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Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.
67 Episodes
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In this week’s podcast episode, Emily chats with Ciara Landroma, an entrepreneur, coach and van-lifer who finally said yes to her dreams and shed the expectations of other people a year ago to set off on her own adventure traveling the country, working on the road, and supporting women with finding financial freedom. She joins Emily to chat more about letting go of goals that weren’t really hers to begin with, selling it all and living in a van, and her new found love for content creation.A c...
In this week’s podcast episode, Emily chats with Tobi Parks, an entertainment and intellectual property attorney, majority owner and CEO of xBk, a Des Moines-based music venue, and Board Vice President for the National Independent Venue Association Foundation.Listen in as Tobi & Emily chat through Tobi’s experiences in the music world, both as an artist and on the business side. Tobi shares how her journey led her from rural Missouri to New York City and details her decade in the city wor...
In this week’s podcast episode, Emily chats with Sue Honkamp, founder of Real Food 4 Kids, a brand dedicated to offering food education and hands-on cooking classes for kids and teens. Sue is passionate about getting kids involved in the kitchen and teaching them how to create wholesome, tasty meals for themselves and others.Listen in as Sue & Emily talk about Sue’s background at Oscar Meyer that led to a career shift and motivation to investigate the foods she and her family were consumi...
In this week’s podcast episode, Emily chats with Grace Rigdon, co-founder and COO of Deetz. Deetz is an app that you can use to see what’s happening around you right now in your very own community. As a fellow tech co-founder on a mission to support local businesses in every community they’re in, Emily and Grace dive into Grace’s journey into the startup space, her first business that led to Deetz, and how Deetz supports its users and small business subscribers.Tune in for topics like:Grace’s...
In this week’s podcast episode, Emily chats with Jackie Reses and Lauren Weinberg, co-authors of new release, Self-Made Boss, a book designed to give small business owners an essential survival guide with stories and experiences from business owners and advice from industry experts. Whether you’ve been in business for 30 years or have been noodling on a new idea, this book will offer you tangible, actionable advice you can implement right away.Jackie & Lauren join Emily to discuss their e...
In this week’s podcast episode, Emily chats with Lisa Even, founder of Even Connection and corporate culture junkie turned entrepreneur. Lisa joins to share more about her one million interview mission, upcoming conference, and how she’s striving to build more connection opportunities in the world.Lisa founded Even Connection in 2019 after years of building strong team cultures in the medical and financial industries. She decided it was time to take her expertise to more people so she opened ...
1In this week’s podcast episode, Emily chats with Brooke Happe, owner of b.e. happe designs, an evergreen apparel brand. Brooke joins to share more about her unconventional business and life path, running b.e. happe as she travels the country with her family in an RV, crocheting hats and producing products.In 2015, Brooke stepped away from her role as a Doctor of Physical Therapy and opted to stay home with her two young boys and a daughter on the way. She started crocheting hats to keep her h...
In this week’s podcast episode, Emily chats with Jessi Shuraleff, host of the podcast, This is My Truth and coach for women seeking to reclaim their stories and their voice. Jessi joins to share more about storytelling and how to actually use it in your business to drive sales and connections.At the age of 33, Jessi was handed a pivotal moment when her husband asked her one morning - are you happy? Her answer changed the course of her path. In that moment, she realized that while on the outsi...
In this week’s podcast episode, Emily dives into five different areas all local business owners can do some “spring cleaning.” If your business operates in a local community and you want to find organic, sustainable growth, these are the things to focus on not only in the spring, but a few times a year!Here are five areas Emily dives into:1. ONLINE PROFILESYour online profiles such as Instagram, Facebook, Google, and Yelp likely have an opportunity to get a little clean up. Whether you’re add...
In this week’s podcast episode, Emily chats with Morgan Chicchelly, founder of Des Moines Girl, a blog dedicated to all things Des Moines. Morgan joins the podcast to share more about building a local media brand that’s helped so many people discover new brands, places, and things to do in their city. Not in dsm? This story is still jam packed with value for anyone interested in building a micro media or online brand from scratch. Morgan grew up in Des Moines but spent the majority of he...
