Claim OwnershipIn Reviews We Trust
Subscribed: 0Played: 4
Subscribe
© 2024 In Reviews We Trust
Description
The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.
36 Episodes
Reverse
In this episode host Callum McKeefery talks to Zach Rego, SVP of Revenue at Triple Whale , the company that bring the metrics that matter most into one easy-to-use dashboard, enabling you to get the real-time insights you need to grow your brand.They discuss topics such as the role of e-commerce analytics, artificial intelligence in driving e-commerce growth, the evolution of the industry, and the importance of data access. Zach also shares some insights on Triple Whale's unique features like natural language querying for data access and their future plans, which include launching a forecasting feature. Towards the end, they talk about strategies for aspiring e-commerce entrepreneurs and valuable resources for learningIn particular:The need to have easy access to to real time data in order to grow your business The value of creating and sustaining a community space for your brand What impact the updates in iOS 17 will have and how to prepareThe value of generative AI for content creation andThe growing move by brands towards owned content/ news channels Please take note that in this episode, the audio quality for Callum may not be as ideal as we'd prefer. However, the content is exceptionally valuable, and we couldn't resist sharing this episode with you. We appreciate your understanding and hope you'll still find it worth your while!Callum McKeefery:LinkedInTwitterZach Rego:LinkedinTwitter Show notes:Triple WhaleTableauGoogle BardDiscordSephoraAhrefsBooks: Shoe Dog by Phil KnightPodcast:Acquired. FM: The complete history and strategy of LVMHREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, show host Callum McKeefery talks to Darin Lynch founder and CEO of Irish TitanIn this conversation, Darin and Callum discuss such topics as:AI's role in the future of eCommerce The best environment to produce creativity Guerilla marketing and entrepreneurial spiritIs focusing on SEO an outdated mindset?Darin LynchLinkedInCallum McKeefery:LinkedInTwitterShow notes:Irish TitanBig CommerceShopifyShopwareSmegOtis SpunkmeyerBooks: 'Start with why' Simon SinekREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.In this conversation, Tink and Callum discuss such topics as:How relevancy = resultsHow data is the foundation for delivering exceptional customer experiencesHow to solve problems with processes, not people How success should not be measured in the number of employees The benefits and pitfalls of PE/ VC funding - including the impact on the end consumerHow smaller industry events seem to be preferred by merchantsTink TaylorLinkedInCallum McKeefery:LinkedInTwitterShow notes:Dotdigital Books: The Tipping Point: Malcom GladwellPodcast: How I Built This with Guy RazREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, the company driving retention through signed-in accounts.They discuss:What happens in eCommerce when people are signed in?How customer accounts can solve some of the big picture problems brands are facing with personalization, retention and the loss of data and consumer privacy.How returns are a very vital moment in your relationship with your customer and how should address them differently.The pros and cons of being bootstrapped versus funded.Callum McKeefery:LinkedInTwitterJoe VancenaLinkedInShow notes:StatusShopify Loop Returns ZendeskGorgiasKlaviyoAttentiveRolloBooks: From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason LimkinAs a Man Thinketh by James AllenREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms.They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year, applying AI to enhance workflows, the impact of having a challenger mentality and above all, how health = wealth.Callum McKeefery:LinkedInTwitterArjun JollyLinkedInShow notes:adQuadrantHimsBoltTriple Whale NorthbeamTrue ClassicEpinionsMeasuredSendlaneBooks: The Almanack of Naval RavikantSite/Insta page: Mind Body Green REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store.They discuss why a focus on customer experience is crucial to developing strong customer relationships, why creating unique experiences both on and offline drives growth, the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness. Callum McKeefery:LinkedInTwitterCamilla TressLinkedInShow notes:ContentsquareMagentoShopifyBazaarvoiceReferences:CDP - Customer Data Platform ERP - Enterprise Resource Planning PDP - Product Detail Page REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host and REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate FoundryLevitate Foundry is the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytelling and focus on innovative brands, Levitate Foundry is known for driving success through data analytics, effective branding and growth strategiesIn this episode they discuss the most most valuable apps to use in Shopify right now, which AI tools to adopt to increase efficiencies, the future of AR, its impact on customer experience and early adoption by fashion and CPG sectors. The importance of UGC to aid conversion and the potential for live shopping.Callum McKeefery:LinkedInTwitterKaitlyn Fostey:LinkedInShow notes:Levitate FoundryShopifyChatGPTHue (shade matching technology)RebuyMakeup by MarioRechargeSephoraLiquid DeathDTCXObviWaterdropSocial SnowballPodcasts:eStreamlyREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact. They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of conscious coding and development for eCommerce sites and ways that loyalty can be used to identify and reward positive and sustainable consumer behaviour.Callum McKeefery:LinkedInTwitterMatt Williams:LinkedInTom Locke:LinkedInShow notes:GreensparkNoughts & OnesShopifyMaevingCheeky PandaJohn Masters OrganicsWholegrain DigitalChatGPTPodcasts:This Is Important by WorkaholicsFreakonomics: The Hidden Side Of EverythingREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and Managing Director of CB Social, a paid social media management agency tailored for e-commerce.They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content, and the importance of finding your niche and providing exceptional customer service.Episode links:Callum Devine:LinkedInCallum McKeefery:LinkedInTwitterShow notes:CB SocialIN CTRLMaboVisualsoftChatGPTCarrie Rose Podcasts:The Lewis Morgan PodcastDiary of a CEOREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In the final episode of our first season here on the In Reviews We Trust Podcast, Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts.They discuss...The opportunities and hesitancies of larger retailers on TikTokThe value of being able to access your customers data/ emailThe fact you can’t get reviews/ feedback from TikTok customersClever hacks to create effective TikTok adsTikTok Shopping's success in the UKAgency management across both disciplines and planning for that all important exitEpisode links:Phill Manson: LinkedInJoe Marston:LinkedInTwitterLiam Dean:LinkedInCallum McKeefery:LinkedInTwitterShow notes:PAASEFor You Advertising Klaviyo TikTokOodieSoar With UsMotionBloomreachSalesforce Marketing CloudDot Digital AttentiveShopify PrivyBooks: Red Notice: A True Story of Corruption, Murder and One Man’s Fight for Justice: Bill Brower Purple Cow: Seth GodinBuilt to Sell: Creating a Business That Can Thrive Without You: John WarrillowStandout or Die: How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable: Gareth Healey Podcasts:Midnight Podcast: Matt Kelly
