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She Means Profit

Author: Melissa Houston

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The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.
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“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”— Melissa HoustonIn an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.But here’s something tried and true for you. This is a solution that’s been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don’t just be the boss of your business; let yourself become a thought leader.In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry. Listen to learn:Why there is a difference between influencers and thought leaders How to make informative and compelling content as a thought leaderHow an online presence cultivates your reputationWhy it is important to go on public speaking eventsHow networking is essential in building your brandWhy appearances on traditional media is essential Highlights:‌2:59 The definition of a thought leader8:33 Benefits of being a thought leader to your business9:19 Good and strategic content creation10:21 Means of increasing your online visibility11:50 Attending talks and publishing your own articles12:57 Importance of networking on events14:20 Writing a book and its impact on your brand reputation14:58 Hiring PR coverage and what it can do for you15:30 Appearances on varied media
"As you're starting your business, you're going to come across so many interesting and sometimes real challenges, really exciting problems to solve, areas of compliance and requirements that probably seem daunting, and I would say really seek out resources, seek out mentors.” — Dina SegalContracts will always be an essential part of a business. Whether it’s a business deal with your supplier or establishing a new agreement with your client, this piece of paper plays a vital role in protecting not only your business’s best interests but also the rights of the other party.Writing down agreements and signing them may seem simple, but contracts are significantly more complex. They leave no stone unturned, explore every point thoroughly, and allow for no exceptions—except when both parties agreed to do so.This episode will explore the ins and outs of the beginning of every business journey: the contracts. Beyond the lengthy paragraphs and complicated words, we will learn the factors to consider in contract negotiations, stress the importance of thoroughly reading the written word before signing, and discuss ways to ensure that your contract attracts only the best and the most suitable partners for your business.Listen to learn:‌How to classify workersHow organizations can help with your resources and mentoring needsHow to negotiate your contract wellWhy it’s important to know your business core for contract negotiationsWhy flexibility is essential in your contractHow to avoid ambiguity in contractsWhy attorney’s fees can’t be overlooked in business negotiationsHighlights:‌4:28      Services Third-Party companies can do for you7:56      Contracting people from all around the world10:21   Organizations that help in mentoring start-up businesses12:28   Importance of contracting14:50   Payment terms in contracts16:49   A Business’ Liability Issues19:01   Proper Process of Contract Termination22:06   Importance of reading Terms and Conditions22:58   Creating a form for your business23:49   Attorney's fees in Contract Provisions24:03   Seeking Guidance and MentorsLinks:‌ ‌Dina SegalGusto WebsiteCash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessMain websiteCash Clarity CourseApply to Work With MeMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“With the right mindset and dedication, successful debt management is within your reach.”—Melissa HoustonMany aspire to start their own business, but a common obstacle preventing them from doing so is financial constraints. People who do not have enough funding often resort to taking out loans to build their first business. But what’s the deal with businesses that end up sinking rather than soaring?The culprit is often debt. Some businesses fall into the trap of having massive loans without a solid plan. Business owners tend to choose the short-term solution of gearing up, taking debts, instead of focusing on the long-term ones. Let’s be real, when those loans start piling up, it’s not just your business that is affected, but your personal life too. Whether you’re in it for business or dealing with personal finances, taking on debt is a big responsibility. You have to ensure that you can deal with it and properly resolve it in order to avoid the chances of it overtaking your business or life.Listen to learn:‌Why most businesses resort to taking up debtsWhy  entrepreneurs should focus on  long-term solutions for their businessHow can business owners manage their debts in businessHow the pressure of debt can affect one’s mental healthHow business owners or even individuals can avoid taking too much financial debtHighlights:‌03:39  Having personal debt to run the business 04:39  What too much debt can do to your business06:22  Impact of debt on our mental health08:17  Knowing your business numbers11:18  Tip 1: Analyze Debt and Financial Situation11:59  Debt Repayment Calculator Mini Course12:28  Tip 2: Prioritize Your Debts13:02  Tip 3: Negotiate with Creditors13:49  Tip 4: Consider Debt Consolidation15:20  Tip 5: Seek Professional AdviceLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole business.”