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VIP Access
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VIP Access
Author: Melanie Herschorn
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© 2022 VIP Digital Content
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Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/
68 Episodes
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Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding your purpose with Jacinda Jacobs. You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie ...
A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today. ...
Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impa...
Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary S...
A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule...
It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact....
Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that converts. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that...
As an author, how do you see your book in the world? The broader vision is often missing when people publish. When you identify your mission, you can dive deep, connect with people, and create a community that will help you make the social impact that you desire. That’s why Episode 61 of the VIP Access Podcast is about Publishing with a Cause! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that c...
If you don’t have a brick and mortar store, potential clients can’t walk in, touch things and ask questions. All they have is the content you put out online. A well-planned content marketing strategy is truly your key to success. That’s why episode 60 of the VIP Access Podcast is about creating your ideal content marketing strategy! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your bran...
555Remember that book on CD? What about a book on tape? Maybe you even had a book on record! While audiobooks have actually been around since the 1930s, today’s technology makes them a hot commodity in the publishing industry. That’s why Episode 57 of the VIP Access Podcast is about The Growing Appeal of Audiobooks! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impa...
Storytelling is as old as time. Stories are memorable and sharing them is how we, as humans, relate to one another. As we see ourselves in a story, we get hooked. That’s why episode 58 of the VIP Access Podcast is about Storytelling in Content Creation! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie...
Every overnight success is several years in the making. The majority of successful people have had their share of failures too. But by experiencing the ups and downs, entrepreneurs develop skills and expertise which they can use to mentor other budding entrepreneurs, and that’s why Episode 57 of the VIP Access Podcast is about Turning Ideas into Reality! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your ...
Have you ever received an email or a comment on social media that really annoyed you or made you feel like you were punched in the gut? Hopefully, you realized that you don’t have to stoop to their level because you’re way better than that. You don’t need to respond to the trolls. It’s okay not to engage with them at all. That’s why episode 56 of the VIP Access Podcast is about dealing with negativity online! You’ve written a book...now what? If you’re ready to implement a simple cont...
Calling all Lady Bosses! Did you know that 83% of women want to work with or buy from women-owned businesses but 62% don’t know where to find them? That statistic needs to change, and that’s why Episode 55 of the VIP Access Podcast is about Supporting Women Owned-businesses! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strate...
Speaking on stages (live or virtually) provides you with instant credibility and positions you as an expert in your field. That’s why episode 54 of the VIP Access Podcast is about Speaking on Stages to Boost Your Visibility. In this episode of VIP Access Podcast, Jackie Lapin, an Author, and a World Leader in educating, mentoring, and coaching people at SpeakerTunity and Conscious Media Creation, is sharing how to save time and broaden your opportunities to find speaking gigs. Some of...
How do we really define self-care? Is it by simply having a bubble bath surrounded by your sweet-smelling scented candles while sipping your fave cosmopolitan? Sorry to burst your bubble my friend but it’s way more than that. Self-care is intentionally doing things that maintain or improve your mental or physical health. It is tending to the needs that require your attention in your life and implementing these things every day. That’s why episode 53 of the VIP Access Podcast is about the 360°...
You’ve spent so much time and energy birthing your book. You’ve been so focused on the launch. But to grow a community of raving fans, you know you need more. That’s why episode 52 of the VIP Access Podcast is about the Content Marketing Strategy after writing a book! In this episode of VIP Access Podcast, I’m sharing how to leverage your book for your marketing efforts and ways to grow your brand as a whole. Some of the talking points I go over in this episode include: The Content Mark...
Goodbye to the old way of networking and here’s to The Power Partners System. When you clearly know the target audience you want to reach and focus on the goals you set for your business, there’s no doubt that you will achieve success. That’s why episode 51 of the VIP Access Podcast is about Collaboration, Growth, and Power Partners! In this episode of VIP Access Podcast, Meghann Conter, founder of The Dames and The Mistress of Marketing, is sharing what a Power Partners System is all...
