The ''Master Your Craft'' Podcast For Wedding Photographers

Last year's in the midst of the pandemic I had the pleasure to interview Bernadette Chapman, the founder of AWP in the UK, the association of wedding planners. It was originally made for our members inside our membership program and we are making it available for the first time for the wider community to listen to.Before we get started.As many of you know we have been coaching wedding photographers inside our program TPC for the last 15 months or so. There have been some great success stories from the students we have worked with and we have really enjoyed helping wedding photographers, like all you listeners, to grow your businesses.We realised that the course format could be more beneficial to photographers if we went back to doing 1-1 mentoring. So many of you are at different stages of growth that we believe we can help more of you by focusing on your specific needs.It can be isolating and lonely running a photography business and knowing how all the pieces fit together incredibly hard when we work alone with no one to give us perspective on where and how to focus the limited time we have to build the business we want.If you are struggling to get the bookings you need to be profitable, feeling frustrated with your portfolio and struggling to define your style or are struggling with the fears that most creatives struggle with about not being good enough to make it a career or Putting a value on the important work we do, we want to hear from you. Head to the show notes and let us know what you most want help with within your business and you can set up a free strategy call to tell us about where you are in your business and see if our experience is a good fit to help get you there.The course we currently have - how to get consistent bookings each month, without expensive wedding fairs and listings, is still available, but not as part of working with us 1-1, to ensure you get the results you need and want to make your business a success.Ok, let’s head over to the chat I had with Bernadette back in 2020 and I’ll see you all next week for another episode.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

It is often overlooked, but how we look after our money and the health of our business is a huge part of making a career out of our photography.Join me whilst I share some principles you can utilise in your own business to enable growth and reduce and feeling of financial insecurity that can easily crop up when running our own business.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

In the middle of this busy season, Stam and I discuss some of our favourite strategies before, on and after the wedding day that make our workflow and experience stress free and enjoyable for us and our couples.Our 7 steps for a stress-free wedding workflow is the topic of this week's episode.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Did you know that over 90% of what we say is non-verbal? How we communicate with our couples matters greatly to building trust with them.In this episode, we talk about why some photographers seem to have a magnetic quality that attracts the best clients and how we can improve our communication by looking more closely at three specific non-verbal communication techniques when we meet our couples or talk to them over video call.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

IOS 14 has changed the game in many ways for everyone using traditional online tools like Facebook and Instagram Ads, Google Search and analytics or Pinterest. This is partly due to privacy and making it harder to track people when they visit your website. Facebook does have the ability to collect entries for us on their platform and this potentially helps us to mitigate the IOS14 changes and reduce the amount of steps people need to take when seeing our ads to get in touch with us.Today, I will talk about Facebook's Lead Generation Ads and how we can use them as wedding photographers to capture more inquiries in our business when using paid traffic.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Julian Wainwright is a wedding photographer but he learnt his craft as a press photo journalist and has covered some remarkable events including the Beijing Olympics.His work is very distinctive and he's a wonderful teacher and person to spend time with. I personally went to his workshop in Vietnam and it was fantastic.This episode is from the archives as it was recorded for my members of The Photographers Collective in the middle of the pandemic.Whilst things are looking brighter now the photography experience he shares is just as relevant today as it was when I spoke to him in September 2020. Check out his work at www.julianwainwrightweddings.com and his commercial and photo journalism you can find here: www.wainwrightphotographics.com--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Social media is supposed to be. well, social! In this information age, we can be overloaded by content and content marketing strategies. That is why we created a personality quiz for brides to cut through the noise, and the results have been incredible.Today, I talk to you about how we use it in our business to generate bookings and move our couples into direct communication with us that ultimately leads to bookings and revenue.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Looking after ourselves when we are busy serving our couples and running our business can be low on the priority list. It shouldn't be, as producing our best work and giving our couples the ultimate experience is very much intertwined with our internal state, levels of stress and ability to communicate the way we want to.In this episode, I discuss self care and some of things I do in my daily routine to manage stress and thrive creatively during busy times.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Ami Robertson (The Woman And The Wolf) talks to me about her thriving personal brand business, entering the Taylor Wessing Portrait Competition and helps us understand the definition of a cockwomble among other hilarious put downs.Essential listening if you are serious about diversifying your photography business and building sustainable success.You can find out more about her work at:www.amirobertson.comwww.thewomanandthewolf.comIG:@amirobertsonphotographer@the_woman_and_the_wolf--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

