The SEO Insider: Law Firm Digital Marketing and Beyond

In this video, Colan advises listeners that when it comes to SEO, “there's relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets.” Colan provides detailed and relevant advice for law firms looking to grow, suggesting the Jepto tool to help optimize your businesses’ service areas. Seth and Colan also discuss Local U, which is a local search educational seminar that Sterling Sky runs, encouraging listeners to attend June 24th in Detroit.The two enter into a wide ranging SEO discussion, covering some helpful tactics and best practices, specifically when it pertains to law firm SEO. They discuss the magic number of 10 GBP reviews and how that relates to ranking, as well as a businesses 1-5 star rating and how that comes into play. They also discuss the relationship between paid ads and organic ranking, google’s updates and ever changing landscape, being “filtered” by Google, and more!Links MentionedJepto: GBP category/services research tool - https://www.jepto.com/gbp/discovery LocalU details - https://localu.org/localu-events-in-2024/ 

Join Seth Price and Luis Scott, Founder of the 8 Figure Firm, as the pair take a deep dive into scaling your law firm. The episode answers top-of-mind questions as law firm owners look to build their practice, including: What are the biggest obstacles law firms face when trying to scale to the next level? What are the costs and benefits of a virtual, hybrid, versus an in-person office? What should lawyers STOP doing that is causing damage to their firm’s potential growth? From navigating obstacles to fostering a culture of growth, Luis and Seth share their firsthand experiences and insights into building and scaling legal practices. Tune in and discover key strategies, from principles of effective leadership and delegation to tactics for ensuring optimal employee performance. Subscribe now to continue unlocking more strategies for growth. #LawFirmScaling #LeadershipInLaw #VirtualWorkFor more information on the 8 Figure Firm: https://www.8figurefirm.com/ 

Seth Price is joined by Glen Lerner of the renowned Lerner and Rowe law firm, as well as Gabriel Stiritz, CEO of Lexamica, a lawyer referral management platform that the two have partnered to bring to market. The platform is designed to help law firms both big and small as they send out and receive referrals. Instead of sending a referral to a firm and never hearing whether a case was settled or receiving a referral fee due to a lack of transparency, Lexamica is built so that law firms can track the referrals they send and receive, ensuring that important cases do not slip through the cracks, and that firms get financially compensated in a timely manner for their referrals.

On the newest episode of the SEO Insider, Seth Price is joined by Adam Warren of Open Jar Marketing. Seth and Adam discuss the best marketing strategies to reach a target audience in the modern age, with digital and social media joining the ranks of TV and Radio as potential channels that should be utilized. Seth emphasizes the importance of SEO due to less people calling and buying directly from TV ads, while Adam highlights that traditional media still have their place in the perfect “cocktail” that is a fully developed marketing strategy.

On this episode of The SEO Insider, Seth Price interviews Pooya Abka, co-founder and CEO of Intaker. The two take a deep dive into all things intake. They touch on the evolution of live chat, how AI will impact intake, the history of intake over the years, what the goals of intake are, as well as how Intaker differentiates itself from other intake focused companies by being “bold and smart.”Pooya also discusses his journey founding Intaker with his business partner. The idea spun out from another startup where they were working on Natural Language Understanding (NLU) projects, which is the sort of technology used in Siri and Alexa. Now, Intaker services over 1000 firms.#Future #AI #SEO

In this episode of the SEO Insider, Seth interviews Cameron Herold, Founder of the COO Alliance. Cameron dives into the strategies he leveraged to grow the alliance from a simple meeting of 10 COOs into what it is today. He also discusses how the relationship between a highly entrepreneurial CEO and a COO is similar to a personal marriage in that it requires open lines of communication, collaboration, trust, and effort. Seth questions Cameron on the successes he has seen from an operational perspective as well as the areas where he has seen firms mess up. Cameron illustrates these points with case studies from companies he has coached. Cameron also details how companies should dedicate time to playing with AI tools to stay ahead of the curve as the new tech booms.

On this episode of The SEO Insider, Seth Price interviews Alex Schlinsky from Prospecting On Demand – a unique agency designed to help you build an infinitely scalable agency. Alex explains his background, talking about how he “kind of stumbled, frankly, ass backwards into running an agency.” He then explains how he has molded Prospecting On Demand into what it is today, servicing 50 agencies at a time for periods of a few years (or so), and helping them set and meet their goals, particularly in regards to landing higher-paying and more profitable clients.One clear distinction that Alex emphasizes, and a differentiator that makes his company unique, is that Prospecting On Demand is “a client success company, not a client acquisition company,” meaning that they are committed to the 50 agencies that are their clients, rather than always being focused on scaling. Alex also provides listeners with many inspirational and insightful moments as he stresses the importance of finding out why employees selfishly want to work for you in order to help your company set better goals. #MassTorts #Business #Entrepreneurship