The next time the algorithm changes or you do a new marketing strategy but don’t make the impact financially you wanted, fret not: today we are talking about the ONE marketing strategy that stands the test of time. Literally. Today’s episode 50 of the VIP Access Podcast is about staying the course in your marketing strategy! Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to att...
Juggling everything in your personal and professional life can cause you to stall in business growth or damage relationships with those you love. That’s why episode 49 of the VIP Access Podcast is about developing an invincible work/life balance with Alaina Schwartz.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute ...
Writing a book is an amazing way to generate leads and create excitement about your business but, there is a RIGHT way to do it. That’s why episode 48 of the VIP Access Podcast is about Becoming a Successful Author with Juliet Clark.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with ...
To market your brand effectively, it’s important to create a community of raving fans. That’s why episode 47 of the VIP Access Podcast is about Community-Centered Marketing with Sara Khoudary.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com ...
Sales doesn’t have to be tricky or feel uncomfortable at all. That’s why episode 46 of the VIP Access Podcast is about Impact to Income with Jaime Rowe. Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today. In this episode of the VIP Acces...
Are you leveraging OPP, other people’s podcasts, to increase your reach? That’s why episode 45 of the VIP Access Podcast is about How to pitch yourself to be on podcasts. Are you a service-based women business owner who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today. In this ...
Want to boost your brand's credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards. Are you a service-based women business owner who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at co...
Should you add influencer marketing to your content plan? If it fits your brand, influencer marketing could be a pivotal addition to your brand reach. That’s why episode 43 of the VIP Access Podcast is about Influencer Marketing. If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at contentstrategycall.com today. In this ep...
Do you shy away from sales because it feels sleazy or spammy? If you avoid sales, you end up leaving money on the table. That’s why episode 42 of the VIP Access Podcast is about Heart-Centered Sales with Connie Whitman. If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today. In this episode of VIP Acce...
All the social media platforms available are truthfully overwhelming. There also seems to be this idea that we need to be on all of the platforms, everyday, consistently, with original content. I am putting that idea into the category of myths. That’s why episode 40 of the VIP Access Podcast is why you shouldn’t be on every social platform! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal cl...
Live video is here to stay. If you haven’t noticed, almost every social platform is coming up with ways for you to go live and share your message with not just your followers, but the world! That’s why episode 40 of the VIP Access Podcast is about live video! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetm...
Podcasting is pivotal to my business and aside from absolutely loving it, it allows me to connect with my audience in an intimate way to give them encouragement, information, and knowledge. That’s why episode 39 of the VIP Access Podcast is about podcasting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meet...
Email marketing is an amazing way to nurture your audience and make sales. That’s why episode 38 of the VIP Access Podcast is to help you Make Your Emails Stand Out! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today. In this episode of VIP Access Podcast, I’m sharing the importance of crafti...
Being a guest on a podcast is an amazing marketing tool to expand your reach. That’s why episode 37 of the VIP Access Podcast is about The Importance of Podcast Guesting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today. In this episode of VIP Access Podcast, I’m sharing the importance of b...
Your business needs to have branding that helps it stand out in the crowd. That’s why episode 36 of the VIP Access Podcast is about Branding and Social Media! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today. In this episode of VIP Access Podcast, Cheale Villa, CEO of Visual Caffeine is sha...
Do you have a Facebook group? It's a fantastic lead generator and nurture system too. That’s why episode 35 of the VIP Access Podcast is about changing your business with a Facebook Group! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today. In this episode of VIP Access Podcast, I’m sha...
Email marketing is one of the best ways to keep your audience engaged with your business. And it's very much alive. That’s why episode 34 of the VIP Access Podcast is about Email Marketing! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today. In this episode of VIP Access Podcast, I’m sharing ...
Building your network through podcasts will help your business grow exponentially. That’s why episode 33 of the VIP Access Podcast is about Podcast Guesting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today. In this episode of VIP Access Podcast, Margy Feldhuhn, co-owner of Interview Connec...
