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Condo Artist: The Other Side of Real Estate
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Condo Artist: The Other Side of Real Estate

Author: Uri Vaknin

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Tune in now to discover a world of real estate where other podcasts leave off. Condo Artist: The Other Side of Real Estate delivers a wealth of information on topics including selling, marketing and developing condominiums in today’s housing market. This in-depth look at condominium real estate pulls back the curtain on what it takes to market, sell and develop condos in today’s environment. Listen to condominium expert Uri Vaknin and his long-term colleagues, Mark Bunton and Shahn Douglas, as they take you on a journey of how they’ve sold over 1200 condos across five condo communities in Las Vegas coming out of The Great Recession to today - and thousands of others around the country since 2001. Hear how they’ve turned around financing, reimagined communities, survived a tragic event and what they do daily to continue on a path to sales success. Currently based in Las Vegas, this team of condo experts have 53 years of combined experience marketing, selling and developing condos - from concept to closing - all over the US through the good times and the very bad. Listen as they share valuable insights, strategies and best practices on how to develop, market and sell condos!
19 Episodes
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Overcoming Objections

Overcoming Objections

2021-06-2219:04

Objections raised by condo buyers can often be a challenge, but for the expert salesperson, they are a welcome sign of interest. It's all in how you handle them. In this episode of Condo Artist: The Other Side of Real Estate, condo sales and marketing experts Uri Vaknin, Shahn Douglas, and Mark Bunton discuss how objections, properly met, can result in a condominium sale. They explain the five stages of handling objections, give specific examples of how to address them, and reveal the four reasons why customers raise objections. After this episode, condominium specialists will feel more confident in handling objections and understand how to leverage them to sell a home.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Demonstrating the Home

Demonstrating the Home

2021-03-1636:46

You've qualified your condominium buyer prospects. You've taken them on the physical path of presentation throughout the community, and now you're at the door to a home - possibly their next home. What do you do?In season 2, episode 6 of Condo Artist: The Other Side of Real Estate, condo sales and marketing experts Uri Vaknin, Shahn Douglas and Mark Bunton take you though the exact steps of demonstrating a condominium home. They start with the four things a condo demonstration should accomplish, which are:Make your buyers feel importantObligate the customers to youAllow objections to surfacePoint out features that demonstrate the value of the homeNext they explain how to maintain control of the demonstration at all times, use "features, benefits, emotion" talk, and even where to physically place yourself in each room of the home. At the end of this episode, you'll understand how to get your customers to identify their "one and only" home, which is what you need to close the deal.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
It's Showtime

