Paris Talks Marketing

In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee experience platform. Arun has been voted as one of the Top 100 Influencers in Product Marketing for 2023 by the Product Marketing Alliance community.He introduces the 'B Mantra' framework, a comprehensive strategy for SaaS product marketing and go-to-market strategies, and discusses the impact of AI and the trend towards consolidation in the SaaS industry. Additionally, Arun provides insights into the challenges and opportunities in the HR tech space, specifically around employee experience platforms and the role of generative AI in transforming SaaS marketing and product strategies.--Links:https://www.linkedin.com/in/arun-lal-pmm/https://www.cultureamp.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:38 Arun Lal's Journey to Product Marketing12:58 The B Mantra Framework: Revolutionizing Go-to-Market Strategies26:12 Cracking the Code on Buyer Intent Signals30:12 B Mantra Continued34:30 How to Apply the B Mantra Framework for Startups39:06 Navigating the Crowded Landscape of HR Tech41:31 Embracing AI as Part of the Future of HR Tech45:22 Final Thoughts

This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing.In his conversation with Paris he shares his thoughts on ungating content, targeting specific bottom-of-funnel keywords and utilizing competitor comparisons to capture high-intent traffic. The two also discuss the evolving landscape of content marketing in the face of AI and strategies to adapt and thrive in a crowded and competitive digital market.--Links:https://www.linkedin.com/in/liam-bartholomew-90004b83/https://www.cognism.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:40 The Evolution of Cognism's Marketing Team05:27 Cognism's Unique Position in the Sales Intelligence Market07:29 Navigating GDPR and Data Utilization Strategies09:25 Why You Should Ungate Content and Its Impact13:20 The Future of Content Marketing in the AI Era20:57 Demand Gen vs. Lead Gen27:23 Capturing High-Intent Traffic and Leveraging Competitor Analysis36:01 Final Thoughts

This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success.HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily rent and expense comps, optimize rental pricing, benchmark expenses, and improve deal flow in any market. --Links:https://www.linkedin.com/in/marcrutzen/https://www.hellodata.aiMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:36 The Journey of HelloData.ai: From Startup to Market Fit04:42 The Impact of AI on Real Estate Data Analysis13:54 HelloData.ai's Marketing Strategy18:08 Unlocking SEO Success with AI 23:56 Leveraging AI for Content Creation29:14 Exploring the Future of Search and SEO36:18 Final Thoughts

In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal.Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.Drawing from his background, Andres shares his entrepreneurial journey, the challenges of transitioning from banking to SaaS, and the insights that led to the creation of Fuse. The discussion covers the significance of referrals, the inception of outbound marketing efforts, and the role of conferences in growing the business. Andres elaborates on the major issues tackled by Fuse, including the cumbersome legacy systems in loan origination, and how their solution provides efficiency, customization, and improved user experience for financial institutions. They also discuss the sales and marketing strategies essential for reaching enterprise customers and the future of inbound marketing for Fuse.--Links:https://www.linkedin.com/in/andresklaric/https://www.fusefinance.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:12 Andres Klaric's Journey: From Wall Street to SaaS Entrepreneurship07:44 How to Select the Perfect Co-founder?09:37 Introducing Fuse: Revolutionizing Loan Origination15:41 Navigating the Challenges of Enterprise Sales and Go-to-Market Strategies24:29 Leveraging Technology and Personalization in Sales Outreach27:30 The Role of Inbound Marketing and Website Optimization31:16 Exploring Paid Search and SEO Strategies33:34 Final Thoughts

This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement.Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing. He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time. Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.--Links:https://www.linkedin.com/in/cariappack/https://vymo.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction01:39 Busting Myths in Sales Engagement and Marketing04:24 The Art of Enterprise Marketing10:01 How to Create a Successful Marketing Campaign?13:52 Navigating Global Markets20:39 LinkedIn and Reducing Dependency on Paid Channels22:46 Embracing AI: The Future of Marketing and Sales Engagement29:25 The Creative Side of a Marketer30:39 What the Future Holds for Vymo?

