Claim OwnershipRetail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
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© 2024 Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
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Join indie retail hypewoman and founder of Feel Good Retail, Janine Mulone, to discuss the highs, lows, and how-tos of running an independent retail business. In each episode Janine and her guests share exclusive insights to inspire small brands to express their creativity, make money without giving up their vision, and build community. Say goodbye to forcing advice meant for much bigger businesses to fit your unique shop, goals and budget. Whether you're a brick and mortar shop owner, an eCommerce operator, an Etsy queen or some magical combination, this show is for you.
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Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”?Me too. But also … I really love strategy at the same time. 🥸So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear:Why every business needs a unique strategyA few recent strategies I’ve helped retailers implementHow to diagnose the real problem in your businessMy four-step process for creating your own strategyReady...
Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP.Tune in to hear:Why rituals are better than tasksThe three dates we want you to get on your GCalHow to prioritize data, strategy, AND self-care Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭 🕸 feelgoodretail.com📱 @feelgoodretail✉️ hiii@feelgoodretail.com
Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small.🪐 Join The Here & Now 🧭Get our free 2023 low-key holiday planner here🕸 feelgoodretail.com📱 @feelgoodretail✉️ hiii@feelgoodretail.com
An incomplete guide to running your shop as an emotional being. Get our free 2023 low-key holiday planner here🕸 feelgoodretail.com📱 @feelgoodretail✉️ hiii@feelgoodretail.com
Smooth sailing for your season with these simple tactics. Plan your finish line celebrationSet an intentionFormalize a goalUse the past as your planner Spill the beansWrite a permission slipCreate a place for "not now" ideas + observationsSet an end of day ritualGet our low-key holiday plannerJoin our Holiday Planning Power Hour on October 16th🕸 feelgoodretail.com📱 @feelgoodretail✉️ hiii@feelgoodretail.com
Because you can't do everything all at once, despite the urge.In this episode, we cover:Balancing our priorities and mono-taskingWhat "sustainable growth" means in your own wordsRedefining business planning Finding inspiration in natural cycles ✨ Get our free 2023 Holiday Planner here ✨🕸 feelgoodretail.com📱 @feelgoodretail✉️ hiii@feelgoodretail.com
Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI. Our chat covers:Tips for your first market or pop-upWhat it looks like to run an omnichannel businessHow to explore diverse revenue streams in your product based businessManaging your time and task list in...
Can Retail Leave Social Media? Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—Whether or not social media currently provides meaningful trafficWhere social media for retail can actually shin...
aka "ideas to grow your biz without hating it" ;) a mid-season interlude🕸 feelgoodretail.com📱 @feelgoodretail✉️ hiii@feelgoodretail.com
Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being.Our chat covers:The importance of operations as you expand - and why you need to zhuzh your processes over timeCrafting an in-perso...
The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you.We cover:The emotional impact Instagram has on small biz ownersHow to think strategically (and realistically) about Instagram's purpose in your businessFinding what kind of content "feels ...
What would it look like for small businesses to join forces and demand better conditions and systems from the tech companies they've come to rely on? If you've ever complained about high fees, low standards or greedy CEOs, this is the episode for you. The Indie Sellers Guild is a grassroots, non-profit organization created to promote equitable and fair treatment in online marketplaces, starting with Etsy.In this episode, I'm joined by Mattie Boyd, interim member of the ISG board to discuss:th...
1Welcome to our brand spankin' new series, the Indie Advice Column, where Janine dives deep answering your retail questions. We're kicking off the series with a question that has taken many shapes over the years, all boiling down to "how can I make my online shop less... basic?" Some of you have IRL experiences that feel robust and vibrant, and worry your web presence feels dull by comparison. Others may rely solely on an online experience to convey your brands personality, and never feel...
Meet Jennie Lennick, founder of Jenny Lemons - a vibrant accessory and colorful lifestyle brand based in San Francisco. Jennie is proof that artists make great strategists and our conversation was a potent reminder that focus can radically transform your business.Our chat covers:how her traditional art background led her to open a retail businesswhat it looks like to accept help and delegate in order to get to the next stage of businessreconnecting to your original vision and re-centering pos...
Happy almost-Summer, retail besties! 🌞We’re kicking off a new season of Retail for the Rest of Us, and I’m so excited to be back in your earbuds.In this episode, I share the big question I’ve been grappling with lately — what is enough?And I tell you about my new vision for Feel Good Retail and indie retailers everywhere…including why this podcast might not be for everyone currently listening. 🤷♀️Join me in getting super clear on what we believe about business and retail. Then let’s have som...
Hey hey, retail besties. This week I’m talking about making changes, and I’m sharing one of Feel Good Retail’s guiding principles — Form Follows Function.Join me in releasing customer expectations and centering yourself in your businesses (for once). So we can reevaluate what’s working and make changes with confidence.🛍 Get the free Indie Retail Resource Guide🕸 feelgoodretail.com📱 @feelgoodretail ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advic...
Alright, bestie. After a few weeks of strategy, today we’re talking about feelings.Join me in breaking down the myths that hold too many indie retailers back — including the false idea that you’re “bothering” your clients, or that making sales = selling out, or that paid ads are the only way to grow. None of that’s true! So let’s talk about it.And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!🛍 Get the free Indie Retail Resource Gui...
This week on the pod, we’re talking about making assumptions — you know those pesky things that make an a** out of you, me and your shop strategy?Tune in for some gentle reminders that you’re actually great at your job. Then join me to learn the three magic numbers that will simplify your analytics and help you do less better.And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!🛍 Get the free Indie Retail Resource Guide🕸 feelgoodretail...
This week I’m unpacking the #1 way we block our own success AKA Doing Too Much.Tune in to learn why I tell 90% of Feel Good Retail clients that there’s too much going on in their business.Then join me in learning to focus on biz fundamentals and plug our energy leaks with three do-less ways to kick off your shop’s spring strategy.And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!🛍 Get the free Indie Retail Resource Guide🕸 feelgoodre...
Happy Spring, retail besties! 🌸 Janine, here. Remember me?In this episode, I’m coming to you voice-memo style to once again get vulnerable about where I’m at with my business.The good news is that I don’t want to quit my business any more! And the even-better news is that you get to help shape the next phase of Feel Good Retail and Retail for the Rest of Us.Fill out our community survey here and be entered to win a 1:1 session with yours truly.Join me in releasing timelines, welcoming spring,...
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