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The Reseller Entrepreneur

Author: Mike Clapperton Chief Product Officer Sparkler

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The Reseller Entrepreneur is about taking the hobby of reselling and turning it into a full-time income by creating repeatable systems and focusing on converting customers into fanatics. Fanatics buy from you repeatedly. Join us in our reselling journey.
72 Episodes
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Hello everyone. In this episode, I talk about email marketing and the top 10 tools you can use to increase your sales.While some of them are cost prohibitive, this episode should get you thinking on what you can do to make eBay customers your customers.Happy listening.
Hey, we are fine after Hurricane Ian; no loss of life nor INVENTORY!In this episode, I talk about Naysayers, what they are and why they don't matter. I then go into methods to nurture existing customers to make them fanatics.I hope all are well, and as always, if you want to reach me you can do so at https://reseller.sparklercrm.com/Mike
In this episode, I talk about the habits you need to have to improve your success in reselling. Although these habits were originally written for traditional entrepreneurs, I tie them into habits needed for resellers.I also apologize for being too slow on this episode; as you can imagine, running two separate businesses has its downside...time management should be the 13th habit!Happy listening, and as always, if you want to reach me, you can do so at https://reseller.sparklercrm....
In today's episode, I connect with Jessica Macera from Business Dynamix Solutions in Naples Florida, and talk about their services for resellers.Many bookkeeping agencies provide resellers with services, but coupled with fulfillment services, I see this as a game changer for my business.The website for BDS is https://businessconsultinghelp.com/. Check it out.I did mess up on some of the audio (about 30 seconds or so), please excuse the mistake. But fulfillment services are going t...
We had to rearrange a few things since our special guest had a last-minute issue she had to deal with. So I recorded next week's podcast this week.Today I talk about 9 challenges resellers struggle with and how to fix them. It is adapted from a talk I attended where the speaker was speaking about ALL small businesses, but I think it applies to us as well.1. Finding Customers2. Increasing Brand Awareness3. Building an Email List (I can help you with that)4. Lead Generation - Non-tr...
All OFM listeners. If you've been listening for any length of time, you probably are aware that I also have another business where I develop software for others. What I have not talked about too much is my software brainchild, SparklerCRM (https://sparklercrm.com), which is an email marketing platform.UPDATE: I think I just need a breather. I have realized that creating this last episode and realizing it was my last wasn't really the direction I wanted after all!Standb...
In this episode I talk about taxes and what you need to do during this time to improve your business.Thank you for all of your support!
In this episode, I go over updates with me and eBay. I've also decided that I won't be promoting any sponsors for this podcast, no reason other than I am really focusing on other areas for this show.Thanks and hope to hear from you.
In this episode, I go over how to look at your numbers. They can be deceiving and often will work against you psychologically. In the end, there is only one important number, the other are just levers. Listen to this episode and find out which one.As always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: ...
In this episode, I go over end-of-year activities that all resellers need to focus on to close out 2021, what I am planning on in 2022 and I go over the questions you have sent me over the last month or so. As always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: $50 Credit off your first order using our refe...
In this short but entertaining episode I go over a recent bad experience I had with another eBay seller.It's quick but packed with good advice.Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: $50 Credit off your first order using our referral link https://hammoqpartners.my.stacker.app/register.Salehoo Directory...
In this episode I go over the results of my store review with a veteran reseller, the Auction Professor, on his Patreon site. It was not all good either! I need to check my ego at the door for this episode but his feedback was good and I'm implementing new things because of it.If you don't follow him on YouTube, you should. You can find him at https://www.youtube.com/c/TheAuctionProfessor.He's probably the best YouTuber for collectibles (other than sports cards) in my opinio...
There is a lot of things changing in the reselling world and change is hard. In this episode, I talk about change and why being negative is not helping.I love this episode!Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: $50 Credit off your first order using our referral link https://hammoqpartners.my.sta...
eBay has released their seller update and it was a disaster. In this episode I give some tips to get back on track.Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: $50 Credit off your first order using our referral link https://hammoqpartners.my.stacker.app/register.Salehoo Directory of Wholesale Products...
This move has been an eye opener. There is an algorithm and I felt the effects. In this short and panicked episode, you can hear the stress in my voice. But I'm up and running and things will hopefully get back to normal. Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: $50 Credit ...
It's moving week! In this episode I go over what I've been doing before my move, specifically around reducing recurring expenses and a new experiment that increased my profitability drastically by killing an old eBay myth...listen and try it.See you in two weeks. Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assist...
This episode is a store update and I go over a few more experiments that I do to boost sales during this summer slowdown. It worked! Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: $50 Credit off your first order using our referral link https://hammoqpartners.my.stacker.app/register.Salehoo Director...
In this episode I get a question from a listener about paying off debt vs. growing their business. It's the first week we have moved to the bi-weekly schedule so please send me your questions and I'll pick one for the next episode.Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322Hammoq Virtual Assistants: $50 Credit off your first ...
In this episode I get a few questions from audience members and I go through the process of analyzing a new product line not discussed on this podcast before.I also announce that this podcast will go on a new schedule starting next week. I will be going down to 2 podcasts a month so I can focus on a new "to be announced" YouTube channel focusing on my store.Like always, please take advantage of the discounts with our sponsors.List Perfectly Cross Listing Software- Enjoy 30% off of your ...
In this episode I go through examples on sellers that scaled their business. I focus on what they are doing vs. the YouTube crowd. Not trying to disparage either, but I note that they are DIFFERENT. I illustrate the difference. The link to the people's stories I talk about:https://community.ebay.com/t5/Announcements/bg-p/AnnouncementsI am recording this early so if you didn't go to eBay Open, there is always next year. I hope it is in person so I can meet some of...
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