start-up with less than 1,000 US employees and no revenue to a $20 Billion global enterprise with over 4,500 employees. There needs to be an operations and logistics business case on Moderna because JB’s stories from behind the scenes are wild.JB is an absolute force of nature with a very impressive resume. Air Force Captain, project manager, lean guru, Poets & Quants “100 Best & Brightest Executive MBA,” and the 1st and only EMBA to receive MIT’s “Graduate Women of Excellence Award.” In addition to all her success, she is also a really cool and fun person. I loved this conversation.If you are interested in knowing what it was like managing one of the largest and fastest product rollouts in human history or what it’s like doing an Executive MBA at a top business school, then you’ll want to listen to this episode.Discussion Topics:(2:35) AI productivity tools for project managers.(13:01) Moderna and the COVID-19 response.(29:39) Working with brilliant classmates in EMBA programs.(46:35) Advice for people thinking about an EMBA program.(1:04:05) Rapid fire questions.
Kelly Smith has had an incredibly diverse career and is a true business renaissance man. 5 exits. Investor in companies which were acquired by ESPN, Amazon and Google. Vice President of Digital for Starbucks China when the company was experiencing massive growth opening a store a day. Chief Digital Officer at MGM Resorts International, Hagerty and now Athletic Greens.Kelly and I talk about what it’s like transitioning from start-up founder to a Fortune 100 corporate role. His successful track record for building companies that get acquired. Digital transformation and the future of the online art space.We also talk about German cars, Swiss watches and other luxurious spoils awarded to those bold entrepreneurs who are comfortable taking risks. There is a lot of great wisdom in this episode and Kelly is an all-around good guy with great stories to tell.Discussion Topics:(1:40) Fast dad cars.(6:34) Entrepreneur to intrapreneur.(12:30) 5 exits.  What’s the secret?(17:50) Venture capital & investing.(20:18) Saying no to Elon Musk.(23:49) Digital transformation mindset.(31:48) Building a new category of product with Athletic Greens.(38:11) Imagekind and the online art market.(51:00) Rapid fire questions.
Eddie Cohen is the founder of Walden, a brand that designs, engineers, and manufactures products for meditation. Eddie’s founder journey started after a 10-day meditation retreat. As a product designer who worked at Apple, he discovered that the products at the retreat lacked inspiring aesthetics. With Walden, Eddie wants it to become Nike for the mind, providing customers with beautiful and thoughtfully designed products that promote a mindful lifestyle.Eddie and I discuss his founder journey, why he decided to manufacture products in the US, the post-COVID health and wellness boom and how he manages to finance inventory for his growing product assortment. He also provides insights for how entrepreneurs can use meditation for dealing with the inevitable stresses of building a company.If you love a good founder story from someone who is truly living their passion, then I think you will enjoy this episode.Discussion Topics:(1:20) Icebreaker: Instagram handles and burning man.(5:28) Meditation & mental health in a post-COVID world.(12:12) Designing a better cold plunge.(17:39) 10 days of silence.(22:44) Japanese Zen influence.(29:00) Using meditation to become a better entrepreneur.(38:50) Inventory financing and launching new products.(47:59) Giving up a dream job to become an entrepreneur.(52:43) The future of Walden.(55:50) Rapid fire questions.
Andrew Lachlan is the founder and CEO of Sauna House, a modern bathhouse committed to enhancing bathing culture and social wellness.  Joe Rogan, Jesse Itzler, Russell Brand, Wim Hof … there is no shortage of Internet health and wellness gurus talking about the benefits of sauna and cold plunge. Atlantic writer Helen Lewis argues that we are in the “Golden Age of Gurus” where there has been an explosion in podcasters and internet personalities promoting the benefits of these ancient practices.Is this a fad or will it become a lasting part of American culture like yoga? Andrew and I go deep into this topic and discuss his founder journey and why he has felt compelled to bring modern communal bathing to American audiences. He shares the ups and downs of founding the business and operating pre and post-COVID and why he is looking to franchise the Sauna House model.As someone who has travelled the world experiencing multiple bathing cultures first hand, this topic is very dear to my heart. I love it and I feel that Andrew is at the leading edge of trying to build a large and lasting brand in this growing space.If you like a good founder story, care about the health and wellness space or are just curious about the sauna/cold plunge boom, then I think you will enjoy this podcast.Discussion Topics:(1:32) Icebreaker … saunas and bathhouses in films.(7:53) The golden era of gurus and the rise of sauna and cold plunge in the US.(14:29) How COVID-19 impacted Sauna House.(17:40) Is this a trend or a lasting movement?(24:21) No phones, clocks or mirrors. Designing a sacred space.(32:16) Health benefits of sauna and cold plunge.(38:22) Where Andrew’s passion for sauna came from.(44:05) Sauna House business origin story.(54:31) Sauna House franchise goals.(1:00:38) Rapid fire questions.