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution.They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking control from agencies, and the new affiliate wave. Episode links:Rich Himsworth:LinkedInCallum McKeefery:LinkedInTwitterShow notes:SalesfireBigCommerceTriple WhaleChatGPTHubspot FlywheelSalesfire Trends (TrendDesk)KlaviyoCrossNetSimilarWebMerciaBooks:Steve Jobs: The Exclusive BiographyREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution.They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates. Episode links:Noah Tucker:Twitter LinkedIn Callum McKeefery:LinkedInTwitter Show notes:Social SnowballRefersionCJ (Commission Junction)KlaviyoStartups For The Rest of UsMy First Million PodcastIndie Hackers PodcastDrip ESPTriple Whale REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to: www.reviews.io Find us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and ExperimentationThey discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation.Episode links:Lorenzo CarreriTwitterLinkedInCallum McKeefery:LinkedInTwitterShow notes:Simplescraper.ioYappy.comKatelyn BourgoinNotion.soahrefsRoam ResearchRedditBooks:EDISON: Edmond Morris REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'.They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting for product pages.Episode links:Rishi Rawat:LinkedInTwitterFrictionless CommerceCallum McKeefery:LinkedInTwitterShow notes:Google OptimizeOptimizelyVWOZingerman'sFullPictureGrammarlyBooks:Titan: The Life of John D. Rockefeller, Sr.1897 Sears, Roebuck & Co. Catalogue: A Window to Turn-of-the-Century AmericaREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
(PLEASE NOTE: This episode was recorded on 27th July 2022)In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Keith Matthews, Founder of Milk Bottle Labs - Ireland's Shopify Experts.They discuss the most effective way to set up your eCommerce store, the importance of photography and repurposing content, the value of Klaviyo and costs of migration, the challenges all eCommerce store owners have whether large or small, the value of developing the right app ecosystem to support your business saving valuable amounts of time and resource, the importance of just getting started and not worrying about the volume of SKUs.Episode links:Keith Matthews:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:Milk Bottle LabsShopifyKlaviyoFostr1rockwell (Paul Healion)Pointer Creative (Chris Pointer)Jasper.aiRewind (Mike Potter)Ethercycle (Kurt Elster)Shopify Podcast REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce, and Penny Black the personalised Ecommerce packaging specialists.Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building and leveraging long-term trust through customer experience. They also discuss the concept of packaging as a marketing channel and using it to extend customer experience to create moments of delight, whilst simultaneously gaining insights through data. They explore this concept further into all ways of adding value to the customer experience beyond interaction with the product and sales process. They discuss the possibility of shaping and tailoring customer experience based on understanding who the customer really is, and the importance of knowing who your true advocates are and where to find them in order to leverage and amplify their power of voice. Links: LinkedIn:Callum McKeefery Douglas FranklinJordan Bourchier-Lee Show notes:REVIEWS.ioKlaviyoPenny BlackWarby Packer AmazonBooks:Why we sleepThe MartianREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on: LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster.They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not at the expense of eroding your future profitability. What it takes to build an email strategy that goes beyond revenue, that supports the whole business to increase profit margins.Episode links:Adam Kitchen:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:AttentiveKlaviyoShopifyMagnet MonstereCommerce On FireREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro. They discuss the importance of gaining insights as to where the gaps exist in your customer journey and business,Understanding the psychology and the philosophy behind what questions to ask, how to ask them, how to derive with that data. The importance of understanding what you are collecting, why you are collecting it, and then leveraging that data to make better decisions - knowing how useful clean data is. Understanding customer intent, and where to place attribution They debate the privacy policies of big players in tech and the rise of collaboration platforms, and the importance of a brands ability to be relatable, not perfect.Episode links:Jon Ivanco:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:ListrakZapierKlaviyoShopifyOctaneDripBrave & Sugar CoatIndie HackersREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at CartloopThey discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention, and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn support queries into sales. They also discuss fundraising, how to balance product development via innovation v's customer feedback and the importance of having real conversations with real people. Episode links:Lisa Popovici:LinkedIn TwitterCallum McKeefery:LinkedInTwitterShow notes:CartloopKlaviyoShopify POSShopifyAhrefsVillage Global SquareBlack Velvet SydneyREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery show host and CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year, pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships. Episode links:Nic Dunn:LinkedInCallum McKeefery:LinkedInTwitterShow notes:https://butternutbox.com/?language=enhttps://www.charle.co.uk/https://drinkolipop.com/https://eatsurreal.co.uk/https://www.patchplants.com/gb/en/https://www.recharge.com/en-gb/gbhttps://deliverr.com/https://www.avico.com/en/https://www.shipstation.com/uk/REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
Comments
Download from Google Play
Download from App Store
United States