—Melissa HoustonWhat sets a business up for success? It should have the capacity for profitability and scale. Making a profit in your business can be tough, especially in a challenging economy. In this episode, we emphasize that tracking sales conversions is not just about boosting profit but about fostering a holistic and thriving business.Smart business owners take into consideration their marketing and sales performance indicators. Why? Because when you are critical about your marketing and sales, you learn what’s working and what needs to improve to achieve sustainability. Success in business does not happen in an instant. It truly takes time and effort, no doubt about it. But here’s the secret: investing your time and effort to wholeheartedly grasp your business’s financial data and sales will provide you with the necessary foundation for your business to thrive. Listen to learn:‌Why tracking sales conversions improves business profitWhy business owners must understand the marketing and sales KPIs in their businessWhy determining the customer needs is beneficial in improving your salesHow to reach the right people to help meet your business goals How tracking your sales helps improve the return on investment for your businessHighlights:‌01:12: The root cause of money problems in business 02:47: Three profit drivers in business02:53: Path Profitability Masterclass and Unlock Your Pricing Strategies Podcast04:21: Marketing and Sales KPIs05:40: Proper outsourcing and hiring of people for your business06:19: Importance of tracking sales conversions to increase profit in business07:02: Understanding your return on investment10:12: Knowing what your customer needs11:30: Identifying the potential for improvement13:36: The key step in improving your business profitLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“There’s never gonna be a perfect time to start a business. There’s never gonna be a perfect time to start calling yourself an entrepreneur until you actually start doing it.”— Dianne WelshHere’s the deal: success isn’t some kind of magic trick. It starts when you decide to go on an adventure and grab opportunities offered to you. When it comes to building a business, you turn these opportunities into action-packed episodes that coincide with the difference you want to leave. As entrepreneurs, your top-notch priority should be making sure you’ve got all your bases covered. You want to ensure that you examine every bits and pieces that are essential in making these opportunities successful. Once you grasp these insights, you plan out your strategy and get into action mode. Business is not a simple game where you just join and see how it goes. You go through your business, prepare a succession plan, and actually critique how the opportunity will work its way to success. Listen to this episode to learn:‌Why having an entrepreneurial mindset leads to successWhy the key to creating a successful business is having a business financial managementHow successful entrepreneurs put opportunities into actionHow an entrepreneur deals with challenges of generational wealthHow global opportunities for entrepreneurs contribute to keeping a sustainable businessHighlights:‌01:29: The Entrepreneurial Mindset03:32: Qualities possessed by successful Entrepreneurs06:02: Business Finance as key to Creating Successful Business07:18: The Entrepreneurial Family Business book11:11: Problems faced by Family-Based Businesses13:32: Dealing with challenges of Generational Wealth15:58: Awareness on Global Entrepreneurship OpportunitiesLinks:‌ ‌ Dianne Welshhttps://diannewelsh.wp.uncg.edu/LinkedIn: https://www.linkedin.com/in/dianne-welsh-9755989/The Entrepreneurial Family Business: From Survival to Success: https://he.kendallhunt.com/product/entrepreneurial-family-business-survival-successCash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessMain websiteCash Clarity CourseApply to Work With MeMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“Cash is queen and with the right strategies, you can manage it wisely and achieve long-term prosperity.”—Melissa HoustonWhen running a business, cash flow is absolutely critical. As business owners, we are responsible for making sure that the cash moving in and out of business is managed properly. Why is it crucial to avoid running out of cash? Cash is the lifeblood of your financial obligations. And let me tell you, it’s not just about keeping cash at hand; it’s about fueling your business’s success. When you’ve got a healthy cash flow while your business profits, that’s when you can really invest in driving your business toward success. And as most businesses gear up with their business financial planning for 2024, take into consideration strategies that can help you manage to stay and have a positive cash flow that can earn your chance to invest more in your business.Listen to learn:‌Why business owners need to have their business financial plan ready for 2024Why having a cash management system is essential for every businessWhy do businesses need to