MASTERS OF MEDDICC

In this episode of Masters of MEDDIC, MEDDICC CEO Andy Whyte sits down with Marina Ayton, VP of Strategic Accounts for the UK&I at ZScaler.From an early age, Marina has been inspired to work hard. She tells Andy about what she believes is essential, in any role, to get where you want to be. Succeeding in sales isn’t easy – she and Andy share some best practices for building rapport with customers, especially in this new, predominantly remote environment.Leadership is a large focus of this episode; Andy and Marina dive into the things people don’t know about sales leadership, discussing certain paths people can take to become truly great sales leaders. Full of useful insights and stories you can learn from, this episode is a must-listen!Marina Ayton is the Vice President of Strategic Accounts for the UK at ZScaler. She is also the founder / co-founder of a number of companies including London Velvet, Enchanted Trees, and more recently founded Pink Diesel. She has an active interest in investing in early stage companies (SEIS and EIS) and was also the Education Chair for Young Presidents Organisation. She is currently a member of the Board @The Prince's Trust RISE program.

SHOWNOTESGet ready for the latest episode of Masters of MEDDICC! Host Andy Whyte chats with experienced revenue leader, Jeff Miller, current CRO of StarTree. Listen and have a chuckle as the two talk about their shared history of selling door-to-door - and what they learned from it.The way you communicate with your customer can make or break a deal or engagement. There are a lot of opinions out there about the best way to do it - product-led or open-source? Either way, Andy and Jeff look at how MEDDIC can underpin it all, and help you explain the value of your solution to your customers.Andy and Jeff discuss how their ADHD acts as a superpower in sales. Jeff, as always, ties it back to the customer, comparing how he explained how his ADHD makes his brain work differently to understanding that every customer will think differently to you. ABOUT JEFF:Jeff Miller is the Chief Revenue Officer at StarTree, leading the company’s go-to-market strategy across its Sales, Revenue Operations, Solutions Engineering, Customer Success and Product-Led Growth teams. Jeff brings more than two decades of experience leading, managing and growing successful sales teams and exponentially increasing revenue for high-growth tech companies. Prior to joining StarTree, Jeff served as the CRO of Cockroach Labs, where he helped lead the company to its Series F stage and a $5billion valuation with over 250 customers. He previously served as Senior Vice President of Sales at Hortonworks, leading the organization to become the fastest-growing software company ever to get $100million in ARR and a successful IPO. 

In this episode of Masters of MEDDIC, MEDDICC CEO Andy Whyte is joined by Adam Quartermaine to dive into numerous ways MEDDPICC acts as a compass to success, both in your career and in your deals. Being too wary of the word ‘no’ can be a salesperson’s downfall. Adam talks to Andy about how getting an early ‘no’ can be the key to a final ‘yes’. Development is crucial for sales people, and part of that development comes with failure. As Adam says, “You’ll learn a lot more when it’s hard than you’ll learn when it’s easy.”Adaptability is an essential quality of a salesperson. More and more often, the Economic Buyer is the CFO, so you need to earn their time. Together, Andy and Adam discuss the importance of explaining not what you do and how, but why the Economic Buyer should care. Tune into this episode to hear Adam’s quick tips for selling to the C-suite (and what not to wear). Adam is GVP Europe at Sprinklr. Prior to Sprinklr, Adam held leadership and AE roles at BMC, BladeLogic, Salesforce and EMC. Adam is passionate about scaling, sales excellence, the recruitment and development of top talent, continuous improvement, diversity & inclusion. Adam is a father of 4, loves sport and is an avid supporter of the Childrens Hospice, Shooting Star.

In this Masters of MEDDIC episode, MEDDICC CEO Andy Whyte sat down with David Weiss to uncover how MEDDPICC utterly transformed the way he sells and why he teaches it to as many people as possible (including people knocking on his door to sell pest control services!).David Weiss has 20 years of experience as a sales leader, and is currently CRO at Sales Collective, a company dedicated to sales transformation. There, he pursues his passion for finding challenges people face and working with them to solve it. Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™.  Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