It's Showtime

2021-03-0935:27

How skilled are you at presenting condominium communities - both online and in person? Condo sales and marketing experts Uri Vaknin, Shahn Douglas and Mark Bunton take listeners, step-by-step, through the order of an effective sales presentation. Whether you are an on-site condo sales agent or a general brokerage agent helping clients find a home, you'll learn how to sell a condo community from the outside in using the using the "funnel" sales techniqueBy the end of this episode, you'll understand how to apply this technique to your website, sales center, and physical sales path through the building. Tune in to season 2, episode 5 of Condo Artist: the Other Side of Real Estate, to learn:Why it's a mistake to sell the actual condo or floor plan firstThe #1 way to maintain control of your presentation with prospectsSpecific suggestions for how to present each part of the funnelInteractive technology being used in sales centers todayWhy you never show prospects the model firstAnd more!This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.Recent Condo Artist episodes mentioned:Know Your BuyerKnow Your Buyer - Part II
In this episode of Condo Artist: the Other Side of Real Estate, hosts Uri Vaknin and Shahn Douglas continue last week's conversation with Justin Cohen, Executive Vice President of award-winning marketing agency, REQ. Justin expands on his idea that "digital marketing" today should simply be called marketing, and offers the one key to success that no advertiser can afford to overlook. He also discusses:How to communicate with prospective condo buyers once they've submitted their informationWhat the ideal marketing budget looks like at any sizeBrands that are winning in the digital marketing spaceMarketing trends for 2021 and into the futureHow to hold your ad agency accountableA summary of the digital buyer's journey and how to identify areas for improvementTo hear Justin, Uri and Shahn's initial discussion on reaching and attracting today's digitally-forward condominium buyers, listen to The Art of Digital Marketing - Part 1.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Get your digital notepads ready, because this week we're going to school with Justin Cohen, Executive Vice President of REQ, an award-winning digital marketing agency and one of Adweek's 100 Fastest Growing Companies. Justin has been leading digital marketing efforts in the luxury condo space since 2006. He, along with hosts Uri Vaknin and Shahn Douglas, recap the history of digital condo marketing and discuss how to reach and attract today's digitally-forward home buyers. You'll learn:How consumers are shopping for real estate online todayWhy digital marketing is essential to a condo presale strategyWhy you're wasting time and money if you're not precisely targeting your buyerWhat a digital marketing plan looks like for a condo developmentThe role of advertising agencies todayThe difference between earned and paid media, and why you need bothWhy a smooth lead handoff from marketing to sales is criticalAnd so much more in this 40-minute episode!Class is not over just yet... be sure to tune in next week to part 2 when Justin discusses lead nurturing, budgeting, digital marketing trends for 2021, and what we can expect in the future.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Individual condos can be notoriously difficult to position against others, whether in the same or a different building. In season 2, episode 2 of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin, Shahn Douglas and Mark Bunton help listeners overcome "white box" thinking and show how to differentiate a condo product to attract a specific buyer. They describe their success with designing limited edition "collections" of condos within a building, and their process for building out these homes, naming them, modeling them, and developing a unique sales and marketing strategy for them. You'll learn about:The Premier Collection at The Ogden (Sold Out)The Penterrace Collection at Juhl (selling quickly)The Studio Collection at Juhl (launching in February)Whether you are developing a new condominium community or taking over sales and marketing from another group, Uri, Shahn and Mark encourage developers and sales and marketing teams to be creative at every step of the process, thinking carefully about your target buyers and how to appeal to their sensibilities.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Welcome to Season 2 of Condo Artist: The Other Side of Real Estate! In this episode, condo sales strategists Uri Vaknin, Shahn Douglas and Mark Bunton give their perspective on where condo buying is headed in 2021. After a difficult year defined by social distancing and isolation, they predict that condo living - and the access to amenities, connectedness, and attachment to community that come with it - will make a strong comeback in the last three quarters of 2021. Uri, Shahn and Mark examine real estate trends in both the single family market and the local Las Vegas market, and look to history as a guide to make a prediction of stronger condo sales as the year progresses. Uri even proclaims 2021 "The Year of the Condo." Listen to learn how to convey this message to prospective buyers and buyers' agents, and how to change conventional wisdom that a single family home is always the best real estate choice.Articles mentioned:Welcome to Homeownership (nytimes.com)One Las Vegas draws California buyers (reviewjournal.com)For These Urban Refugees, Country Living Isn't Quite Second Nature (wsj.com)This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