set up a cash reserveHow does closely monitoring the inflow and outflow of funds impact the overall performance of a businessHow can business owners keep track of their accounts receivableHow automating bill payment keeps business expenses under controlHow can business owners improve and gain positive cash flow in businessHighlights:‌03:07: Gearing Up the Business Financial Planning for 2024 05:32: Business Cash Management06:33: Profitability and Positive Cash Flow07:17: Key Cash Management Strategies: Managing Cash Flow08:23: Key Cash Management Strategies: Set Up a Cash Reserve10:06: Key Cash Management Strategies: Tracking your Accounts Receivable11:10: Key Cash Management Strategies: Automate BIll Paying12:10: Key Cash Management Strategies: Improve Cash Flow in Business13:35: Evaluate inventory management practices14:42: Done in a Day Service ProgramLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“Every business owner has made mistakes along the way, but the secret to success is learning from each mistake.”—Melissa HoustonWhat makes a business successful? It’s how you turn mistakes into opportunities to improve and grow your way to success. Mistakes are not to be seen as weaknesses if you are a business owner. These must be seen as valuable lessons that can help you on your way to success. No successful business earned their way up without failing along the way and learning from the mistakes they made. But just because mistakes are part of a successful business does not mean that it is right to commit them repeatedly. This episode talks about five tips on how business owners can learn from common mistakes in growing a business. Listen to learn:‌Why making mistakes is absolutely normal for every business ownerWhy most business owners need to have a business financial planWhy tracking expenses is important in every businessHow must business owners price their products or services profitablyHow business owners should separate emotion from smart-making decisionsHow to use data to help business owners improve their businessHighlights:‌03:51: Common mistakes by Small Business Owners06:21: First tip - How to build a business financial plan09:24: Second tip - How to avoid failing to track expenses in business11:11: Third tip - How to price products or services profitably11:27: Unlock Your Profit Potential with These Smart Pricing Strategies podcast12:58: Fourth tip - How emotions get in the way of smart making decisions14:47: Fifth tip - How data improves one’s business15:45: The Cash Confident Framework courseLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“As you prepare for your sales, be sure to prepare as well for your profit. Do not let the busyness of the season be an excuse for you not to create profit in your business.”—Melissa HoustonIt’s almost the end of 2023, and you know what that means - the busiest season is just right around the corner! So, what’s in the card for businesses this time? Well, it’s about finishing this year with a bang and gearing up for a more profitable new one. As we celebrate our third-year anniversary, our commitment remains steadfast. We are all about giving the goods - valuable insights and rock-solid guidance for our fellow business owners. Our mission? Ensure that your business welcomes more customers and ends the year on a high note. We’re also here to pump up our business owners with enthusiasm as we dive into 2024 with an opportunistic mindset!Listen to learn:‌Why getting ready for the Q4 2023 matters for every businessWhy you need a solid financial foundation in business for the year-endWhy prioritizing customer service is beneficial for your businessHow to make your business more profitable during the busiest season of the yearHow to spot your ideal holiday shoppers this busy seasonHow every business owner should monitor their business progress and measure successHighlights:01:47: Gearing up for the busiest season of the year02:23: SMP’s third-year anniversary giveaway04:23: What to look and expect in your business for the Q4 of 202304:57: Focusing on the strong financial foundation of your business06:14: Tip to make Q4 your most profitable year: Plan Ahead07:19: Tip to make Q4 your most profitable year: Target Holiday Shoppers08:31: Tip to make Q4 your most profitable year: Prioritize Customer Service09:29: Tip to make Q4 your most profitable year: Monitor Progress and Measure Success11:04: Tip to make Q4 your most profitable year: Stay Focused12:26: Preparing the 2024 business plan readyLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessMain websiteCash Clarity CourseApply to Work With MeMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.”