In this Masters of MEDDICC, hosted by Andy Whyte, Richard breaks down how both sales reps and sales leaders can break through emotional and mental barriers to become the best they can be. That can be anything from embracing a stoic approach to the sales rollercoaster to building a strong network to fall back on when times are tough.Richard has taken brave step after brave step, quite literal huge jumps (from Australia to the States!) to pursue that next challenge and embody the mindset of becoming the best he could be instead of embracing comfort.This podcast tells the story of this incredible sales career and explains his learnings along the way. He also talks about some of his favorite deals and the best MEDDIC learnings from them, as well as having to create success in so many different organizations and industries.This is a must-listen for anyone in sales, regardless of whether you are trying to build more mental resiliency, learn how to build a sales super team, or even gain wisdom from deal reviews from a sales legend, who cut his teeth with the very best of them.More about Richard Dufty:Richard moved with Symantec from Sydney Australia to Silicon Valley in 2007 after closing the biggest deal of the year globally. Rising through the ranks Richard helped grow various business units including Managed Security Services to $200M+.Richard then joined AppDirect as their first VP and helped lead them from $1m to $100m in 4 years to unicorn status. Richard is currently CRO with Australian founded, now San Francisco HQ cybersecurity company Arkose Labs and helped them grow 3X in the last 2 years.When not in SF or traveling around the globe, Richard spends his weekends at home in Southern California with his wife Aya, and Kids Chloé (12), Riley (2) and Noah (6 months).More about Andy Whyte:The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years.Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™.Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales.Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

Today on Masters of MEDDICC, we welcome Jason Creane to the show.   Jason Creane has never been one to rest on his laurels and that’s proven by his impressive sales career spanning over 12 years. First starting out in recruitment after back-packing across Nepal to working his way up the ranks to Regional Vice President at Zscaler, all-the-while achieving extraordinary results and even making President’s Club. In this jam-packed episode, Jason shares so many incredible insights. We’ll take a dive into his career to date, why he chose to leave a well-known business as a top performing individual contributor and how leadership teams can identify team skills. Be warned - if you like analogies, then you’re in for a treat. “…I have an uncomfortable desire to achieve my full potential”[00:13] Introduction to Jason Creane and how he started his career in Sales[06:00] Learning curves within first sales role[12:25] Identifying team skills across the leadership team[16:52] How coach-ability can affect attitude[26:30] Why would a top performing IC leave a well-known company[36:30] What came next in Jason’s career [47:55] Building relationships and champions [51:08] Jason’s very own MEDDICC Analogy - (Andy approved)[59:12] What is the most important part of MEDDPICC?

Today on Masters of MEDDICC, we welcome Caroline Franczia to the show.   Caroline Franczia has had a succesful career spanning over 15 years in the sales industry, working at brands such as Sprinklr, Datadog and Confluent. Caroline is known for shaking the ground of the tech scaleup world with a revenue architecture approach. A regular columnist for Maddyness, she’s a board advisor, Speaker, startup/scaleup CEO whisperer, and the founder of Uppercut First and we're extremely excited to have her on our podcast! In this episode, Caroline shares her experience around moving from Individual Contributor to Leadership, how best to manage a team full of your ex-peers and how businesses should take a leap of faith and increase ACV instead of increasing opportunities. “…My first advice, you're not ready”[00:00] Introduction to Caroline[01:47] Stepping into Management[07:59] Going from IC to Leadership, and managing your ex-peers[10:52] Managing a team and understanding their triggers[14:55] Starting a leadership role with experience[18:49] Pipeline generation and MEDDICC[26:57] Implementing MEDDICC - Strengths and weaknesses

We are extremely excited to get our latest episode of Masters of MEDDICC live, with the EMEA hyper-growth specialist Andy Sadler, GM of EMEA at the mega Imply! 🙌In this episode, we dig into Andy's epic career in B2B sales that spans over 20 years and includes 16 quarters at PTC and being part of John McMahon's legendary Bladelogic team.Andy's association with the GOAT's of our industry doesn't stop with John, as he has also worked with revenue leadership titan Mark CranneyA two-time CRO, who has been a part of 4x successful exits that have amassed more than $10bn it is no wonder Andy is the person on Andreessen Horowitz's speed dial when they need a leader to launch EMEA operations for one of their portfolio companies. Andy is a believer in "value-based social selling" and his mantra to success is crystal clear: "focus on the development of staff" and then the results will follow for all, not the other way around! Andy's go-to-market processes have helped boost revenue for his clients and he's left no stone unturned to show up as a great leader driving growth at every company he's built or worked at. In this episode, Andy shares how he believes MEDDIC is a personal phenomenon rather than a company ethos, how over time competition has become more complex so effective strategies are key to surviving and how he hires in order to create successful teams. “…Pick a leader, not a role. If you're going to go into battle you need to pick the right team to be with” Timestamps: [00:06] Introduction to Andy Sadler [00:35] Background on Andy Sadler [04:00] Software startups, distributed teams, and changing locations represent the second C in MEDDIC[05:36] The art of War and evolving strategies [10:11] Human behavior aligns to personal wins [12:38] Understanding Fear and Intelligence in Sales [15:50] The psychology, science, and stigma in Sales [27:30] Why just hire the Sevens & the Nines? [35:20] Frameworks over time and the dynamics of The EB & Influence Line [43:58] Developing and building Champions [45:28] Enabling teams to go to market [47:37] Recruitment and legacy Key Points: - Transparency is key. Establishing yourself as a salesperson earns you the right to continue a conversation openly. - Be confident in yourself, your proposition, and the value that you bring to the table. - While selling, strategy building, and having your facts in place is imperative. You need to have the mentality of stop, learn and then go forward. If you're looking to learn more about the MEDDIC framework and how you can implement it to drive more growth, check out our other videos on the channel.