On this episode of The SEO Insider, Seth Price interviews John Ray from the Ray Group. Together, the pair dive into substantive Mass Torts questions, such as how to deal with what Seth calls “rampant fraud” in the space and which conferences to go to for maximal networking and learning. John also talks about his Mass Tort Success Course, which has been highly touted by Mass Tort legend, Jerry Parker.John also takes the listener through his journey to the world of Mass Torts. John explains how he had a background in the pharmaceutical industry, then fell into working with a law firm. The rest was history! John explains how he is not a lawyer, and how that has helped him to see Mass Torts from a unique business perspective. Tune in to learn more about this perspective!#MassTorts #Business #Entrepreneurship

On this episode of The SEO Insider, Seth Price interviews our very own Futurist in Residence for BluShark and Price Benowitz: world-renowned speaker, Peter Shankman. Seth dives right in with his longtime friend, asking Peter about how he stays ahead of the curve when it comes to the tech of the future. Peter explains how he tries to learn from younger generations by observing and listening; he also tells the audience that it is important to understand what you don’t know before you can do anything at all.Peter delves further into AI, saying “AI is not going to radically change your world if you don't a) know what to do with it and b) already have a basic comprehension of how to do business.” Seth specifically asks about how Google will view AI content in terms of search results moving forward. Peter believes that we will eventually see AI generated content and real human generated content on Google, marked as such, similar to how we currently see sponsored results when we search something up on the web.#Future #AI #SEO

On this episode of the SEO Insider, Seth Price interviews David Kauzlaric, co-founder at Agency Elevation, a 100% USA-based white label SEO, PPC, and Facebook Ads management firm for ambitious agency owners. As David explains in the episode, white label essentially means that they are doing the work behind the scenes for a lot of other marketing agencies. Seth asks David what it is like to deal with modest dollar-per-month clients, compared to what BluShark deals with in the legal space, and how Daniel has leveraged his almost 20 years of SEO experience to maximize Agency Elevation’s margins.David explains that the key is to identify and really understand “what works, and what moves the needle as opposed to what doesn't. So there's this fine balance that we've had to strike between having deliverables to have deliverables, and having deliverables that actually move the needle.” The duo also dive deep into Google Business Profiles, the mechanics of reviews on Google, and the Future of AI in the digital space.

On this episode of the SEO Insider, Seth Price interviews Hamid Kohan, Founder, President, and CEO at Legal Soft, a company trusted by over 650 law firms to help firms grow through trained virtual assistants, expert marketing, and full practice set-up. Seth asks Hamid about the process of properly hiring and training overseas staff. He also explains that he aims for overseas staff at BluShark to feel like part of the team, which Hamid agrees should be the goal of hiring such employees.Hamid details how Legal Soft has developed a framework for hiring where they have a physical presence in eight countries with talent acquisition that fields job applications in those specific countries. After hiring, Hamid says “we have an extensive training curriculum that is designed and created by US based attorneys who practice in that area who helped us create that curriculum. So we train them. And then we put them on our payroll, and we deploy them into a law firm as dedicated, full time virtual staff that are trained to do that specific job.” Tune in to learn more!

On this episode of the SEO Insider, Seth Price interviews Ray Mieszaniec, Co-Founder and COO at EvenUp, a company aimed to maximize your case value with AI-powered demands drafted by PI attorneys for PI attorneys. Seth asks Ray about the origins of EvenUp and the story behind its group of Co-Founders, what BluShark can expect from AI in the future, and how EvenUp’s squadron trains AI to create fantastic demand letters in the PI space.Ray explains how EvenUp customers have access to Liddy, which is their own personal injury AI legal assistant. He talks about how Liddy is actually experienced in PI, so you can have it produce the facts narrative within your demand for you at the click of a button. Ray believes that the future involves “AI helping us introduce more of a human element back into our practices, not taking away from the human experience.”OpenAI’s very own plagiarism checker: https://platform.openai.com/ai-text-classifierWinston AI: https://gowinston.ai/CopyLeaks: https://copyleaks.com/ai-content-detectorGPTRadar: https://gptradar.com/GPTZero: https://gptzero.me/

On this episode of the SEO Insider, Seth Price interviews Timothy Warren, Co-Founder of Helium SEO, a prominent SEO firm that has been featured on the Inc. 5000 as recently as 2022. Timothy and Seth discuss Timothy's path from medical school, to sales, to eventually founding multiple SEO companies. His first company was called SEO Exposed, which he started in 2013 and sold in 2016. Over those three years, Timothy realized businesses must differentiate themselves in order to succeed, which drove him to ensure that Helium was able to separate from competitors by being on the cutting edge of new technologies, such as AI.Seth and Timothy also discuss how to build a company culture that promotes success for your firm. As the digital age continues and as remote work becomes more prominent, so too does the importance of having a strong culture. Timothy cites one of his mentors, business guru Cameron Herold, in saying that “great companies are a little bit less than a religion, but more than a business.” Remote work is a reality of the 21st century. Together, Seth and Timothy dive into the barriers that having remote workers can pose as well as some strategies for listeners to use when deciding what kind of work is best for their business.#SEO #BusinessGrowth #CompanyCulture

