The Digital Apprenticeship Podcast

Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work and education, it’s their bread and butter. In todays episode, Harry shares:Why Search Engine Optimisation (SEO) is important for your trade businessWhere to start with SEO: the three elements you should be focusing on, minus the fluffThe SEO tools you need to help improve your Google search rankingHarrys tips for improving the quantity and quality of your website traffic, including how to prime your website for discoverabilityCHECK OUT STUDIO HAWK: Website: https://studiohawk.com.au SEO Course: https://hawkacademy.coWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here www.thedigitalapprenticeship.com.au/23HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impressive portfolio working with Dior, Homebodii, Sabo Skirt, Rick Shores, ABI Interiors, the Tweed Terrace House and more.Heres how he did it…CONNECT WITH MATT: Website: https://www.renderx.com.au/ Instagram: https://www.instagram.com/render.x/WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/22HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

So you know how to write, but do you know how to write words that persuade clients to take action? To request a quote, email, call, download that thing or hire you?Today I'm chatting to Amy Byrne, copywriter and director of Ambit Communications.  In this episode, Amy explains why choosing the right words for your website copy is so important. She shares her best tips and advice that will help you use words to:- Attract clients- Hold their attention- Persuade them to take action- Increase your conversion and- Stand our from competitors CONTACT AMY BYRNE: Website: https://ambitcommunications.com.auWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/21HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales?In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments.Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of Oscars business knowledge and unconventional approach to marketing, not typically seen in the commercial or industrial space. In this episode Oscar shares:The non-traditional marketing techniques that give Ledlin their competitive edgeThe marketing campaigns that made 2020 (the year of Covid) their most successful yetHow he turned $240 in to $1.2 million dollars worth of salesResidential vs commercial property investment and how they compareHis best advice for listeners wanting to pursue a career in commercial developmentCHECK OUT LEDLIN DEVELOPMENTS: Website: https://ledlin.com.au Instagram: www.instagram.com/oscarledlinWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/20HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

In todays show I’m excited to be chatting with Drew Mansur, co-founder of TileCloud. Since it’s launch in 2017, TileCloud has completely transformed the online tile shopping experience. Today, Drew shares:His journey to TileCloud, including experience as a Trade Coordinator, Project Manager and Director of RedRock TilingThe key elements behind TileCloud's rapid growth and success along with rebranding, customer feedback and understanding the buyer journeyDrews advice for small businesses utilising social media marketingBROWSE TILES AND RENOVATION INSPIRATION AT TILECLOUD: Website: www.tilecloud.com.au Instagram: www.instagram.com/tilecloudWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/19HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy. We discuss:Why you shouldn't rely on social media for your businessThe best places and ways to represent your brand onlineThe difference between media that is paid, earned, shared and ownedHow to create a sustainable online presenceWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/18HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

In todays show I’m teaching you a marketing principle that will stop you competing on price, improve your sales pitch and convert potential clients in to paying customers.WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/17HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

In todays show, I'm sharing my tips for how to prepare your business for when you close down over the holidays and how you can perform a practical marketing review that will set you up for success in the New Year.Here's what we cover:How to manage your clients expectations over the holiday periodMy tip for creating happy, loyal clients and encouraging referralsA Christmas competition idea that will encourage testimonialsThe platforms I recommend for scheduling content How to perform a practical marketing review that will set you up for success in the new yearWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/16HOW TO SUPPORT THE SHOW:Write a reviewSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

Today I'm chatting to Tommy (@aussietoolguy), known for his popular tool reviews on Instagram.Tommy has grown a community of over 11,000 engaged followers and most recently has had huge success with Instagram Reels, reaching over 240,000 viewers. In today's show, Tommy shares his experience and approach to Instagram marketing  including:The impact social media has had on his carpentry businessHow he became sponsored by Trade ToolsHis tips for creating Instagram Reels for your trade businessWANT TO CONNECT WITH TOMMY?  Instagram: https://www.instagram.com/aussietoolguy/WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/15HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to meSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