In episode 12 of Condo Artist: The Other Side of Real Estate, condo sales and marketing strategists Uri Vaknin, Shahn Douglas and Mark Bunton discuss what has changed in condominium development and sales in the last year, and which changes are here to stay. They discuss five major lessons learned in 2020 and how to carry them forward to continue reaching and connecting with today's (and tomorrow's) condo buyers. They include: Identifying and demonstrating a designated work-from-home spaceThe critical need for personal outdoor space, and what to do if your community doesn't offer anyThe internet's impact on real estate buyers and the emphasis on efficiencies of timeIncreased content and marketing requirements including 3-D tours, virtual open houses and appointments, and advanced videoInfusing salesmanship into new technology and communication methodsPerhaps the biggest lesson 2020 has taught us both in real estate and life? Be ready to adapt and pivot on a dime.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.News segment mentioned: Balconies: The new performance space for musicians in lockdown (cbsnews.com)Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Think your prospects need to sell their home before they purchase a condo? Think again. In episode 11 of Condo Artist: The Other Side of Real Estate, condo sales strategists Uri Vaknin, Shahn Douglas and Mark Bunton explain why we sometimes need to toss conventional real estate thinking out the window. Empty nesters are one of the fastest growing buyer demographics for condominiums, and it's often these buyers who have a difficult time selling their existing homes of so many years. In this enlightening episode, Uri and team first explain the psychology of "right-sizing" vs. down-sizing, then analyze why the traditional process of selling a home first is not always the best.Uri tells the story of The Brookwood Buyer, and how a simple change in approach would have given an affluent buyer complete control over her real estate transaction, rather than the stressful, rushed experience it became. Uri and team then explain exactly how to go about changing conventional wisdom, including:Investigative work on the part of the condo sales specialistAlternative ways of financing a new condoHow this different approach can help your clients sell their home faster and for more moneyExamples of qualifying questions (for a more detailed review of qualifying questions, listen to the episode, Who Is Your Buyer?).The  goal of changing conventional real estate wisdom is to give your clients total control over the real estate process, including when and how they move. This will ultimately result in a fantastic, faster, and much less stressful condo buying experience for all involved.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
In episode 10 of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin and Shahn Douglas explore social media marketing with Marsha MacEachern Tempesta and Lokelani Higa of Las Vegas-based PR firm, The Warren Group. They discuss why social media, as a strategic marketing initiative, works so well for condo communities, how to set up a successful social media program, how to handle questions, comments and feedback, and trends and predictions for 2021. Join us as we dive into the specifics of:The value of real-time engagementA better approach to "hard selling" on social mediaWhich type of content works best on the various platformsHow to get your content seenHow to approach social media during a pandemicWhy it's worth it to attract Gen Z and Millennials nowThe future of "conversational marketing"And much more!The Warren Group is the next evolution of Faiss Foley Warren (FFW), a Las Vegas-based full service public relations and public affairs firm founded in 1998. Learn more at TheWarrenGroupLV.com.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
In episode 9 of Condo Artist: The Other Side of Real Estate, condo sales strategists and hosts Uri Vaknin and Mark Bunton follow up on episode 7 and take a deep dive into the inner workings of condo homeowners associations (HOA). In an interview with Lisa, a community association manager at a prominent downtown Las Vegas condo high-rise, they break down:What an HOA is and why it must be formed as a legal, not-for-profit corporationWhat kind of information is contained in HOA condo docs, and why it's important to homeowners, real estate agents, and everyone involved in a real estate transaction to read and understand themCapital reserve budgets vs operating budgets, and how each is created and fundedHow order is maintained in a condo building through the HOAHOA board specifics - what makes a good board memberThe role of the HOA managerUri, Mark and Lisa offer detailed explanations of the benchmarks, rules and processes that make up an efficiently-run, well-funded HOA, which in turn makes condo living such an exceptional experience. This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
In episode 8 of Condo Artist: The Other Side of Real Estate, condo sales strategist and host Uri Vaknin speaks with Lee Bryan, principal of Lee Bryan Interior Design, about using models to increase condo sales velocity and pricing. Uri and Lee, along with co-host Shahn Douglas, discuss the strategy behind using modeled homes to transform your sales program, including:The more models, the betterStatic models vs. a model move programCreating condo buyer profilesWhich homes to model firstWhen and how to sell model homesThey go in-depth on the importance of design in a modeled home, including how to create memory points, the work-from-home trend, luxury penthouse design, how much a model should cost, timing of a model move - and how it all translates to increased sales velocity.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Did you know that homeowners association (HOA) fees are the number one objection to buying a condo? Does the term "HOA fees" give you pause, either because you don't want to sell them, or don't want to pay them? In episode 7 of Condo Artist: The Other Side of Real Estate, condo sales specialists Uri Vaknin and Mark Bunton break down exactly what HOA fees are in condominium buildings, why they carry so much value for the homeowner, and if you are an agent, how to sell them to your condo buyers! You'll learn:Why the HOA is the backbone of a condominium communityHow Uri became a condominium specialist based off of HOA research - and how you can, too How to sell against your competition using HOA data  How HOA fees are calculated and what's includedHow to break down HOA costs to your buyers, and help them see the valueWhat "condo docs" are and how to acquire them for any condominium buildingHow to help your buyer understand if an HOA (aka condo community) is right for them Why HOA increases are inevitable, and when it's ok What it means for condo buyers to be part of an HOA corporationJoin Uri and Mark for a detailed discussion of HOA fees that will demystify the concept for anyone involved in a condo real estate transaction! This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