Looking to take your business to the next level by leveraging best practices in leadership development and company culture for international, domestic, and remote staff? On this episode of the SEO Insider, Seth Price interviews JC Hite, the CEO and founder of Hite Digital, a white label digital marketing agency. JC and Seth discuss the dichotomy of remote versus in-person work and the opportunities and techniques for international versus domestic staff, leveraging JC’s experience launching his company with an international office in Latin America. Despite advancements in remote work since the start of COVID-19, JC discusses how leadership and culture is developed through in-person interactions – as well as effective client relationships. Hite states, “the most important factor when it comes to retaining clients is relationships.” Hite also emphasizes the need for learning and leadership development within a successful company; pushing digital certifications and development processes. Hite Digital dedicates 10% of its staff to teaching.While this episode covers how the last few years – and notably the pandemic – have affected work culture and opportunities, Seth and JC also take a deep dive into the future. With different perspectives on the evolution of AI and the most effective way to leverage these new technologies, Seth and JC provide a detailed synopsis of how AI will affect the future of digital marketing and business development. #DigitalMarketing #BusinessGrowth #InternationalLabor

On this episode of the SEO Insider, Seth Price interviews Austin Irabor, founder and president of NetFly Digital Marketing, about his work in the competitive terrain of pay-per-click advertising. Austin discusses NetFly’s comprehensive and holistic approach to PPC, sharing his hacks for maintaining low costs but high conversion rates per lead. The two discuss the importance of law firm managers getting creative with PPC in the Personal Injury space - as well as the importance of a holistic approach to their intake process.  #PPC #PaidSearch #HolisticApproach

On this episode of the SEO Insider, Seth Price is joined by Kristi Hagen, founder and CEO of  Kristi Jane Inc. – an innovative firm renowned for its holistic approach to digital marketing. Gain invaluable insights as Seth and Kristi discuss their shared passion for empowering businesses to thrive through effective digital marketing. Uncover the intricacies of scaling an agency while preserving quality control and fostering innovative solutions. And don't miss their exploration of the complexities of pay-per-click advertising, its diminishing returns, and the pressing need for a holistic approach to digital marketing. Tune in today and unlock a world of professional expertise to help elevate your marketing strategy.Looking to use RoadProof to access traffic data and videos? Check it out today.  For more helpful tips about digital marketing: WEBSITE: https://blusharkdigital.com/ FACEBOOK: https://www.facebook.com/blusharkdigital TWITTER: https://twitter.com/blusharkdigital LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/ INSTAGRAM: https://www.instagram.com/blusharkdigital/ BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence.  #PayPerClick #HolisticMarketing #ScalingAgency

Get ready to learn from two industry titans in our newest episode of the SEO Insider! Host Seth Price is joined by guest Matt Plapp, the CEO of America's Best Restaurants, a national media and marketing company, and author of the book Restaurant Marketing That Works. Matt is a true legend in restaurant digital marketing; in this episode, he divulges the secret sauce he uses to help his clients achieve outstanding results. From optimizing social media to leveraging the power of core values, Seth and Matt leave no stone unturned in their discussion of unconventional methods to strengthen client relations. Whether you're a marketing professional or a business owner looking to up your digital marketing game, you won't want to miss this dynamic conversation between two thought leaders in their respective fields. For more helpful tips about digital marketing:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/INSTAGRAM: https://www.instagram.com/blusharkdigital/BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence. 

Seth Price interviews Scott Hardy who is the president of Top Class Actions. Scott Hardy goes into detail about how to gain traction for SEO content and maximize the value for top class actions from his perspective.For more information visit our website at https://blusharkdigital.com/.#SEOcontent #ScottHardy #TopClassAction

On this episode of the SEO Insider, Seth Price speaks to Dylan Ruga, Founder of Stalwart Law Group and Co-Founder of Steno. Steno is a court reporting service and a game-changer in the legal world. Steno does court reporting by deferring payments until clients’ cases resolve. Court reporting is charged per page, but the headline number is usually the page rate. In short, Steno gets paid when you get paid. What makes Steno unique is that they combine the court reporting service with litigation finance that goes naturally into your firm. Many deposition transcripts are held, and Steno uses those transcripts to find patterns for case outcomes. This is used as a learning tool to help guide cases to the best possible outcomes in the litigation processes.For more helpful tips on legal SEO, check out BluShark’s other channels:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/INSTAGRAM: https://www.instagram.com/blusharkdigital/BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.

Hiring the correct person is critical when looking at a company's success. It ensures that your employees can develop alongside you, contributing to the overall success of the company and reducing the need to hire new leadership positions down the line. Craig Goldenfarb discusses the tactics he employs to guarantee that the personnel he hires contribute to the company's performance, as well as the company’s significance. For more helpful tips about digital marketing:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/INSTAGRAM: https://www.instagram.com/blusharkdigital/BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.#digitalmarketing #lawfirm #legalmarketing #hiringtips