—Melissa Houston2023 has not been a great year for business owners. It’s been a rough year, really, with a lot of things happening around us and the economy affecting many different sectors. Experts are debating whether we’re experiencing a recession or not, and the thing is, we’ll only know we are in recession around six to eight months into it. Even though we’re not “officially” in a recession, some businesses’ revenue and sales fall, others go bankrupt. And so a lot of my clients go to me and ask, “Where is the money going?”But we shouldn’t wallow in pity for the difficulty brought to us by this challenging year. Instead, we should analyze the root cause of our problem. Is it an issue brought by money management or a sales problem?In this episode, we will talk about how sales and money management are critical parts of growing your business.Listen to learn:‌What your numbers look like at the end of Q32023 is a tough year for businessesWhy finances and marketing are a numbers gameWhy sales without profit is a red flagIs it a sales problem or a money management problem?Steps to take to explore the root cause of your problemHighlights:‌01:16  What your numbers look like at the end of Q301:46  2023 has been a tough year03:02  Why marketing is crucial for sales05:21  Is it sales or money management problems?07:09  How to identify the root cause of your problems?07:46  Tip 1: Analyze your finances09:39  Tip 2: Assess your sales strategy10:50  Tip 3: Identify the external factors12:45  Tip 4: Find a balance13:17  Tip 5: Seek professional help when you’re strugglingLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCash Confident Framework™️ CourseMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“No matter what stage of business you are at, it's really knowing that sales absolutely is, can, and should be beautiful.”—Jamie Gulino DavisThere’s always a negative connotation about sales. People have this idea that we should never listen to salespeople because they only have one agenda: they make you lose control, urging you into buying their product or service and lose control of your money. So, it has always been a daunting and overwhelming experience for business owners to close sales.And I confess—I used to struggle with sales too. Because like a typical person, I grew up with a mindset that salespeople are ‘evil’. It took a mindset shift to finally understand that you’re not playing the bad guy if you want to have sales. Because remember: sales drive revenue. Your business’ success is driven by your sales. It’s a part we can never run away from. So just like how our guest, sales leader, and strategist Jamie Gulino Davis puts it, we need to embrace the beauty of sales, identify it against marketing, and cross the bridge where these two intersect.In this episode, Jamie talks us through the beauty of sales that would help us shift our money mindset. It’s not about making people lose control of their money; it’s actually offering them solutions to their problems.Listen to this episode to learn:‌The difference between marketing and salesJamie’s own sales framework: The LEAD frameworkIs the nurture sequence still a part of marketing?What typical problems in sales areJamie’s ‘aha’ moment that changed her mindset and lifeHow to handle clients that are analytical decision-makersHighlights:‌03:41  The difference between marketing and sales04:57  Jamie's sales framework: The LEAD framework07:55  Is the nurture sequence still part of marketing?10:24  The problem with sales15:32  Jamie's 'aha' moment that changed her mindset and life16:52  How to handle clients that are analytical decision-makers20:13  Why knowing your clients' characteristics is importantLinks:Jamie Gulino Davishttps://jamiegulinodavis.simplero.com/page/290836LinkedIn: https://www.linkedin.com/in/jamiegulinodavis/Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“Raising capital can be a critical component of your success. So, with the right financial strategy, you can take your business to the next level.”—Melissa HoustonThis is why starting or expanding a business can be daunting and overwhelming. It’s hard to answer the question ‘Where do we get our funding?’Anyone could easily get confused—scared even—when raising capital for their businesses. And the thing is, it’s such a crucial component as no business would be able to start operating without enough capital.Fret not!In this episode, I’ll walk you through the different options that are available to you to help you make informed decisions when raising money for your business. You don’t have to worry about securing your capital. You just have to scrutinize which one fits your business.Listen to learn:‌Your funding options when raising capital for your businessBootstrapping and its pros and consWhat crowdfunding isWhat angel investing meansBank loans as a traditional method of securing fundsWhy venture capital is a hot topicHighlights:‌02:03  Some life updates05:11  Why bootstrapping is my favorite07:04  Crowdfunding and its pros and cons09:27  What is angel investing?10:57  Bank loans as a traditional method of funding12:07  Don’t make this big mistake!12:25  Why venture capital is a hot topicLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCash Confident Framework™️ CourseMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“A common mistake that entrepreneurs make is checking their bank balance at the end of the month and assuming that what is left is their profit.”