Today on Masters of MEDDICC, we welcome Lucy Williams-Jones to the show. Lucy has gained over 20 years of sales experience and is a regional director for Datadog, leading a team of enterprise reps in the UK and Ireland. In this episode, Lucy shares her strategy behind recruitment that leans heavily upon MEDDIC. We discuss desired traits in potential prospects and dissect what sets a good salesperson apart from a great one!  “…I know that I am engineered as a salesperson deep down.” Timestamps:[00:08] Introduction to Lucy Williams Jones [02:09] Background on Lucy[07:24] Criteria for working in a new company[08:33] Misconceptions in Meddicc[09:30] Leaving BMC[12:28] The recruiting process  [13:42] Three traits to look for  [18:43] Learned behavior [20:32] Being open vs being desperate [25:21] Measuring success [31:30] Covid diagnosis[34:21] Personal connections and vested interests[35:52] What have you learned going from individual contributor to leader?[42:22] Underlying talent in addition to MEDDIC[45:05] What is the most important part of MEDDIC[54:54] Using your champion[56:36] Overview of PRV process Key Points:- Three traits to look for when recruiting potential salespeople1. Coachability 2, High EQ3. Affinity for pipelines generation- Remain open and embrace the sales process. Don’t try to cut corners and have confidence in your ability- To become a great leader, one must put themselves in the salesperson shoes, set a scene early in the playbook, and be strong during the discovery stage - Those most elite salespersons are seen as consultants

The world's most elite sales teams use MEDDIC as a common language across their entire revenues in everything aspect of their engagements with their customers. MEDDIC, or as it is more widely used today as MEDDICC or MEDDPICC is a qualification framework that helps revenue professionals to align their selling process in line with their customers buying process. Specifically, the Who, What, and How of the customer's buying process. MEDDIC helps revenue teams to focus on the following key aspects and use one clear common language to communicate them across their revenue organization:- The stakeholders: Who are they? What do they care about? What is their role?- The challenges or goals that the customer is facing, how you propose to solve them, and the measurable impact of solving them- The customer’s buying process. Right from how they make the decision to even enter into an evaluation process through to the processes they have to go through to move forward with your products or services, through to the subsequent upsells and renewals.Referenced Free Extract from the MEDDPICC Masterclass:How to use Metrics in your first meeting: https://youtu.be/lRwd1zbnENsIf you enjoy our content then please leave a rating and subscribe to never miss an episode.

