New School of Marketing

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast. So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we have our fundamentals covered and we’re not trying to get too far ahead of ourselves with advanced marketing strategies. Let’s be frank. Advanced strategies aren’t going to work if your basic ones aren’t in place. It’s very important to have your foundations in place to build up your business, to grow it and then scale it. Without a strong foundation your business will collapse and you’ll be starting again. This isn’t always a bad thing, because you’ll have data to look back at so that you can make better decisions next time but how much better is it when you’re not starting all over again? So, the basics of marketing start by understanding what marketing is and what the main point of it is for your business. For most businesses this is to identify, attract and retain customers. With that in mind, let’s look at the 5 key steps you need to nail before you try anything more advanced.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't. Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to run ads and what they will do for your business. Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online.In this week's episode I'm talking about lead magnets, what they are and how you can use them in your business to attract leads and grow your business.Tune in to find out more 🎧The link mentioned in this podcast episode is for my free masterclass where I teach you my 4-ad stack method to sell more of your online course with Facebook & Instagram ads. You can sign up here: https://www.biancamckenzie.com/masterclassConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today. If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode. Tune in to why you should never believe these 5 things about Facebook ads.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand. If you feel like your business is lacking something, tune in today. Connect with Jacqui:https://whitedeer.com.au/Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

The key to your online course success is in your pre-launch strategy.That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours.Tune in before you ever attempt a(nother) course launch 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means. Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. It's a very powerful feature of Facebook ads that can help get you in front of more of your ideal clients. Inside this episode I also mention my free masterclass 'Sell (more of) your online course with Meta ads' which you can watch for free here. Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Let's talk about funnels and the customer journey. Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business. If you've been puzzled by the word funnel, tune in and I'll explain it all.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail. Of course it’s the marketing message but I want to tackle this head on because it really frustrates me. So, a lot of coaches and online entrepreneurs make it seem like there is only one path to success - and often it’s THEIR path. So they make it seem that if you don’t do what they did or what they teach you’ll inevitably fail. This is a load of BS and I want you to know that there are many ways to business success.Tune in to hear more 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today.Let's dive in and clear some of this up for you.Inside this episode I also mention my Free Lead Value calculator which you can find here.-----I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT.Join 'Sell (more of) your Online Course with Meta Ads' right here.Learn my 4-ad stack method to attract leads and amplify your online course salesThis free training is for you if:You want to sell more of your online course or membership but you're not attracting new leads!You're struggling to get in front of and attract more of your ideal clients to buy your courseYou're absolutely ready to serve more people and turn your new leads into sales over and overRegister hereConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away.Whether you're a seasoned entrepreneur venturing into the world of online education or a passionate creator turning your expertise into a course, this episode is your roadmap to success.If you've been contemplating taking the leap into the world of online courses, or if you're already in the thick of it and looking to refine your strategy, you're in the right place.🎧 Sit back, hit play, and let's go on this journey together.-----I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT. Join 'Sell (more of) your Online Course with Meta Ads' right here. Learn my 4-ad stack method to attract leads and amplify your online course salesThis free training is for you if:You want to sell more of your online course or membership but you're not attracting new leads!You're struggling to get in front of and attract more of your ideal clients to buy your courseYou're absolutely ready to serve more people and turn your new leads into sales over and overRegister hereConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride.In this first episode I discuss the top 5 marketing priorities to maximise your impact with minimal spend. We all know marketing can be overwhelming, time consuming and sometimes expensive, so what are some of the marketing tactics to consider when you're first starting out (or maybe you're reconsidering some of the marketing tactics you're currently using). Let's dive in to what I see as the most important priorities in marketing (regardless of where you're at in your business). Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

It's the last episode of 2023! Wow, what a ride it was and I'm so grateful to you for being a part of it.Inside this episode I'm sharing 5 lessons with you that will, hopefully, demystify Facebook & Instagram ads somewhat for you. I've been running ads for over 9 years now and the more I speak to people the more I realise that there is still so much mystery around this amazing way to support your business growth.Grab a cuppa, sit back and tune in 🎧Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Ever wondering how effective Facebook ads really are?Inside this episode I take an  honest look at how Facebook ads can work for your business. In short, yes they work, but not as you may expect. Marketing always works, but it might not always work straight away.Tune in to this episode to learn more 🎧Learn more about the Client Attraction Code that I mention in this episode. Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

[⚠️ Trigger Warning - This episode has content that may be confrontational for some]This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics.We speak about:- Copywriting- Business ethics- Business for good- Self doubt- Mental health- Being an indigenous owned businessand moreTune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down. I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture.Everyone has their own take on planning, and that’s totally ok. It’s great really.What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this episode and make it your own to suit your business.I’ll be sharing my thoughts and process of how I use and plan Facebook ads into my business.Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok.Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to identify when you’re ready to outsource your ads.I'll share what to look for in a good ads manager, what you need to have in place before outsourcing and more tips to determine which is best for you. Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business. Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive deep into the imposter complex and how it robs us from sharing our voice (and reframes to help overcome this). Tune in if you have public speaking on your vision board. Find Kate at: http://www.katecashman.com/on Instagram and on FacebookConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

As a business owner myself I’m always thinking about ways to market my business, as well as helping clients market their business. Since moving to Tasmania and becoming a mentor for the government supported Digital Solutions program I have learned that people in my local community really value face to face mentoring and workshops. Doing workshops has also opened the door to more opportunities and project work, so in a way my workshops have become a way to promote my services. That’s why I want to talk about using workshops and events to market your business. Tune in to learn more 🎧Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...

Inside this episode I talk about using email automation to streamline your marketing efforts and give your customers a better experience. I talk about the concept of email automation and its role in simplifying marketing tasks.You'll also hear about the benefits of automated email campaigns, such as lead nurturing and customer onboarding. Plus I highlight best practices for setting up effective email workflows and sequences.Tune in 🎧Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Meta Ads Success Bundle (Free)Facebook Ads Prep SchoolClient Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online mark...