—Melissa HoustonHeads up: your bank balance does not equate to your true profitability. Doesn’t mean that you have all those money in your bank account, you’re free to spend them all you want. No—that’s not your profit yet!As business owners, we need to get our money management system tied up so that our profitability is optimized. And one way to do that is to keep an eye on your bank account.My personal tip: I look at my bank account—both business and personal—every. single. day.I’m not kidding. I’m not exaggerating either. In this episode of She Means Profit, I discuss why I find monitoring my accounts on a daily basis an essential powerful way to manage my money and optimize my business. I also break down the reasons why you should never think what’s in your bank account is your profit.Listen to learn:‌Planning your goals for 2024Why keeping an eye on your bank account is essentialCash flow vs profitMistake 1: Assuming what remains in your bank balance is your profitMistake 2: Not paying yourselfMistake 3: Unpaid debtsMistake 4: Overleveraging your businessMistake 5: Accounting methodsThree ways to work with meHighlights:‌01:37  Little catch-up from the season break02:18  Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business02:50  Cash management system05:50  2023 Q4 planning and getting ready for 2024 planning06:44  Checking my bank balance every day08:37  Mistake 1: Assuming what remains in your bank account is your profit09:00  Mistake 2: Not paying yourself10:11  Cash flow vs profit11:43  Unpaid debts12:42  Overleveraging your business kills your cash flow13:36  Accounting methods15:37  Three ways to work with meLinks:‌ ‌Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“You need to have a solid understanding of what's going on in your business.”—Melissa HoustonIt’s a no-brainer that anyone who owns a business must have a solid understanding of what's going on in the business—everything, including the ins and outs and the future plans. It’s simply the bedrock of success. And while it is a no-brainer, actually committing yourself to doing so isn’t as simple as it seems. But when you have a firm grasp on your business, it's like having a compass that guides you through a maze of potential and obstacles.So, dear entrepreneurs and dream chasers, remember that success is built on the foundation of deep comprehension. Dare to dream big, define your vision, craft your mission, and set goals that propel you toward greatness. With a solid understanding of what's going on within your business, the possibilities are boundless, and success becomes an inevitable destination. Listen to learn:‌Managing your decisions with your financesGenerating revenue is importantMonitoring your numbersLearning approaches for your business goalHighlights:‌ 04:03  Control of your financial destination04:56  Revenue without profit is a red flag05:25  Have the courage to claim your financial dreams05:40  Read your financial reports07:42  Monitor your numbers08:55  Cash is queenLinks:‌ ‌Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
"There's an interconnection between mental health and financial health." —Joyce MarterAt first glance, it may appear that there is no correlation between mental health and financial health, but the truth is that they affect one another.Existing mental health issues can make it difficult to manage finances effectively, just as having financial issues can lead to mental health problems like depression and anxiety. That is why it is essential to recognize the interrelation between financial and mental health and take steps to address them. Break the cycle and cultivate an abundance mindset. We need to look past the problems and work towards problem-solving. Open your eyes and begin to take your first step toward your highest vision.  But what does it mean to step towards your highest vision for yourself?It simply means that you should know your worth, do the work, and prioritize self-care. By recognizing the relationship between mental and financial health, we can improve and prosper our overall quality of life and achieve greater happiness and fulfillment.Listen to learn:‌The interrelationship of mental health and financial healthHow negative beliefs about money blocks prosperityHow to recover from financial traumasMoney mindset is rooted in early childhood experiencesImportance of creating a high vision for planning career contextScarcity vs abundance mindsetHow financial issues can trigger anxiety Highlights:‌02:49  Joyce as a Financial Therapist and Money Coach03:30  Impact of money story and traumas to mental health04:19  Importance of Money Mindset14:54  The distinction of scarcity and abundance16:19  How working collaboratively can solve problems20:11  Establishing a high vision for personal and career growthLinks:‌ ‌  Joyce Marterhttps://www.joyce-marter.comInstagram: @joyce.marterFacebook: Joyce Marter Twitter: @Joyce_MarterLinkedIn: https://www.linkedin.com/in/joycemarter/Youtube: @joycemarterlicensedtherapi7961Main website 🡪 https://shemeansprofit.comCash Confident BookCash Confident Course --> sign up hereApply to work with me --> Apply hereMini-courseshttps://melissa-houston.thinkific.com/courses/the-debt-repayment-calculatorhttps://melissa-houston.thinkific.com/courses/pay-yourself
