Traktion Talks: Healthcare Marketing

In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in the Midwest. During our conversation we discuss her company's recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had an impact on the bottom line, but have also freed up clinicians at the practice level to focus on what they do best.Traktion Talks, brought to you by Traktion Partners, LLC

Obviously 2023 was a big year for AI in many aspects of life, both professional as well as personal. In the first episode of a new season of Traktion Talks, we chat with Wayne Pelletier, Founder/CEO of Resonant Pixel, for his thoughts around how it's specifically impacting web design and development, digital creation, and the protection of intellectual property. During our conversation, Wayne also discusses some of the tools in this new landscape, such as Framer and Relume, and how businesses are successfully harnessing the power of these new instruments of digital change.Traktion Talks, brought to you by Traktion Partners, LLC

While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism. With responsibility for acquiring in-demand clinical talent for a fast-growing behavioral health leader, Steffanie talks about how ALP got a running start as we all come out of the pandemic, what new recruitment processes may stick around for the long term, and how she and the company have been successful hiring and retaining candidates by creating an authentic recruitment experience.Traktion Talks, brought to you by Traktion Partners, LLC

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach to paid media programs, how marketing integrates with patient intake, the role of media research and data, and where he sees the healthcare experience of the future evolving.Traktion Talks, brought to you by Traktion Partners, LLC

Suprit Patel of Ionic Security joins us for a conversation around patient data and security, how COVID19 is accelerating innovation, what medical systems can do to better connect with their communities, and healthcare consumerism. He also shares his insights around emerging trends such as telehealth, and why he sees the evolution of healthcare as a team sport.Traktion Talks, brought to you by Traktion Partners, LLC

Erika Rosenthal, SVP of Demand Generation for MindPath Care Centers joins us to discuss the impact of digital transformation in healthcare, how COVID could be permanently changing the way we deliver healthcare services, and what the future of patient experience may look like.Traktion Talks, brought to you by Traktion Partners, LLC

In this inaugural episode, we spoke with Darren Hearsch, principal of Siteline Consulting, about the ins and outs of implementing a CRM solution within a healthcare environment. Darren shared some great insights on why a CRM is important, what business problems it can solve, and what a CRM project should look like to be successful. If you're a healthcare marketer with responsibility for patient intake, acquisition or retention, you won't want to miss this episode.Traktion Talks, brought to you by Traktion Partners, LLC