Jason Gulya is a Professor of English at Berkeley College. In 2020, Jason received Berkeley’s Faculty of the Year Award for Teaching Excellence. He is also a higher ed consultant who helps students and professors prepare for the future and gives advice on how to utilize artificial intelligence in and outside of the classroom.Jason has a wealth of knowledge and actionable advice for using A.I. He outlines many great resources that you can use immediately to make yourself more productive at work. We talk about the future of the humanities, white collar work, the idea of a second brain and the emergence of a new profession he calls an A.I. Prompt Engineer. He even shares A.I. hacks for creating online classes and training manuals in record time.If you are an educator, entrepreneur or just someone who is interested in A.I. and how to “work smarter, not harder” then you will enjoy this podcast.Discussion Topics:(1:06) A.I. tools you need to be using right now.(10:50) What A.I. means for the future of work.(13:00) A.I. and the future of the Humanities.(18:33) Second brains and offloading effects.(26:45) Using A.I. to build a business.(36:00) Who owns A.I. copyrights?(41:25) OpenAI Codex.(44:38) Advice for educators. Grade the interaction with A.I.(45:27) New careers as a prompt engineer.(49:34) Advice for colleges and universities.(54:42) What does the future look like?(59:19) Rapid fire questions.
Jake Karls is the Co-Founder and Rainmaker for Mid-Day Squares, the first functional chocolate bar on the market. The company was founded in 2018 by Jake, his sister Lez and brother-in-law Nick. Their goal is to build a modern chocolate company with functional ingredients.The company has since exploded. Their peanut butter bar became the number 1 selling SKU in its category at Target. They received over 20 million organic views on social media in three months, and Jake was recently on the cover of Forbes 30 Under 30 digital edition.Jake and I talk about a whole host of topics, social media marketing, brand building and the hardships of entrepreneurship. Jake gives lectures at universities on branding & story-telling and has some incredible insights on the importance of fostering connections with your audience. Jake has infectious energy and I really enjoyed this podcast. Even if you are not an entrepreneur or founder, I think there is a great deal of wisdom and insights in this episode that you’ll enjoy.Discussion Topics:(1:45) Living life with cameras always on.(3:49) Having a supportive partner as an entrepreneur.(10:28) Mid-Day Squares growth stats.(15:34) Founders as storytellers.(22:34) Using humor and emotion to go viral.(30:07) Entrepreneurship demystified. (36:00) Amazon & wholesale strategies.(39:39) Raising $17.5 million in growth capital.(43:00) Rapid fire questions.
Finn McKenty is one of my favorite YouTube content creators who is also a brand strategist and marketing director. Between his Punk Rock MBA and personal channel, Finn has over 500k subscribers on YouTube. The Punk Rock MBA looks to promote career, business and life advice for the DIY community. Finn skillfully analyzes the cultural significance of punk and metal like a tenured English lit professor. With deep research and an incredible wealth of knowledge, you can easily find yourself going down a YouTube rabbit hole for hours on topics like how “Tony Hawk’s Pro Skater changed music forever” or “what actually killed grunge?” We talk about his process and what it takes to make a living as a YouTuber. Finn also has a successful career as a marketing strategist and brand coach. We discuss what impact OpenAI’s ChatGPT will have on marketing, how to create content for viral lift on TikTok, whether being an entrepreneur is truly punk rock and why he thinks celebrity cap tables are a dumb idea.I am a big fan of Finn’s and his brutal honesty when it comes to mentoring founders, entrepreneurs, and band members. His advice is very direct and to the point. We geek out on a lot of topics and try not to hold back any punches. If you are interested in popular culture, music, brand marketing, data analysis and what it takes to make a living as a YouTuber, then I think you’ll enjoy this episode.Discussion Topics:(1:37) Icebreaker – Artists that capture the zeitgeist of the 2020s.(9:16) Reverse engineering the TikTok effect.(18:29) ChatGPT for marketers.(24:07) Is being an entrepreneur punk rock?(35:27) Digital marketing business case: GetGood Drums.(42:45) Succeeding as a YouTuber.(1:05:32) Celebrity cap tables are dumb.(1:16:31) Rapid fire questions.