In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the head of marketing at UserPilot.Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing, and content marketing in SaaS companies. Emilia highlights the adverse effects of companies pivoting away from PLG due to economic downturns and stresses the importance of maintaining a product-led mindset in growth strategies. We discuss how product-led strategies can enhance acquisition, activation, retention, and expansion, even in an enterprise context.With a staggering output of over 130 blog posts a month, Emilia also unveils the secrets behind UserPilot's content marketing success. She explains their dual approach, combining original, human-led content with programmatic SEO to dominate search engine rankings and drive organic traffic.Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.--Links:https://www.linkedin.com/in/emiliakorczynska/https://userpilot.com/More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:07 The State of Product-Led Growth05:39 Understanding the User Journey in Product-Led Growth10:11 UserPilot's Marketing Efforts15:40 The Power of Content Marketing23:04 How GA4 Changed the Digital Marketing Space30:56 The Future of SEO and Content Marketing

In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean. Caya Jose Cayasso, a seasoned entrepreneur with a flair for storytelling, currently spearheads Slidebean, a venture-backed startup established in 2014, as the CEO. Nestled in the heart of New York City, Slidebean assists founders in pitching to investors through its innovative SaaS product and specialized consulting agency.Since stepping into the role of host for the company's YouTube channel in 2018, Caya has navigated the brand to become one of the platform’s most-watched startup-centric channels, fast-approaching the 500,000 subscriber milestone.Caya shares insights on leveraging AI in content creation without incurring Google's penalties, debunking common marketing myths, and the transformative journey of Slidebean's marketing approach from focusing on SEO to producing impactful YouTube content. --Links:https://www.linkedin.com/in/caya/https://slidebean.com/More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction03:24 Busting Marketing Myths: AI Generated Content06:45 From 0 to 150,000 Monthly Website Visits13:14 Slidebean's Marketing Team for Their SEO Strategy17:27 The Future of Content Creation: AI and Human Collaboration21:45 The Power of Video Content for Creating a Media Company30:22 Advice for B2B SaaS Marketers on Creating YouTube Video Content32:52 The Role of TikTok in B2B Marketing35:44 Final Thoughts and Advice

In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform. Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io.In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic.We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content. We covered several pivotal components of their strategy, such as: Content pruningProper keyword and persona researchCreating detailed content briefsLeveraging AI but also capitalizing on expert opinions for a unique content touchAnd collaborative efforts among freelance writers and in-house team.With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy.--Links:https://www.linkedin.com/in/andreea-stefan/https://planable.io/More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Intro03:14 Busting SEO Myths: The Power of Internal Linking07:44 The Importance of High-Converting Blog Posts09:48 The secret behind Planable's Organic SEO Growth11:35 The Process of Content Pruning and Refreshing/20:31 Building a Comprehensive Keyword Mapping & Persona Research23:00 Introducing Planable: A Content Collaboration Tool28:28 The Content Editorial Calendar30:27 The Art of Keyword Research and Intent33:51 How to Write Successful Content Briefs37:40 The Impact of AI on Content Creation42:05 Planable's Content Promotion Strategy

Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum.In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what Blackbird calls "narrative attacks"), a serious threat currently facing numerous global organizations. Our discussion also reveals how a mission to safeguard digital communications from harmful narratives motivated Dan to join the dynamic team at Blackbird. Dan Lowden has over 20 years of strategic experience at the executive level and leads the marketing efforts for Blackbird AI. Blackbird AI protects organizations from narrative attacks that cause financial and reputational harm. Dan's work has helped lead to nine successful exits/acquisitions across cybersecurity, cloud computing, mobile commerce, Wi-Fi services, robotics, and mobile computing creating significant value for large enterprise and fast-growth companies.This episode is a deep dive into understanding modern cybersecurity threats, AI's power in narrative attacks, and how responsive strategies can help businesses effectively tackle these challenges.--Links:https://www.linkedin.com/in/danlowden/https://www.blackbird.ai/More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Intro02:45 Dan's take on a marketing myth-busting04:57 How Dan has helped companies go through nine successful exits/acquisitions07:55 Blackbird's marketing team & Dan's career story15:41 Who is the bad guy in a narrative attack?23:00 Manipulation & AI27:20 Illustration of narrative attacks with a real example34:56 Blackbird.ai, a trailblazer in Narrative Intelligence