This week, condo sales strategist and host Uri Vaknin welcomes a very special guest - Mike Leipart, Managing Partner of The Agency Development Group, based in Beverly Hills, CA. Mike and Uri have a 10-year friendship and working relationship. In Episode 6: Condo Sales Philosophy, they take a trip down memory lane to recount one of the most significant periods in condominium sales and American real estate in general - the formation of ST Residential during the Great Recession. You'll learn how Uri made his way from Atlanta to Las Vegas, and how Mike came to collaborate with Mauricio Umansky of The Agency. They discuss:How ST Residential took over the portfolio of 110 condo communities in the United States from the failed Corus Bank, and what the outcome wasWhat Mike and Uri's roles and influence were within that organizationHow Mike came to work with Mauricio Umansky of The AgencyThe value of saying YES, being an asset, and just being nice (particularly in the small world of condo development)How condo sales are inherently different from resaleWhat (and who) you need to develop a success condo sales programWhere housing is headed in a post-COVID worldThis is an in-depth episode with one of the greatest minds in the history of condo development, sales and marketing. Enjoy the listen!Chapter Markers:4:35 - Origin Stories of Mike, Uri and ST Residential 25:55 - How Mike joined forces with The Agency  54:08 - Yerba Buena Island, the power in doing what you love, and a glimpse into the future This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com. Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
This week's episode pulls back the curtain on the complicated yet critical world of condo financing. In episode five of Condo Artist: The Other Side of Real Estate, host Uri Vaknin speaks with special guest Dino Schulatz, Vice President of The Federal Savings Bank*, to help listeners gain clarity about the fine details of mortgage types, condo building qualification, interest rates, tax write-offs, and more.You'll learn about the trifecta of mortgage financing - Fannie Mae, FHA and VA - and what they mean for both condominium buyers and buildings. Dino breaks down the definitions, guidelines, requirements, and fees for these three loan types plus Freddie Mac, fixed rate mortgages, and adjustable rate mortgages. If you are involved in any aspect of real estate - buying, selling, developing or investing - this episode is a must-listen.About our guest:Dino Schulatz is Vice President of The Federal Savings Bank, a veteran-owned bank headquartered in Chicago. The bank lends in all 50 states and Dino has closed every type of residential and commercial loan. Dino moved to Las Vegas from Chicago in 2014 to help bring homeowners and families back to the downtown area. Learn more at thefederalsavingsbank.com/dinoschulatz.This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the low $400s. Learn more at theonelv.com. Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.*NMLS # 1175600 | The Federal Savings Bank is a member FDIC and Equal Housing Lender. All loan terms including interest rates discussed in this podcast are in reference to a specific loan closed with The Federal Savings Bank, and may not be available to all customers. Terms and conditions apply. Subject to underwriting approval.  
In a continuation from last week's episode, condo sales strategist Uri Vaknin offers a series of real-life stories about challenged buyers who would close on their homes only because his sales team gained an intimate understanding of their financial situations. In episode 4 of Condo Artist: The Other Side of Real Estate, Uri and his long-time colleagues, Shahn Douglas and Mark Bunton, discuss why it's critical to have a deep understanding of your buyers' financial abilities, even if that means having uncomfortable conversations. Learn which documents and information the team requires from each buyer and buyer's agent, why it's ok to research your buyer, and why lenders should have permission to share financial information with the selling agent. They relate these stories back to the T.I.R.E method of qualifying condominium buyers as discussed in Know Your Buyer - Part 1. Listen as they recount the stories of:    A buyer from California who could not close on his condo until his very successful - but very niche and seasonal - business was sold. Learn what happened when COVID hit and how that impacted both transactions.A buyer from Indiana whose condo closing was contingent upon the sale of her home. Learn what happened when this buyer was NOT properly qualified using the T.I.R.E. method, and how it could have easily caused the sale to backfire.A couple buying one of the most expensive condos in the community whose contract was contingent upon sale of one of their (multiple) million dollar homes. The home does not sell... how does Uri get this $800K condo to close?(Uri's dog Gypsy makes a special guest appearance - she also gets excited about condo success stories.)This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the low $400s. Learn more at theonelv.com. Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Know Your Buyer

