The Bossy. Type

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms. In this episode, I cover: Getting into character before you writePlanning out your messagesCopy non-negotiables for a strong website Writing emails confidently Shy words to leave out of your emails How to plan + write attention-grabbing captionsMake sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to you, your business will feel authentic and your content will reflect the experience of working with you. Pen's at the ready; here's how it's done.In this episode, I cover: How to unpack your personality, including fun questions to ask yourselfHow to dial up your personality for the sake of your brandHow to inject more of your personality into your copy + content Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you want to kick ass. So today, I’m taking you through a bunch of things that I did in order to build a brand with Bossy.-level confidence.In this episode, I cover: Why you should care about building a 'confident' brandFinding your niche Developing your own brand voiceScaling your business in an 'on-brand' wayBeing consistent on your platformsIgnoring what everyone else is doingSpeaking with convictionBusiness-related mindset traps Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Love what you hear in this episode? Make sure you enrol in Caption Coach!  It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use for max engagement. In this episode, I cover: How I'm viewing Instagram in 2023 Why I've introduced a new Insta accountMy content pillars for each account How I plan on brainstorming creative ideas and writing engaging captions Why repurposing content is a game-changer for your to-do listMake sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio. Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Tuesday 28 FebruaryCome along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass.As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before you give up, let me explain five reasons why your captions have never been so important. In this episode, I cover: How to grab a scroller's attentionExamples of raw + relatable content that works Competing with TikTok and why you don't need to introduce yet another platform Using your captions to convey your brand personality How captions can help you tick off every marketing goal Enrol in Caption Coach — my workshop mini-course — and learn to confidently create Instagram content that saves time, stands out in a sea of same and scores crazy high engagement. The best bit? It only takes half a day to complete. Enrol here!Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Launching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales. In this episode, I cover: Why you should care about launch copy Improving click + open rates The Instagram content that performs best The DM strategy you need to start usingWhat to include in your sales page Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Bossy. Copy College is officially taking enrolments for the Class of 2023! This self-paced course is for product + service based businesses and freelancers who want to *confidently* DIY a killer tone of voice and write every word needed for a brand that makes a serious punch — all without spending hours staring at the f***ing blinking cursor, or $15k+ with an agency.  The college doors close at 11:59pm on Tuesday 13 December — no exceptions.In this episode I cover: Why BCC is so much more than a copywriting course How it will help you level up your biz in 2023 What you'll achieve in every module and lessonWhat's included in your enrolmentPayment plan options available All the enrolment info you need If you're ready to make 2023 your biggest year of business ever, and become super confident with your brand, copy and content, ENROL NOW! https://www.bossycopycollege.com/enrolPay in Full 12 Month Payment PlanGot a Q or not sure it's suitable for you? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Are you a service provider, freelancer or creative? Your tone of voice + copy is going to be a lot different than your product business counterparts. For starters, it's all about you. In this ep, we go over how to weave your personality through your copy, so it actually sounds and feels like you. In this episode, I cover: Why you should harness your personality The difference between creative and natural brand voicesQuestions we ask to distill our client's personality How to weave your findings through the copy Real examples of personal brand copy we've written!Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! The best bit? You don't need to be an expert; it takes just 4 steps to totally level up your words. Here's how. In this episode, I cover: What a word bank is, and why you need oneCreating a theme or creative angle Building your own word + phrase bank Where to weave the theme in your copy Real Bossy. client examples!Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Today I'm sharing my best tips for selling naturally, honestly and authentically. In this episode, I cover: Why sales is your most important job!Marketing tricks to watch out for How to sell to people naturally + authentically  The right language to useUsing pain points, frustrations, dreams + desiresCreating high value content Why you should focus on your own brandWhether you should talk about yourselfPsychological tools to use — or not useTo discount, or not to discountWanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly. In this episode, I cover:Why you should aim for a confident brand How its (positively) impacted Bossy. How you can build a more confident brand Finding your niche Leveraging your own personality Dealing with mindset blocks Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDTWant your dream clients to book you, buy stuff and bow down to your brand? In this free masterclass, I'll teach you how to make a Bossy.-sized bang in 2023 using the exact framework I applied (and continue to apply) to Bossy. Copywriting.To come along (or catch the replay) you MUST be registered. Head here to save your seat: https://www.bossycopycollege.com/lecture-series-register. 