In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product development. Georgi Petrov is the Founder and CEO of NitroPack & the Founder of SMSBump (exited to Yotpo).NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results. Yotpo SMSBump lets D2C brands grow sales&revenue using SMS automations with stunning ROI and conversion rates. It is an SMS marketing & automation app for Shopify. As Georgi shares in our discussion, SMS marketing is a more personal and underused channel than email.Learn how companies can benefit from SMS marketing, especially for running targeted campaigns. --Links:https://www.linkedin.com/in/georgipetrov/https://nitropack.io/https://smsbump.com/More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Intro02:23 Busting Myths About Core Web Vitals04:40 The Importance of SMS Marketing06:33 SMS Open Rates and Conversion Rates07:53 Use Cases for SMS Marketing12:43 Acquiring Opt-ins for SMS Marketing17:32 Georgi's Career Journey and Running Two Companies21:26 Success of SMSBump in the Shopify Ecosystem27:24 Final Tips for Entrepreneurs

In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses. Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide.We explore common myths and misconceptions about affiliate marketing, its evolution in the past decade, and key strategies for building a successful affiliate program. Emmet shares his three principles for launching an affiliate program: 1) Making it easy for affiliates to earn money2) Running an affiliate program professionally3) Continuously recruiting new affiliatesTune in to learn how you should strategize your SaaS affiliate marketing initiatives!--Links:https://www.linkedin.com/in/emmetgibney/ https://www.rewardful.com/ More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Intro02:01 Common affiliate marketing myths04:09 How has affiliate marketing changed over the years07:17 How to build an affiliate marketing program for SaaS20:34 How quality content can help affiliates sell better23:58 Partnerships with review sites33:48 The future of AI and marketing

Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscape with AI-driven innovations.A sales rep turned startup founder, William Ballance is the co-founder and CEO of Lavender.ai, a tech startup that uses communication psychology and AI to help salespeople write more effective emails faster.Explore the intersection of AI and sales email strategy with Lavender's William Ballance.Learn more about:How William's experiences shaped Lavender's developmentLavender's unique approach to optimizing sales emails through AI, balancing automation and personalizationHow AI is transforming sales strategiesHow Lavender built its brand and community through a focus on authenticity and user engagement--Links:https://www.linkedin.com/in/wmb1/https://www.lavender.ai/More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Intro02:27 SaaS parties & community-led marketing07:25 Lavender's target user base, focusing on Gen Z & their approach to sales emails11:07 The Story of Lavender, the AI-powered email marketing platform13:58 The role of personal branding for Lavender, a founder-led brand22:06 Misconception: LinkedIn InMails don't work23:56 The impact of AI and automation on personalization in outbound cold emails33:13 Lavender’s marketing strategies and experiments40:49 How building virality into content and products has impacted Lavender's growth 

We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections. Casey Cheshire is a lifelong marketer, serial entrepreneur, and adventurer. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. He also serves as a Fractional CMO to several growing B2B professional service firms.In this episode, Casey shares his insights on the limitations of traditional, automated marketing methods and how podcasting opens up a world of authentic, one-on-one conversations with prospects and customers. Delving into the practicalities and the transformative potential of this approach, Casey provides valuable perspectives for businesses looking to deepen their customer relationships and drive growth in a meaningful way. Join us for a conversation that redefines the essence of customer engagement in the B2B space.--Links:https://www.linkedin.com/in/caseycheshire/https://ringmaster.com/More about:Explore: https://hop.online/ Follow the Host, Paris Childress: https://www.linkedin.com/in/parischildress/ Subscribe to Paris Talks Marketing: https://paristalksmarketing.transistor.fm/--Timestamps:02:44 Marketing Myth Busting05:57 Podcasting for customer engagement & Conversational Marketing12:25 Growing a podcast audience20:07 The right approach to inviting podcast guests25:56 The future of marketing and why everyone should be a media brand33:15 Advice to Casey's younger self about career and passion34:53 Longevity and personal routines

