For the Love of Podcast

Why Howard Stern is the GOAT Interviewer My guest today is a Founder and Managing Director of NHP Talent Group- a boutique NYC-based staffing agency with expertise in marketing, media, and advertising. What I love about Adam, his podcast is a top global career podcast. where he interviews top experts, entrepreneurs, thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans on their insights into their own career journeys and personal growth. If you want a major career transition,connect to him on LinkedIn or subscribe to his podcast #pozcast. On the show, we discussed key insights on podcasting and talk about Howard Stern. Let’s learn about his journey and the evolution, process, and research work that he does as an interviewer. Tune in to get important insights! Learn More About Adam Posner: Podcast: https://thepozcast.com/ Twitter: https://twitter.com/AdamJPosner Instagram: https://www.instagram.com/nhptalent/ Linkedin: https://www.linkedin.com/in/adamjposner Youtube: https://www.youtube.com/channel/UC4adQjpciVm2pNv0DqOju1w Website: http://www.nhptalentgroup.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Having an audience that keeps coming back for your show is crucial but many podcasters don’t even pay attention to the consistency of their branding. Therefore, it became Danny’s mission to help produce podcasts that build brand loyalty so podcasters can build trust with their audience and turn them into loyal customers. In this episode, Billy talks to Danny Ozment, a brilliant recording engineer who found his love for podcasts and became a Podcast Strategist. Danny shares his story on how he got into the podcasting space, why his experience with different music styles helped him a lot, and the key ingredients to building brand loyalty. Tune in on your favorite podcast platform! WHAT WE DISCUSS: [00:21] - Billy’s introduction for the episode [01:55] - How Danny applied his background in music to being a podcaster [03:18] - How Danny started to help podcasters [04:12] - What Danny’s team helped them the most [05:58] - Core tenets of storytelling [08:37] - What are the pitfalls you can make as a guide in your podcast? [12:49] - What are the key ingredients to build trust and brand loyalty as a podcaster? [16:31] - How to get your audience to engage with you [17:29] - How to grow your community [20:14] - How to get more people to find your lives (YouTube Live, LinkedIn Live, Facebook Live) [25:56] - What is a common belief that you disagree with in the podcasting space? [30:05] - Thoughts on Anchor FM and how to get listens from there [33:29] - What podcast metrics should you look at? [38: 54] - Ideas for market growth [43:04] - Unpopular podcasting tips VALUABLE INSIGHTS AND KEY TOPICS: A podcast is a similar art form to music. In podcasting, you're bringing out different elements of a story or a topic that can be focused on. Many of the best performers create their own stories for the audience. People come into the podcasting space often with too many ideas and they don't have real clarity on what they really want to talk about.  The different tools to create memberships and have two-way communication to grow your audience. Make sure you stay consistent because if you show up at the same time every week, people will get used to you doing it. Acknowledge people's names so that next time those people are going to be back, they're going to tell somebody else. If you're not getting 20,000 downloads after three or four weeks, an episode being out, you're not really going to see a good CPM number.  How long are people listening to your episode? Where are they dropping off? Where to run your podcast ads if you have an ad budget? Running giveaways to get your audience to help promote your show NOTABLE QUOTES: [06:49] - “In any form of podcasting, you have to remember that you're the guide.” - Danny Ozment [13:45] - “As long as you're always engaging your audience, your audience will continue to grow because you're giving your current audience what they're interested in.” - Danny Ozment [16:15] - “Be an advocate for your audience.” - Billy Samoa [42:33] - “We connect on a human level with other people and a podcast is a vehicle that allows us to show that shared humanity.” - Billy Samoa USEFUL RESOURCES AND LINKS MENTIONED: Podcast Strategies: https://podcasts.apple.com/us/podcast/podcast-strategies-for-growing-your-business-community/id1401053768 Emerald City Productions: https://emeraldcitypro.com/ Danny’s Podcast Roadmap: https://dannyozment.com/roadmap CONNECT WITH ME: LinkedIn: https://www.linkedin.com/in/billysamoa/ Instagram: https://www.instagram.com/billysamoa/ SUPPORT THE SHOW:  Instagram: https://www.instagram.com/fortheloveofpodcast_/ Twitter: https://twitter.com/loveofpodcast_ Facebook: https://www.facebook.com/ForTheLoveOfPodcast Youtube: https://www.youtube.com/channel/UCWdRfZ6kKlmQw2f5P47Rizg LinkedIn: https://www.linkedin.com/company/forthe-love-of-podcast/ Show your love: https://fortheloveofpodcast.com/donate/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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More and more people are listening to podcasts every month which is why a lot of entrepreneurs and businesses opt-in to create their own show not only to provide value but to help them improve discoverability. But one of the prevalent reasons people don’t take the leap of faith and launch their own podcasts is the time it takes to make one. So, how long does it take to make a podcast? This is a question that Billy was asked on LinkedIn.  In this episode, Billy talks about the realities of making podcast episodes and staying consistent, he also shared how time to produce episodes may vary to different podcasters, and shares his own experience keeping up with running multiple shows. Tune in on your favorite podcast platform! WHAT WE DISCUSS: [00:27] - The work that goes inside producing an episode [00:44] - Billy’s initial steps in making an episode [01:19] - Why it takes 10 hours for Billy to research guests [02:12] - Doing the actual interview [03:28] - How long does the post-recording process take [05:34] - The truth about how much time it actually takes VALUABLE INSIGHTS AND KEY TOPICS: Ask yourself what your time commitment is Why learning about the guest is the most fun part of the process Noting areas in the process that can be outsourced Considering automating processes NOTABLE QUOTES: [00:11] - “The amount of time it takes me may not be the amount of time it takes you. It is a massive variable.” [05:34] - “A lot of people who are successful say they spend the majority of their time on promoting their show, not just creating their own. ” USEFUL RESOURCES AND LINKS MENTIONED: For The Love of Podcast Website: https://fortheloveofpodcast.com/ Podify Website: https://www.podify.com/ CONNECT WITH ME: LinkedIn: https://www.linkedin.com/in/billysamoa/ Instagram: https://www.instagram.com/billysamoa/ SUPPORT THE SHOW:  Instagram: https://www.instagram.com/fortheloveofpodcast_/ Twitter: https://twitter.com/loveofpodcast_ Facebook: https://www.facebook.com/ForTheLoveOfPodcast Youtube: https://www.youtube.com/channel/UCWdRfZ6kKlmQw2f5P47Rizg LinkedIn: https://www.linkedin.com/company/forthe-love-of-podcast/ Show your love: https://fortheloveofpodcast.com/donate/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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