In this week’s podcast episode, Emily chats with Regan Doely, owner of Doe a Deer, a product-based business offering kitchen decor and home goods. Regan shares more about her leap from freelance to products, how she’s driven growth and what her expansion to a storefront has looked like.Reagan graduated from Grand View University with a graphic design degree and spent her first few years working in corporate graphic design departments. Feeling the itch to flex her creative muscles beyond stric...
In this week’s podcast episode, Emily chats with Andrea Metzler, owner of Art Terrarium in Des Moines, Iowa and Desert Rose Cactus Lounge in Bend, Oregon. Andrea joined to chat about starting a retail business and juggling two brands in two separate cities.Andrea’s career path has given her a wide variety of experience in many different industries. From using her degree in communications from the University of Northern Iowa to work in the film industry to joining her roommates' tech startup i...
In this week’s podcast episode, Emily chats with Leah Longueville, founder & CEO of Polished Prints, a lifestyle brand dedicated to creating products that bring positivity to you, your children and your home. Leah shares more about how she grew her side hustle business printing sayings on onesies into a globally-recognized brand with products sold in over 700 retailers.Leah’s business started when she became a mom with her first daughter and wanted more time to spend with her. She got out...
In this week’s podcast episode, Emily chats with Katie Allgood, the owner of a luxury rental company, The Good Co DSM. Katie shares more about starting a business during a pandemic, pivoting your offerings as you grow and navigating the complicated world of pricing.Katie’s business started in the summer of 2020 when she began outfitting a 68 VW bus with a photobooth that could be rented out for weddings and events. Since Katie had just moved to Des Moines, she had to build her network from sc...
In this week’s podcast episode, Emily chats with Whitney Shindelar, travel advisor and owner of Undiscovered Sunsets and Masters In Travel. Whitney joins to share about the travel industry, building not one but two businesses and honing in on your niche.Whitney walks listeners through her journey into the travel industry from working at five star hotels in Shanghai to filling for her own business just 24 hours after returning to the United States. She’s candid about the uphill battles she cli...
In this week’s podcast episode, Emily chats with Coral Thede, a creative storyteller, musician, writer and stand up comic known around Des Moines for her constantly sold out show, Tits Up! Coral joined to chat more about how she got into comedy and her beliefs in the power of trusting the process and believing in the journey. Coral takes listeners back to a monumental time in her life, losing her dad and then embracing Pantone’s Color of the year in 2019, Living Coral, as a sign to set o...
In this week’s podcast episode, Emily chats with Mikayla Sullivan, an associate with ISA Ventures, an Iowa multi-stage venture capital studio. Emily first got plugged into the ISA world when she joined their accelerator in early fall of 2021 with her other company, the hummingbirds, a local influencer and brand matchmaking business. Mikayla joins the podcast to chat about the venture capital world and how to navigate it as a first time founder.Mikayla got her start by building her own company...
In this week’s podcast episode, Emily chats with Jodi Frank from Culineer, an app designed to build a community for home cooks who want to buy directly from farmers. Culineer is set to bridge the gap in marketing for the $70B direct-to-consumer farming industry.Jodi got her start in medical communications working for Bristol Myers before leaving that job to raise her children. After teaching at a local community college in the marketing department, Jodi was ready to finally get to work on an ...
In this week’s podcast episode, Emily chats with Lyn Johnson & Sara Sparhawk, the co-founders and creators of West Tenth, a venture capital backed app and movement to support more women-owned, home-based businesses in local communities all across the country. By simply downloading the app, you can shop the talents of women in your neighborhood like to find a homemade pie for your thanksgiving dinner or a tutor for your middle schooler.Sara & Lyn got their start in finance together in ...
In this week’s podcast episode, Emily chats with Ashley K Stoyanov Ojeda, a community builder, business development coach, author, and founder of a nonprofit called Womxn Crush Music. With a background in journalism and public relations, Ashley has held roles in a variety of industries. But the common thread throughout them all is her heart & knack for helping people turn their passions into something tangible & profitable.After college, Ashley served in community marketing for Yelp, ...
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