Yaron Been, an ecommerce entrepreneur, growth coach, and industrial engineer, discovered his entrepreneurial path almost by accident from a childhood friend. Intrigued at the idea of generating online income, he and his wife built a weak, "shitty" ecommerce store the next day. But to their surprise, they got their first sale that very evening!Since then, Yaron has made "a lot of mistakes" and learned countless lessons on his entrepreneurial journey while traveling across the globe.Yaron emphasizes that business is a derivative of life and the same principles apply to entrepreneurship. Despite having a successful track record with bootstrapped seven-figure e-commerce stores, Yaron admits that the landscape has changed post iOS updates, which have made front-end profitability more challenging. He believes that today's e-commerce players must focus on lifetime value rather than immediate profit and should consider entering the market with a brand-focused approach and greater capital.Tune in this episode, reflecting on principles that bridge philosophy, self-improvement, business, and life itself.--Links:https://www.linkedin.com/in/yaronbeen/https://ecomxf.com/More about:https://hop.online/https://www.linkedin.com/in/parischildress/ (The host)https://paristalksmarketing.transistor.fm/--Timestamps:01:52 How the principles of stoic philosophy, personal development & bodybuilding apply to business05:07 Launching an e-commerce business while being a digital nomad08:01 How did Yaron identify the niche for e-commerce?10:03 Is bootstrapping an option for e-commerce stores?11:18 Shopify vs. Amazon14:01 Types of e-commerce funnels17:40 How does a quiz funnel work?22:23 Most common e-commerce shop owners mistakes30:23 Automations for ecommerce stores36:04 Build assets, don't focus on income37:17 Physical products vs. digital products

In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table.Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people, and guide businesses to find their identities and core values, craft their visions, and establish their brands. Eric has also contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”We discuss the complexities of today's marketing landscape and discover strategies for success.Tune in to learn how to master the 'Modern Day Marketing Maze.'--Timestamps:02:35 - The modern marketing maze06:24 - How being a marketer became complicated09:35 - The BATCOM framework (Branding, Awareness, Traffic, Conversion, Optimization, Maintenance)11:46 - Balancing Demand Gen & Lead Gen14:56 - Creating content that converts20:48 - Career development in marketing22:53 - Marketing & AI disruption29:31 - How marketing's function has changed

This episode is a deep dive into Chris Rack's blueprint for marketing resilience in a down economy. Chris, the CEO of MRP, connects B2B marketers with revenue-propelling demand solutions across the buyer journey. Chris’s 17+ years in B2B sales and marketing technology include scaling organizations from sub $10M to $80-$100M annual revenue. His journey reflects a commitment to driving success for teams and clients, fueling MRP’s mission of impactful B2B connections via advanced account intelligence.In this insightful episode, Chris shares his expertise on the nuances of marketing strategies in today's fluctuating market. From discussing the balance between demand capture and demand generation to exploring effective budget allocation for SaaS companies, Chris provides valuable insights into maximizing marketing efforts with limited resources. He also touches on the impact of generative AI and product-led growth in the current economic landscape, offering practical advice for CMOs and marketing leaders.Tune in to hear how to get your marketing plans approved by your CEO in a tough economy and more with Chris Rack!--Mentioned Resources:Gong - Revenue intelligence platformSybill.ai - AI personal assistant for SalesLavender.ai - AI sales emails coachRegie.ai - Generative AI platform for Sales teamsClay Labs - Personalized AI email platform--Timestamps:[00:00] Introduction[03:00] MRP's Demand Gen Solutions[03:38] Demand Generation vs. Demand Capture[06:16] Demand Gen is a long game[07:20] Doing more with less and growth expectations[11:07] How to think about budget reallocation in an uncertain economy[15:52] Podcasting as a demand capture & demand gen channel[18:48] How to get your marketing plan approved by your CEO & CFO[26:16] Misconceptions about Product-Led Growth[33:10] Is keeping your Tech Stack worth it in a tough economy?[34:31] The 3 tools a marketer can't live without[37:54] The role of Generative AI in marketing[44:06] Unveiling MRP's secret sauce

Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster.Jason has written the book for growing an agency from nothing to two 8 figure agencies.Jason currently hosts the Smart Agency Master Class Podcast, a Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now.Jason Swenk shares his journey from building a successful agency to starting an agency consulting business. Jason also talks about agency owners' different goals, such as building an asset to sell, creating a lifestyle business, or operating as an incubator agency. He emphasizes the importance of building an asset and provides tips for agency owners looking to scale their businesses. Jason also touches on his marketing strategy, including the power of podcasting and the importance of providing valuable content to potential clients.Key Takeaways:Building an asset is important for agency owners who want to create long-term value and have the option to sell.Agency owners should focus on scalability, reoccurring revenue, and building a diverse client base.It's important to have a leadership team in place to handle day-to-day operations and free up the owner's time.Consistency is key in marketing, and it takes time to see results. Agencies should focus on providing value and helping their audience.Social media can be a powerful marketing tool if used correctly, but it's important to avoid being self-centered and focus on helping others.--Timestamps:02:51 Jason's decision to sell his agency after 12 years06:18 Jason's road from an agency owner to an advisor09:29 The 3 paths of agency owners: exit, lifestyle, incubator10:56 Why creating a lifestyle business is a prison13:48 Scaling a business and the hardships16:10 Jason's criteria for investing in agencies19:23 Downsides of selling and earnouts23:51 The marketing strategies & funnel of Jason's consultancy business25:49 Shift the spotlight: from self to clients33:08 Treating business as a game and experimenting with strategies34:19 Removing emotions from decision-making and seeking advice from others--Guest resources:https://jasonswenk.com/https://www.agencymastery360.com/

In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn. 👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic formula for growth. And then, he co-founded Snitcher, a B2B Lead Generation & Sales Acceleration.How did Snitcher change the game for Rohan? Stay tuned to find out.In this episode, you will be able to:Discover actionable insights from the SaaStock conference experienceGain a competitive advantage with Snitcher's visitor identification platform, turning anonymous website visitors into potential leads.Understand how to build a brand in the era of AI content.The key moments in this episode:00:00 - Introduction 03:06 - The SaaStock Experience 07:53 - Where does Snitcher fit into the modern MarTech stack?11:23 - The road to $1 million ARR with 3 people14:50 - Driving qualified traffic to your website16:03 - Account-based approach to growth20:17 - How an upstart brand can compete with entrenched category gorillas23:36 - PLG: guiding not selling in free trials33:14 - CSM role in a SaaS business36:01 - How to build a brand in the era of AI content

Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth.In this episode, you will learn how to:Boost your lead generation with effective outbound marketing strategies.Maximize your email outreach success with personalized cold email campaigns.Understand the symbiotic relationship between inbound and outbound marketing for exponential growth. 👉 Kien Tran and Alexander Ivanov are the co-founders of HyperGen, an outbound lead gen company that specializes in helping businesses close more deals through intent-based cold emails. With their expertise in digital marketing and a keen focus on personalized outreach, Kien and Alex have successfully scaled their agency by honing in on the power of cold email.Marketers often overlook outbound strategies due to a feared negative stigma, or simply due to a lack of understanding of its potential. Yet, when correctly executed, outbound strategies can introduce your brand to untapped markets, widen your audience pool, and enhance your company's overall growth trajectory. Alex and Kien highlighted the role of outbound marketing as an essential catalyst in creating brand awareness and stimulating growth in sales.  Here are some of the key topics that Alex, Kien and Paris discussed in this episode:02:21 The story of how they started HyperGen05:14 The stigma surrounding Outbound Marketing07:30 The power of email personalization09:25 Targeting the right audience17:14 Nailing the ideal email sequence length23:29 How can Inbound benefit from Outbound and vice-versa? 34:45 What's the future of Outbound and AI? 

While lead generation focuses on the 5% of companies currently in the market, demand generation aims to capture the other 95% that are not actively looking to buy.In this episode, Deanna Shimota discusses the three legs of a successful demand generation strategy: the website, managed channels, and third-party channels. She emphasizes creating targeted content for your ideal customer profile. Deanna highlights the importance of balancing short-term lead generation with long-term demand generation. By focusing on both, companies can drive revenue now while also building a strong foundation for future growth. 👉 Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Here are some of the key topics that Deanna and Paris discussed in this episode:• 00:00 Intro• 02:14 Demand Gen vs. Lead Gen• 06:00 The 3 content distribution channels for demand gen• 10:50 Tapping into existing audiences when you are a niche SaaS business• 13:41 How to allocate your marketing budget to the right channels• 14:05 Zero-cost marketing: brand ambassadors• 16:13 The power of omni-channel marketing• 17:33 What is your most profitable client?• 20:03 Developing your demand gen engine• 21:10 Documented strategy vs. Random Acts of Marketing• 24:41 Is LinkedIn the new Blog?Listen to the episode to discover why "Marketing should become your best sales rep."---🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the Marketing Strategy theme of our podcast!