Harvard Business School Students Juan Ruiz and Doug Walsh run communEtA -- an MBA student-run fund which invests in search entrepreneurs. The first of its kind; it is a community of LPs, students, and searchers.  The group looks to provide exposure and training on Entrepreneurship Through Acquisition and source high-quality investment opportunities for LPs and finally highlight ETA as a viable career option.We discuss why communEtA was launched and Juan and Doug provide their insights on how best to source and close deals. As a West Point graduate, a platoon leader, and a team leader for the 95th Civil Affairs Brigade for the US Army, Doug also gives advice for veterans who are both looking at business school and ETA as a career choice.This episode focuses heavily on ETA, the process of searching for a business to buy, closing on it and ultimately running it.  Even if ETA has never crossed your mind, I think there’s value for you in in this episode … particularly if you are like me and want to constantly find ways to increase your personal net worth. For the search fund entrepreneurs listening, we try to add value, particularly on ways to better source deals and increase the odds of going from LOI to close … something that I have struggled a fair amount personally.Discussion Topics:(1:29) Icebreakers.(7:14) communEtA’s origin story & screening criteria for investments.(14:34) The economics of search. Is it worth it?(19:02) The deal sourcing process.(25:55) Advice for self-funded searchers.(29:33) Advice for Veteran searchers.(35:28) communEtA’s portfolio.(38:56) Increasing the odds of getting from LOI to close.(48:24) Rapid fire questions.
Sheena Brady is the founder of Teasewellness.com, a wellness brand that creates all natural, tea and botanical based products that support you to live and lead consciously. As a B-Corp and through its’ Founder Fund, Tease also helps support under-represented women entrepreneurs with mentorship, strategic resources and funding.Sheena is a tea Sommelier with a wealth of knowledge. As an owner and co-founder of a tea company myself (mositea.com), we geek out on the different ways teas can support you throughout your day. Sheena also blows my mind with some genius tea and booze infused cocktail ideas. She really knows her stuff.Having worked at Shopify for almost 8 years on the merchant success team, Sheena shares her insights into eCommerce, changes in omni-channel marketing and how to succeed as a D2C brand in the post-Facebook era. As two eCommerce vets, we also share our secrets on how to prepare for this holiday shopping season.Finally, Sheena tells her story of appearing on TV’s Dragons’ Den (Canada’s version of Shark Tank) and how she managed to out-smart one of the Dragon with the ultimate chess move which you will not want to miss.Discussion Topics:(1:30) Ice breaker … wine pairings.(5:07) Becoming a Sommelier and discussing tea culture.(12:55) Tease Wellness origin story.(24:03) Working at Shopify while running a side-hustle.(30:34) Influencers and TikTok marketing.(35:35) Q4 2022 Holiday Shopping predictions & secret sauce.(40:30) Was appearing on Dragons’ Den worth it?(48:36) Rapid fire questions.
Justin Sibley is the CEO of POWDR, an adventure lifestyle company that owns some of the best resorts on earth, including Copper Mountain, Killington, Silver Star and more. Justin is a fellow Fuqua MBA graduate who was the Vice President of Finance at Backcountry.com before becoming CFO and then co-President of POWDR. POWDR also owns Woodward. If you know anything about board sports, you know that Woodward is the leading name in action sports progression and innovation with facilities across North America. Justin and I talk about how he has been able to help leverage the Woodward brand and assets across POWDR’s portfolio of resorts.As an international company with properties in different states and provinces, we talk about the challenges of running a hospitality business during the pandemic. Justin and the team at POWDR put on a master class on adjusting to adversity. He shares a lot of great insights and wisdom for managing a massive organization through COVID-19.This episode was a lot of fun for me. As a life-long shredder with a failed pro-snowboard career, I got to geek out on both business and the snowboard industry. If you love the outdoors, action sport or just want to learn more about scaling a large complex organization, this podcast is for you.Discussion Topics:(3:11) New offerings at POWDR.(4:54) The business strategy of expanding into more year-round offerings.(12:51) Woodward … perhaps one of the greatest strategic acquisitions ever?(21:53) Woodward Park City build and opening.(24:02) Managing through COVID-19 with 8,000 employees.(30:29) Playing forever and focusing on environmental protections.(34:25) Advice for people looking to build a career in outdoor adventure lifestyles.(37:47) Rapid fire.