“Finding new and innovative ways to increase the amount and frequency of sales should be one of your top priorities if you want long-term success.”—Melissa HoustonSales volume is essential; it is the heart of your business.Without sales, businesses cannot drive revenue, gain profits, and eventually grow. In simple words, there is no business if you don’t have sales.But increasing your sales volume is not easy. You need to put in effort, dedication, sweat, time, and willingness to take risks. And to become a successful business owner with a lot of sales, you need to be constantly innovating, trying new things, and adapting to changing market conditions.In this episode, we’ll break down the key points on how you can increase your sales volume so that you can finally pay close attention to your sales volume, keep track of it, set goals for improvement, and take action to make it grow!Listen to learn:‌Importance of increasing salesUnderstanding the breakeven sales pointMaking a suitable business modelEssentials of real-time dataBeing the top on sales as a business ownerSignificance of dedicating time and effort for salesTracking the numbers at all timesHighlights:‌02:25  Enter Cash Confident reviews04:12  Monitoring sales volume05:04  Breakeven point in sales07:19  Making a financial plan10:58  Monitoring progress throughout the month11:53  Having a detailed real-time data 13:12  Tracking your numbersCash Confident BookCash Confident Course --> sign up hereApply to work with me --> Apply hereLinks:‌ ‌Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
"When running a product-based business, profitability should be top of mind."—Melissa HoustonCreating and operating a product-based business demands a significant amount of courage and drive to bring your product to the market. Thus, it’s a must that entrepreneurs possess a deep understanding of their intended audience, their competitors, and the industry in which they operate. It is not easy to build a product-based business. There are several things that you should consider, and a bucket of sweat and tears will be required in order to build it successfully.So in this episode, we will delve into how we can make our product-based business profitable and on top despite hindrances and challenges!Keep learning, adapting, and growing your business, and you'll make significant strides towards business success.Listen to learn about:‌The importance of courage in product-based businessesPrice strategies in product-based businessesEffective marketing plan that is crucial for visibility and successBuilding a strong brand identityEssential of quality controlWhen to consider investing in equipment and manufacturingPrioritizing the profit in your businessHighlights:‌04:19  Product-based businesses built on a solid financial foundation06:00  Things to consider if you have a product-based business06:20  Setting your prices08:19  Packaging of the product09:50  Marketing for your product11:19  Considering manufacturing cost12:42  Distribution of your products15:42  Providing excellent service17:10  Return policyCash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361/ref=sr_1_1?keywords=cash+confident+melissa+houston&qid=1684071072&sprefix=%2Caps%2C57&sr=8-1Cash Confident Course --> sign up hereApply to work with me --> Apply hereLinks:‌ ‌  Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderAre You On Track For Millionaire Status QuizFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
"The key to succeeding in business isn't just having a strong idea, but also knowing how to manage your business correctly."—Melissa HoustonWhat motivated you to start your business? Each of us has unique reasons why we started to take the journey of entrepreneurship. For some, it’s their passion, while for others, it’s the desire to have another source of income.But running a thriving business requires a good grasp and understanding of financial management. You have to consider everything that builds your business: numbers, profit, data, operations, and marketing. Have the courage to take the bold step towards a successful business through cultivating knowledge, vision, and dedication about finances. You can reach levels you never thought were possible—if you do the work to get there. This episode talks about the things you need to prioritize to make your business successful.Listen to learn about:‌How to manage your business correctlyImportance of getting Cash ConfidentHow to make your business more profitableThings to consider in businessMaking a financial planHighlights:‌04:20  Running and developing a successful business04:53  Looking at your business data08:34  Unique opportunity to construct own business model09:57  Poor money management10:20  Ultimate responsibility for financial future10:47  Why do you need a financial plan for your business15:50  Pre-order Cash ConfidentCash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361/ref=sr_1_1?keywords=cash+confident+melissa+houston&qid=1684071072&sprefix=%2Caps%2C57&sr=8-1Cash Confident Course --> sign up hereApply to work with me --> Apply hereLinks:‌ ‌Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