What do you think of when you hear the word “branding”?  You probably think about logos and colours but branding is so much more than your organisations visual identity. In todays show I talk to Melissa Packham from A Brand Is Not A Logo. Mel takes us beyond the logo to the 5 core foundations your business needs to stand out from the pack.She also shares the 3 elements to any good strategy that will help you make better business decisions, set goals and knock them out of the park!WANT TO CONNECT WITH MELISSA? Website: https://abrandisnotalogo.com Instagram: https://www.instagram.com/abrandisnotalogo/WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/14HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to meSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

In todays show I share 8 lessons I've learnt in 8 years of digital marketing. This episode will challenge you to rethink  your approach to marketing and the consumer experience.You'll learn:How failure is a precursor to success and how to cope with feeling like a dumb-assHow to stand-out in your industry and connect with your consumers How to humanise your brand and why this mattersWhy you shouldn't focus on website traffic and what you should focus on insteadThe one thing your customer cares about (it's not your business)P.S. For the parents listening, this show is only explicit because I recommend a book title that has a swear word in it.WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/13HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to meSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

Wondering if websites are still relevant? Run a business (of any size) and still don't have a website?  Know your website needs some work but haven't done anything about? Tune in, this is the episode for you!In todays show, I discuss if you really need a website and what role your website plays in your business.WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/12HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

With so many changes to social media over the last decade, it's no surprise that contests have changed too.In this episode, I'm joined by Suki van Koeverden from Origami Globe- Australias home for competition strategies. Suki shares best practice for social media competitions in 2020 & beyond.Here's what we cover:Best practice for running social media contests in 2020The two major types of competitionsHow to promote your contestHow to encourage more competition entriesWhat you need to know about social media contest rules & regulationsThe difference between earned, owned and paid mediaWANT TO CONNECT WITH SUKI? Website: https://www.origamiglobe.com.au Facebook: https://www.facebook.com/origamiglobeWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/11HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We cover a lot of ground including:How much Richie has invested in competitionsHow to keep your costs downWhat strategic collaborations are and why you should use themHow to set your competition up for successThe impact contests have had on his businessWhat it means to 'boost a post' and if it's worth it or notWhy your follower count doesn't matter and what you should focus on instead WANT TO CONNECT WITH RICHIE? Website: https://www.libertyequipmenthire.com.au Instagram: https://www.instagram.com/libertyequipmenthire/WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/10HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate.Today I’m sharing 7 ways you can optimise your Instagram profile, to make a great first impression.WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/9HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

Wondering how to get more website visits? In today's episode I share:What you need to know BEFORE you start sending people to your website5 creative tips for generating website trafficTools that will improve your click-through rateAnd as always, I include examples that are specific to the trade industry i.e. builders, carpenters and landscapers.WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/8HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting. In four years, Max has grown his YouTube channel to 62,000 subscribers and counting.In this conversation with Max, we cover:How he grew his YouTube ChannelHow it's impacted his business andHis top tips to help you achieve YouTube successWANT TO CONNECT WITH MAX? YouTube: https://www.youtube.com/channel/UCYhcZ5jcHhaXb2SFKl90dQwWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/7HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

Are testimonials a part of your marketing strategy? No? Do you feel awkward asking for them? If so, this is the episode for you! In todays show, I cover:Why testimonials are important for your trade businessMy 4 step process to getting awesome reviewsWhere to put your testimonials andHow to deal with negative reviewsWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/6WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipHOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

Can't think of what to post? Suck at creating content? Think your industry is boring? In today's episode I'm interviewing Jess from The Who Photography and Design and she's going to help you create killer content for your trade businessIn this episode, we cover:The best way to avoid content blocks and save you timeWhat not to do when creating contentJessicas top tips for creating content like a proThe tools you need to create killer contentWANT TO CONNECT WITH JESS? Website: www.thewho.com.au Instagram: www.instagram.com/thewho_photography_designWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/5HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!

In this episode I chat to James Dobie from Critique Building and Construction. James shares why he used Instagram to grow his business, the impact it's had on his building company, how he grew an engaged Instagram following of almost 7,000 followers and a lot of other really awesome insights.WANT TO CONNECT WITH JAMES? Instagram: www.instagram.com/critiquebuildingWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeshipWANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebookSHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/4HOW TO SUPPORT THE SHOW:Write a review- it would mean the world to me!Subscribe so you never miss an episode!Screenshot as you listen and share to your social media and tag me so I can repost!