This episode centers around the life and thinking behind Eric Marterella, Chief Revenue Officer at GTM Hub. In the episode, Marterella is asked a series of questions that helps the viewer gain insight into his character, viewpoints, and work ethic- further helping him come across as a very genuine and honest person. The podcast covers a wide range of topics such as: family life, current global events, the work of the company, and where Marterella feels he fits into this as well as his own personal views on what it means to be an “authentic” person.(0:46-2:38) One of the first things that is easily noticed from the very beginning of the episode is the candid nature behind Eric Marterella. He speaks of being a family-driven man, being a father of four, and how this is the driving force behind his work ethic. Marterella also mentions starting his journey into the workforce from the early age of 15 and how this has helped him gain experience in his field. From the get-go, the viewer can observe Marterella as a very family-driven man who cares deeply about his career and home life equally.(3:53-6:24) As the episode progresses, the viewer may see a change in the direction of conversation towards current events of the world and the impact that the COVID-19 pandemic has had on the trade. Marterella speaks of his change in work ethic and how he views his own adaptive mindset. The discussion moves on to talk about how much he values the interpersonal relationships between himself and the people that he works with, whether that is “shaking hands, giving hugs or simply meeting in backyards”. Marterella begins to mention how he feels that this is vital to helping him gain insight into making decisions. This helps the viewer see the importance he feels towards the relationships he has with his clients and how the lack of in-person communication affects his work.(20:59-22:27) Furthermore, the episode begins to take a self-reflective turn with Marterella speaking of his desire to be “authentic” and what his definition of that term is. He outlines his change in perspective from having a very productive mindset that “is only contributing to the machine” towards a more outcome-focused, efficient one. He mentions to the viewer that he has become more conscious about how he is contributing to the discussion and ensuring that when he does speak on a matter that what he says will be something valuable. This helps the viewer to gain further insight into his personality and viewpoints, showing them that he is an individual with forward-thinking ideas who isn’t afraid to say that he has changed his perspective on a matter (37:40-38:50) As the viewer progresses further into the episode, the conversation drifts to discuss Marterella’s occupation- Three-time Chief Revenue Officer at GTM Hub. He denotes that measuring effectiveness is vital in a fully functioning company and it is more important for a team to remain outcome-focused than to get swept up in minor issues. He also speaks of the difficulties in his line of work with the example that often it is not the selling or managing product but instead the changing and adapting of management. This helps the viewer to see Marterella’s honesty due to how freely he talks of how he overcomes any troubles he faces in his line of work. Despite the difficulties, he speaks fondly of his time being able to give to non-profit organizations furthering the positive view on his character by the viewer.(46:47- 50:24) To end the episode, there is discussion surrounding the theme of opportunity, namely excess of opportunity. Eric speaks of having to combat this over the lockdowns due to the pandemic and that it was a challenge to remain motivated, as well as keeping his teams motivated alongside him. However, he solved these issues by maintaining discipline within his teams to continue to move his deals forwards. https://meddicc.com

Andy talks with the EMEA founder of Snowflake, Thibaut Ceyrolle.Andy picks Thibaut’s brain for advice concerning how to find and hire elite sellers. They discuss what made him and Snowflake successful, how to build effective Champion and how to use the Decision Criteria. Key takeaways:(01:02) Thibaut introduces himself and goes into his past in the software industry. While he is also discussing the need to acquire skills in entrepreneurship. Overall, being more hands-on and practical.(08:53) Then Thibaut delves into how one progresses in one’s career and advancing oneself to the next level from the mentorship of a professional, and a change of work atmosphere. Thibaut adopted the mantra of, “words on what I think was right – but in a more structured way.”(14:01) Here Thibaut talks about the importance of practicality and personalization – of adapting processes and frameworks to existing ground floor work being carried out. Being open to change and not just understanding what MEDDPICC is, but practically using it.(17:35) The importance of the individual contributor and of the individual salesperson. Overall adopting an entrepreneurial mindset. Do not be afraid to go to Ikea to buy the furniture for your office. The HR department, business plans, and all the top-level aspects can come later.(21:03) How Thibaut built up his team at Snowflake. The importance of trust within the organization and the motivational factor of trust towards the sales team/person. Thibaut stresses the value of getting Champion Builders and their importance in the sales process overall.(27:08) Here Thibaut elaborates on the significance of trust. And how in many instances, people decide just as much with their heart as with their mind. To sell emotionally, as well as rationally. This segment also goes into hiring Champion Builders who have the right mindset of changing the world. In essence, a disruptor’s mindset is key to elite selling. The salespeople you hire are willing and able to take risks and shake things up.(31:29) The motivational factors of the right mindset for salespeople and specifically Champion and Relationship Builders. Getting retentive business and consistent sales from the same clients is essential. You want disruptive/transformative people – thought leaders.(38:33) How to adapt and reintroduce Decision Criteria to go through. How designing the Decision Criteria to the individual prospective buyer leads to positive outcomes. Here saying "no" to the client and then reworking the Decision Criteria needed to go through if the prospective client misunderstands the solution on offer. This is difficult and is why you need Champion Builders.(41:39) Which Decision Criteria strategies that Snowflake and Thibaut carry out to experience the kind of Unicorn-growth that Snowflake has experienced. Thibaut talks about elite salespeople finding immense value in building a lasting – retentive - relationship with prospective buyers.(46:33) The hiring process at Snowflake, and Thibaut's advice in regard to hiring salespeople. First, Thibaut suggests only utilizing a few recruiters, giving them exclusivity and trust in order to find the right people. Thibaut states, “I will recommend having limited head-hunters. Spend some time with them and ask questions about your business.” If the recruiters you hire do not know your business, company, and industry, then that is a big red flag.(51:13) Thibaut goes into his interview process and what advice he can give here. Thibaut recommends delving into the prospective new salesperson's view on the sales process, and also the future. Meaning their future in the company, their wishes for their personal future, and where they think the company will go. Get people who, “speak with honesty, think with sincerity, and act with integrity.”MEDDIC

