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CCtalks is a podcast series created and curated by Creative Clicks, a leading full-service marketing agency with its HQ based in Amsterdam. Launched in 2009, we count 6 offices (Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco) and 150+ employees. In this series, we will introduce you to our company and talk about several topics regarding digital, mobile, performance marketing and more, together with special guests and experts in the field.
59 Episodes
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Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets.In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions.In t...
Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing.In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year.In this episode, we cover: Blending personalizati...
Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company. We touch on topics such as: Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks Don’t miss out - listen now on Spotify,...
Hi there, welcome back to CCtalks and to the 35th episode! Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18.In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cuttin...
Hi there, welcome back to CCtalks and to the 34th episode!Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio.Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Creative ...
Hi there, welcome back to CCTalks!In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success!With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization to a...
Hi there, welcome back to CCtalks! In our 32nd episode, our SVP mobile performance expert, Chris Puga, will be taking us through the evolution of mobile marketing, particularly in the post-pandemic era. With changing purchase habits and the rise of incentivized media and brandformance strategies, it's crucial for businesses to stay ahead of the curve! Join us as we uncover the most effective mobile marketing strategies for businesses today. You can listen to this episode on Spotify, Google, a...
Hi there! Welcome back to CCtalks and to the 31st episode! In this new episode of #cctalks, together with our recruiter, Nicholas Viljoen, we talk about our company culture, what it's like to work for a digital marketing company such as Creative Clicks, the benefits the company offers, the newly open positions and more! As Nick explains, Creative Clicks is known for its Triple E philosophy, which stands for energetic entrepreneurialism and experts, as well as growth. The company bel...
Another year has flown by and as a tradition at CCtalks, we are wrapping up 2022 with our final episode of the year, where we discuss how this year has been for Creative Clicks. For this episode of CCtalks, we sat together with our CEO Raymond Kokken, to reflect back on 2022, Creative Clicks' record year, and look forward to the many opportunities in 2023!We will discuss the following topics:This year's expectations and the goals achieved Creative Clicks growth in 2022The focus of t...
Hi there! Welcome back to CCTalks and to a new episode! In our podcast series, we often discuss topics regarding social media, performance marketing, online advertising, marketing trends together with special guests and experts in the field. But sometimes we also like to talk about our company Creative Clicks, how the company is evolving and what the goals of the company are for the future. And to talk about this very topic today, we have, actually not an ‘’old’’ CC family member, b...
Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: - Instagram may pull the Shop tab as social commerce slows - Meta adds creator tools for...
If you think that the pay-per-call marketing model is outdated and not a thing anymore, in this new episode of #cctalks, Sarah Gulbrandsen will definitely prove you wrong!In fact, together with Sarah, CEO of Ring Partner, we discuss the pay-per-call model, why marketers should still care about calls, what verticals are more effective with PPC and much more!If would like to reach out to Sarah to know more about PPC and the business opportunities that it brings, you can do so via LinkedIn or In...
Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: - Twitter to push forward with podcast access in audio tab- LinkedIn Adds New Link Sticker Option t...
In this episode, Nick Shackelford -entrepreneur, international speaker, digital and growth marketing expert- gives away some of the best practices for Media Buyers on TikTok. In particular, he reveals:-proven testing workflows of ads;-best creatives examples;-TikTok’s learning phase and how to make the most out of it-Some other really useful tips and tricks about the channel. Make sure to listen to the full episode and in case you would like to reach out to Nick for some more busine...
Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: The launch of Meta’s Small Business Studios to help smaller businesses advertise more effectivelyHo...
Hi there! Welcome back to CCtalks, here is our episode number 26! If you have been following us for a while, you might remember that during the pandemic we shared a YouTube video with the best 10 books to read to build new skills and become a better professional. Well, now that it’s summer and it’s the perfect weather to harness your reading habits, we thought it would be nice to refresh the list of books that you might want to read this summer! In this episode, Ilaria Severi, the H...
Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: The launch of new Ad tools by Pinterest to help brands and creators tap into product discoveryMeta’...
Hi there! Welcome back to CCtalks, here is our episode number 25!In this episode, we had the pleasure to have a chat with Matthijs Leendertse, entrepreneur, lecturer of Media, Innovation & Business, international speaker and founder of ELM concepts. In particular, together we dive into: Entrepreneurship and his inspiring journey toward itValuable advice about how to become a successful entrepreneur How to evaluate and discover the right opportunities The importance of ...
Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: The launch of Snapchat’s new option to display eBay listings in SnapsHow TikTok adds Foursquare mea...
Hi there! Welcome back to CCtalks, here is our episode number 24!In this episode, we had the pleasure to have a talk with Elik Dermer, founder and CEO of Comparisun, a content and comparison platform recently acquired by Creative Clicks.In particular, together we dive into: His career path in comparison marketing and building his companyWhy marketers should consider comparison websites as an integral part of their marketing strategiesHow comparison marketing can help drive the highest qu...
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