Know Your Buyer

2020-10-1228:47

In the follow-up to Who Is Your Buyer?, episode three of Condo Artist: The Other Side of Real Estate details the T.I.R.E. method of getting to know your condo buyer. Learn how condo strategist Uri Vaknin, along with his long-time colleagues Shahn Douglas and Mark Bunton, gather important information about each of these four qualifiers as part of their natural conversations with prospects. They'll give you the exact tertiary level of questions to ask in order to penetrate your buyer's mind, get to the heart of what they're looking for and why, and shorten the sales process. The T.I.R.E. method is:TimingInvestmentRequirementsExperienceIn the next episode, Know Your Buyer: Part 2, Uri and his team will give real-life examples of buyers with extenuating circumstances and demonstrate how the T.I.R.E. method helped them overcome objections, make personalized offers, and close sales. This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the low $400s. Learn more at theonelv.com. Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
Who Is Your Buyer?

Who Is Your Buyer?

2020-10-0831:55

In episode two of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin, Shahn Douglas, and Mark Bunton walk condo marketers through the steps of identifying their best buyers and explain how to use data to make sales faster and more efficiently. Learn how Uri and his team, through real-time data analysis, identified a seismic shift in traffic to one community and started selling condos to buyers relocating from Northern California even before the Raiders' announced their move to Las Vegas.Discussed in this episode:Data: basic and important but often ignoredThe difference between sharpshooting and buckshotWebsite registrations - the 5 key pieces of information to ask forHow to organize and build upon demographic informationThe value of real-time data analysisUnderstanding who your BEST buyers are and how to be most efficient with your marketing dollarsThis episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas from the low $200s to $1M. Learn more at JuhlLV.com.This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences from the low $400s. Learn more at TheOneLV.com. Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
The Pivot

The Pivot

2020-09-3036:18

In the premier episode of Condo Artist: The Other Side of Real Estate, condo sales and marketing strategist Uri Vaknin takes listeners through a journey of rapid adaptation and flawless execution that resulted in continued condo sales and closings at the height of the COVID-19 pandemic in Las Vegas. Uri, along with his colleagues and co-hosts Shahn Douglas and Mark Bunton, shares details of how they pivoted their marketing and sales strategies in a matter of days to pique interest and meet expectations of Las Vegas condo buyers. They also offer a glimpse into how the entire real estate market has pivoted, and how condos will be developed, marketed and sold in a post-COVID world.  Learn how Uri and his team:Planned for the coming pandemic even before stay-at-home orders were announcedAdjusted advertising and changed messaging immediatelyImplemented lifestyle programs for existing homeowners to promote a sense of communityUsed existing sales tools and created new virtual onesManaged growing pains of adjusting an entire business model overnightOvercame prospects' fear of being sold toContinue to sell condos today using an evolved sales and marketing model News article mentioned: Southern Nevada real estate pros reinvent the way they do business during pandemic (VegasInc.com) This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. Juhl offers a variety of floor plans and amazing amenities such as full-service concierge, resort pool and spa, wine deck, and co-op working space. Live the life you deserve at Juhl Las Vegas, condos from the low $200s to $1M. Learn more at JuhlLV.com. Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.
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