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll  reveal everything reeeeeal soon.It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz.In this episode, I cover: What copywriters can do that you can'tFreeing up your time for the important stuffWhat to choose if you're in a rush The cost difference Why you might be the best person to writer your copy Dealing with a overwhelm and lack of confidenceWhat to look for in a DIY course The pros and cons of both sides!Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll  reveal everything reeeeeal soon.Let's talk about the (green) elephant in the room: costings. Despite the agency fees, our pricing pack doesn't turn off clients — in fact, it helps us land them! In this ep, I'm gonna teach you how. In this episode, I cover: How we stay booked and busy, despite the feesThe best structure for your pricing pack How to write your services pages strategically Adding personality without being unprofessional Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll  reveal everything reeeeeal soon. It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands. In this ep, I'm teaching you how!In this episode, I cover: Brand voice development, Bossy. styleHow to think more creativelyWhy games are a huge part of our process The exercises we use to create an epic brand voiceWanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Guilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like you need a confidence boost. In this episode, I cover: What it means to be a 'confident brand'How I built Bossy., the MOST confident brandHow I differentiate between my personality and Bossy.'s6 major signs you need a confidence boost How to diagnose — and solve — the issue/sWanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.ICYMI, this masterclass went down live in July. Lucky for you, the main event is still available to watch at the link above. It's 1.5hrs of goodness! In this episode, I'll drop the biggest value bombs.Keep your eyes peeled, cos in December 2022, there'll be a brand new epic masterclass going down!In this episode, I cover: How to convert your customers What it means if 'everyone' is your customerThings you shouldn't spend your money onWhat tone of voice can do for your brandHow DIYing copy can SAVE you time (and make money) Why sales copy doesn't work (and what does)Want to be friends, or keep the conversation going? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.Lately, I've become obsessed with checking my Instagram analytics to see how my posts are performing, and the content I need to post more of. There's one type of content that lands me 100+ saves, every time.In this episode, I cover: Why saves are so importantThe type of content that gets me at least 100+ savesHow you can identify your own saved content A breakdown of the 7 best-performing saved posts The actual analytics behind each caption, and why they workedMy tips for getting similar resultsYou'll also need these Instagram posts to follow along: "We vs. You" Confident emailsTheming your copySpot the differenceHow did I write that?How I make emails more fun Word associationOr, follow along @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

After a year-long hiatus, The Bossy. Type is back on the airwaves. What better way to kick things off than a big 'ol catch-up? In this episode, I cover: Where we've been this year!How Bossy. HQ has grown up (staffing, services + more) Bossy.'s courses + mini-courses you can enrol in Biiiiig exciting plans we have for 2022/2023 The new copywriter mentor program we're launchingGet a taste for Bossy. Copy College (and steal all of my creative processes!) by heading to bossycopycollege.com/copycampmasterclass and registering for the free 1.5hr masterclass. If you're tempted to check out my mini content course, Caption Coach, go straight HERE. There's 3 hour-long workshops + 6 epic bonuses to dive into!Wanna be Insta friends? Come find me @bossy.copywriting.If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time.  It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words. In this episode, I cover: How I came up with the Bad Cookie concept The creative exercises that developed the voiceBrainstorming word + phrase banks Bad Cookie's fun About Us page (+ dating profile!) Writing welcome emails in character Using content themes + caption formulas Examples of Bad Cookie's Insta captionsAttention-grabbing unboxing copy For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.Wanna be friends?Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.