Meaningful Content Mixer

Episode 13: We wrap season 1 of the Meaningful Content Mixer and reflect on some of our biggest takeaways and how we are applying what we learned.We also share what our experience has been like creating a podcast for the first time and what you can expect in season 2..Episode Linkshttps://www.meaningfulcontent.io/podcast 

We talk with Alan Porter about customer experience insights inspired by everyday life. We also chat about his new book, CX Trinity: Customers, Content, and Context.https://www.linkedin.com/in/alanjporter/https://www.amazon.com/CX-Trinity-Customers-Observations-Experience/dp/1937434745

Today, we’re doing a retrospective of our last episode, when we talked with Kelly Murray and Matt Seaman about Customer Success content and what Knowledge-Centered Success looks like. We share our top takeaways and examples of how we can approach this type of content to add more value for  customers.A List of Content Disciplines: https://www.meaningfulcontent.io/blog/list-of-content-disciplinesIntertwingled: Information Changes Everything: https://www.goodreads.com/book/show/22931460-intertwingled

How can Knowledge Centered Service become Knowledge Centered Success? We talk with Kelly Murray and Matt Seaman of the Consortium for Service Innovation about content opportunities for Customer Success.Kelly, Chief Engagement Officer, focuses on member experience, content management, and deliverables, while also looking after the Consortium’s technology. She has previous experience in hospitality sales, operations, and technology.Matt, Executive Director, is focused on the intersection of knowledge sharing, customer experience, and emerging technologies, and how that intersection drives innovation in Support Services, Customer Success, and Operations. He has previous experience running premium account management teams and leading Customer Success and Field Operations Business Systems and Processes.

We’re doing a retrospective of our last episode, when we talked with Melida Belcher about applying customer perspective. We share our top takeaways, including how to capture VOC and how we want to evolve content style guides.Previous episode: https://www.meaningfulcontent.io/blog/user-voice-and-customer-perspective Carbon Design System: https://www.carbondesignsystem.com/ 

We talk with Melinda Belcher about researching and applying customer perspective. Melinda is the Senior Director of Digital Experience at Mastercard and founder of a UX Content Design meetup in New York City.Melinda shares her experience with digital content design and strategy and how it has evolved over time. She gives tips on how to enable internal teams to create content and align on the voice of the customer.Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to leave a review or share this episode with others, we'd appreciate it!Next episode, we'll review our top takeaways from talking with Melida and share examples of how to research and apply voice of the customer. Subscribe wherever you're tuning in so you don't miss it.UX Meetup: www.uxcontentdesign.nycEvery Experience is a Content Experience: https://writer.com/blog/every-experience-is-a-content-experience-interview-with-melinda-belcherContent Design Drives Great Customer Experience At Mastercard: https://www.boye-co.com/blog/2020/11/13/content-design-drives-great-customer-experience-at-mastercard

Today, we’re doing a retrospective of our last episode, when we talked with Aaron Fulkerson about success content.We share our top takeaways and examples of how different companies approach this type of content to add more value for their customers.Show Note LinksPrevious Episode: https://www.meaningfulcontent.io/blog/the-last-mile-of-content Watch this episode on YouTube: https://youtu.be/q-QEClLkFnUExamples we discussed:https://www.techsmith.com/blog/process-documentation/ https://www.ikea.com/us/en/planners/https://healthy.kaiserpermanente.org/southern-california/learn

We talk with Aaron Fulkerson about success content. Aaron is a product leader and co-founder of an enterprise software company.Aaron shares his experience with the evolution of content and how the last mile concept is a critical but often overlooked part of a successful content strategy.Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to leave a review or share this episode with others, we'd appreciate it!Next episode, we'll review our top takeaways from talking with Aaron and share examples of Success content. Subscribe wherever you're tuning in so you don't miss it.Cheers!Subscribe: https://meaningfulcontentmixer.buzzsprout.com/Aaron Fulkerson on LinkedIn: https://www.linkedin.com/in/aaronfulkerson/ 

Get inspired by 10 content professionals who share where they find inspiration.

We talk about overcoming public speaking anxiety and why it’s worth the effort. We also share tips on how to create presentations that are meaningful to your audience.Key things to consider for a meaningful presentation:Why are they even attending your presentation?What can they learn?What can they do with it?The secret to overcome fear of public speaking:PracticePracticePracticeWhat are your favorite presentation tips? Please share in the comments at https://www.meaningfulcontent.io/blog/overcome-public-speaking-anxiety-and-give-meaningful-presentations 

Libby Healy talks about how to turn internal knowledge into the fuel that drives customer value realization.We all have so many important pieces to this puzzle. How can we bring everyone together to start conceptualizing knowledge as a service for our clients? How do we create a holistic service that stays with our clients throughout their entire lifecycle with us? And how do we all learn from each other to make this knowledge really powerful?Our content will just get so much better, the more that we talk to each other and collaborate.

Jenny West talks with us about the importance of feedback loops and how to engage with your audience to get the best feedback. Jenny is a Content Strategist and Training Development Manager for Nike, where she works alongside a dozen teams to find ways to bring compelling content to life in training, presentations, and communications on a variety of platforms. She’s worked in a variety of disciplines, but always seems to find a way to add content creation and problem solving to her job description.      Episode Linkswww.linkedin.com/in/jennymwestThe Design of Everyday Things

Martin Ceisel shares insights about his transition to freelance writing and tactics to quickly adapt writing for various clients. Martin is an experienced copywriter and content marketing expert who has worked for global software companies and is now a full time freelance copywriter.Episode Linksannhandley.com/everybodywritesamazon.com/Style-Lessons-Clarity-Grace-11th/dp/0321898680ahrefs.com/academy/blogging-for-business www.copymartin.comupwork.com/fl/martinceisel

We explore how to enable buyers with the information they need to make the right buying decision.

SEO considerations may impact your content more than you think, which is why even non-SEO experts need to have a basic understanding. We explore three themes of SEO: Visibility, Relevance, and Authority and how content professionals should be empowered within SEO strategy.

Liz Fraley and Janice Summers, experts in structured authoring and creators of Room 42, share with us about how their latest project creates space for academics and practitioners to gain insights from each other and why getting out of your comfort zone leads to more meaningful content.

In today’s episode, we meet with Alex Pinnon to discuss connections between literary themes and gaming, and how the human experience takes the center-stage for great content. 

Truly engaging with your customers means creating content that goes beyond one interaction. Using an example of a recent project where he saw more engagement than ever before, Ari Hoffman takes us through the benefits of creating content journeys over collision content, and why it's necessary to enable customers to choose their own adventure.

People make decisions based on emotion, which is why emotion-driven content has been embedded in marketing and advertising for years. With the success of Nike's most recent viral ad, You Can't Stop Us, we wanted to understand what made this successful and what we can apply to our own areas of content.

This episode explores the six principles of analytical design, as described by Edward Tufte, and how to apply them to content.  Resources mentioned in this episode:Edward Tufte tips for successful presentations: https://www.edwardtufte.com/tufte/advocate_flatland2Edward Tufte Seminar: https://www.edwardtufte.com/tufte/courses Edward Tufte Sculpture: https://www.edwardtufte.com/tufte/sculpture