Natalya Wallin is an endurance athlete with an amazing work career. Natalya just finished a 100-mile ultramarathon in Moab, Utah. We talk about setting hard goals, remaining tenacious when faced with adversity, the ups and downs of ultrarunning and the parallels between endurance races and pursuing an MBA.Natalya talks about her time at the White House, meeting the Obamas and working for the US Department of State and the Global Fund to End Modern Slavery. She is currently consulting for the apparel action forum in London and serving as interim Chief Strategy Officer. The forum brings together industry leaders and CEOs at St. James's Palace to identify solutions to address supply chain risks, including forced labor and promote sustainable practices in the apparel industry.Natalya is a complete bada$$ with inspiring wisdom to share. This episode provides great motivation for anyone looking to tackle really hard challenges, and we open up about our difficulties raising kids while working full-time and pursuing and MBA. Discussion Topics:(1:19) Traveling to over 30 countries and favorite locations.(7:15) 100-mile ultramarathon in Moab, Utah.(11:14) The highs and lows of ultra-running.(17:30) The parallels between pursuing and MBA and ultra-running.(24:20) Interning at the White House.(28:44) Working for the US Department of State & preventing human trafficking.(44:11) Advice for working parents pursuing an MBA.(51:12) Rapid fire questions.
Rory Gillis is the President of Triangle Media Partners and Founder of Triangle Digital Partners. Triangle Media Partners is the largest lifestyle influencer in the Research Triangle Park of North Carolina. The company owns Chapel Hill Magazine, Durham Magazine, Chatham Magazine, Heart of NC Weddings, Sip + Savor and Triangle Weekender. Triangle Digital Partners is the digital wing of the business which focuses on display advertising, social media marketing and more.With CNBC recently naming North Carolina as America’s Top State for Business in 2022, Rory and I talk about why more businesses and professionals are moving to the area and what makes it ideal for professional recruitment. We also talk about small to medium sized business ad budgets, geofencing, digital marketing and how her company has managed to bridge the gap between traditional print media and cutting-edge online marketing techniques.As a warning, this episode focuses heavily on our hometown, but even if you are not from here, there is a great deal of wisdom on how best to grow and build a business in an ever-changing digital landscape.  If you are from North Carolina, you’ll want to stick around as we dish out dirt and have heated exchanges about our favorite local businesses and more. Discussion Topics:(1:25) Why North Carolina is the top state for business in 2022.(8:25) Triangle Digital Partner’s origin story.(16:27) Geofencing, location data and microproximity.(21:30) Scaling a business.(28:02) Mentorship and team building.(31:38) Hiring and motivating Millennials and iGen.(37:04) Intraprenurship vs. Entrepreneurship. (46:15) Controversial rapid fire.
Kasper Kubica and David Spratte are the co-founders of Carpe, makers of Dermatologist recommended sweat care products. Carpe is quickly becoming a major player in the world of antiperspirants, competing against giants like Unilever which owns Degree, Dove and AXE. From their humble beginnings, we then talk about how they have positioned Carpe to succeed in a hypercompetitive market and what makes their products unique.Both Kasper and David have become true sweat experts and have leveraged their knowledge to produce hilarious and informative content across channels like TikTok, Instagram Reels and YouTube. If you are interested in start-ups, co-founding a business with a close friend, launching a direct-to-consumer brand and the different ways you can die from sweating too much, then this podcast is for you.Discussion Topics:(1:46) How you can die from sweating too much.(7:11) Becoming sweat experts.(12:09) Early product development.(14:47) Carpe’s total addressable market.(19:16) Launching a D2C product in a highly competitive market.(25:02) Content strategies for TikTok, Instagram and YouTube.(32:16) Expanding into retail.(35)52) Rapid fire.
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