Coming up with brand new content ideas isn't always necessary if you take the right steps. That’s why episode 32 of the VIP Access Podcast is about Repurposing your Content! In this episode of VIP Access Podcast, I’m sharing the importance of taking your old content and transforming it into something new and actionable steps you can take right now to begin repurposing your content. Some of the talking points I go over in this episode include: Repurposing for every social media platformW...
Being inclusive in the workplace is vital for the health of your business as a whole. That’s why episode 31 of the VIP Access Podcast is about Diversity Inclusion! In this episode of the VIP Access Podcast, Colleen James, Principal Consultant and CEO of Divonify, is sharing the importance of creating an inclusive environment in the workplace and actionable steps you can take right now to bring diversity to your brand. Some of the talking points Colleen and I go over in this episod...
Building a brand that makes your business stand out is key. That’s why episode 30 of the VIP Access Podcast is about Branding Strategies! In this episode of the VIP Access Podcast, Laura Meyer of JoyBrand Creative is sharing the importance of having a mission-driven brand and actionable steps you can take right now to begin building your personal mission statement. Some of the talking points Laura and I go over in this episode include: Why you should have a mission-driven brandWhat you ...
You hold power as a woman in the business world. That’s why episode 29 of the VIP Access Podcast is about stepping into your power and eradicating the female recession. In this episode of VIP Access Podcast, Marie Hale of AtRevenue is sharing about the fwd@rEvolution movement and actionable steps you can take right now to claim the potential you hold. Some of the talking points Marie and I go over in this episode include: What the female recession isOvercoming hardship as a business ownerTaki...
Emails are an amazing tool to increase sales and keep your audience engaged. That’s why episode 28 of the VIP Access Podcast is about Email Etiquette! In this episode of VIP Access, I’m sharing the importance of sending effective emails to your business community, and actionable steps you can take right now to start creating emails that resonate with your ideal client. Some of the talking points I go over in this episode include: The best time to send an emailHow often you should be sen...
Keeping your audience engaged while building a relationship is key. That’s why episode 27 of the VIP Access Podcast is about Captions that Convert and Connect! In this episode of VIP Access Podcast, I’m sharing the importance of creating a well-structured caption and actionable steps you can take right now to begin writing your own. Some of the talking points I go over in this episode include: How to construct a caption that doesn't look like a sales pitchRepurposing past content into a...
Showing up consistently for your audience is a crucial step in building your credibility. That’s why episode 26 of the VIP Access Podcast is about Creating Consistent Content! In this episode of VIP Access Podcast, I’m sharing the importance of posting consistently for your viewers and actionable steps you can take right now to begin planning your content. Some of the talking points I go over in this episode include: How significant it is to consider SEO when posting contentThe importan...
Being a podcaster can grow your business in a huge way. That’s why episode 25 of the VIP Access Podcast is about Podcasting! In this episode of VIP Access Podcast, Tracy Hazzard is sharing the importance of podcasting and actionable steps you can take right now to begin planning a podcast of your own. Some of the talking points Tracy and I go over in this episode include: The longevity of podcastingWhy staying consistent is crucialHow far in advance you should be planning contentRepurpo...
Taking the first steps to begin your business are the most important. That’s why episode 24 of the VIP Access Podcast is about The First Steps to Success! In this episode of VIP Access Podcast, Speaker Olenka Cullinan, Founder of iStartFirst is sharing the importance of making that initial leap of faith and actionable steps you can take right now to find the courage to begin. Some of the talking points Olenka and I go over in this episode include: How to take the first steps within your...
The stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations! In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include: Public relati...
Being transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing! In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode ...
Anybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business! In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include: Accelerating your business in any economyPublicity vs. MarketingHow anyone can be newswo...
It is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author! In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include: How to start w...
Building a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way! In this episode of VIP Access Podcast, Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode i...
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