John McMahon is the greatest sales leader of our time. Both as the CRO of 5x public companies (PTC, GeoTel, Ariba, BladeLogic, BMC) and as an executive board advisor to some of the greatest companies of the last decade, such as AppDynamics, Glassdoor, HubSpot, Fuze, Sumo Logic, Sprinklr, Cybereason, Thoughtspot, MongoDB, Lacework, and Snowflake.In this session, we talk about John's new book 'The Qualified Sales Leader', and why of all the topics on which John is an expert he chose qualification to write a book upon. We dig into John's mind to find out his creative process for creating insights and advice that is understandable and relatable to both the most experienced and elite sellers through to technical founders who are brand new to sales.And the question you all want to know the answer to - What would it take to get John back on the tools leading a tech company.LINKS AND RELATED SOURCES:MEDDICC.com, the number one resource for MEDDIC onlineLearn MEDDPICC with the MEDDPICC Masterclass Watch more episodes and other MEDDIC related content on YouTubeMEDDPICC InstagramMEDDPICC on TwitterMEDDICC on LinkedIn

Today on Masters of MEDDICC, I am joined Dick Dunkel, the creator of MEDDIC. Dick started his sales journey selling books door to door in college while studying civil engineering. His first professional sales job was with Xerox, followed by PTC. PTC would be where he came up with the six elements of MEDDIC. In this episode, Dick shares his experience from how he came up with MEDDIC through to how it has helped him shape his career, along with the tools he learned and carried onto future positions. One topic of particular interest is how Dick is using MEDDPICC at Celonis today to instill a qualification-focused sales process that helps sellers to remain on the right path and to get customer buy-in at every step. “When we lead as sellers, customers will follow”TIMESTAMPS:[00:30] Introduction to Dick Dunkel [02:53] Moving from Xerox to PTC         [04:26] What created a higher accountability environment at PTC?[09:31] The seller’s mindset[09:48] A fair exchange of value[14:32] The very first MEDDIC implementation  [17:41] Developing an intermediate sales training class[21:54] Powerbase selling[22:55] MEDDIC as a wide concept[23:51] The correlation between the fastest-growing companies and how MEDDICC is deployed[28:10] The small wins [30:52] Managing the extra layers  [34:54] Pessimistic salespeople, but not when qualifying out KEY POINTS:1.     Create a high accountability environment by starting at the top and allowing it to trickle down to the sales rep.2.     Develop a fair exchange of value by, for example; singing an NDA in order to implement a free exchange of information3.     Small victories lead to bigger victories; operate by taking small steps and implementing MEDDICC.4.     The MEDDPICC checklist, a checklist you have to accomplish in that stage in order for you to advance. LINKS AND RELATED SOURCES:MEDDICC.com, the number one resource for MEDDIC onlineLearn MEDDPICC with the MEDDPICC Masterclass Watch more episodes and other MEDDIC related content on YouTubeMEDDPICC InstagramMEDDPICC on TwitterMEDDICC on LinkedIn

2021 is the year of MEDDIC - Whether you are a veteran of the methodology from its earliest inception at PTC, right through to someone that is just learning about MEDDIC for the first time you can be more successful in 2021 by embracing MEDDIC.But, there is an elephant in the room, right? Which variant of MEDDIC should you implement?Well, as you will have noticed there are many variants. The most popular that are implemented today are MEDDICC and MEDDPICC, but which one is right for you?Some MEDDIC purists will tell you that MEDDIC has everything you need, but, when the MEDDIC creator, Dick Dunkel himself uses alternative variants as do MEDDIC all-time greats like John McMahon, Jack Napoli, and John Kaplan there must be something in the more detailed variants, right?This video aims to give me perspective as to why you should consider MEDDICC and MEDDPICC in your consideration for which MEDDIC variant to implement.I'd love to hear your thoughts and opinions in the comments section.As always, thank you for your attention 🙏  .Subscribe, Comment, And Share: Website: https://www.meddicc.com YouTube: https://www.youtube.com/c/meddiccInstagram: https://www.instagram.com/meddpicc/Facebook: https://www.facebook.com/MEDDICC/Twitter: https://twitter.com/meddpiccPodcast: https://meddicc.buzzsprout.com/

