Claim OwnershipTicketManager All Access Interview Series
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© 2024 TicketManager All Access Interview Series
Description
A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.
76 Episodes
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Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.For more information on the TicketManager Partner Summit, click here.
Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.For more information on the TicketManager Partner Summit, click here.
Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.For more information on the TicketManager Partner Summit, click here.
Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.For more information on the TicketManager Partner Summit, click here.
Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.For more information on the TicketManager Partner Summit, click here.
Mark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.For more information on the TicketManager Partner Summit, click here.
As we conclude Year 3 of the podcast and before 2024 gets fully underway, it’s a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.For more information on the TicketManager Partner Summit, click here.
Ishveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.For more information on the TicketManager Partner Summit, click here.
Kady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company’s diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.For more information on the TicketManager Partner Summit, click here.
Juul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.For more information on the TicketManager Partner Summit, click here.
Garth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.For more information on the TicketManager Partner Summit, click here.
Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.For more information on the TicketManager Partner Summit, click here.
Tony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties today.For more information on the TicketManager Partner Summit, click here.
Luke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.For more information on the TicketManager Partner Summit, click here.
Michael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.For more information on the TicketManager Partner Summit, click here.
Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.For more information on the TicketManager Partner Summit, click here.
Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories. For more information on the TicketManager Partner Summit, click here.
Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.For more information on the TicketManager Partner Summit, click here.
David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.For more information on the TicketManager Partner Summit, click here.
Chris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer buying committees and the ability to follow the data to track impact and return on investment.For more information on the TicketManager Partner Summit, click here.
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