In this episode, I give you 5 ways to be more effective and less busy in your photography business so you can focus more on working with your couples and enjoying your creativity.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Enrolment Open for the Photographers Collective until July 5th: DETAILS HERE.You can also watch the replay of our masterclass until July 5th: How to book consistent clients each month without expensive wedding fairs and listings - HERE.Today's episode is all about Instagram in 2021 and how we can use the features available to us (like Instagram Reels) to really improve our organic reach.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

ANNOUNCEMENT: We have a live training on June 29th at 11am for WEDDING PHOTOGRAPHERS''How to get consistent bookings each month without expensive wedding fairs and listings''To join this FREE training, please use the register here and we look forward to seeing you on the 29th.Enrolment closed.This week's quick tip we explain the thinking behind our latest training and why it is important to start thinking differently when running a photography business in 2021.ENJOY THE SHOW!--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

ANNOUNCEMENT: We have a live training on June 29th at 11am for WEDDING PHOTOGRAPHERS''How to get consistent bookings each month without expensive wedding fairs and listings''To join this FREE training, please use the register here and we look forward to seeing you on the 29th.This week's episode is an interview with a good friend and mentor of ours, Ben Chrisman of Chrisman Studios, he is an amazing wedding photographer and pioneer of the creative documentary style so many love to use today in their work.He influenced us a lot early on and not only has a successful wedding studio, he also has been working with his old wedding clients doing family photography which has been super successful.You are going to love hearing his wisdom on what it takes to be successful as a photographer in 2021.To find out more about Ben and his 1-1 mentoring programs for photographers, head to www.chrismanstudios.com and get in touch with him there.More details:WorkshopsMauricio AriasBrett ButtersteinENJOY THE SHOW!--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Acquiring new clients is the hardest thing you will do as a professional wedding and portrait photographer and that is why we need to offer the clients we do have more ways to work with us.One of the best ways of doing that is understanding how print and album sales can dramatically increase the revenue you make per client and give your clients huge benefits they may not have known about. Join me for a quick tip episode on how to add value AND revenue to your couples with fantastic albums and print products.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Often the things that keep us stuck are centered in our mind, not the situation we are finding challenging. But what can we do to overcome beliefs that are holding us back?Join Stam and Liam as they discuss 7 mindset strategies that will help you reach your long term goals as professional photographers.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Paid traffic is a controversial topic for some photographers, as many feel they have tried it and wasted money doing so.In this episode, we look at what paid traffic is and why it's an incredibly effective tool for your business when it's used correctly. I also give you 4 reasons you should be using as part of a balanced marketing strategy as a photographer in 2021.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Pricing on or off your website? It is a common question amongst photographers. There isn’t a right or wrong answer but what about the reasons?In this episode, we explain the thinking behind the choices, so you can make the right decision for your business and audience.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

This week on the podcast, I chat to Ash Davenport from MIKI studios. Ash is a self taught SEO magician who ranks 1st for over 50 keyword search terms.In the episode, we discuss how you can start to implement some of the fundamentals needed to run a successful wedding and portrait photography business harnessing the power of SEO. To find out more, head to his dedicated SEO training page.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

Face-to-face meetings or increasingly, video calls, are the single most important hour you’ll get to build trust, credibility and excitement with your potential couples, but many photographers struggle to know how to best structure a call so their clients are left feeling excited about booking them.In this episode, we discuss five essential ingredients to think about when speaking to your clients that will help you get more bookings with your ideal people.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.

We often think we are not being productive and progressing our photography business because we are lazy, but the reality it's quite different.In this episode, I discuss the real reasons we put off the important things that really make the difference.--Are you looking for help with your personal, creative and business development? We have opened up our 1-1 mentoring program for wedding photographers and would love to hear from you. If you would like to talk to us about your business and what your biggest challenges are just fill out this short questionnaire and we will be in touch to arrange a time to speak.