 Episode Summary In this episode of Masters of MEDDICC, Andy talks to Chief Revenue Officer at Imply, Travis Patterson, about hiring, sales, and recruiting. Travis has over 20 years of experience working in enterprise sales, having taken up roles at Opsware, Aviso, SignalFx, IronKey, PTC, BladeLogic, and Mesosphere. Today, we explore what makes a good seller, how Travis goes about finding these sellers, the importance of good leadership, and the emphasis on constantly learning. Key Takeaways “Through the course of your career, you’re trying to over index for learning. I want to learn. I want to be in a situation where you’re not the smartest person in the room.” “It only feels like it was a fun experience after it’s over and you get to read the book, but when you’re in it, it’s a lot of work, stress, and focus.” “Bad people don’t tend to stick together; only good people.” “Part of the pride of you getting to a certain point in your career is that you’ve worked with a lot of good people, and you’ve been able to help people further their career as well.” “We can go recruit all we want, but the really great sales people that we want to hire have to want to work with us.” “Intelligence allows you to be creative. It’s a really important thing that you can’t fix as a leader. If the person you hire doesn’t have it, there’s not much that you’re going to be able to impart.” “If you’re smart and you work hard, but you don’t take feedback, it’s going to be hard to grow in the way that we need you to grow.” “You want a competitive team. Everyone in your team wants to be number one, but they want whoever is in second place to be just $1 behind them.” Learn more about MEDDICC at https://www.meddicc.com .Subscribe, Comment, And Share: Website: https://www.meddicc.com Facebook: MEDDICC Facebook Twitter: MEDDICC Twitter Instagram: MEDDICC Instagram YouTube: MEDDICC YouTube Channel Podcast: MEDDICC Podcast Page Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.

In this episode, we meet Cliff Dorsey, CRO of Welcome (formerly NewsCred).Cliff has been leading enterprise sales teams for over 23 years in a technology career that started at PTC in 1997 that was preceded by a spell in Biotech sales and before the as a Captain in the US Army (yup, wow!).Cliff picked up MEDDIC at PTC and it has been part of his playbook ever since.Cliff talks brilliantly about how to combine MEDDICC into the Challenger Sales and in particular the Challenger Customer. I feel as though I have come away from this conversation as a measurably better sales leader, and I am sure you will benefit from Cliff's wisdom too.Learn more about MEDDICC at https://www.meddicc.com .Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.

In the very first episode of Masters of MEDDICC, we are joined by Chief Revenue Officer and former PTC constituent, Keno Helmi. Keno shares his knowledge of sales methodology, enterprise sales process, and leadership, as well as how to arm and educate your champion. With many years of experience under his belt, Keno makes sure to leave no stone left unturned. SEGMENT TIMESTAMPS:(00:10) Intro(00:42) Backstory on Keno Helmi(05:05) Replacing PTC salesforce with other technologies; hypothetical(09:10) Hiring profile(11:59) Remaining engaged(12:58) Change in approach(17:10) Adam Smith, the first economist(20:05) “Rudy” Metaphor(22:17) Champion as an important element of Meddicc(28:30) How to build your champions into understanding mutual wins (32:29) PTC and paper processes (36:45) Playbook similarities to forecast methodology, account plan, and sales process in different companies   (43:25) Head of sales ops, Steven LeBron KEY POINTS:·       Would removing the PTC element out of the sales methodology come with a different result? (05:45)·       How important is it to hire people based on personality vs. those instructed on a specific approach? (09:10)·       The importance of remaining engaged to sell (11:40)·       Meddicc as a correction mechanism (15:50)·       The importance of having a champion (23:47)·       How to come to a mutual understating with your champion (28:33)·       The origins of paper process (32:36)·       The mutual advantages of having an experienced sales op (44:02) Learn more about MEDDICC at https://www.meddicc.com . Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.