“Your brand is everything in your business that people have a touchpoint with.”—Tiffany NeumanYour brand is your signature.But it is not just about the colors, logos, or other visuals you provide.Building a brand is all about creating a foundation for your business that includes your vision, voice, story, and goals. It should be like a conversation, a dialogue between you and your customers. Developing a unique brand is a step toward establishing a thriving and profitable business.Tune in to the latest episode of She Means Profit, where our special guest, Tiffany Neuman, is going to drop some major knowledge bombs on branding!Listen to learn:‌Brand is not just about logos, colors, and fontsBuilding the foundations in creating your brandClarity and consistency in creating your brand legacyEnsuring the offers are congruent with the brandWays to create a cohesive brandGuest Bio: Tiffany Neuman is a visionary branding strategist who helps mission-driven entrepreneurs uplevel their businesses. After 15 years in the corporate world as a creative director, she left to found Your Legacy Brand to help clients across the globe increase their income, impact, and influence.Highlights:‌00:26  Intro01:46  Tiffany helps women step into their power by creating legacy brand02:35  Creating a brand for your business 04:18  Brands paint a picture of who you are07:09  What is Brand Legacy14:36  How Tiffany expands her audiences through networking group18:17  You should make a quantum leapLinks:‌ ‌  Tiffany Neumanhttps://yourlegacybrand.com/Instagram:@tiffanyneumancreativeFacebook: @tiffanyneumancreativeLinkedIn: https://www.linkedin.com/in/tiffanyneuman/Main website 🡪 https://shemeansprofit.comMini-courseshttps://melissa-houston.thinkific.com/courses/the-debt-repayment-calculatorhttps://melissa-houston.thinkific.com/courses/pay-yourselfhttps://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-coursehttps://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-courseFollow me on:IG @melissahoustoncpaLinkedIn @melissahoustoncpa
"Money serves as a tool to help you create positive things in the world and support your values."—Melissa HoustonContrary to the common notion, money is NOT just a number. We all know how this number in our banks and our wallets has a huge influence on our quality of life.  So, it is not surprising that many of us tie our worth and happiness to the amount of money that we have. We stress about chasing it and work hard to attain it.And while money has the power to make us feel secure, it should never be linked to how we identify and value ourselves. Our worth isn’t dependent on how much money we make.Don’t let money have the power over you; instead, allow yourself to control your finances and embody the right money mindset. Equip yourself with financial strategies and plans that align with your values. That way, you allow yourself to be empowered by money in many positive ways.Listen to learn:‌Why we should look at money as a toolAcknowledging your beliefs around money is importantWhat financial literacy isWhy you should diversify your investmentsInvesting in financial education is a mustHow to develop positive money mindsetHighlights:‌00:12  Intro03:23  Cash Confident pre-order04:04  Definition of money09:32  The right money mindset11:06  Develop money habits12:04  Transforming money mindset into a positive one18:25 Invest in yourselfLinks:‌ ‌  Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderAre You On Track For Millionaire Status QuizFollow me on:IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa
“Create what you consume.” - Kelsey ReidlIn a competitive environment like the business industry, having the right strategies is the tool to success. While it is a fact that marketing should reflect a brand's personality and be fun, brands should focus on "self-expressed" marketing strategies as well. A good way to start creating a social media strategy for your brand is to create content that you would enjoy consuming.By creating content that aligns with your own preferences, you're more likely to be successful with your marketing efforts. This is because you'll have a deeper understanding of your target audience and what kind of content they enjoy consuming. In this way, you can develop a more efficient and effective marketing strategy.Whether you are an entrepreneur just starting out or a small business owner looking to revamp your marketing strategy, this episode offers practical tips and insights for building a successful marketing strategy that is aligned with your mission and values.Tune in to learn how to create a positive, exciting, and high-energy vibe around your products, experiment with different strategies, and see real results.Listen to learn:‌Identifying the mission behind a marketing strategyThe three key elements of a marketing strategy: mission, mindset, and main ingredientsWhy energy in marketing matters and its impact on brand loyaltyDirect response marketing drives engagement and building communityFostering connections with your audience through conversation and engagementHighlights:‌01:09  Intro03:28  Struggles of Entrepreneurs04:04  Understanding marketing from a Venn diagram perspective09:20  Create what you consume14:26  Self-expressed content as the most powerful piece of marketing17:19  Marketing is all about energy21:44  Marketing is a two-way conversationLinks:‌ ‌  Kelsey Reidlhttps://www.kelseyreidl.com/Instagram:@kelseyreidlMain website 🡪 https://shemeansprofit.comMini-courseshttps://melissa-houston.thinkific.com/courses/the-debt-repayment-calculatorhttps://melissa-houston.thinkific.com/courses/pay-yourselfhttps://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-coursehttps://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-courseFollow me on:IG @melissahoustoncpaLinkedIn @melissahoustoncpa
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